Thisted Forsikring

What Thisted Forsikring does

Thisted Forsikring A/S is a privately held, customer-owned Danish insurance company headquartered in Thisted that underwrites personal and commercial P&C lines primarily for customers across the Jutland region of Denmark. Founded in 1853 and structured as a mutual-like entity ('100% kundeejet'), the company channels premiums back into the business and policyholder benefits rather than external shareholders, with policyholders organized through the Foreningen af forsikringstagere. The product portfolio spans personal lines (car, electric car, motorcycle, moped, vintage vehicle, home, holiday home, contents, accident, children's accident and health, travel, pet) and commercial lines (agriculture, retail, wholesale, manufacturing, service, craftsman, schools and associations) with add-on modules such as glass coverage, driver coverage, roadside assistance, and cancellation insurance. Distribution is exclusively direct-to-consumer via phone (96 19 45 00), callback scheduling, the 'Min Side' online self-service portal, and the customer-service app; there are no intermediaries or agents.

The underlying technology stack combines standard insurance administration with a few proprietary touches: the SMS-to-video damage-reporting solution (introduced 2020) lets customers stream live video and photos to a claims handler mid-call for faster assessment, and the Min Side self-service portal (introduced 2024) lets policyholders manage documents, accept offers, and file claims online. Operational support is delivered through integrated partners including Falck Global Assistance (24/7 medical and travel assistance abroad), SOS International (Red Card roadside abroad), SOS Dansk Autohjælp (domestic roadside), Dansk Bilglas and Autoglasmanden (glass repair), SKAT Motorregistret (vehicle registration via MitID), and DFIM (Green Card international motor insurance). The company is regulated by Finanstilsynet, participates in Garantifonden, and follows the F&P Code of Practice for Special Investigation of Insurance Cases.

Thisted Forsikring earns revenue almost entirely from recurring insurance premiums collected on annual, quarterly, or monthly schedules, priced by individual risk assessment across its product lines. It reports a claims-processing average under two days as a key operational metric and uses Trustpilot, content marketing, and local sponsorship (e.g., Mors-Thy Håndbold, Malthe Jakobsen) to drive acquisition in Jutland. Headcount sits in the 101-250 range, leadership is led by CEO Dennis René Petersen and CFO Henrik Lavesen, and the company has remained privately held with no disclosed funding rounds, M&A, or restructuring events.

Name

Thisted Forsikring

Legal name

Thisted Forsikring A/S

Website

https://thistedforsikring.dk

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

101–250 employees

Short description

Thisted Forsikring A/S is a privately held, customer-owned Danish insurance company that underwrites personal and commercial property-and-casualty lines for households and small businesses across the Jutland region, distributing exclusively direct-to-consumer via phone, the Min Side self-service portal, and SMS-based claims reporting.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industry

Product Liability & Recall (FSAJAGAG)

Keywords

• Personal insurance
• Property and casualty insurance
• Commercial insurance
• Travel insurance
• Agricultural insurance

Headquarters

HQ city

Thisted

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Insurance Premiums: Thisted Forsikring generates revenue through insurance premiums from various personal and commercial insurance products including car, home, contents, accident, travel, pet, and business insurance policies. Premiums are collected on annual, quarterly, or monthly payment schedules.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Thisted Forsikring A/S is a customer-owned Danish insurance company that underwrites and distributes a comprehensive range of personal and commercial non-life (fire, marine and casualty) insurance products. Core offerings include car, home, home contents, accident, travel, and pet insurance for individuals, plus business insurance spanning retail, wholesale, manufacturing, crafts, service, agriculture, and associations. Products are sold directly via phone, online self-service (Min Side), and on-site property assessment, with claims handled in-house and supported by partner networks for emergency assistance, roadside help, and glass repair.

Product overview

Thisted Forsikring is a customer-owned Danish insurance company offering a comprehensive portfolio of personal and commercial insurance products. The personal insurance portfolio centers on three core products—Bilforsikring (car insurance), Husforsikring (homeowners insurance), and Indboforsikring (home contents insurance)—complemented by specialized coverage for pets (Hundeforsikring, Katteforsikring), accident protection (Ulykkesforsikring with dental coverage), and travel insurance (Rejseforsikring via Falck). The vehicle insurance suite includes motorcycle, moped, electric car, trailer, and vintage vehicle insurance through Veteranforsikring Danmark sub-brand. For business customers, the Erhvervsforsikring platform provides industry-specific coverages including agricultural, craftsman, retail, wholesale, manufacturing, and service sector insurance. The company differentiates through customer-owned structure, local Jutland presence, and add-on products like Ung Bilist (young driver program), Førerpladsdækning (driver coverage), and +Kunde (multi-policy bundling). Self-service capabilities include Min Side portal and SMS-based damage reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Veteranforsikring Danmark: Specialized insurance for veteran/classic vehicles, operated as a separate brand under Thisted Forsikring.

Products and services

• Bilforsikring (Car Insurance) Comprehensive car insurance covering liability, comprehensive (kasko), driver coverage, and roadside assistance for private vehicle owners in Jutland, Denmark.
• Motorcykelforsikring (Motorcycle Insurance) Motorcycle insurance for touring and chopper motorcycles with customizable year-round or seasonal (March–November/December) coverage periods.
• Knallertforsikring (Moped/Scooter Insurance) Insurance coverage for mopeds and scooters, providing liability and optional comprehensive protection for owners.
• Campingvogn- og trailerforsikring (Camper and Trailer Insurance) Insurance for camping vehicles and trailers, covering damage and liability while towing.
• Husforsikring (Homeowners Insurance) Home insurance covering building damage from fire, weather, theft, vandalism, water damage, and liability, customized to each property through on-site assessment.
• Sommerhusforsikring (Holiday Home Insurance) Specialized insurance for holiday homes and summer houses, covering building and liability risks specific to seasonal properties.
• Landboforsikring (Agricultural Property Insurance) Insurance for farms and agricultural properties, covering buildings, equipment, and agricultural-specific risks.
• Indboforsikring (Home Contents Insurance) Home contents insurance (FamiliePlus) covering household belongings against fire, water, and theft, including items in vehicles, with built-in personal liability coverage.
• Ulykkesforsikring (Personal Accident Insurance) Accident insurance providing compensation for permanent disability, dental injuries, and injuries during skiing trips, with dental damage (tyggeskade) coverage option.
• Rejseforsikring (Travel Insurance) Annual travel insurance covering the entire household worldwide, including medical evacuation, travel companion assistance, holiday compensation, and delayed travel, delivered with Falck Global Assistance.
• Hundeforsikring (Dog Insurance) Insurance coverage for dogs, covering veterinary expenses and liability related to pet ownership.
• Katteforsikring (Cat Insurance) Insurance coverage for cats, covering veterinary expenses and liability.
• Veteranforsikring Danmark (Veteran Vehicle Insurance) Specialized insurance for vintage and veteran vehicles, operated as a separate sub-brand (Veteranforsikring Danmark) with a dedicated website at veteranforsikringdanmark.dk.
• Ungdomsforsikring (Youth Insurance Package) Insurance package for young customers aged 18-26, including accident, contents, travel, and car insurance with special youth pricing.
• Landbrugsforsikring (Agricultural Business Insurance) Comprehensive insurance for agricultural businesses, covering buildings, equipment, livestock, and business interruption.
• Erhvervsforsikring (Business Insurance) Commercial insurance platform offering multiple business-specific insurance types including manufacturing, retail, wholesale, craftsman, service, administration, school/association, and camping-site coverage.

Quantifiable outcome

• Claims processed in less than 2 days on average

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Falck Global AssistancecoreStrategic or Co-development PartnerFalck Global Assistance is the emergency assistance partner for Thisted Forsikring's travel insurance, providing 24/7 medical assistance, evacuation, and travel support services. Customers contact Falck for emergency assistance abroad at +45 70 22 60 90. Also provides medical pre-assessment services for travel insurance.
• SOS InternationalcoreStrategic or Co-development PartnerSOS International provides roadside assistance services for Thisted Forsikring customers through the Red Card (Rødt Kort) scheme, covering vehicle assistance abroad including on-site help, towing, and continuation of journey or return home.
• SOS Dansk AutohjælpcoreStrategic or Co-development PartnerPartnership for roadside assistance within Denmark. Covers breakdown, flat tires, and other vehicle emergencies. Contact via 70 10 80 90. Available through the company's app.
• Dansk BilglasminorChannel Partner/ Reseller/ DistributorAuthorized glass repair partner for vehicle glass damage claims. Customers can book appointments directly through the partner for windshield and glass replacement services.
• AutoglasmandenminorChannel Partner/ Reseller/ DistributorAuthorized glass repair partner providing vehicle glass damage services. Customers can book appointments through this partner for windshield and auto glass repairs.
• F&P (Forsikring & Pension Danmark)coreStrategic or Co-development PartnerIndustry association for Danish insurance companies. Thisted Forsikring follows F&P's Code of Conduct for Special Investigation of Insurance Cases (Kodeks for særlig undersøgelse af forsikringssager), ensuring compliance with industry standards for investigation practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/godforsikring
• Facebookfacebook.com/ThistedForsikring

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thisted Forsikring