Genos International
Genos International Pty Ltd, founded in 2002 in Sydney, develops and licenses behavior-based 360-degree emotional intelligence assessments, surveys, and development programs to enterprise organizations, HR/L&D professionals, and certified practitioners in 33 countries.
- Company typePrivate
- Founded2002
- HeadquartersAlexandria, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Genos International does
Genos International Pty Ltd, founded in 2002 by Dr. Ben Palmer in Sydney, Australia, develops and distributes emotional intelligence (EI) assessments, surveys, and development programs for the workplace. The core technology is the Genos Surveys platform — a cloud-based delivery system for behavior-based 360-degree multi-rater EI assessments across six competencies — supplemented by adjacent products: the Emotional Culture Index (ECI), Genos Employee Engagement Survey, Genos Selection (recruitment), Genos Grow (on-demand development), and the 2025-launched Genos Digital interactive learning experience. The proprietary Genos EI model is backed by peer-reviewed academic research and technical manuals, and the company has earned eight consecutive years on Training Industry's Top 20 for Assessment and Evaluation.
The company operates a hybrid go-to-market model combining direct certified practitioners, three wholly-owned regional distribution entities (Genos North America, Genos Europe, Genos Pan Africa), and a self-serve token-based platform at genossurveys.com. Revenue is generated through four streams: (1) usage-based assessment tokens with tiered volume discounts reaching 40% at $25K+ spend; (2) Genos certification program fees paid by practitioners; (3) subscription/recurring development programs; and (4) Genos-managed survey administration as a managed service. Customer segments span People Leaders, HR/L&D professionals, individual contributors, sales teams, recruitment, and independent coaches, with named enterprise deployments across IBM, Sanofi-Aventis, Co-operative Bank of Kenya, Cargotec, Rio Tinto, Qantas, Laing O'Rourke, and NSW Government. Reach spans 33 countries.
Genos is a privately held, founder-led company (Dr. Ben Palmer as CEO) with no disclosed external institutional funding, ISO/IEC 27001:2022 certification for information security, and 51-100 employees. The business is operating, profitable on a cash basis by inference, and reinvesting organically into AI-enhanced product development and geographic expansion, signaled by the 2025 AI tool launches and the Pan Africa distribution build-out.
Genos International firmographics
Firmographics- Name
- Genos International
- Legal name
- Genos International Pty Ltd
- Website
- https://genosinternational.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Genos International Pty Ltd, founded in 2002 in Sydney, develops and licenses behavior-based 360-degree emotional intelligence assessments, surveys, and development programs to enterprise organizations, HR/L&D professionals, and certified practitioners in 33 countries.
- Ownership category
- akta.pro rank
Genos International industry classification
Industry- Product category
- Emotional Intelligence Assessment & Development Software
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI)
- akta.pro secondary industries
- Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Personality & Behavioral Assessments (BPACAMAC), Succession Planning & High-Potential (HiPo) Leadership Programs (EDABAAAL)
Keywords
Where Genos International is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Genos International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Assessment Tokens: Assessments are purchased using a token-based system. Tokens are deducted when participants are added to surveys. Supports self-managed and Genos-managed service options.
- Genos Certification Program: Comprehensive certification program training practitioners to deliver Genos EI assessments and development programs. Includes program fees for training and certification.
- Development Programs: Assessment-led development programs including Genos Grow and other enhancement programs delivered by certified practitioners.
- Genos-Managed Survey Administration: Outsourced report administration, survey management and printing services included in report pricing for practitioners who prefer not to self-manage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Self-Managed Service Discount |
| Unit Pricing | Pay-as-you-go | Genos-Managed Service Discount |
| Unit Pricing | Pay-as-you-go | Volume Tier 1 - $10,000+ Spend |
| Unit Pricing | Pay-as-you-go | Volume Tier 2 - $25,000+ Spend |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Genos International product offering
Product offeringCore offering
Genos International sells behaviour-based emotional intelligence assessments (self, 180-degree, and 360-degree formats) delivered through its cloud-based Genos Surveys platform, along with development programs such as Genos Grow, Genos Programs, and Genos Ignite. It also provides the Emotional Culture Index and Engagement Survey for organizational measurement, Genos Selection for recruitment, and a professional certification program that licenses practitioners worldwide to deliver Genos assessments and workshops.
Product overview
Genos International offers a comprehensive emotional intelligence assessment and development ecosystem centered around its core Genos EI Assessments and Genos Surveys platform. The portfolio includes assessment tools for Individual Contributors, People Leaders, and Sales/Customer Service roles; development programs such as Genos Grow (on-demand), Genos Programs, and the Genos Ignite Program; measurement tools including the Emotional Culture Index and Engagement Survey; recruitment solutions through Genos Selection; and the interactive Genos Digital for translating feedback into action. The company also provides professional certification programs and the EI at Work podcast as educational resources.
Differentiator
Problem solved
Functional benefit
Brands
- Genos Grow: Personalised, interactive EI development program for individuals, teams and leaders
- Emotional Culture Index
- Genos Engagement Survey
- Genos Digital
Products and services
- Genos EI Assessments Science-based, behaviour-based multi-rater assessments of emotional intelligence for individuals, teams, and leaders, with digital interactive AI-enhanced development reports. Sold to enterprises via certified practitioners and direct to mid-market via the Genos Surveys platform.
- Genos Surveys Platform Award-winning cloud-based survey platform for administering EI assessments, engagement surveys, and feedback collection, with token-based purchasing and digital reporting. Used by certified practitioners and self-managed enterprise customers.
- Genos Grow Personalised, interactive, on-demand EI development program for individuals and groups, accessible anywhere and anytime. Used as a standalone development tool or in conjunction with assessment results.
- Genos Programs Assessment-led development programs using evidence-based methods and practical tools to increase emotional intelligence for individuals, teams, and leaders, delivered by certified practitioners.
- Emotional Culture Index (ECI) Measurement tool that assesses what employees currently feel, expect to feel, and ideally want to feel, providing a live snapshot of team emotional dynamics in 5-6 minutes. Used by HR and OD teams to evaluate and improve organizational culture.
- Genos Engagement Survey
Quantifiable outcome
- 13% average improvement in sales performance (Sanofi-Aventis development group vs control group)
- +7 more outcomes
Companies that use Genos International
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Genos International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Genos International partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Genos North AmericacoreRegional distributor managing Genos International products, certification, and services in North America. Operates independently at genosnorthamerica.com with dedicated support function.
- Genos EuropecoreRegional distributor managing Genos International products, certification, and services in Europe. Website GDPR-compliant with dedicated European support infrastructure.
- Genos Pan AfricacoreRegional distributorship managed by Vicky Karuga, expanding Genos International brand and certified practitioner network across the African continent.
- Southern Cross UniversityminorAcademic research partnership for EI intervention study with student nurses. Research published as 'Promoting regional student nurse wellbeing, resilience, and retention through an emotional intelligence intervention'.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Genos International competitors and assessment
Company assessmentBroad incumbents
- Center for Creative Leadership (CCL): CCL is a leadership development research and education provider selling assessments and programs to enterprise L&D buyers, broadly competing with Genos for leadership development budgets.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with an extensive assessment, leadership development and succession portfolio — a broad incumbent that frequently competes with Genos in large enterprise pursuits.
- Aon Assessment Solutions: Aon delivers a broad portfolio of assessment and leadership solutions to enterprise clients, comparable to Genos at the high end of HR/L&D consulting engagements.
- Mercer (Mercer | Mettl): Mercer, including Mettl, offers psychometric assessments, talent analytics and leadership development solutions to enterprise HR, overlapping directly with Genos in pre-hire and development assessments.
- SHL: SHL is a large assessment provider offering psychometric and behavioral tools for selection, leadership and development, overlapping with Genos in talent assessment for enterprise HR buyers.
Direct peers
- TalentSmartEQ: TalentSmartEQ offers the EQ-i based (and related) emotional intelligence assessments and coaching services targeting HR and leadership development, directly comparable to Genos' assessment-plus-development offering.
- Hogan Assessments: Hogan is a leading personality and behavioral assessment vendor selling into the same HR/L&D buyer for leadership development, succession, and selection — overlapping with Genos Selection and Genos leadership assessments.
- Six Seconds: Six Seconds is a direct competitor specializing in emotional intelligence assessments, certification and development programs for workplace use, with a comparable practitioner-delivery model and a competing proprietary EI framework.
- Multi-Health Systems (MHS) — EQ-i: MHS publishes the EQ-i 2.0, one of the most widely used emotional intelligence assessments globally, directly competing with Genos in HR/L&D evaluation, leadership development, and coaching use cases.
Regional players
- Profiles International: Profiles International is an assessment and talent management provider with established Pan-Africa presence (where Genos Pan Africa is also building), comparable as a regional assessment peer especially given overlapping leadership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genos International social profiles
Digital presenceGenos International compliance and trust
Trust signalCompliance1 record
Genos International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genos International leadership team
Management profileNumber of profiles
Profiles5 records
Genos International subsidiaries and ownership
Company hierarchySubsidiaries3 records
Genos International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genos International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genos International
What does Genos International do?
Genos International sells behaviour-based emotional intelligence assessments (self, 180-degree, and 360-degree formats) delivered through its cloud-based Genos Surveys platform, along with development programs such as Genos Grow, Genos Programs, and Genos Ignite. It also provides the Emotional Culture Index and Engagement Survey for organizational measurement, Genos Selection for recruitment, and a professional certification program that licenses practitioners worldwide to deliver Genos assessments and workshops.
Is Genos International a public or private company?
Genos International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genos International founded?
Genos International was founded in 2002. It employs 51 to 100 people.
Where is Genos International based?
Genos International is headquartered in Alexandria, Australia, in the Oceania region.
How does Genos International make money?
Four revenue lines are on record. Assessment Tokens are the primary driver. The others are genos Certification Program, development Programs and genos-Managed Survey Administration.
Who are Genos International's main competitors?
Broad incumbents on record are Center for Creative Leadership (CCL), Korn Ferry, Aon Assessment Solutions, Mercer (Mercer | Mettl) and SHL. Direct peers are TalentSmartEQ, Hogan Assessments, Six Seconds and Multi-Health Systems (MHS) — EQ-i. Profiles International is listed as a regional player.
Does Genos International have an API?
No public API is recorded for Genos International.
What industry is Genos International in?
Genos International's product category is Emotional Intelligence Assessment & Development Software. Its primary akta.pro industry code is BPACAMAI, Emotional Intelligence, Motivation & Culture-Fit Assessments, with a secondary code of BPACAMAH, Leadership Potential, High-Potential & Succession Assessments. Its NAICS code is 61143 and its SIC code is 7372.