ActivoBank

What ActivoBank does

ActivoBank (legal entity: Banco ActivoBank, S.A.) is a Portuguese digital-first retail bank and a wholly-owned subsidiary of Banco Comercial Português (Millenniumbcp). It operates under three core regulatory licenses — Banco de Portugal credit institution nº 23, CMVM financial intermediary nº 116, and ASF insurance intermediary nº 419501226 — enabling it to deliver an integrated banking, investment, and insurance proposition through a single mobile application and web platform. The bank's headquarters is at Rua Augusta 84, Lisbon, with a small physical footprint limited to Ponto(s) Activo service points (including Lisbon and Coimbra) used primarily for account opening by minors and in-person support.

Its product suite spans current accounts (Conta Simples free base, Ordenado Activo salary-domiciled, Conta Menores, Serviços Mínimos Bancários), tiered subscription packages (Plano AB Plus at €3.99/month, Plano AB Premium at €8.99/month), debit and credit cards (Classic and AB Gold at TAEG 17.9%), personal/home/auto/salary-advance credit, a comprehensive insurance distribution portfolio (Médis health, Homin home, Móbis device, Pétis pet, travel, life YOLO!), savings instruments (PoupeUp goal-based virtual jars at TANB up to 2.25%, Poupança Ordenado, Poupança Kids, time deposits), and the ActivoTrader self-directed trading platform covering Euronext and other European venues from a €1 minimum. Open Banking participation via the SIBS API Market (PSD2) and integrations with Wise (FX transfers) and MB WAY (mobile payments) extend the platform surface.

The business model combines net interest income from credit origination (credit cards at TAN 17.4%, salary advance at TAN 12.5%, personal credit), recurring subscription fees from Plano AB tiers, insurance and investment fund distribution commissions (intermediated through Ageas/Ocidental, Multicare/Médis, and BCP for stock execution), and transaction fees from brokerage, international transfers, and cross-border card use. Customer acquisition is digital-led (App Store/Google Play, QR-code onboarding, app.activobank.pt/abrirconta) supplemented by the Promotores Associados referral program and seasonal promotional campaigns; salary domiciliation is the core primary-banking anchor. The bank has held the ConsumerChoice "Digital Bank" award for seven consecutive years and added the Prémio Cinco Estrelas 2026 in Digital Banking.

Name

ActivoBank

Legal name

Banco ActivoBank, S.A.

Website

https://activobank.pt

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

ActivoBank is a Portuguese digital-first retail bank and wholly-owned subsidiary of Banco Comercial Português (Millenniumbcp), serving Portuguese consumers through a mobile app with current accounts, credit cards, salary-advance credit, savings, insurance, and investment products under tiered subscription plans (Plano AB Plus and Premium).

Ownership category

akta.pro rank

Product category

Retail Banking (Digital)

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221), Consumer Lending (522291), Finance and Insurance (52)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Retail-focused Neobanks (Mass Market) (FSABAFAA)

akta.pro secondary industries

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)

Keywords

• Retail banking services
• Digital banking
• Consumer credit
• Insurance distribution
• Investment brokerage

Headquarters

HQ city

Braga

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Net Interest Income (NII): ActivoBank earns interest income from its lending products including personal credit (TAEG 17.9%), home loans (intermediated for Banco Comercial Português), auto loans, salary anticipation credit (TAEG 13.8%, TAN 12.500%), and credit cards (TAN 17.400% for Classic, 12.200% for AB Gold). The bank also pays interest on savings products (deposits, PoupeUp, Poupança Ordenado). The spread between lending rates and deposit rates constitutes core revenue.
2. Account Package Fees (Plano AB Plus & AB Premium): Monthly subscription fees for bundled account packages: Plano AB Plus at 3.99€/month (+4% IS) and Plano AB Premium at 8.99€/month (+4% IS). These packages include multiple benefits and represent recurring subscription revenue from customers who upgrade from the free base account.
3. Insurance Distribution (Bancassurance): ActivoBank acts as an insurance intermediary (registered with ASF under nº 419501226) distributing insurance products including Médis health insurance, Médis Light, Médis Dental, Móbis (vehicle), Homin (home), Pétis (pet), travel insurance (On/Off), personal accident insurance (Volta), YOLO! life insurance, and Gadget insurance. The bank also offers Unit Linked products. Insurance products are distributed through the bank's branches and App.
4. Brokerage & Investment Services: ActivoBank, registered as a financial intermediary with CMVM ( nº 116), earns commissions on securities trading (orders executed via ActivoTrader), investment funds distribution (Fundos de Investimento, PPR retirement savings plans), and bond trading. The bank charges for stock orders and service commissions for securities.
5. Cross-border & International Transaction Fees: Fees from international card transactions, cross-border transfers (including Wise transfer integration), and currency conversion. Activo Viagem is a fee-based add-on (2.98€/30 days) that waives international commissions on the associated card.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Banco ActivoBank, S.A. is a Portugal-based digital bank that provides a fully app-driven current account (Conta Simples) plus a comprehensive suite of consumer banking products including debit/credit/prepaid cards, salary advance credit (Antecipção do Ordenado), personal/auto/home loans, savings (PoupeUp, time deposits, Kids savings), investment services (ActivoTrader brokerage, investment funds, PPR retirement plans, Unit Linked), and bancassurance (health, home, vehicle, pet, travel, life and gadget insurance) underwritten by partners such as Ageas/Ocidental and Médis.

Product overview

ActivoBank is a Portuguese digital bank offering a comprehensive portfolio of banking products organized around a core account platform with multiple service layers. The core offering centers on Conta Simples (basic account) and Ordenado Activo (salary account), with premium value through Plano AB Plus and Plano AB Premium subscription packages. The product ecosystem spans: retail banking accounts (current accounts, minor accounts, minimum services), payment cards (debit, credit Classic/Gold, prepaid, teen cards), credit products (personal, home, auto loans, salary advance), insurance (health, dental, home, pet, travel, life, gadgets), savings/investments (PoupeUp goal savings, time deposits, Kids savings, stock trading via ActivoTrader, investment/pension funds, Unit Linked), and digital services (App banking, ActivoTrader platform, Wise transfers, MB WAY, Metaverse experience). Integration partnerships include Wise for international transfers, SIBS API Market for Open Banking, MB WAY for mobile payments, and Roblox for virtual engagement. The bank operates as a subsidiary of Banco Comercial Português with CMVM registration for investment services.

Differentiator

Problem solved

Functional benefit

Brands

• ActivoTrader: A trading platform for negotiation of stocks, bonds, ETFs, certificates, and warrants, available as web and mobile app versions.
• Activo Viagem
• PoupeUp
• Planos AB

Products and services

• Conta Simples Basic free current account with €0 maintenance commission, free debit card, MB WAY support, transfers, direct debits and full App-based account management for individual consumers in Portugal.
• Ordenado Activo Salary/pension domiciliation account for customers receiving ≥€750 net per month, granting access to Antecipação do Ordenado salary advance credit, the exclusive Poupança Ordenado savings deposit, free maintenance and credit cards.
• Conta Menores Current account for minors aged 0–17 with no maintenance fee, no minimum deposit, prepaid card availability from age 12 and App access from age 12.
• Serviços Mínimos Bancários Statutorily required minimum banking services account for individuals without any other bank account in Portugal, providing a deposit account, debit card, EU ATM access, unlimited intrabank transfers, up to 48 interbank transfers/year via home banking, and up to 5 transfers/month via third-party apps up to €30 each, at a maximum annual cost of 1% of the IAS social support index.
• Plano AB Plus Premium account package subscription at €3.99/month (+ 4% IS) bundling PoupeUp at TANB 1.75% (max €5,000, up to 4 objectives), 2% cashback on utilities (max €2/month), 2 free stock orders/month, free brokerage service commission up to €3/month, annual Activo Viagem exemption, free Classic credit card, family and animal liability insurance, and priority phone support.
• Plano AB Premium Premium account package subscription at €8.99/month (+ 4% IS) bundling unlimited PoupeUp objectives at TANB 2.25% (max €20,000), 3% cashback on utilities (max €6/month), 3 free stock orders/month, no-fee AB Gold and Classic credit cards, full Activo Viagem waiver, 0% TAN salary advance, free brokerage commission up to €3/month, and a complete insurance pack (medical emergency at home, family liability, animal liability) plus priority in-person and phone support.
• Cartão de Débito Standard debit card with €0 issuance fee, accepted for purchases and withdrawals in Portugal and internationally, integrated with MB WAY for mobile payments.
• Cartão de Crédito Classic Standard credit card (TAEG 17.9%, TAN 17.400% for €1,500 over 12 months) with €0 card issuance fee, promotional cashback (e.g., 10% restaurants up to €30 summer campaign) and access to Fatia installment payments.
• Cartão de Crédito AB Gold Premium gold credit card (TAEG 17.9%, TAN 12.200%) with €35.88/year issuance fee (€2.99/month), offered fee-free to Plano AB Premium subscribers, subject to credit risk analysis.
• Cartão 12/17 Debit card for teenagers aged 12–17 with customizable daily spending limits (€50, €100, €150 or €200), contactless functionality, and parental controls via the App.
• Cartão Pré-Pago Reloadable prepaid card for minors and controlled spending, with parental maximum daily limits of €20, €50 or €100, managed through the App.
• Activo Viagem Subscription-based travel card protection service (€2.98/30 days, promotional price down from €3.99) that waives international commissions on purchases and cash withdrawals on any ActivoBank card while active.
• Fatia (Pagamentos Fracionados) Installment payment feature allowing card purchases to be paid in 3 installments without interest (TAN 0.000% during promotional periods; TAN 9.900% outside promotional windows).
• Transferências Wise International money transfer service for ActivoBank customers, offered in partnership with Wise for competitive exchange rates on cross-border transfers.
• Crédito Pessoal Personal loan (TAEG 17.9%) for individual consumers with fully digital application, no paperwork, available for home improvements, debt consolidation and other personal needs.
• Crédito Habitação Home mortgage loan intermediated for Banco Comercial Português, offered through ActivoBank with specialized property purchase support.
• Crédito Automóvel Car and motorcycle loan with digital application through the App, designed for vehicle financing for individual consumers.
• Antecipação do Ordenado Authorized overdraft facility providing up to 100% of monthly salary/reform/pension on the 1st of each month (between €250 and €5,000), available to customers with domiciled salary ≥€750; TAEG 13.8%, TAN 12.500%, TAN 0% with Plano AB.
• Médis Health Insurance Health insurance product offering comprehensive medical coverage including dental services, distributed through ActivoBank in partnership with Médis (Multicare).
• Médis Light Basic-tier health insurance plan with essential medical coverage at reduced premiums, distributed in partnership with Médis.
• Médis Dental Dental health insurance add-on covering dental care expenses, distributed in partnership with Médis.
• Homin Home Insurance Multi-risk home insurance covering property damage, liability and related risks for homeowners, underwritten by Ageas Portugal (Ocidental) and distributed by ActivoBank as a registered ASF insurance intermediary.
• Móbis Vehicle Insurance Vehicle insurance underwritten by Ageas Portugal (Ocidental) covering cars and other road vehicles, distributed by ActivoBank.
• Pétis Pet Insurance Pet insurance covering veterinary expenses and third-party liability for insured pets, underwritten by Ageas Portugal (Ocidental) and distributed by ActivoBank.
• Seguro Viagem ON/OFF Travel insurance offering coverage for medical emergencies, trip cancellations and travel-related incidents, with on-demand activation through the App.
• Seguro de Vida YOLO! Life insurance product targeting young adults with flexible coverage options, distributed by ActivoBank.
• Seguro Gadget Electronics and gadget insurance covering device damage, theft and technical issues, distributed by ActivoBank.
• PoupeUp Virtual savings account with goal-based mealheiros (savings jars) integrated into the main App; TANB 0% on base, TANB 1.75% (max €5,000, up to 4 objectives) with Plano AB Plus, TANB 2.25% (max €20,000, unlimited objectives) with Plano AB Premium.
• Poupança Ordenado AB Exclusive time deposit savings account for salary-domiciled customers with TANB 1.60% (TANL 1.15% if salary received, otherwise 0%), 30-day renewable term, max balance €100,000, monthly interest payments.
• Poupança Kids Activo Children's savings time deposit with TANB 2.00%, 90-day renewable term, minimum €10 per deposit, maximum €25,000 per deposit, permanence bonuses of 0.05% at 4th and 8th renewal; from 12th renewal the standard deposit rate applies.
• Depósitos a Prazo Standard time deposit products with various terms and interest rates, accessible via the bank’s deposit simulator.
• ActivoTrader Proprietary trading platform (web and iOS/Android mobile app) for negotiating stocks, bonds, ETFs, certificates and warrants across multiple markets (Euronext Lisbon/Paris/Amsterdam/Brussels, Frankfurt, London, Madrid), with real-time market data, interactive charts, technical analysis indicators (SMA, EMA, MACD, RSI, Bollinger Bands, Stochastic), market depth, virtual portfolio, alerts and favorites; free platform access with no subscription costs, minimum investment from €1.
• Fundos de Investimento Distribution of investment funds offering professionally managed portfolios with various risk profiles and asset allocations for retail investors.
• Fundos PPR Retirement savings funds (Plano Poupança Reforma) offering tax-advantaged long-term retirement savings for Portuguese consumers.
• Unit Linked Investment-linked insurance products combining life insurance protection with access to investment funds, distributed by ActivoBank.
• App ActivoBank Mobile banking application serving as the primary 24/7 customer interface for account management, transfers, card controls, savings, plan subscriptions, promotional code entry, insurance, and access to ActivoTrader.

Quantifiable outcome

• Up to 78.28€/month in benefits delivered by Plan AB Premium for a cost of 8.99€/month
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SIBS (Founding Partner)coreTechnology or IntegrationActivoBank is a founding partner of the SIBS API Market platform, which implements the EU Payment Services Directive 2 (PSD2). This Open Banking platform enables PISPs and AISPs to access ActivoBank services. ActivoBank contributes to the ecosystem's governance and benefits from PSD2 compliance infrastructure developed by SIBS in partnership with Portuguese banks.
• Wise (TransferWise)coreTechnology or IntegrationActivoBank offers Wise international money transfers as an integrated service, allowing customers to send money internationally at reduced costs. The partnership is highlighted on the ActivoBank website under the 'Cartões' section with a dedicated page (activobank.pt/wise) and references Wise's pricing page.
• Banco Comercial Português (Millenniumbcp)coreTechnology or IntegrationActivoBank, as a subsidiary/brand of Banco Comercial Português, acts as a mortgage credit intermediary for BCP. ActivoBank distributes home loans (Crédito Habitação) from Banco Comercial Português, earning intermediary fees. Additionally, stock orders are transmitted to BCP for execution (Art. 328 CVM).
• Ageas Portugal - Companhia de Seguros / OcidentalcoreTechnology or IntegrationActivoBank distributes insurance products underwritten by Ageas Portugal (Ocidental brand). Products include home insurance (Homin), vehicle insurance (Móbis), pet insurance (Pétis), personal accident insurance (Volta), and others. ActivoBank is registered as an insurance intermediary with ASF nº 419501226. Claims are filed via email to [email protected].
• Roblox CorporationminorGTM or Marketing PartnerActivoBank has created a branded virtual island on the Roblox gaming platform (The Island by ActivoBank), accessible via PC, mobile, tablet, and consoles. The island features games, quizzes about the bank's history and products, sustainability tips, and obstacle challenges. This is a marketing/brand awareness initiative targeting younger demographics.
• TLC Marketing (Travel Voucher Partner)minorGTM or Marketing PartnerTLC Marketing manages the travel voucher promotions for the Ordenado Activo product, where eligible customers receive vouchers redeemable for travel packages. TLC Marketing confirms customer data, sends travel proposals within 21 business days, and issues electronic tickets upon payment of reservation fees (30€/person).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Monzo: UK-based digital challenger bank with a mobile-first proposition including current accounts, savings, and investments. Comparable in target customer and product-led growth GTM approach.
• Revolut: Global neobank with strong presence in Portugal offering multi-currency accounts, cards, and trading. Targets the same digital-first, app-native consumer and SMB segments as ActivoBank.
• N26: European neobank offering mobile current accounts, savings, and investment products. Competitor for digitally native Portuguese consumers and expats.
• Starling Bank: UK digital challenger bank offering personal and business current accounts, lending, and investments. Comparable digital-first banking model with full banking license.

Others

• Wise (formerly TransferWise): International money transfer and multi-currency account provider, already integrated with ActivoBank for transfers. Represents both a partner and an adjacent competitor for FX and cross-border use cases.

Broad incumbents

• Novo Banco: Major Portuguese retail and commercial bank with a growing digital proposition (NB, app-led onboarding). Competes for salary-domiciled, premium, and digital-first retail customers.
• BPI (Banco BPI): Large Portuguese universal bank with digital channels. Overlaps with ActivoBank in accounts, savings, and consumer credit, and competes for the same digitally inclined consumer base.
• Millennium BCP (Banco Comercial Português): Parent of ActivoBank and the largest private-sector bank in Portugal, offering the full suite of commercial banking, mortgages, and insurance. Overlaps with ActivoBank's intermediated home loans and broader market.
• Caixa Geral de Depósitos (CGD): Portuguese state-owned incumbent bank offering retail current accounts, savings, mortgages, and insurance. Competes for the same salary-domiciled and digital-curious consumer segments as ActivoBank.

Direct peers

• Banco CTT: Portuguese postal bank with a digital-first retail banking proposition (savings, accounts, payments) targeting mass-market consumers. Directly competes with ActivoBank in the same Portuguese consumer digital banking niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/activo_bank
• Facebookfacebook.com/ActivoBank
• LinkedInlinkedin.com/company/activobank

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ActivoBank