Dækpartner
- Company typePrivate
- Founded-
- HeadquartersRanders, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Dækpartner firmographics
Firmographics- Name
- Dækpartner
- Legal name
- Dækpartner A/S
- Website
- https://daekpartner.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Dækpartner industry classification
Industry- Product category
- Auto Service and Tire Services
- NAICS
- Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Services-Miscellaneous Repair Services (7600), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where Dækpartner is headquartered
LocationHeadquarters
- HQ city
- Randers
- HQ country
- Denmark
- HQ region
- Europe
Offices18 records
Markets served
Dækpartner business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Tire Sales and Mounting: Sale of tires for passenger cars, vans, trucks, and agricultural/construction machinery. Customers can purchase tires with professional mounting, balancing, and installation services. The company works with multiple tire brands without being bound to one, allowing free consultation.
- Auto Service: Comprehensive auto maintenance services including oil changes, brake service, air conditioning, battery replacement, windshield inspection, wheel alignment, exhaust service, and undercarriage work. Services are paid at point of service in centers.
- Tire Storage (Dækhotel): Seasonal tire storage service where tires are kept at the center between seasons. Includes regular tread and pressure monitoring to extend tire life.
- 24/7 Breakdown Service: Emergency roadside assistance with mobile tire repair and replacement. Pricing based on distance, time, and day/evening/weekend rates plus call-out fee. Requires active customer agreement.
- Fleet and Business Solutions: Customized tire and service solutions for business fleets, commercial vehicles, and agricultural machinery. Includes single invoice, single contact person, and nationwide service agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tire prices (various tiers) |
| One time/ perpetual license | Pay-as-you-go | No-show fee |
| Unit Pricing | Pay-as-you-go | Tire relocation fee |
| Other | Pay-as-you-go | 14-day tire satisfaction guarantee |
| Usage-based | Pay-as-you-go | Breakdown service rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Dækpartner product offering
Product offeringCore offering
Dækpartner is a nationwide Danish chain of 17 specialized tire and auto service workshops that sells and fits tires from multiple leading brands, provides seasonal tire storage (Dækhotel), delivers comprehensive auto maintenance (brakes, alignment, AC, battery, oil, exhaust), and offers 24/7 breakdown assistance across Denmark and Europe. The company serves both private consumers and business fleet customers with dedicated account management, single invoicing, and nationwide service coverage.
Product overview
Dækpartner operates as a nationwide chain of specialized tire and auto service workshops across Denmark, offering tire services, auto maintenance, and professional consultation. The core offering centers on dækservice (tire services) and autoservice (auto maintenance), supported by add-on services including dækhotel (tire storage/hotel), breakdownservice (roadside assistance), lånebil (loaner cars), and a partner network for leasing customers. The autoservice portfolio includes sub-products for air conditioning, batteries, brakes, coolant, oil changes, light bulbs, windscreens, wheel alignment (sporing), vehicle inspection preparation (synsgennemgang), exhaust systems, chassis, and wiper blades. Business customers (erhverv) receive tailored solutions for trucks, vans, and agricultural/construction machinery, while leasing customers benefit from a dedicated network with automated SMS notifications for seasonal tire changes. The company is powered by Shopify for its e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Dækservice (Tire Service) Tire change, mounting, balancing, and puncture repair services for passenger cars, vans, trucks, and agricultural/construction vehicles, sold across 17 nationwide workshops.
- Autoservice Comprehensive auto maintenance covering air conditioning, battery, brakes, coolant, oil change, bulbs, windscreen, wheel alignment, inspection, exhaust, chassis, and wiper services at all 17 workshops.
- Dækhotel (Tire Hotel) Seasonal tire storage service that keeps tires under optimal conditions with regular tread and pressure checks, providing recurring subscription-based storage between seasons.
- Breakdownservice 24/7 roadside assistance across Denmark and Europe with mobile tire repair and replacement, providing emergency response within a target of 2 hours.
- Erhverv (Business Fleet Services) Business fleet tire and auto services for trucks, vans, and agricultural/construction machinery with dedicated consultants, single invoicing, and nationwide coverage through owned centers and partner network.
- Leasing Services Leasing customer services including seasonal tire changes, SMS notifications for tire replacement, tire storage between seasons, and access to a partner network for servicing across Denmark.
- Mastertjek Vehicle Inspection Comprehensive 35-point vehicle inspection checking vital control points to provide a complete status of the car's health, available at select locations like Helsingør.
- ADAS Kalibrering Professional calibration of advanced driver-assistance systems after windshield replacement or undercarriage adjustments to ensure proper functioning of modern vehicle safety features.
- Lånebil (Loan Car) Loan car service available at select locations while the customer's vehicle is being serviced.
Quantifiable outcome
- Target response time for breakdown service: within 2 hours
- +2 more outcomes
Companies that use Dækpartner
Customer profileSegments6 records
Ideal customer profiles4 records
Dækpartner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dækpartner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- First Stop (Denmark)coreFirst Stop is a network of independent tire service centers that serve as Dækpartner's partner locations for leasing customers across Denmark. Multiple First Stop locations are listed as service partners in the leasing section, including First Stop Brædstrup Dækcenter, First Stop Sædding, First Stop Herning, First Stop Hillerød Dækcenter, and others.
- Dans Garage & AutoteknikminorService partner location in Brande serving Dækpartner's leasing customers.
- HellaservicepartnercorePlatform used for booking service appointments at partner locations, connecting the Dækpartner booking system with partner workshops.
- SkiftLet ApSminorPartner location in Aabenraa for Dækpartner leasing customer services.
- Dækcenter Sydjylland ApSminorPartner location in Bramming serving Dækpartner's leasing customers.
- STIHOLT (Multiple Locations)corePartner network for heavy and truck services including locations in Aalborg, Hjørring, and Sæby. Listed under Dækpartner's business partner network for heavy vehicles and trucks.
- Sjællands Dæk ServicecoreBusiness partner in Brøndby specializing in heavy vehicle tire services for Dækpartner's commercial customers.
- HØNG BRDR. HOLMminorPartner in Høng serving Dækpartner's heavy transport and truck customers.
- KØGE TRUCKSTOPminorPartner locations in Køge and Næstved specializing in truck services for Dækpartner's commercial fleet customers.
- Trustpilot A/SminorExternal review platform used by Dækpartner to collect customer feedback on services and products. Dækpartner shares customer name and email with Trustpilot for the purpose of sending review invitations. Reviews may be used in promotional materials.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Dækpartner competitors and assessment
Company assessmentRegional players
- ATU: Germany's largest multi-brand tire and auto-service workshop chain; comparable multi-brand positioning and workshop service offering, though operating primarily in Germany rather than Denmark.
- Speedy France: France-based tire and auto-service chain with broad maintenance offerings; structurally similar workshop model to Dækpartner, though operating primarily in the French market rather than Denmark.
- Däckia: Swedish tire and auto service chain with a similar workshop-and-partner-network model serving private and fleet customers; directly comparable in offerings though operating primarily in Sweden rather than Denmark.
Direct peers
- First Stop (Denmark): Network of independent tire service centers in Denmark; directly overlaps with Dækpartner on passenger and commercial tire services while also functioning as Dækpartner's leasing partner network.
- Point S: International tire and auto-service franchise/cooperative network; comparable model of independent workshops under a shared brand offering tires, fitting, and repair across Europe.
- Vianor: Nordic tire retail and service chain owned by Nokian Tyres; highly comparable business model—multi-brand tire retail plus installation, storage, and fleet services across the Nordics.
- Superdæk: Danish tire retail and service chain; a direct domestic competitor operating workshops and offering mounting, storage, and auto services to consumer and fleet customers in Denmark.
- Dækspecialisten: Danish specialist tire retailer focused on premium and performance tires; competes for the same consumer tire-fitting wallet as Dækpartner in Denmark.
Broad incumbents
- Euromaster: Pan-European tire and auto-service chain (Michelin-owned); overlaps with Dækpartner across tire fitting, fleet management, and breakdown assistance at a much larger scale and broader geographic reach.
- Kwik-Fit: UK-based large tire and auto-service chain offering fitting, repair, and fleet services; a broader incumbent in the European tire-service category with overlapping product and customer bases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dækpartner social profiles
Digital presenceDækpartner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dækpartner leadership team
Management profileNumber of profiles
Profiles7 records
Dækpartner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dækpartner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dækpartner
What does Dækpartner do?
Dækpartner is a nationwide Danish chain of 17 specialized tire and auto service workshops that sells and fits tires from multiple leading brands, provides seasonal tire storage (Dækhotel), delivers comprehensive auto maintenance (brakes, alignment, AC, battery, oil, exhaust), and offers 24/7 breakdown assistance across Denmark and Europe. The company serves both private consumers and business fleet customers with dedicated account management, single invoicing, and nationwide service coverage.
Is Dækpartner a public or private company?
Dækpartner is a private company. It is classified as unknown and is currently operating.
When was Dækpartner founded?
Dækpartner was founded in -1. It employs 51 to 100 people.
Where is Dækpartner based?
Dækpartner is headquartered in Randers, Denmark, in the Europe region.
How does Dækpartner make money?
Five revenue lines are on record. Tire Sales and Mounting is the primary driver. The others are auto Service, tire Storage (Dækhotel), 24/7 Breakdown Service and fleet and Business Solutions.
Who are Dækpartner's main competitors?
Regional players on record are ATU, Speedy France and Däckia. Direct peers are First Stop (Denmark), Point S, Vianor, Superdæk and Dækspecialisten. Broad incumbents are Euromaster and Kwik-Fit.
Does Dækpartner have an API?
No public API is recorded for Dækpartner.
What industry is Dækpartner in?
Dækpartner's product category is Auto Service and Tire Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKADAJ, Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine). Its NAICS code is 441340 and its SIC code is 7600.