Genos International

What Genos International does

Genos International Pty Ltd, founded in 2002 by Dr. Ben Palmer in Sydney, Australia, develops and distributes emotional intelligence (EI) assessments, surveys, and development programs for the workplace. The core technology is the Genos Surveys platform — a cloud-based delivery system for behavior-based 360-degree multi-rater EI assessments across six competencies — supplemented by adjacent products: the Emotional Culture Index (ECI), Genos Employee Engagement Survey, Genos Selection (recruitment), Genos Grow (on-demand development), and the 2025-launched Genos Digital interactive learning experience. The proprietary Genos EI model is backed by peer-reviewed academic research and technical manuals, and the company has earned eight consecutive years on Training Industry's Top 20 for Assessment and Evaluation.

The company operates a hybrid go-to-market model combining direct certified practitioners, three wholly-owned regional distribution entities (Genos North America, Genos Europe, Genos Pan Africa), and a self-serve token-based platform at genossurveys.com. Revenue is generated through four streams: (1) usage-based assessment tokens with tiered volume discounts reaching 40% at $25K+ spend; (2) Genos certification program fees paid by practitioners; (3) subscription/recurring development programs; and (4) Genos-managed survey administration as a managed service. Customer segments span People Leaders, HR/L&D professionals, individual contributors, sales teams, recruitment, and independent coaches, with named enterprise deployments across IBM, Sanofi-Aventis, Co-operative Bank of Kenya, Cargotec, Rio Tinto, Qantas, Laing O'Rourke, and NSW Government. Reach spans 33 countries.

Genos is a privately held, founder-led company (Dr. Ben Palmer as CEO) with no disclosed external institutional funding, ISO/IEC 27001:2022 certification for information security, and 51-100 employees. The business is operating, profitable on a cash basis by inference, and reinvesting organically into AI-enhanced product development and geographic expansion, signaled by the 2025 AI tool launches and the Pan Africa distribution build-out.

Name

Genos International

Legal name

Genos International Pty Ltd

Website

https://genosinternational.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Genos International Pty Ltd, founded in 2002 in Sydney, develops and licenses behavior-based 360-degree emotional intelligence assessments, surveys, and development programs to enterprise organizations, HR/L&D professionals, and certified practitioners in 33 countries.

Ownership category

akta.pro rank

Product category

Emotional Intelligence Assessment & Development Software

NAICS

Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)

akta.pro secondary industries

Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Personality & Behavioral Assessments (BPACAMAC), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)

Keywords

• Emotional intelligence assessments
• Leadership development programs
• 360-degree feedback platform
• Employee engagement surveys
• Organizational culture measurement

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Assessment Tokens: Assessments are purchased using a token-based system. Tokens are deducted when participants are added to surveys. Supports self-managed and Genos-managed service options.
2. Genos Certification Program: Comprehensive certification program training practitioners to deliver Genos EI assessments and development programs. Includes program fees for training and certification.
3. Development Programs: Assessment-led development programs including Genos Grow and other enhancement programs delivered by certified practitioners.
4. Genos-Managed Survey Administration: Outsourced report administration, survey management and printing services included in report pricing for practitioners who prefer not to self-manage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Genos International sells behaviour-based emotional intelligence assessments (self, 180-degree, and 360-degree formats) delivered through its cloud-based Genos Surveys platform, along with development programs such as Genos Grow, Genos Programs, and Genos Ignite. It also provides the Emotional Culture Index and Engagement Survey for organizational measurement, Genos Selection for recruitment, and a professional certification program that licenses practitioners worldwide to deliver Genos assessments and workshops.

Product overview

Genos International offers a comprehensive emotional intelligence assessment and development ecosystem centered around its core Genos EI Assessments and Genos Surveys platform. The portfolio includes assessment tools for Individual Contributors, People Leaders, and Sales/Customer Service roles; development programs such as Genos Grow (on-demand), Genos Programs, and the Genos Ignite Program; measurement tools including the Emotional Culture Index and Engagement Survey; recruitment solutions through Genos Selection; and the interactive Genos Digital for translating feedback into action. The company also provides professional certification programs and the EI at Work podcast as educational resources.

Differentiator

Problem solved

Functional benefit

Brands

• Genos Grow: Personalised, interactive EI development program for individuals, teams and leaders
• Emotional Culture Index
• Genos Engagement Survey
• Genos Digital

Products and services

• Genos EI Assessments Science-based, behaviour-based multi-rater assessments of emotional intelligence for individuals, teams, and leaders, with digital interactive AI-enhanced development reports. Sold to enterprises via certified practitioners and direct to mid-market via the Genos Surveys platform.
• Genos Surveys Platform Award-winning cloud-based survey platform for administering EI assessments, engagement surveys, and feedback collection, with token-based purchasing and digital reporting. Used by certified practitioners and self-managed enterprise customers.
• Genos Grow Personalised, interactive, on-demand EI development program for individuals and groups, accessible anywhere and anytime. Used as a standalone development tool or in conjunction with assessment results.
• Genos Programs Assessment-led development programs using evidence-based methods and practical tools to increase emotional intelligence for individuals, teams, and leaders, delivered by certified practitioners.
• Emotional Culture Index (ECI) Measurement tool that assesses what employees currently feel, expect to feel, and ideally want to feel, providing a live snapshot of team emotional dynamics in 5-6 minutes. Used by HR and OD teams to evaluate and improve organizational culture.
• Genos Engagement Survey

Quantifiable outcome

• 13% average improvement in sales performance (Sanofi-Aventis development group vs control group)
• +7 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Genos North AmericacoreChannel Partner/ Reseller/ DistributorRegional distributor managing Genos International products, certification, and services in North America. Operates independently at genosnorthamerica.com with dedicated support function.
• Genos EuropecoreChannel Partner/ Reseller/ DistributorRegional distributor managing Genos International products, certification, and services in Europe. Website GDPR-compliant with dedicated European support infrastructure.
• Genos Pan AfricacoreChannel Partner/ Reseller/ DistributorRegional distributorship managed by Vicky Karuga, expanding Genos International brand and certified practitioner network across the African continent.
• Southern Cross UniversityminorStrategic or Co-development PartnerAcademic research partnership for EI intervention study with student nurses. Research published as 'Promoting regional student nurse wellbeing, resilience, and retention through an emotional intelligence intervention'.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center for Creative Leadership (CCL): CCL is a leadership development research and education provider selling assessments and programs to enterprise L&D buyers, broadly competing with Genos for leadership development budgets.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with an extensive assessment, leadership development and succession portfolio — a broad incumbent that frequently competes with Genos in large enterprise pursuits.
• Aon Assessment Solutions: Aon delivers a broad portfolio of assessment and leadership solutions to enterprise clients, comparable to Genos at the high end of HR/L&D consulting engagements.
• Mercer (Mercer | Mettl): Mercer, including Mettl, offers psychometric assessments, talent analytics and leadership development solutions to enterprise HR, overlapping directly with Genos in pre-hire and development assessments.
• SHL: SHL is a large assessment provider offering psychometric and behavioral tools for selection, leadership and development, overlapping with Genos in talent assessment for enterprise HR buyers.

Direct peers

• TalentSmartEQ: TalentSmartEQ offers the EQ-i based (and related) emotional intelligence assessments and coaching services targeting HR and leadership development, directly comparable to Genos' assessment-plus-development offering.
• Hogan Assessments: Hogan is a leading personality and behavioral assessment vendor selling into the same HR/L&D buyer for leadership development, succession, and selection — overlapping with Genos Selection and Genos leadership assessments.
• Six Seconds: Six Seconds is a direct competitor specializing in emotional intelligence assessments, certification and development programs for workplace use, with a comparable practitioner-delivery model and a competing proprietary EI framework.
• Multi-Health Systems (MHS) — EQ-i: MHS publishes the EQ-i 2.0, one of the most widely used emotional intelligence assessments globally, directly competing with Genos in HR/L&D evaluation, leadership development, and coaching use cases.

Regional players

• Profiles International: Profiles International is an assessment and talent management provider with established Pan-Africa presence (where Genos Pan Africa is also building), comparable as a regional assessment peer especially given overlapping leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GenosInternational
• LinkedInlinkedin.com/company/genos
• Xx.com/genosopportunit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genos International