What Alternare does

Alternare is a non-profit environmental organization founded in 1998 and headquartered in Michoacán, Mexico. The organization focuses on the conservation and regeneration of the monarch butterfly, specifically through habitat restoration in Mexico's Monarch Butterfly Biosphere Reserve. Its mission centers on restoring the Oyamel fir forests that serve as the species' critical overwintering habitat, addressing a documented ~80% population decline over the past 30 years. Alternare collaborates with government agencies, international conservation partners (notably Butterfly Pavilion), and local community stakeholders on landscape-scale reforestation initiatives within the protected biosphere reserve framework.

The organization's most significant documented initiative is a landmark effort to plant 100,000 Oyamel fir trees in the Monarch Butterfly Biosphere Reserve, executed in collaboration with Butterfly Pavilion and the Mexican government. This project represents trilateral cooperation across the monarch migratory corridor spanning Canada, the United States, and Mexico. Alternare serves the ecosystem-stewardship function rather than serving discrete commercial customers — its "beneficiaries" are the migratory monarch butterfly population and the broader biosphere reserve, with funding and execution partners acting as counterparties rather than purchasers.

Alternare operates with a small team of 11-50 employees using a non-profit model that depends on partnerships and likely donor or grant funding; no revenue model, pricing details, or proprietary technology platform is disclosed in the source data. The organization does not appear to develop commercial products or services, and its value proposition is grounded in ecosystem restoration and measurable conservation outcomes (tree planting, habitat recovery) rather than market-based revenue. The public website (alternare.org) currently displays only a verification/loading page, limiting the depth of information available about operations, financials, and management.

Name

Alternare

Website

https://alternare.org

Company type

Private

Founded year

1998

Headcount range

11–50 employees

Short description

Alternare is a Mexican non-profit environmental organization founded in 1998 that focuses on monarch butterfly conservation and habitat restoration in the Monarch Butterfly Biosphere Reserve through collaborative reforestation with government and international partners.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Forest Nurseries and Gathering of Forest Products (113210)

SIC

Forestry (800)

akta.pro primary industry

Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

akta.pro secondary industries

Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF), Invasive Species Control & Site Restoration (Pre/Post Planting) (AFAMACAN), Nature, Biodiversity & Ecosystem Conservation (BPADALAE)

Keywords

• Environmental conservation services
• Habitat restoration services
• Monarch butterfly conservation
• Reforestation services
• Biodiversity protection

Headquarters

HQ city

Michoacán

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others

Core offering

Alternare is a non-profit environmental organization that focuses on the conservation and regeneration of the monarch butterfly through habitat restoration efforts. The organization leads and collaborates on reforestation projects in Mexico's Monarch Butterfly Biosphere Reserve, planting native Oyamel fir trees to restore critical overwintering habitat for migratory monarch butterflies. Its work supports the international wildlife migration corridor spanning Canada, the United States, and Mexico, and targets mitigation of the documented ~80% population decline of monarch butterflies over 30 years.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Aims to mitigate 80% population decline of Monarch butterflies over 30 years

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Butterfly PavilioncoreStrategic or Co-development PartnerButterfly Pavilion collaborated with Alternare and the Mexican government to complete a landmark reforestation project. The partnership led the effort to plant 100,000 Oyamel fir trees in Mexico's Monarch Butterfly Biosphere Reserve to restore critical habitat for migratory Monarch butterflies.
• Mexican GovernmentcoreStrategic or Co-development PartnerThe Mexican government collaborated with Butterfly Pavilion and local partners including Alternare to authorize and support the reforestation project in the Monarch Butterfly Biosphere Reserve. Government involvement provided regulatory oversight and protected area access for the habitat restoration initiative.
• Local PartnersminorStrategic or Co-development PartnerUnspecified local partners contributed to the reforestation project in Mexico's Monarch Butterfly Biosphere Reserve, supporting on-the-ground planting efforts and community engagement for the 100,000 tree reforestation initiative.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Others

• World Wildlife Fund (WWF Mexico):

Direct peers

• Fondo Mexicano para la Conservación de la Naturaleza: A Mexican environmental fund that finances conservation projects, including monarch butterfly habitat. Comparable as a Mexican non-profit operating in the same conservation finance and biodiversity space with overlapping government and community stakeholder relationships.
• Reforestamos México: A Mexican non-profit dedicated to reforestation and ecosystem restoration across Mexico. Highly comparable as a Mexico-focused NGO executing large-scale tree-planting initiatives and engaging corporate, government, and community partners.
• Monarch Joint Venture: A US-based partnership dedicated to monarch butterfly conservation across North America. Directly comparable as a multi-stakeholder, non-profit coalition working on habitat restoration across the same tri-national monarch migration corridor that Alternare supports at the Mexican overwintering end.
• Grupo Ecológico Sierra Gorda: A Mexican non-profit focused on biodiversity conservation, reforestation, and sustainable development in the Sierra Gorda biosphere. Comparable as a community-based conservation NGO in Mexico that executes reforestation and habitat restoration projects with government partners.
• Butterfly Pavilion: A nonprofit invertebrate conservation and education organization that co-led the 100,000 Oyamel fir planting with Alternare. Directly comparable as a partner organization sharing the same monarch habitat-restoration mandate and donor base in North America.
• Pronatura México: One of Mexico's largest conservation NGOs, working on biodiversity and habitat protection across multiple Mexican ecosystems. Closely comparable as a Mexico-based, non-profit conservation organization executing habitat restoration with government and community partners.

Broad incumbents

• American Forests: A US national non-profit focused on forest restoration and reforestation. Comparable as a non-profit executing large-scale tree-planting initiatives for ecological restoration, though with a broader, US-centric mandate than Alternare's monarch-focused work.
• The Nature Conservancy (Mexico): One of the world's largest conservation NGOs, with active projects in Mexican protected areas including monarch habitat. Comparable as a global non-profit operating in the same conservation and habitat-restoration space, though at much larger scale and broader mandate.

Emerging players

• Xerces Society for Invertebrate Conservation: A US-based non-profit dedicated to the conservation of invertebrates, including monarchs. Comparable as an NGO focused on the same invertebrate species and habitat restoration mandate, primarily operating in the US portion of the migration corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlternareAC

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alternare