BIOS IT
BIOS IT is a UK-headquartered global IT consultancy and value-added reseller specializing in bespoke HPC, AI infrastructure, and low-latency trading systems for enterprise finance, research, and government clients across the Americas, EMEA, and APAC.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BIOS IT does
BIOS IT is a privately held UK-based global IT consultancy and value-added reseller founded in 2012, specializing in high-performance, power-efficient computing infrastructure for enterprise customers. The company designs, provisions, deploys, and manages bespoke HPC clusters, AI compute platforms, and low-latency trading systems, drawing on preferred partner status with Supermicro, NVIDIA, AMD, Intel, and IBM. Its portfolio spans proprietary and partner products including the SuperFreq 3 overclocked trading server, Hyper-Speed Ultra hardware acceleration, TAPAS latency monitoring, and the ANNA AI accelerator, supported by the multi-million dollar BIOS IT Labs try-before-you-buy facility and offices in London, Fairfield (NJ), and Sydney.
The firm serves five primary verticals: High Performance Computing and Research (academic and scientific institutions), Finance and Trading (buy- and sell-side firms, exchanges), AI and Deep Learning, Government and Federal, and Broadcast and Media. It reaches customers through direct enterprise field sales, a registered partner portal, and the SSSNA procurement framework, which since February 2023 has granted approved access to over 650 UK higher education and research institutions. Marquee references include Deutsche Börse AG, Global Valuation, UNSW Sydney, Northumbria University, and Montana University.
BIOS IT generates revenue primarily through hardware product sales (servers, GPU systems, storage, networking), custom bespoke HPC/AI solutions, software licensing (including its own TAPAS and partner ISV software), and technical support services under multi-year contracts. Pricing is quote-based and not publicly disclosed. The company employs 11-50 people and is led operationally by General Manager Glenn Rosenberg, with no disclosed parent company, external investors, or public listing.
BIOS IT firmographics
Firmographics- Name
- BIOS IT
- Legal name
- BIOS IT Ltd
- Website
- https://bios-it.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BIOS IT is a UK-headquartered global IT consultancy and value-added reseller specializing in bespoke HPC, AI infrastructure, and low-latency trading systems for enterprise finance, research, and government clients across the Americas, EMEA, and APAC.
- Ownership category
- akta.pro rank
BIOS IT industry classification
Industry- Product category
- High Performance Computing Infrastructure
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Server Systems & HGX/Accelerator Platforms (HDAAAAAB)
Keywords
Where BIOS IT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BIOS IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: Sale of high-performance servers, workstations, GPU systems, storage solutions, and networking equipment from partners including Supermicro, NVIDIA, AMD, Intel, and IBM
- Custom/Bespoke Solutions: Design, provision, deploy, and management of customized HPC infrastructure from concept to completion
- Software Products: Proprietary and partner software solutions including TAPAS, management software, and ISV-certified workstation software
- Technical Support Services: Technical support services through online ticketing system with SLA commitments
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise direct sales - bespoke quotation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
BIOS IT product offering
Product offeringCore offering
BIOS IT designs, provisions, deploys, and manages customized high-performance computing, AI/GPU, and ultra-low-latency trading infrastructure for enterprise, research, and financial services customers. Core deliverables include custom Supermicro-based servers, NVIDIA DGX/HGX GPU platforms, proprietary trading servers (SuperFreq 3, Hyper-Speed Ultra), the TAPAS latency monitoring system, open networking fabrics, and liquid cooling solutions, backed by the BIOS IT Labs try-before-you-buy facility and global technical support with SLA-backed response times.
Product overview
BIOS IT is a global IT consultancy and solution provider delivering high-performance, power-efficient IT solutions. The portfolio includes specialized financial trading servers (SuperFreq 3, Hyper-Speed Ultra, TAPAS), GPU computing platforms (NVIDIA DGX, NVIDIA HGX, BIOS ANNA A100), HPC cluster solutions, CFD/CAE workstations, open networking infrastructure, and liquid cooling systems. Services include BIOS IT Labs for try-before-you-buy testing, design and deployment services, and global technical support. The company operates as a value-added reseller and integrator for technology partners including Supermicro, NVIDIA, AMD, Intel, IBM, Graphcore, and others.
Differentiator
Problem solved
Functional benefit
Brands
- BIOS IT Labs: Multi-million dollar online facility offering workspace for development teams or sandbox for business, allowing customers to try-before-you-buy
- BIOS IT Ecosystem
- Superfreq
- Hyper-Speed Ultra
- TAPAS
- ANNA
Products and services
- SuperFreq 3 Overclocked single-socket server designed for high-frequency trading and low-latency environments, featuring closed-loop liquid cooling, motherboard circuitry modifications to reduce latency and jitter, and workload-customizable configurations for trading firms.
- Hyper-Speed Ultra Enterprise-class hardware acceleration solution combining Supermicro system architecture with Hyper-Speed technology, providing lockstep acceleration of CPUs, memory, and PCI-E network controllers for up to 30% application performance improvement in trading and HPC workloads.
- TAPAS (Trade Analytics and Packet cApture System) Network and transaction latency monitoring solution providing nano-second-accurate monitoring for buy- and sell-side firms, supporting FIX and HTTP protocols with custom reporting and real-time alerting for trading infrastructure.
- BIOS IT Labs Multi-million dollar online facility offering workspace for development teams, sandbox environments, and try-before-you-buy testing capabilities that allow customers to evaluate HPC, AI, and storage technologies before procurement.
- High Performance Computing (HPC) Cluster Solutions End-to-end HPC cluster infrastructure including design, provision, deployment, training, and ongoing management, with compute, storage, interconnect, GPU components, head nodes, and management software delivered from concept to completion for research and enterprise customers.
- NVIDIA DGX Systems Resale and integration of purpose-built NVIDIA DGX AI enterprise systems, including DGX A100 (5 petaFLOPS in 6U) and DGX B200/B100 featuring NVIDIA Blackwell architecture, targeted at deep learning training and inference workloads in enterprise AI deployments.
- NVIDIA HGX Systems AI supercomputing platforms combining NVIDIA GPUs, NVLink networking, and optimized AI/HPC software stacks, including HGX B200 and B100 with up to 15X inference performance improvement over the previous generation, used for life sciences and large-scale AI training.
- BIOS IT ANNA A100 Proprietary Artificial Neural Network Accelerator built on Supermicro hardware with NVIDIA A100 Tensor Core GPUs, optimized for demanding AI workloads and delivering up to 5 PetaFLOPS of AI performance per system.
- CFD Solutions Computational fluid dynamics and finite element analysis solutions powered by AMD EPYC processors and integrated with industry CFD/CAE software including ANSYS, OpenFOAM, Pam-Crash, and STAR-CCM+ for engineering simulation workloads.
- ISV Certified Workstations High-performance workstations certified by Ansys, PTC Creo, and Dassault Systèmes, configured for CAE, CFD, and 3D design workloads in engineering and product development.
- Open Networking Solutions Open networking solutions enabling any network operating system to run on bare metal switches through hardware/software disaggregation, leveraging Cumulus Networks and Mellanox interconnects for data centre, hyper-converged, and HPC fabrics.
- Liquid Cooling Solutions Advanced cooling infrastructure including direct-to-chip cooling, immersion cooling, and rear door heat exchangers from partners Supermicro, ZutaCore, and Asperitas, delivering higher density, lower energy cost, and reduced data centre CAPEX/OPEX for HPC and AI deployments.
Quantifiable outcome
- Up to 30% application performance improvement with Hyper-Speed Ultra
- +7 more outcomes
Companies that use BIOS IT
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
BIOS IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BIOS IT partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- SupermicrocoreSupermicro is a premier partner of BIOS IT, providing end-to-end green computing solutions for HPC, Data Center, Cloud Computing, Enterprise IT, and Embedded Systems. BIOS IT is a leading Supermicro partner offering rack scale integration, liquid cooling solutions, GPU servers, and Supermicro JumpStart programs for customer testing.
- NVIDIAcoreNVIDIA is a key technology partner providing GPU technologies including DGX systems, HGX platforms, and Blackwell architecture. BIOS IT offers NVIDIA DGX A100, HGX systems, and custom ANNA AI accelerators based on NVIDIA technology.
- AMDcoreAMD provides EPYC processors and Ryzen Threadripper processors for HPC and workstation solutions. BIOS IT offers AMD-powered CFD clusters, ISV workstations, and test drive programs for AMD hardware.
- IntelcoreIntel provides Xeon Scalable processors and oneAPI software tools. BIOS IT offers Intel Select Solutions for simulation and modeling, Intel OPA networking, and Intel-powered servers and workstations.
- IBMcoreIBM provides POWER10-based systems for AI, HPC, and enterprise workloads. BIOS IT offers the complete suite of IBM POWER10 systems including S1022, S1024, S1014, E1050, and E1080 servers.
- Cumulus NetworkscoreCumulus Networks provides open networking software for modern data centres. BIOS IT partners with Cumulus to deliver benefits of open networking, enabling freedom to use any network operating system on bare metal switches.
- VDURA (formerly Panasas)majorVDURA provides HPC data storage solutions including ActiveStor Ultra with PanFS parallel filesystem. BIOS IT offers VDURA storage solutions optimized for life sciences and academic research workloads.
- GraphcoremajorGraphcore provides IPU (Intelligent Processing Unit) technology for AI compute. BIOS IT offers IPU-M2000 systems and test drive programs for Graphcore IPU technology.
- AsperitasmajorAsperitas provides immersion cooling technology for sustainable, high-density datacentres. BIOS IT offers Asperitas AIC24 immersion cooling solutions with 40% greater CPU performance and 45% reduced costs vs air cooling.
- ZutaCoremajorZutaCore provides HyperCool direct-to-chip, waterless liquid cooling solutions. BIOS IT offers HyperCool for cooling processors of 1500W and above, delivering 10x more compute and 50% TCO reduction.
- Mellanox TechnologiescoreMellanox provides end-to-end Ethernet and InfiniBand interconnect solutions. Featured in BIOS IT open networking solutions for servers, storage, and hyper-converged infrastructure.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BIOS IT competitors and assessment
Company assessmentDirect peers
- Microway: US-based HPC and AI cluster integrator delivering custom GPU, storage, and liquid-cooled systems to research and enterprise — closely aligned offering and target customer set to BIOS IT.
- Exxact Corporation: HPC and AI infrastructure integrator providing custom GPU servers, storage, and clusters built on Supermicro and NVIDIA reference platforms — directly overlapping BIOS IT's go-to-market.
- Nor-Tech: US HPC integrator and cluster builder for academic, government, and enterprise customers; comparable custom HPC cluster delivery model and reliance on the same Supermicro/NVIDIA/AMD hardware stack.
- Penguin Solutions (formerly SGI/HPE HPC): Specialist HPC and AI infrastructure provider serving research, academia, and commercial customers with bespoke cluster designs — a directly comparable HPC systems integrator with overlapping buyer profile.
- Thinkmate (formerly Boston Limited): US-headquartered HPC and AI systems integrator building custom Supermicro-, NVIDIA-, and AMD-based servers for research, academia, and enterprise — overlapping nearly all of BIOS IT's core product lines.
- OCF: UK-based HPC, storage, and AI infrastructure integrator with a similar value-added-reseller model and customer base spanning UK academia, research, and industry. Closest direct competitor to BIOS IT in the UK HPC channel.
Broad incumbents
- Supermicro: Primary OEM partner and underlying hardware vendor for most of BIOS IT's solutions; also competes at the system level for end-customer accounts, making it both a critical supplier and a broad incumbent competitor.
- Lenovo: Major global HPC, AI, and ThinkSystem server vendor with deep academic and enterprise HPC presence (including the Lenovo AI Innovators programme); a broad incumbent that overlaps directly with BIOS IT's HPC and AI infrastructure offerings.
- Dell Technologies: Global server, storage, and HPC/AI infrastructure incumbent (PowerEdge, Dell HPC, PowerScale) with an enterprise-direct sales motion that competes for the same on-prem HPC and AI workloads BIOS IT serves.
- Hewlett Packard Enterprise (HPE): Global incumbent in HPC, AI, and enterprise infrastructure (Cray HPC, HPE Cray, HPE Private Cloud AI). Competes with BIOS IT for large enterprise and research HPC/AI deals with a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BIOS IT social profiles
Digital presenceBIOS IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIOS IT leadership team
Management profileNumber of profiles
Profiles1 record
BIOS IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIOS IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIOS IT
What does BIOS IT do?
BIOS IT designs, provisions, deploys, and manages customized high-performance computing, AI/GPU, and ultra-low-latency trading infrastructure for enterprise, research, and financial services customers. Core deliverables include custom Supermicro-based servers, NVIDIA DGX/HGX GPU platforms, proprietary trading servers (SuperFreq 3, Hyper-Speed Ultra), the TAPAS latency monitoring system, open networking fabrics, and liquid cooling solutions, backed by the BIOS IT Labs try-before-you-buy facility and global technical support with SLA-backed response times.
Is BIOS IT a public or private company?
BIOS IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BIOS IT founded?
BIOS IT was founded in 2012. It employs 11 to 50 people.
Where is BIOS IT based?
BIOS IT is headquartered in London, United Kingdom, in the Europe region.
How does BIOS IT make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are custom/Bespoke Solutions, software Products and technical Support Services.
Who are BIOS IT's main competitors?
Direct peers on record are Microway, Exxact Corporation, Nor-Tech, Penguin Solutions (formerly SGI/HPE HPC), Thinkmate (formerly Boston Limited) and OCF. Broad incumbents are Supermicro, Lenovo, Dell Technologies and Hewlett Packard Enterprise (HPE).
Does BIOS IT have an API?
No public API is recorded for BIOS IT.
What industry is BIOS IT in?
BIOS IT's product category is High Performance Computing Infrastructure. Its primary akta.pro industry code is HDAAAAAB, AI Server Systems & HGX/Accelerator Platforms. Its NAICS code is 541512 and its SIC code is 7373.