Centric Realty
Centric Realty is a privately held Florida residential real estate brokerage founded in 2011, operating offices in Orlando and Fort Lauderdale with 95+ sales associates serving individual buyers and sellers in central and south Florida via traditional commission-based transactions.
- Company typePrivate
- Founded2011
- HeadquartersPembroke Pines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Centric Realty does
Centric Realty is a privately held Florida residential real estate brokerage founded in 2011 and structured as a Florida LLC. The firm is owned and operated by co-founders Jose Gabriel Rodriguez (Broker-Owner, Licensed Real Estate Instructor with 20+ years of experience) and Marisol Figueroa (Office Manager, 18+ years of experience with a legal background). The company operates two offices, in Orlando (central Florida) and Fort Lauderdale (south Florida), and fields a network of more than 95 sales associates delivering full-service residential brokerage to individual buyers and sellers across both metros.
The firm's core offering is traditional residential real estate brokerage — buyer representation, seller representation, new construction advisory, and guidance on alternative transaction structures such as iBuyer arrangements and AS-IS sales. There is no proprietary technology platform; the company relies on standard brokerage operations and the public MLS ecosystem (realtor.com is linked from the website), supplemented by a bilingual (English/Spanish) educational video library, a Zoom-based virtual consultation booking flow, and a multi-channel social presence (Facebook, LinkedIn, Twitter, YouTube). The bilingual content and Licensed Real Estate Instructor credential are positioned as differentiators in the local market.
Centric Realty's revenue model is transaction-based real estate commissions, typically a percentage of the final sale price split between listing and buyer's agents, negotiated per transaction in line with Florida industry standards. Pricing is not publicly disclosed. Revenue is not publicly reported, no institutional funding, parent company, or M&A activity is identified, and ownership is concentrated with the two founders. The firm's growth posture appears organic and content-led, with no disclosed plans for geographic expansion beyond the current two-market footprint, no M&A signals, and no technology platform buildout.
Centric Realty firmographics
Firmographics- Name
- Centric Realty
- Legal name
- Centric Realty, LLC
- Website
- https://centricrealty.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Centric Realty is a privately held Florida residential real estate brokerage founded in 2011, operating offices in Orlando and Fort Lauderdale with 95+ sales associates serving individual buyers and sellers in central and south Florida via traditional commission-based transactions.
- Ownership category
- akta.pro rank
Centric Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Centric Realty is headquartered
LocationHeadquarters
- HQ city
- Pembroke Pines
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Centric Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Commissions: Traditional real estate brokerage commissions charged on residential property transactions. Commissions are typically a percentage of the final sale price, split between the listing agent and buyer's agent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard residential real estate commission |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Centric Realty product offering
Product offeringCore offering
Centric Realty is a residential real estate brokerage that represents buyers and sellers of homes in central and south Florida, with offices in Orlando and Fort Lauderdale. Its core service portfolio covers traditional residential sales, new construction purchases, and iBuyer transactions, supported by bilingual educational videos and direct agent consultations delivered in person or via Zoom.
Product overview
Centric Realty operates as a residential real estate brokerage offering a unified service portfolio centered on residential property transactions in Florida. The core offering is the residential real estate brokerage service, supported by specialized modules including new construction services, an educational video series available in English and Spanish, and virtual Zoom meeting consultations. The company serves central and south Florida markets through offices in Orlando and Fort Lauderdale.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service buyer and seller representation for residential property transactions in central and south Florida, delivered through offices in Orlando and Fort Lauderdale by a team of 95+ sales associates.
- New Construction Services Agent representation for buyers purchasing newly constructed residential properties in Florida, including supporting Florida real estate news and market information.
- Florida Real Estate Video Series Educational video library in English and Spanish covering Florida residential real estate topics including iBuyers, AS-IS sales, attorney hiring, property pricing, commissions, earnest money deposits, seller disclosures, inspections, and pocket listings.
- Zoom Meeting Consultations Virtual Zoom consultations for Florida residential real estate buyers and sellers, with sessions available for training, buyer, and seller topics requested through an online form.
Companies that use Centric Realty
Customer profileSegments1 record
Ideal customer profiles1 record
Centric Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Centric Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Centric Realty competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled residential real estate brokerage with significant Florida presence. Competes directly with Centric for agents and listings in south Florida and Orlando using a platform-driven, agent-subsidy model that Centric cannot match.
- Redfin: Technology-led residential brokerage with significant Florida operations. Competes on consumer-facing search, flat-fee listing options, and digital tools — precisely the areas where Centric has no proprietary offering.
- eXp Realty: Cloud-based residential brokerage with aggressive agent-recruitment growth across Florida. Targets independent brokerages like Centric by offering agents equity participation and lower split costs, directly threatening the founder-led commission model.
Emerging players
- HomeSmart: Tech-enabled residential brokerage with active Florida expansion. Competes on agent commission splits and flat-fee consumer offerings, narrowing the economics that traditional brokerages like Centric rely on.
- Offerpad: iBuyer operating in Florida that directly competes with traditional listings Centric brings to market. By offering instant cash offers, Offerpad diverts sellers from full-service brokerages and pressures the listing side of Centric's business.
- Realty ONE Group: Fast-growing, modern franchisor with expanding Florida operations. Targets independent brokerages with a 100% commission model and agent equity program, directly competing for Centric's founders and associates.
Broad incumbents
- RE/MAX: Global residential brokerage franchise with deep Florida agent penetration. Provides franchise services, marketing technology, and brand recognition that an independent like Centric must self-fund.
- Keller Williams Realty: Largest residential real estate franchise by agent count in the US, with major Florida operations. Competes directly for agents and offers robust training, technology, and profit-sharing programs that Centric cannot match.
- Coldwell Banker: Long-established national residential brokerage franchise with strong Florida presence. Competes with Centric for the same buyer and seller pool in central and south Florida with broader brand recognition and franchise support.
- Berkshire Hathaway HomeServices: National residential brokerage franchise with strong Florida presence in the markets Centric serves. Offers brand association with Berkshire Hathaway and franchise-level technology support.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Centric Realty social profiles
Digital presenceCentric Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centric Realty leadership team
Management profileNumber of profiles
Profiles2 records
Centric Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centric Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centric Realty
What does Centric Realty do?
Centric Realty is a residential real estate brokerage that represents buyers and sellers of homes in central and south Florida, with offices in Orlando and Fort Lauderdale. Its core service portfolio covers traditional residential sales, new construction purchases, and iBuyer transactions, supported by bilingual educational videos and direct agent consultations delivered in person or via Zoom.
Is Centric Realty a public or private company?
Centric Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Centric Realty founded?
Centric Realty was founded in 2011. It employs 1 to 10 people.
Where is Centric Realty based?
Centric Realty is headquartered in Pembroke Pines, United States, in the North America region.
How does Centric Realty make money?
One revenue line is on record: real Estate Commissions.
Who are Centric Realty's main competitors?
Direct peers on record are Compass, Redfin and eXp Realty. Emerging players are HomeSmart, Offerpad and Realty ONE Group. Broad incumbents are RE/MAX, Keller Williams Realty, Coldwell Banker and Berkshire Hathaway HomeServices.
Does Centric Realty have an API?
No public API is recorded for Centric Realty.
What industry is Centric Realty in?
Centric Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.