Disfruta

What Disfruta does

Disfruta (legally DISFRUTA DEL CAMPO SA DE CV) is a Mexico-based, direct-to-consumer e-commerce grocery delivery company that sells fresh produce, vegetables, and complementary food items to individual consumers in the San Luis Potosí metropolitan area. Customers place orders through the website (disfruta.co), pay via credit or debit card, and receive home delivery within 24 hours, with free delivery on orders above 400 MXN.

The storefront is built on a standard web stack: HostGator hosting, OpenPay (a BBVA company) for payment processing, 128-bit SSL encryption, and Facebook social login, with Axio Software credited as the website developer. The catalog spans three core categories — Frutas (fruits), Verduras (vegetables), and Complemento/Otros (spices, grains, legumes, eggs, dairy, prepared tuna products, flowers, and seasonal items such as Christmas trees) — totaling more than 230 SKUs. The company maintains organic social channels on Facebook, Instagram, and Twitter for top-of-funnel customer engagement and operates a recipes content section.

Disfruta's business model is straightforward one-time transaction sales of physical goods at unit prices displayed in Mexican Pesos, with tiered delivery fees and occasional promotional discounts. The company is privately held, independently operated, and serves exclusively the San Luis Potosí market; no funding rounds, parent company, or institutional ownership are disclosed.

Name

Disfruta

Legal name

DISFRUTA DEL CAMPO SA DE CV

Website

https://disfruta.co

Company type

Private

Operating status

Operating

Short description

Disfruta is a San Luis Potosí-based e-commerce grocery delivery platform that sells fresh fruits, vegetables, and complementary food products directly to local consumers via its website, with 24-hour home delivery.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Fruit and Vegetable Retailers (445230), Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

Keywords

• Online grocery delivery
• Fresh produce retail
• Fruit and vegetable delivery
• E-commerce grocery
• Home delivery groceries

Headquarters

HQ city

Real De Catorce

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction-based sales of fresh produce, vegetables, fruits, and food complementary products. Customers purchase individual items at listed prices with optional delivery fee for orders under $400 MXN.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Disfruta sells fresh fruits, fresh vegetables, and complementary food products (spices, grains, legumes, eggs, dairy, prepared tuna, flowers, and specialty items) through its own e-commerce website, with home delivery within San Luis Potosí, Mexico, fulfilled within 24 hours of order confirmation. Pricing is per unit/item in Mexican Pesos, with tiered delivery fees (free delivery above $400 MXN) and payments processed via OpenPay.

Product overview

Disfruta is an e-commerce grocery delivery platform operating in San Luis Potosí, Mexico, offering fruits, vegetables, and complementary food products with home delivery. The platform consists of three main product categories: Frutas (fresh fruits), Verduras (fresh vegetables), and Complemento/Otros (additional food items including spices, grains, eggs, dairy, tuna products, and specialty items). The service also features a dedicated Ofertas (offers) section for discounted products. Customers can browse and order through the website, with delivery available within 24 hours for orders placed in San Luis Potosí.

Differentiator

Problem solved

Functional benefit

Products and services

• Frutas (Fresh Fruits) Fresh fruit assortment sold by unit or kilogram through the Disfruta website, including Aguacate Hass, Arándano, Fresa, Mango Ataulfo, Manzana varieties (Gala, Golden, Granny, nacional, Roja), Melón, Naranja, Papaya, Piña Miel, Plátano varieties, Sandía, Uva Verde, Zarzamora, and seasonal items such as Durazno, Granada, Guayaba, Kiwi, Lima, Limón, Mandarina Fremont, Mamey, and Toronja. Intended for individual household consumers in San Luis Potosí who order online for home delivery.
• Verduras (Fresh Vegetables) Fresh vegetable assortment sold by piece or kilogram through the Disfruta website, including Ajo, Brócoli, Calabaza, Cebolla varieties (blanca, cambray, morada), Chile varieties (Ancho, Caloro, Cascabel, Chipotle, de Árbol, Habanero, Jalapeño, Pasilla, Poblano, Serrano), Cilantro, Espinaca, Jícama, Jengibre, Kale, Lechuga varieties (Italiana, orejona, Romana, Sangria), Nopal, Papa, Pepino, Pimiento varieties (Amarillo, Naranja, Rojo, Verde), Tomate, Zanahoria, and specialty items like Chayote, Elote, Esparrago, Flor de Calabaza, Huitlacoche, Portobello, and Setas. Targeted at household consumers in San Luis Potosí ordering via the website for home delivery.
• Complemento (Otros) - Complementary Food Products Complementary grocery items sold through the Disfruta website, including spices (Achiote, Ajonjolí, Canela, Cardamomo, Clavo, Comino, Pimienta negra), grains and legumes (Arroz, Avena, Frijol Bayo, Frijol Negro, Frijol Peruano, Frijol Pinto, Garbanzo, Quinoa), packaged eggs (Caja de huevo San Juan 180 pz, Huevo San Juan, Huevo de libre pastoreo), prepared tuna products (Carne de Hamburgesa de Atún, Carnitas de Atún, Cubitos de Atún, Medallón de Atún), dairy (Leche Santa Clara Entera/Deslactosada/Chocolate, Queso asadero), flowers (Ramo de flores CH/G/M), tortillas, and specialty items like Jamaica, Mango Enchilado, and Pepita verde pelada. Aimed at household consumers in San Luis Potosí for one-stop grocery top-up shopping online.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• OpenPay (BBVA Company)coreTechnology or IntegrationOpenPay provides the payment processing infrastructure for the e-commerce platform. Handles credit and debit card transactions securely. Company name appears as 'OPEN PAY A BBVA COMPANY' in source documentation. Manages payment authentication, fraud prevention, and transaction processing without storing card data on Disfruta's servers.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Chedraui: Major Mexican grocery chain with growing e-commerce and home delivery operations. Competes with Disfruta for the same household produce spend, but with vastly larger assortment, physical store infrastructure, and brand recognition.
• Rappi: Latin American super-app with significant grocery delivery vertical in Mexico. While broader than Disfruta, Rappi directly competes in the same online grocery delivery space with more delivery options and capital backing.
• MercadoLibre México: Latin America's largest e-commerce marketplace with growing grocery and fresh produce categories in Mexico. While primarily a marketplace, it competes in the same online grocery delivery space with significant scale advantages.
• Soriana: One of Mexico's largest grocery retail chains with e-commerce and delivery capabilities. Competes with Disfruta on the same customer need (fresh produce grocery delivery) with broader assortment and physical store presence.
• Amazon México (Amazon Fresh): Global e-commerce giant with grocery delivery including fresh produce in major Mexican cities. While broader in scope, it directly competes in the same online grocery delivery category.
• Walmart México: Mexico's largest grocery retailer with extensive online grocery delivery service. Competes head-to-head with Disfruta on fresh produce delivery, with advantages in price, assortment breadth, and supply chain.

Regional players

• La Comer: Mexican upscale grocery chain with e-commerce and home delivery service. Competes in the same produce-delivery category with a premium positioning, though primarily serving Mexico City and other major metros.
• Calimax: Mexican grocery chain with home delivery service, particularly strong in northwestern Mexico. Operates in the same online grocery delivery category as Disfruta but in a different geographic region.

Direct peers

• Jüsto: Mexico-headquartered online grocery delivery platform offering fresh produce and household essentials with home delivery — directly comparable business model, customer base, and category to Disfruta, though operating at a much larger scale across multiple Mexican cities.
• Cornershop by Uber: On-demand grocery delivery service operating in Mexico (now owned by Uber) that partners with supermarkets and local stores to deliver fresh produce and groceries — same target customer, same delivery model, though Cornershop operates as a marketplace rather than owning inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mx_disfruta
• Facebookfacebook.com/MXDisfruta
• Instagraminstagram.com/mx_disfruta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disfruta