VUS

English Language Educationvus.edu.vn

Company typePrivate
Founded2015
HeadquartersHo Chi Minh City, Vietnam
Headcount1,001–5,000
GTM typeB2C
OfferingServices

VUS firmographics

Firmographics

Name: VUS
Legal name: Công ty Cổ phần Quốc tế Anh văn Hội Việt Mỹ
Website: https://vus.edu.vn
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 1,001–5,000 employees
Ownership category
akta.pro rank

VUS industry classification

Industry

Product category: English Language Education
NAICS: Language Schools (611630), Exam Preparation and Tutoring (611691)
SIC: Services-Educational Services (8200)
akta.pro primary industry: Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)
akta.pro secondary industry: Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)

Keywords

English language training
IELTS preparation courses
Children's English education
Corporate English training
Cambridge exam preparation

Where VUS is headquartered

Location

Headquarters

HQ city: Ho Chi Minh City
HQ country: Vietnam
HQ region: Asia

Offices1 record

Markets served

VUS business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

English Language Courses: VUS generates revenue through course fees for various English language programs covering kindergarten (Happy Kids), primary school (SuperKids), middle school (Young Leaders), IELTS preparation, English for adults (English Hub), conversational English (iTALK), and corporate English. Programs are offered in both offline (in-person at centers) and online formats.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Course fees determined by program level, format (online/offline), and specific course selection

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

VUS product offering

Product offering

Core offering

VUS is a Vietnamese English language education center that delivers in-person and online English courses across age groups — kindergarten (Happy Kids, 4-6), primary (SuperKids, 6-11), middle school (Young Leaders, 11-15), adults (English Hub, iTALK), corporate clients, and IELTS preparation — delivered through 70+ physical centers nationwide plus the proprietary OVI multi-platform learning applications (OVI IELTS, OVI Kids, OVI Parents).

Product overview

VUS (Anh Văn Hội Việt Mỹ) operates as a multi-level English language education platform offering courses across all age groups. The product portfolio includes: (1) Children's programs - HAPPY KIDS for kindergarten (4-6 years), SUPERKIDS for primary school (6-11 years), and YOUNG LEADERS for middle school (11-15 years); (2) Adult programs - ENGLISH HUB for foundational learners, iTALK for conversation skills, and Business English for professionals; (3) IELTS preparation with multiple tier courses (4.0-6.0, 6.5-7.0, 7+); (4) Digital platforms - OVI IELTS learning app and OVI paired apps for children and parents; (5) Seasonal programs like SUPER SUMMER camps. Programs are delivered in both offline (70+ centers nationwide) and online formats.

Differentiator

Problem solved

Functional benefit

Brands

OVI (Online Learning Platform): Multi-platform learning application system including OVI IELTS for exam preparation, OVI Kids for children, and OVI Parents for parents.
HAPPY KIDS
SUPERKIDS
YOUNG LEADERS
ENGLISH HUB
iTALK
IELTS Core
VUS Super Summer
VUS TESOL Conference

Products and services

HAPPY KIDS - Tiếng Anh mẫu giáo English language program designed for kindergarten children aged 4-6, focusing on natural English acquisition in an international-standard environment with early pronunciation development.
SUPERKIDS - Tiếng Anh tiểu học English language program for primary school children aged 6-11, building confidence in all four English skills and preparing students for Cambridge English certifications. A 100% foreign teacher option is available.
YOUNG LEADERS - Tiếng Anh THCS English program for middle school students aged 11-15 that develops academic English proficiency and presentation skills for high scores on international certifications.
IELTS Core - Luyện thi IELTS Comprehensive IELTS preparation program with guaranteed output standards, covering academic IELTS training and band score improvement using experienced teachers. Tiered courses are offered for bands 4.0-6.0, 6.5-7.0, and 7+.
ENGLISH HUB - Tiếng Anh cho người mất gốc English foundation rebuilding program for adults who have lost their English basics, featuring a structured learning path from basic to advanced levels.
iTALK - Tiếng Anh giao tiếp English conversation program for busy adults, enabling confident English communication in work and life with flexible scheduling.
Tiếng Anh Doanh Nghiệp (Corporate English) Business English program designed for corporate clients to meet workplace communication needs, delivered at company locations or VUS centers.
OVI IELTS - Ứng dụng học tập đa nền tảng Multi-platform learning application supporting IELTS preparation with interactive study tools, practice tests, and progress tracking across devices.
OVI Kids & OVI Parents - Bộ đôi ứng dụng học tập Paired mobile applications — OVI Kids for children with interactive English learning content, and OVI Parents for parents to monitor learning progress and stay engaged.
VUS Super Summer - Tiếng Anh Hè Seasonal summer English program featuring 8 weeks of learning activities and field trips for students.

Quantifiable outcome

206,149+ students received international certificates
+3 more outcomes

Companies that use VUS

Customer profile

Named customers7 records

Segments7 records

Ideal customer profiles6 records

VUS technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

VUS partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

VUS competitors and assessment

Company assessment

Broad incumbents

Berlitz Corporation: Global language training provider with a network of company-owned and franchise centers; competes with VUS in adult and corporate English instruction across multiple markets.
Kaplan International: International language school and exam preparation provider; overlaps with VUS's IELTS and academic English offerings and shares the broader international-student target market in the region.
EF Education First: Global English education giant with a significant presence in Vietnam, offering comparable English language courses, study abroad, and exam prep; competes broadly across the same customer segments as VUS but with global scale and marketing.
IDP Education: Global IELTS co-owner and English-language test prep provider with active operations in Vietnam; overlaps with VUS's IELTS preparation segment and student placement funnel.
British Council Vietnam: UK government-backed English teaching and IELTS testing operator in Vietnam; competes directly with VUS in adult English, kids' programs, and IELTS preparation, with strong institutional credibility.
Wall Street English: International blended (in-center + online) English language school chain with a Vietnam presence; offers comparable adult conversational and general English programs to VUS's iTALK and English Hub.

Direct peers

Apollo English (Apollo Education Vietnam): Vietnamese English language training chain with physical centers, comparable children's and adult programs, and similar test-prep (IELTS, Cambridge) positioning to VUS.
ILA Vietnam: One of the largest direct competitors to VUS in Vietnam, operating a multi-center English language school network with similar age-segmented programs (kids, teens, adults) and IELTS preparation offerings.
ACET (Australian Centre for Education and Training): Well-established English language and IELTS preparation provider in Vietnam, offering comparable pathway from foundation to exam prep programs with physical center delivery.

Emerging players

ELSA Speak: AI-powered English pronunciation and speaking app based in Vietnam; competes with VUS's entry-level adult and conversational segments on price and convenience, and represents the AI-native disruption risk to traditional centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

VUS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VUS leadership team

Management profile

Number of profiles

VUS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VUS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VUS

What does VUS do?

Is VUS a public or private company?

VUS is a private company. It is classified as unknown and is currently operating.

When was VUS founded?

VUS was founded in 2015. It employs 1,001 to 5,000 people.

Where is VUS based?

VUS is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.

How does VUS make money?

One revenue line is on record: english Language Courses.

Who are VUS's main competitors?

Broad incumbents on record are Berlitz Corporation, Kaplan International, EF Education First, IDP Education, British Council Vietnam and Wall Street English. Direct peers are Apollo English (Apollo Education Vietnam), ILA Vietnam and ACET (Australian Centre for Education and Training). ELSA Speak is listed as an emerging player.

Does VUS have an API?

No public API is recorded for VUS.

What industry is VUS in?

VUS's product category is English Language Education. Its primary akta.pro industry code is EDAJADAI, Virtual Test Prep & Online Supplemental Instruction (K–12), with a secondary code of EDACANAJ, Adaptive & Personalized Learning Platforms for ECE. Its NAICS code is 611630 and its SIC code is 8200.