Monarch Joint Venture
Monarch Joint Venture is a national 501(c)(3) nonprofit that convenes 135+ federal, state, NGO, corporate, and academic partners to conserve the monarch butterfly migration through habitat, science, education, and partnership programs across North America.
- Company typePrivate
- Founded2008
- HeadquartersSaint Paul, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Monarch Joint Venture does
Monarch Joint Venture (MJV) is a national 501(c)(3) nonprofit conservation organization founded in 2008 and headquartered in St. Paul, Minnesota. MJV operates as a partnership-based convener, coordinating a network of more than 135 federal and state agencies, NGOs, businesses, and academic programs to conserve the monarch butterfly migration across North America. Its work is organized around four pillars: Habitat (technical assistance, restoration, working-lands conservation), Science (North America-wide monitoring programs, remote sensing, drone-based habitat assessment, research synthesis), Education (Monarch NECTAR Hub online learning platform, monthly webinar series, curriculum, professional development), and Partnership (network coordination, Conservation Pledge accountability framework). MJV also operates the Prairie Oaks campus, a 20-acre education and research facility in Belle Plaine, Minnesota, hosting summer camps, workshops, and private events. Technology assets include continent-wide citizen science monitoring platforms (Integrated Monarch Monitoring Program, Monarch Larva Monitoring Project, Journey North), an online learning platform, and pioneering remote sensing and drone-based habitat monitoring capabilities.
Monarch Joint Venture firmographics
Firmographics- Name
- Monarch Joint Venture
- Legal name
- Monarch Joint Venture
- Website
- https://monarchjointventure.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Monarch Joint Venture is a national 501(c)(3) nonprofit that convenes 135+ federal, state, NGO, corporate, and academic partners to conserve the monarch butterfly migration through habitat, science, education, and partnership programs across North America.
- Ownership category
- akta.pro rank
Monarch Joint Venture industry classification
Industry- Product category
- Wildlife Conservation
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)
- akta.pro primary industry
- Biodiversity & Habitat Conservation (BPAGAGAA)
- akta.pro secondary industry
- Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)
Keywords
Where Monarch Joint Venture is headquartered
LocationHeadquarters
- HQ city
- Saint Paul
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Monarch Joint Venture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting monarch conservation work. MJV is a 501(c)(3) tax-exempt organization (Federal Tax ID: 83-1343107).
- Business and Partner Support: Corporate sponsorships and support from business partners engaged in monarch and pollinator conservation
- Federal and State Grants: Primary funding from U.S. Forest Service International Programs and other federal/state agency grants
- MJV Store Merchandise: Sales of habitat signs, monarch books, educational materials, t-shirts and other merchandise through the MJV Store and Bonfire Fundraising Store
- Event Fees: Fees from private events, meetings, and rentals at Prairie Oaks campus facility
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Monarch Joint Venture product offering
Product offeringCore offering
Monarch Joint Venture is a 501(c)(3) nonprofit conservation organization that protects the monarch butterfly migration through four integrated pillars: Habitat (restoration and conservation of pollinator habitat), Science (research, monitoring programs including Integrated Monarch Monitoring Program, and remote sensing innovations), Education (workshops, curricula, webinars, and the Monarch NECTAR Hub online learning platform), and Partnership (coordinating a network of over 135 federal/state agencies, NGOs, businesses, and academic programs). The organization operates the 20-acre Prairie Oaks campus in Belle Plaine, MN and the MJV Store for conservation merchandise.
Product overview
Monarch Joint Venture is a national conservation nonprofit that operates through four integrated core programs: Habitat, Science, Education, and Partnership. The organization implements science-based conservation actions for monarch butterflies and other pollinators. Key products and services include the Monarch NECTAR Hub (online learning platform), MJV Store (merchandise), Prairie Oaks Campus (20-acre education and research facility), Monarch Conservation Webinar Series (monthly educational webinars), and the Monarch Conservation Implementation Framework (planning document). These offerings work together to deliver habitat conservation, education, science, and partnership coordination across North America's monarch range.
Differentiator
Problem solved
Functional benefit
Brands
- Monarch NECTAR Hub: Online learning platform - a network for education on conservation, training, and research where users can take online courses at their own pace.
- Prairie Oaks
Quantifiable outcome
- 2025-26 overwintering population reached 2.93 hectares, representing nearly 64% increase over previous year's area occupied in Mexico
- +1 more outcomes
Companies that use Monarch Joint Venture
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Monarch Joint Venture technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Monarch Joint Venture partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- U.S. Fish and Wildlife ServicecoreLead agency coordinating a U.S. High Level Working Group for monarchs. Working with MJV and partners to integrate monarch conservation and educational programs into the nation's wildlife refuges.
- Xerces Society for Invertebrate ConservationcoreWorks to conserve western monarch overwintering sites in California through monitoring, analyses, and educational programs; promotes milkweed habitat improvement and monitoring efforts in western and central U.S.
- The Nature ConservancycoreGlobal conservation organization dedicated to conserving lands and waters on which all life depends. Protects and restores lands critical to functioning natural systems providing habitat to monarchs and other wildlife.
- Monarch Watch, University of KansascoreEducational outreach program promoting conservation through Monarch Waystation program, tagging program for eastern monarchs, and Milkweed Market increasing availability of native milkweed plugs.
- Journey NorthcoreCitizen science program tracking monarch migration across North America through public participation and observations.
- Bayer Crop SciencemajorMonarch and pollinator work centers on three pillars: increasing pollinator habitats in agricultural communities, driving conservation conversations through diverse partnerships, and reaching new audiences through education and outreach. Founding member of Farmers for Monarchs.
- National Park ServicecorePartnering with MJV to strengthen awareness and citizen science monitoring of monarchs and their habitat in national parks. Working to restore milkweed and nectar sources on park lands.
- Natural Resources Conservation ServicecoreEngaged with many MJV partners in extensive efforts to increase milkweed seed availability in priority areas and develop best practices for milkweed propagation.
- Monarch Butterfly FundcorePrimary work is protecting overwintering sites in Mexico and educating communities there. Coordinates with and supports conservation efforts along monarch migratory pathways in the U.S. through MJV.
- Monarch Larva Monitoring ProjectcoreCitizen science project coordinated by MJV for volunteers to collect information about monarch larvae population dynamics across North America.
- Environmental Defense FundmajorDeveloping a new conservation tool for monarchs, the Monarch Butterfly Habitat Exchange.
- CPKCmajorTransportation holding company supporting overwintering areas in Mexico through reforestation efforts and developing a Monarch Depot concept providing habitat islands across the CPKC railway system.
- Bee and Butterfly Habitat FundmajorWorks to get more monarch and pollinator habitat on the ground by providing landowners with incentives to restore habitat using innovative techniques.
- Farmers for MonarchscoreCollaborative initiative of the Keystone Policy Center supporting productive agriculture and livestock operations in concert with monarch conservation. MJV founding partner.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Monarch Joint Venture competitors and assessment
Company assessmentDirect peers
- Xerces Society for Invertebrate Conservation: A nonprofit dedicated to invertebrate conservation (including monarch and pollinator habitat) via monitoring, advocacy, and farmer partnerships. Highly comparable to MJV because it shares the invertebrate/pollinator mission, similar partnership-led model, and is itself an MJV strategic partner.
- Atlantic Flyway Joint Venture / Upper Mississippi River Joint Venture (Migratory Bird Joint Ventures): A network of regional migratory bird Joint Ventures modeled on the same joint-venture framework that inspired MJV's founding. Highly comparable operational model — federal-state-NGO-academic partnerships coordinated for a single migratory species — making them direct structural peers.
- Monarch Watch (University of Kansas): University-based monarch outreach program running Monarch Waystation, tagging, and Milkweed Market programs. Comparable to MJV because of single-species (monarch) focus, science-plus-education delivery, and overlapping citizen science activities, though academic rather than independent nonprofit.
- Pollinator Partnership: The largest 501(c)(3) dedicated exclusively to pollinators, coordinating North American pollinator week, certification programs, and corporate sustainability work. Comparable to MJV in single-focus pollinator mandate, partnership-network GTM, and education/training offerings.
- Journey North: Citizen science program tracking monarch migration across North America via public observations. Comparable to MJV as a long-running community-science platform in the same monarch conservation stack; MJV coordinates and promotes Journey North through its science pillar.
Broad incumbents
- Defenders of Wildlife: National wildlife advocacy nonprofit active in ESA policy and federal land management. Comparable as a peer in the conservation nonprofit space with overlapping federal policy influence and member/donor funding model.
- The Nature Conservancy: Largest global conservation nonprofit with programs that overlap MJV's habitat work. Comparable as an MJV strategic partner and conservation funder, though with vastly broader mandate (lands, water, climate) rather than single-species focus.
- National Wildlife Federation: Large U.S. conservation nonprofit with pollinator and Monarch Garden programs and federal advocacy on monarch ESA. Comparable broad-incumbent peer working in the same monarch/policy and habitat-retail space.
- Audubon Society (National Audubon Society): Long-established bird conservation nonprofit organized around a migratory species with regional chapters, citizen science, and policy advocacy. Comparable broad-incumbent peer along the migratory-species conservation dimension.
Others
- Cornell Lab of Ornithology: University-based citizen-science center running eBird and Birds of North America, organized around a single taxonomic group's conservation. Comparable as the institutional inspiration for MJV's science-and-citizen-science model and joint-venture collaboration logic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Monarch Joint Venture social profiles
Digital presenceMonarch Joint Venture compliance and trust
Trust signalCompliance2 records
Monarch Joint Venture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monarch Joint Venture leadership team
Management profileNumber of profiles
Profiles6 records
Monarch Joint Venture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monarch Joint Venture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monarch Joint Venture
What does Monarch Joint Venture do?
Monarch Joint Venture is a 501(c)(3) nonprofit conservation organization that protects the monarch butterfly migration through four integrated pillars: Habitat (restoration and conservation of pollinator habitat), Science (research, monitoring programs including Integrated Monarch Monitoring Program, and remote sensing innovations), Education (workshops, curricula, webinars, and the Monarch NECTAR Hub online learning platform), and Partnership (coordinating a network of over 135 federal/state agencies, NGOs, businesses, and academic programs). The organization operates the 20-acre Prairie Oaks campus in Belle Plaine, MN and the MJV Store for conservation merchandise.
Is Monarch Joint Venture a public or private company?
Monarch Joint Venture is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Monarch Joint Venture founded?
Monarch Joint Venture was founded in 2008. It employs 11 to 50 people.
Where is Monarch Joint Venture based?
Monarch Joint Venture is headquartered in Saint Paul, United States, in the North America region.
How does Monarch Joint Venture make money?
Five revenue lines are on record. Individual Donations are the primary driver. The others are business and Partner Support, federal and State Grants, MJV Store Merchandise and event Fees.
Who are Monarch Joint Venture's main competitors?
Direct peers on record are Xerces Society for Invertebrate Conservation, Atlantic Flyway Joint Venture / Upper Mississippi River Joint Venture (Migratory Bird Joint Ventures), Monarch Watch (University of Kansas), Pollinator Partnership and Journey North. Broad incumbents are Defenders of Wildlife, The Nature Conservancy, National Wildlife Federation and Audubon Society (National Audubon Society). Cornell Lab of Ornithology is listed as an others.
Does Monarch Joint Venture have an API?
No public API is recorded for Monarch Joint Venture.
What industry is Monarch Joint Venture in?
Monarch Joint Venture's product category is Wildlife Conservation. Its primary akta.pro industry code is BPAGAGAA, Biodiversity & Habitat Conservation, with a secondary code of BPAGAIAI, Conservation & Human–Wildlife Conflict Mitigation. Its NAICS code is 813312.