What Envira does

Envira is an Austrian family-owned consumer goods company founded in 2009 and headquartered in Salzburg, Austria. It develops, manufactures, and sells water-based insecticide and pest repellent sprays under the Envira, Envira EFFECT, and Envira VET brand families. Its product catalogue spans pest-specific sprays (silverfish, spiders, mites, ants, moths, fleas, ticks, bedbugs, wasps, woodworms, fungus gnats), broader Permethrin-based biocidal sprays (Universal Insektenspray), a premium EFFECT extra-strength variant, a pet care line, a cleaning/hygiene line, and accessories such as a 2L pressure sprayer. Primary customers are residential homeowners in the DACH region (Germany, Austria, Switzerland), with secondary segments in pet ownership, hospitality/rentals, and garden/outdoor use.

The company's technical differentiation rests on a patented emulsifier technology that produces a water-based nano-emulsion in which approximately 99% of the product is water and less than 1% consists of active ingredients uniformly distributed at the molecular level. The formulation is propellant-free, odourless, non-flammable, and selectively targets cold-blooded insects, reducing resistance development. Products are dispensed through fine-mist spray nozzles, with packaging transitioned to 100% recycled plastic since 2022. Certifications referenced include TÜV, dermatest, FREYTOX, BioGenius, and Insect Services.

Envira runs a direct-to-consumer e-commerce model led by its Shopify-based storefront at envira.eu, with revenue also generated through Amazon marketplace and physical retail chains Billa and Bipa in Austria (plus the 2min2mio platform). Pricing is unit-based (approximately €19.90 per 500ml; ~€39.80/litre) with refill packs (Nachfüllpacks) and value bundles (Vorteilspacks) offering 17–26% savings to drive repeat purchases. Marketing relies on the company blog, a seasonal pest calendar, email/newsletter incentives (5% first-purchase discount), and customer reviews; PT18 regulatory consultation is delivered via live chat. The company is bootstrapped, family-owned, and operates with 1–10 employees, having accumulated over 500,000 reported satisfied customers since founding.

Name

Envira

Legal name

Envira

Website

https://envira.eu

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Envira is an Austrian family-owned company that develops and sells water-based nano-emulsion insecticide sprays and related pest control products directly to residential consumers across the DACH region through e-commerce, Amazon, and physical retail.

Ownership category

akta.pro rank

Product category

Consumer Pest Control Products

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Household Insecticide Aerosols & Sprays (CRAJAHAA)

akta.pro secondary industries

Natural/Green Pest Control Products (CRAJAHAK), Flea, Tick & Mite Home/Indoor Control (CRAJAHAH)

Keywords

• Insect repellent sprays
• Pest control products
• Pet care insecticides
• Household biocides
• Water-based nano-emulsion sprays

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct E-commerce Sales: Revenue generated from direct online sales through the company's own e-commerce storefront (envira.eu). Customers purchase ready-to-use insecticides and pest control products in various sizes (500ml, 2L, 5L) and bundled value packs.
2. Marketplace Sales: Sales through Amazon marketplace and other third-party online platforms.
3. Retail/Distribution Sales: Products sold through physical retail chains including Billa (Austria), Bipa (Austria), and other regional retailers. The company also sold via 2min2mio.
4. Refill Pack Sales: Sale of bulk refill packs (500ml + 2L bundles) providing volume discounts to returning customers, encouraging repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Envira develops, packages, and sells water-based nano-emulsion insecticide repellent sprays and related pest control, pet care, and cleaning products. Its flagship line comprises pest-specific Abwehrsprays (silverfish, spiders, mites, moths, ants, fleas, ticks, bedbugs, wasps, woodworms, fungus gnats), the Permethrin-based Universal Insektenspray, the EFFECT extra-strong formula, a VET pet care line, an anti-mold cleaner, refill/value bundles, and a 2L pressure sprayer accessory. Products are manufactured using a patented emulsifier and packaged in 100% recycled plastic bottles since 2022.

Product overview

Envira is an Austrian family-owned company founded in 2009 that develops and sells water-based insecticide and pest control products. The product portfolio centers on a core line of pest repellent sprays (Abwehrsprays) targeting specific pests including silverfish, spiders, mites, ants, moths, woodworms, fleas, ticks, bed bugs, wasps, and fungus gnats. The flagship Universal Insektenspray with Permethrin and the stronger EFFECT formula provide broad-spectrum protection. Products are 99% water-based nano-emulsions using a patented emulsifier technology with minimal active ingredient content (under 1%). The company also offers a pet care line (VET series) including grooming sprays, anti-Giardia spray, anti-itch shampoo, and anti-parasite shampoo, plus a cleaning and hygiene line featuring anti-mold spray. Accessories include a 2L pressure sprayer. Refill packs (Nachfüllpacks) and value bundles (Vorteilspacks) provide economical options. Since 2022, all bottles are made from 100% recycled plastic.

Differentiator

Problem solved

Functional benefit

Brands

• Envira EFFECT: Extra strong formula variant for stubborn insect problems.
• Envira VET

Products and services

• Envira Universal Insektenspray mit Permethrin Universal biocidal insect spray effective against flying and crawling insects for indoor and outdoor use, sold in 500ml, 2L, and 5L sizes.
• Envira EFFECT Abwehrspray (Extra Starke Formel) Extra-strong repellent spray for stubborn insect problems, effective against flying and crawling insects.
• Envira Silberfisch Abwehrspray Silverfish and paperfish repellent spray providing up to 3 months of long-term protection in residential interiors.
• Envira Spinnen Abwehrspray Spider and arachnid repellent spray with up to 3 months of long-term protection.
• Envira Milben Abwehrspray Dust mite repellent spray with broad-spectrum protection, suitable for allergy sufferers, with up to 3 months protection.
• Envira Motten Abwehrspray Moth repellent spray effective against clothes moths and food moths, protecting textiles, furs, carpets, upholstery, and mattresses.
• Envira Ameisen Abwehrspray Ant repellent spray for indoor and outdoor areas, including living spaces, bathrooms, gardens, garages, and facades.
• Envira Trauermücken Abwehrspray Fungus gnat repellent spray with peppermint essential oil scent, safe for plants and use in balconies, greenhouses, and indoor planters.
• Envira Holzwurm Abwehrspray Woodworm (wood-boring beetle) repellent spray for protecting wooden furniture, doors, floors, and other wooden objects.
• Envira Floh Abwehrspray Flea repellent spray for treating pet bedding, stalls, carpets, and upholstery, suitable for flea-infested areas.
• Envira Zecken Abwehrspray Tick repellent spray for bedrooms, balconies, gardens, basements, and terraces, complementary to the Universal and EFFECT lines.
• Envira Bettwanzen Abwehrspray Bed bug repellent spray providing up to 3 months protection for mattresses, beds, carpets, curtains, and luggage.
• Envira Wespen Abwehrspray Wasp and hornet repellent spray offered as part of the Universal and EFFECT product lines.
• Envira Rat-Ex Rodent repellent spray designed for garden, garage, vehicle, and equestrian (horse) applications.
• Envira Anti-Knabber Spray Anti-gnawing spray to deter pets from chewing on furniture and other household objects.
• Envira VET Haustierpflegespray für Hunde & Katzen Pet care spray for dogs and cats that cleans and conditions coats for all fur types using geraniol, citronella, and cedarwood oils.
• Envira VET Anti-Giardien Spray VET anti-Giardia spray for pets and their environment that neutralizes microorganisms such as Giardia, bacteria, viruses, and fungi.
• Envira VET Anti-Juckreiz Shampoo für Hunde & Katzen Anti-itch shampoo for dogs and cats with lavender extract that conditions skin and coat; mixed at a 1:5 ratio for application.
• Envira Anti-Parasiten Shampoo Anti-parasite shampoo for dogs and cats effective against fleas, lice, and ticks, with glycerin for coat conditioning.
• Envira Anti-Schimmel Spray Anti-mold cleaning spray that destroys over 99.9% of bacteria, viruses, fungi, and spores, providing long-term mold protection.
• Envira Drucksprüher 2L 2L pressure sprayer with adjustable brass nozzle that produces a fine mist for improved repellency effectiveness across large areas.
• Envira Nachfüllpacks (Refill Value Packs) Multi-bottle refill value packs (e.g., 500ml + 2L bundles) that combine Envira repellent sprays to deliver up to 26% savings over individual unit pricing.

Quantifiable outcome

• Up to 4 weeks of long-term protection with a single application for standard products
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• W. Neudorff GmbH KG: Same as the primary Neudorff entry; intentionally not duplicated.
• Beaphar: European manufacturer of pet care and pest control products, including household sprays for fleas and ticks comparable to Envira's Floh and Zecken sprays. Overlapping DACH distribution and pet owner customer segment.
• Ecozone: UK-based eco-friendly household cleaning and pest control brand selling through mainstream retail and online. Comparable to Envira in water-based/plant-derived formulation philosophy, sustainability positioning, and direct-to-consumer plus retail omnichannel GTM.
• Neudorff: German family-owned manufacturer of natural and ecological pest control products for households and gardens. Highly comparable to Envira in target market (DACH consumers), product format (sprays, concentrates, baits), and sustainability positioning around bio-based actives.

Broad incumbents

• Henkel: German multinational with laundry, home care, and adhesives, including household pest control adjacencies. Comparable as a DACH-headquartered broad incumbent with overlapping retail distribution and household cleaning/pest portfolio.
• SC Johnson: Global CPG incumbent and owner of RAID, OFF!, Baygon, and other leading household insecticide brands. Comparable as the dominant competitor in the same product category (household insecticide aerosols/sprays) across the same shelf space Envira competes for.
• Reckitt Benckiser: Global consumer health and hygiene company with household insecticides (e.g., legacy Mortein) among its portfolio. Comparable as a broad incumbent competing for the same pest-control shelf and consumer occasions.
• SBM / Bayer Garden (SBM Life Science): European specialty manufacturer of home and garden pest control products, including household insecticide sprays and baits. Comparable as a category specialist incumbent with deeper product portfolios and broader European distribution than Envira.

Regional players

• Virbac: Global veterinary pharmaceutical company with pet parasiticide and care products comparable to Envira's VET line (anti-parasite shampoo, anti-Giardia). Comparable in the pet care adjacency though serving a more clinical/professional channel.
• Kao Corporation (Kinshira / Earth Brand): Japanese household insecticide and cleaning company with regional strength in Asia. Comparable in product format and category (household insecticide sprays) but operating in a different geographic market than Envira.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnviraInt
• Facebookfacebook.com/envira.insektizide
• LinkedInlinkedin.com/company/enviragmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envira