Lumi Vietnam

What Lumi Vietnam does

Lumi Vietnam is a Da Nang-headquartered smart-home technology company founded in 2012 that designs, manufactures, and distributes IoT-based home automation systems for Vietnamese households and high-net-worth villa owners. Its product platform centers on the Lumi Smart Home System: a Central Controller (HC) hub that processes commands in under 0.1 second, a portfolio of Luto BLE Mesh and Zigbee smart switches (including the June 2025 rotating touch switch), AI-powered security via the patented AI Camera Hub (Lupa), smart lighting, automated curtains, sensors, smart locks, IR controllers, and integration with Google Assistant, Amazon Alexa, Apple Home/Siri, and the Vietnamese Maika voice assistant. The company operates a 6,000m² owned manufacturing facility in Vĩnh Phúc (opened April 2024) and sells exclusively through a domestic distributor-dealer network of 150+ official distributors and thousands of authorized dealers covering all 63 Vietnamese provinces, supplemented by exports to 9 countries.

The revenue model is overwhelmingly hardware-led project sales with attached professional installation and configuration services delivered through certified distributors, at typical ticket sizes of 20-89 million VND (~$800-$3,500) per apartment or townhouse project and above 60 million VND (~$2,500+) for villa installations. Pricing is dealer-dependent with no public list. The customer base is residential and broadly distributed — 70,000+ loyal customers and 40,000+ completed installations — with a secondary HNW villa segment handled through high-touch distributor consultation rather than direct enterprise contracts. The company is privately held with no disclosed funding rounds or institutional investors, and reports 11-50 employees with offices in Hanoi (HQ), Ho Chi Minh City, and Da Nang, plus a flagship showroom in HCMC opened in September 2025.

Name

Lumi Vietnam

Legal name

Lumi Vietnam

Website

https://lumi.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lumi Vietnam is a Da Nang-based smart-home technology company, founded in 2012, that designs and manufactures IoT home-automation systems — including the AI Camera Hub, Luto smart switches, and Lumi Life+ app — and sells them through 150+ distributors across Vietnam and 9 export markets.

Ownership category

akta.pro rank

Product category

Smart Home Devices and Home Automation Systems

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Wiring Device Manufacturing (33593), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC)

akta.pro secondary industries

Smart Lighting & Dimming Control Installation (HSAHADAB), Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)

Keywords

• Smart home devices
• Home automation systems
• IoT lighting controls
• Wireless smart switches
• AI security cameras

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Home Hardware Sales: Primary revenue from selling smart home devices including switches, sensors, LED lights, curtain controllers, door locks, central controllers, and IR controllers. Products are sold through distributor and dealer network across Vietnam.
2. Smart Home Solutions and Installation: Revenue from providing complete smart home solutions including consultation, system design, and professional installation services through certified distributors

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lumi Vietnam designs, manufactures, and sells a complete smart home ecosystem — including smart switches, sensors, LED lighting, curtain controllers, smart locks, IR controllers, and the AI Camera Hub (Lupa) — managed through the Lumi Life+ mobile app and a Home Controller hub. The company sells these devices through 150+ distributors and thousands of authorized dealers across all 63 provinces of Vietnam, complemented by professional consultation, system design, and installation services. Production is carried out at the company's 6,000m² Lumi Smart Factory in Vĩnh Phúc province.

Product overview

Lumi Vietnam offers a comprehensive smart home ecosystem centered on the Lumi Smart Home System and Lumi Life mobile app. The platform employs a hub-based architecture with the Central Controller (HC) as the brain processing commands in under 0.1 seconds. Key product modules include the Luto Smart Switch Series (BLE Mesh-capable touch switches in recessed and flat designs), AI Camera Hub (Lupa) with patent-protected computer vision for security, Smart Lighting System with RGBWW 16-million-color LED options, Smart Curtain Control System compatible with major motor brands, and Smart Security System with multi-layer intrusion detection. Supporting devices include IR Controllers (supporting 70+ AC brands), Smart Sensors (motion, presence, smoke, environmental), Smart Door Locks (Yale integration), Wallpad displays, Smart Gate Controls, Smart Water Heater Controls, Garden Irrigation Systems, and Multi-Zone Audio (JBL/BOSE/BOSCH integration). The Lumi Smart Factory (6000m²) enables domestic manufacturing under the 'Make in Vietnam' initiative. All devices integrate with global voice assistants including Google Assistant, Amazon Alexa, Apple Siri, and Vietnamese Maika, plus Apple Home ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Lumi Life: Mobile application platform for controlling and managing Lumi smart home devices, supporting smartphone control, voice commands, and automation scenarios.

Products and services

• Lumi Smart Home System End-to-end smart home ecosystem that connects electrical devices via the Internet, enabling remote monitoring, control, and automation through smartphone, wallpad, or tablet. Includes central controller, smart switches, sensors, and integration with global voice assistants. Targeted at Vietnamese residential homeowners.
• Lumi Life+ Mobile App Mobile application for iOS and Android enabling remote control of all Lumi smart home devices, scenario creation, scheduling, and integration with Google Assistant, Alexa, and Apple Home. Used by Vietnamese homeowners.
• Home Controller (HC) Central Hub Hub device serving as the brain of the smart home system, processing data, analyzing algorithms, and transmitting commands to connected devices with response speed under 0.1 seconds.
• Luto Smart Switch Series Smart light switches with capacitive touch technology, BLE Mesh connectivity, available in recessed and flat glass designs with aluminum frames. Supports 1-4 button configurations for controlling lights, curtains, gates, and water heaters.
• AI Camera Hub (Lupa) AI-powered security camera with patented intrusion detection, automatic snapshot capture, and integration with broader smart home security scenarios. Captures 10 snapshot images when unauthorized entry is detected in prohibited zones during curfew hours.
• Smart Lighting System Intelligent lighting solution including LED downlights, spotlights, LED strips, and outdoor lights controllable via smartphone, voice, or automated scheduling. Features 16-million-color RGBWW LED strips.
• Smart Curtain Control System Automated curtain control via smartphone, voice, or scheduled timers. Compatible with major curtain motor brands and supports single/double curtain configurations.
• Smart Security System Multi-layer security solution including AI cameras, motion sensors, door sensors, smart locks, and sirens. Triggers coordinated responses (lights, alarms, irrigation) upon intrusion detection.
• Smart Door Lock Smart door locks offering multiple unlock methods including fingerprint, PIN code, and smartphone control, integrated with Yale and other compatible brands.
• Smart Sensors Range of sensors including motion detection (Zigbee/BLE Mesh), presence detection (BLE), smoke detection, door/window sensors, and environmental monitoring sensors for temperature, humidity, and air quality.
• IR Controller Infrared controller enabling smartphone and voice control of air conditioners, TVs, and other IR-controlled devices. Supports 70+ air conditioner brands with automatic learning capability.
• Wallpad Display Wall-mounted touchscreen control panel for centralized smart home management, providing an intuitive interface for controlling all connected devices.
• Smart Water Heater Control Remote and scheduled control of water heaters via smartphone or voice, with integration into home scenarios such as 'Coming Home' for pre-heating.
• Smart Garden Irrigation Automated garden watering system controllable via smartphone with scheduling and weather-based automation. Doubles as a security layer when integrated with alarm scenarios.
• Smart Gate Control Remote gate control via smartphone allowing automatic opening/closing. Supports 1-button and 2-button configurations for single or double-wing gates.
• Multi-Zone Audio System Whole-home audio solution allowing different music in different zones, controlled via smartphone or voice. Integrates with JBL, BOSE, and BOSCH speaker brands.
• Rotating Touch Smart Switch (Công tắc nút xoay cảm ứng) New generation smart switch with rotating control knob for intuitive adjustment of lighting levels and multi-mode operation. Launched June 2025.
• Lumi Smart Factory 6,000m² manufacturing facility producing IoT and smart home devices, representing Lumi's vertical integration and 'Make in Vietnam' manufacturing capability under Science and Technology Enterprise certification.

Quantifiable outcome

• Energy savings of 30%+ through automated device control when home is empty
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Trường Đào tạo Thiết kế nội thất & kiến trúc AWEcoreStrategic or Co-development Partner · 20 September 2024Collaboration to develop professional lighting design training curriculum - the first such program in Vietnam.
• Trường Điện – Điện tử, Đại học Bách khoa Hà NộicoreStrategic or Co-development Partner · 8 December 2022Partnership for developing high-quality IoT human resources. Lumi Vietnam collaborates with the School of Electrical Engineering at Hanoi University of Science and Technology to train IoT engineers and support curriculum development.
• Trường PTIT chi nhánh TP. Hồ Chí MinhcoreStrategic or Co-development Partner · 2 November 2022Partnership extending IoT engineer training programs to southern provinces through PTIT Ho Chi Minh City branch.
• Google AssistantcoreTechnology or IntegrationFirst Vietnamese brand to successfully integrate with Google Assistant, allowing users to control homes through voice commands.
• Amazon AlexacoreTechnology or IntegrationSuccessfully integrated with Alexa in 2018, becoming pioneer in Vietnamese smart home market voice control.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bosch Smart Home: Bosch Smart Home offers a European-developed ecosystem of smart lighting, security, and climate devices with premium positioning. Comparable to Lumi in product breadth (switches, sensors, cameras, integration) and premium-tier go-to-market.
• Legrand: Legrand manufactures wiring devices, lighting controls, and increasingly smart home systems (Celiane with Netatmo, Valena Life) globally. Directly comparable to Lumi in switches, outlets, and lighting control categories, with established distribution in Asia-Pacific.
• Tuya Smart: Tuya provides the AIoT cloud platform and OEM modules that power thousands of smart home brands globally. It is the primary structural competitor to Lumi's vertically integrated stack, enabling any brand to enter the smart home category at lower cost than Lumi's in-house approach.
• Schneider Electric (Wiser): Schneider's Wiser smart home system and broader EcoStruxure platform target residential and small commercial automation, including lighting controls and energy management. Comparable as a global electrical incumbent offering overlapping wiring-device and lighting-control products.
• Xiaomi Mijia: Xiaomi's Mijia ecosystem offers hundreds of interoperable smart home devices at aggressive price points across Southeast Asia, including switches, sensors, cameras, and lighting. It is the dominant value-tier smart home platform competing with Lumi on price and breadth.
• ABB (free@home): ABB's free@home and ABB i-bus KNX systems provide residential and commercial building automation, including lighting, blinds, and HVAC control. Comparable as a global electrical incumbent with smart lighting and integration offerings overlapping with Lumi's portfolio.

Direct peers

• Sonoff (ITEAD): Sonoff manufactures WiFi/Zigbee smart switches, sensors, and hubs sold globally at value-oriented price points. Comparable to Lumi as a smart home hardware brand relying on app-controlled DIY and prosumer channels, with overlapping product categories (switches, sensors, controllers).
• Aqara: Aqara designs and sells Zigbee/BLE-based smart home sensors, switches, hubs, and cameras under its own brand and via Xiaomi. Highly comparable to Lumi in product mix (switches, sensors, central controller) and protocol stack, and directly competes in Southeast Asian premium smart home segments.

Regional players

• Control4 (Snap One): Control4 provides high-end whole-home automation systems primarily in North America, focused on luxury residences and MDUs. Comparable to Lumi's villa and luxury segment (60M+ VND packages) on customization and integrated automation, though operating in a different geography.

Emerging players

• Orvibo: Orvibo is a China-headquartered smart home brand offering switches, lighting, locks, and hubs, with growing Southeast Asian distribution. Comparable to Lumi in product mix and Asian-market focus, competing for similar mid-premium residential installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lumi_vietnam
• Facebookfacebook.com/lumijsc
• LinkedInlinkedin.com/company/lumivietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lumi Vietnam