What Quickpoint does

Quickpoint A/S is a privately held Danish full-service auto-workshop chain headquartered in Viborg, Denmark, operating 31 directly-owned workshops across Jutland, Funen and Sjælland, including the Copenhagen metropolitan area. Founded in 1993 originally as a tire and battery change shop at Holstebrovej in Viborg, the company has grown through a mix of greenfield openings and serial acquisitions (Becker/Dæk og Udstødning in 2000, Bilkvik in 2006, AGL in 2013), and rebranded from QuickPot to Quickpoint in June 2020 to signal the full-service positioning. The portfolio covers scheduled maintenance and service inspections, mechanical repair (brakes, timing belt, clutch, shocks, exhaust, battery, 4-wheel alignment), windshield repair and replacement, underbody rust protection in partnership with PAVA, AC service, MOT preparation, and a proprietary branded engine hydrogen-cleaning service called HYDRIVE, plus tires, rims, complete wheel packages and seasonal storage. Customer acquisition is direct-to-consumer, supported by organic search, Trustpilot reviews, FDM recommendations, and a published price-match guarantee. The primary segment is private Danish car owners across all brands and models, with a secondary segment for business and small fleet customers leveraging the multi-location footprint.

Quickpoint's underlying technology is industry-standard automotive diagnostic and repair equipment deployed uniformly across all 31 sites: 3D four-wheel alignment systems, OBD diagnostic testers compatible with most car brands, AC service stations, brake testing equipment, and modern tooling. Independent quality and equipment audits are conducted annually by FDM (Forenede Danske Motorister) — average score 4.8/5 — and the Danish Technological Institute (Teknologisk Institut), with additional CELF workshop controls. The chain accesses manufacturer service bulletins and uses only OE-approved spare parts to preserve factory warranties, and offers a 2-year warranty on parts. All 31 workshops are Michelin Quality Dealers in a partnership of more than 10 years. Distribution is owned-and-operated: online booking through quickpoint.dk, a 'Spørg om pris' quote form, phone and walk-in channels, plus Facebook and email newsletter. No mobile app, public API, or proprietary AI/ML system is offered.

Quickpoint's revenue model is overwhelmingly transactional per-job service and repair revenue, bundled with parts revenue and tire/rim sales. Pricing is quote-based and explicitly price-match guaranteed against any written competitor quote for an identical service in the same municipality, with prices agreed before work begins and no hidden costs. Each workshop maintains parts inventory with multiple daily deliveries from suppliers. The primary customer segment is private car owners; a secondary business/fleet segment uses the 31-location network for multi-city fleet maintenance. Add-on revenue streams include loaner car rentals (175 DKK/day for full-coverage insurance with 100 km/day allowance), seasonal tire storage, and QuickFree 10-month interest-free installment financing administered through Resurs Bank. The company is privately held with no outside investors and no publicly disclosed revenue.

Name

Quickpoint

Legal name

Quickpoint A/S

Website

https://quickpoint.dk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Quickpoint is a Danish auto-workshop chain operating 31 full-service workshops across Denmark. It provides scheduled maintenance, mechanical repair, tires, MOT prep and OE-approved parts to private car owners and small fleet customers, with all workshops Michelin-certified and FDM quality-controlled.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Automotive repair services
• Vehicle maintenance
• Tire replacement services
• Auto inspection services
• Car servicing

Headquarters

HQ city

Viborg

HQ country

Denmark

HQ region

Europe

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Auto Service and Repair: One-time transaction revenue from service inspections, maintenance, and mechanical repairs (brakes, timing belts, shocks, exhaust, clutch, battery, 4-wheel alignment, windshield repair, underbody treatment). Revenue is per-job, determined by scope of work and parts required. Customers receive upfront price quotes before work begins.
2. Tires and Rims Sales: Sale of new tires (summer, winter, all-season), rims, and complete wheel packages. Tire fitting, balancing, and seasonal storage services also generate revenue. Parts revenue (OEM-approved spare parts) is bundled with repair services.
3. QuickFree Financing Partnership: Quickpoint partners with Resurs Bank to offer interest-free installment payments over 10 months. Quickpoint does not charge financing fees; revenue comes from completed repairs that might otherwise not occur without financing option, and from Resurs Bank commercial terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Quickpoint operates a chain of 31 full-service auto workshops across Denmark, providing scheduled maintenance inspections, mechanical repairs (brakes, timing belts, shock absorbers, clutches), tire and wheel services, vehicle inspections (MOT/bilsyn), air conditioning service, windshield repair and replacement, four-wheel alignment, rust protection/undercoating, and proprietary HYDRIVE internal hydrogen cleaning.

Product overview

Quickpoint is a nationwide chain of 31 full-service auto workshops operating across Denmark, providing a unified portfolio of automotive services under the Quickpoint brand. The offering is organized into four core service lines: (1) Auto Service — scheduled maintenance, oil changes, air conditioning service, and MOT inspections performed to manufacturer specifications preserving factory warranties; (2) Auto Repair — mechanical repairs including brakes, timing belts, clutches, shock absorbers, exhausts, batteries, windshield services, undercoating (PAVA), and 4-wheel alignment; (3) Tire & Wheel — sale, mounting, balancing, and storage of summer, winter, and all-season tires and rims from brands including Michelin, Goodyear, and Continental; and (4) Financial Services — QuickFree interest-free installment payments via Resurs Bank, and a loaner car program. A proprietary branded service, HYDRIVE, offers internal hydrogen engine cleaning. All workshops are FDM-quality controlled, Michelin Quality Dealer certified, and use OE-approved spare parts.

Differentiator

Problem solved

Functional benefit

Products and services

• Scheduled Service / Maintenance Inspection Manufacturer-scheduled inspection and maintenance service for private cars following factory service intervals, performed at all Quickpoint workshops across Denmark.
• Mechanical Repair Repair of mechanical components including brakes, timing belts, shock absorbers, clutches, and other drivetrain/chassis wear parts for private passenger vehicles.
• Tire and Wheel Services Supply and mounting of new tires and rims, wheel balancing, tire changes, and seasonal tire storage for private vehicles; Michelin-certified tire partner.
• Vehicle Inspection (Bilsyn / MOT) Periodic statutory vehicle inspection required by Danish authorities to ensure roadworthiness, offered across the Quickpoint workshop network.
• Air Conditioning Service Inspection, recharging, and repair of automotive air conditioning systems at dedicated AC service stations.
• Windshield Repair and Replacement Repair of stone chips and replacement of damaged windshields for private passenger vehicles.
• Four-Wheel Alignment 3D four-wheel alignment service to correct wheel geometry, performed with computerized alignment equipment at Quickpoint workshops.
• Rust Protection / Undercoating Underbody rust protection and undercoating treatment for vehicles, delivered in partnership with PAVA.
• HYDRIVE Internal Hydrogen Cleaning

Quantifiable outcome

• Customer satisfaction rating of 4.6/5 on Trustpilot based on 13,184 reviews
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FDM (Forenede Danske Motorister)coreStrategic or Co-development PartnerFDM, Denmark's largest automobile association, conducts unannounced quality control audits at all Quickpoint workshops at least once per year. Audits check work quality, customer service, work environment, workshop facilities, and communication standards. Quickpoint holds an average FDM score of 4.8/5. This partnership provides independent quality endorsement and is prominently featured in Quickpoint's marketing.
• MichelincoreStrategic or Co-development PartnerMichelin, a leading global tire manufacturer, certifies all Quickpoint workshops as Michelin Quality Dealers. Annual controls verify best practices in customer contact, professional work execution, equipment quality, and environmental/employee responsibility. This is a multi-year partnership of over 10 years.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Euromaster: Pan-European tire and auto service chain owned by Michelin. Overlaps with Quickpoint on tire sales, alignment, and general service across Denmark; larger and broader geographically than Quickpoint.
• Bosch Car Service: Global independent workshop franchise network backed by Bosch. Competes with Quickpoint on multi-brand mechanical and electrical repair, leveraging Bosch diagnostics and parts supply across Denmark.
• Point S: European tire and auto service cooperative with Danish presence. Note that Quickpoint's Silkeborg location was previously a Point S site, indicating direct overlap and prior competitive interaction in Denmark.
• First Stop: European tire and auto service network (Bridgestone-owned). Operates in Denmark as a broader multi-country chain with overlapping tire, alignment, and general service offerings similar to Quickpoint's core.

Direct peers

• Mekonomen: Nordic auto parts and service chain (part of Mekonomen Group). Comparable to Quickpoint as a multi-brand auto service and parts retailer, with overlapping Danish customer base and similar workshop/parts retail model.
• AutoMester: Danish independent auto workshop chain operating across multiple locations in Denmark. Directly competes with Quickpoint on multi-brand service, repair, and tire offerings for private car owners in the same Danish market.
• Dækpartner: Danish tire and auto service dealer network. Competes with Quickpoint on tire sales, wheel services, and basic maintenance for Danish car owners through a franchise-like partner model.
• Vianor: Nordic tire and auto service chain owned by Nokian Tyres. Competes directly with Quickpoint's tire sales, mounting, storage, and basic auto service across the Nordics, including Denmark.

Emerging players

• Helloo Bil: Danish online platform aggregating independent workshops for consumer booking and quotes. Indirectly competes with Quickpoint for the same Danish consumer auto-repair demand via a digital marketplace model.

Others

• FDM (Forenede Danske Motorietr): Denmark's largest automobile club. Not a direct competitor but a key quality endorsement partner for Quickpoint's workshops; provides recommendations and roadside services that influence the customer funnel Quickpoint depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/QuickpointDK
• LinkedInlinkedin.com/company/quickpoint-a-s

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quickpoint