ATP Lab

What ATP Lab does

ATP Lab is a private dietary supplement company that develops, manufactures, and sells pharmaceutical-grade nutritional products across six horizontal categories: general health, performance, neurological health, digestive health, men's health, and women's health. The product portfolio spans roughly 30 SKUs, including proteins (Supreme Beef Protein, Grass Fed Whey, ISO, Organic Vegan Blend), collagen formulations (Syner Collagen, Total Radiance Collagen), omega fatty acids (Ultra Omega 3, Omega Pure, Omega-3 Triglyceride), vitamins and minerals (Syner-C, Methyl Syner-B, Vitamin D3K2), and targeted men's and women's formulas (Alpha Jack, Aromatek, Estro Control, Gluco Control, SynerSlim, Syner Sleep). Manufacturing takes place in a Canadian cGMP-compliant, Informed Choice Certified, and FDA-audited facility, with every batch subjected to a third-party testing protocol covering identity, potency, microbial contaminants, heavy metals, solvent residues, allergens, pesticides, dioxins, furans, and PCBs. Notable proprietary technology references include MaxSimil monoglyceride omega-3 delivery and NEM natural eggshell membrane.

The company operates a dual-region direct-to-consumer e-commerce model through atplab.com for the United States and ca.atplab.com for Canada, both built on Shopify with integrated accessibility tooling. Revenue is generated primarily through unit-priced one-time purchases (products range from $21.99 to $71.99 USD), supplemented by bundle discounts, gift cards ($10-$100), and free shipping above $100. A separate 'Become a retailer' wholesale program extends distribution to health-food stores, gyms, pharmacies, and online resellers, while DHL-powered international shipping opens a long-tail geographic footprint. Marketing combines content (weekly blog), organic social (Facebook, Instagram, YouTube), email capture, an interactive product quiz, and an affiliate program with US and Canadian variants.

The customer base is horizontally segmented across general wellness consumers, Informed-Sport-certified athletes, and men's and women's health cohorts, with no disclosed enterprise or institutional customers and no subscription mandate. ATP Lab previously operated under the name Collagenik (still referenced for the Syner Collagen SKU) and holds multiple Informed-Sport-certified SKUs spanning performance and recovery categories, providing a defensible niche in the anti-doping-certified supplement segment.

Name

ATP Lab

Legal name

ATP Lab

Website

https://atplab.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ATP Lab is a Canadian-manufactured, US-headquartered dietary supplement brand selling a ~30-SKU portfolio of pharmaceutical-grade, third-party-tested products across six health categories directly to consumers via Shopify storefronts and through a wholesale retailer program.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

akta.pro primary industry

Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Dietary supplements
• Sports nutrition
• Protein supplements
• Health and wellness
• Collagen products

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from selling nutritional supplements directly to consumers through their Shopify-powered e-commerce website. Products include proteins, vitamins, minerals, herbal formulations, and specialty supplements. The company offers bundle discounts and sells gift cards.
2. Wholesale/Retail Distribution: Revenue from wholesale distribution to retailers. The company has a 'Become a retailer' program where they onboard retail partners to sell their products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ATP Lab manufactures and sells pharmaceutical-grade, third-party tested nutritional supplements directly to consumers via its own e-commerce storefront. The catalog spans proteins, collagen formulations, vitamins and minerals, omega-3s, herbal formulas, and targeted men's, women's, neurological, digestive, and performance health products manufactured in a Canadian cGMP-certified facility.

Product overview

ATP Lab is a Canadian-based dietary supplement company offering a comprehensive portfolio of high-quality, pharmaceutical grade, 3rd party tested health and performance supplements. The product line includes protein supplements (Supreme Beef Protein, Organic Vegan Blend, Grass Fed Whey, ISO), collagen products (Syner Collagen, Total Radiance Collagen), vitamins and minerals (Syner-C, Vitamin D3K2, Methyl Syner-B), digestive health products (PreBioFib, Probio 7, Gluco Control), neurological health supplements (Syner Sleep, Neuro Prime), men's health products (Alpha Jack, Aromatek), women's health products (Estro Control), omega fatty acid supplements (Omega-3 Triglyceride, Ultra Omega 3, Omega Pure), and specialized formulas (Total Defense, Inflam Control, SynerSlim, AdrenRGY AM). Products are organized into categories: General Health, Performance, Neurological Health, Digestive Health, Women's Health, Men's Health, Bundles, and Apparel & Accessories. The company emphasizes gluten-free, non-GMO, grass-fed, and organic ingredients with cGMP manufacturing and Informed Choice certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Beef Protein Beef bone broth and hydrolyzed grass-fed beef collagen protein supplement providing 24g of complete amino acid protein per scoop; 100% dairy-free, available in Chocolate, Vanilla, Mochaccino, and Salted Caramel flavors in 850g or 1.6kg formats. Targeted at athletes and fitness enthusiasts.
• Syner Collagen Collagen regeneration formula (formerly Collagenik) with NEM® Natural Eggshell Membrane for type 1 and 2 collagen regeneration of skin, tendons, cartilage, ligaments, bones, muscles, and connective tissues; anti-inflammatory support.
• Alpha Jack Men's health supplement combining Maca Extract 12:1 and Shilajit aimed at optimizing male vitality and hormonal balance. 180 capsules per bottle.
• Gluco Control Herbal/nutrient formulation containing Quercetin, Berberine, and Biotin designed to optimize glucose metabolism, absorption, and utilization. 90 capsules per bottle.
• Organic Vegan Blend All-organic plant-based protein blend with Organic Pea, Rice, Pumpkin, Sunflower, and Coconut Proteins plus an enzyme mixture. 900g container with 30 servings.
• Syner-C Ultra-potent chelated vitamin C formula combined with Quercetin, Bromelain, and Grape Seed Extract for immune support.
• Total Radiance Collagen Pharmaceutical grade hydrolyzed collagen peptides for skin, hair, and nail health. Increases collagen and elastin production; 360g container.
• PreBioFib Prebiotic fiber supplement for optimal gut health; used in herbal medicine as a bulk-forming laxative to promote bowel movement and gentle relief of constipation.
• Methyl Syner-B Active methylated vitamin B complex supporting energy production, tissue formation, healthy mucous membranes, normal red blood cells, and cognitive functions. 60 capsules per bottle.
• Syner Sleep Sleep support supplement promoting relaxation and helping re-set the body's sleep-wake cycle (circadian rhythm); contains time-release melatonin active up to 7 hours.
• Aromatek Men's health formula supporting healthy estrogen metabolism; contains Saw Palmetto, Pygeum Bark, Zinc Glycinate, and Stinging Nettle Roots.
• Ultra Omega 3 High-absorption monoglyceride omega-3 supplement using MaxSimil® fish oil technology with EPA and DHA for cognitive and cardiovascular health.
• Hepatik Defense Liver detoxification support formula containing Choline Bitartrate, Milk Thistle, and Artichoke 10:1 extract.
• Inflam Control Anti-inflammatory supplement with pharmaceutical-grade ingredients including Curcuma longa, Broccoli powder, and Bromelain to minimize inflammation and pain.
• AdrenRGY AM Adrenal gland and energy support supplement with Vitamin C, Vitamin B12, Panax Ginseng, and Lion's Mane for immunity and brain function.
• SynerSlim Fat oxidation and metabolism support supplement containing Green Coffee Beans, L-carnitine, Oligonol, and Grains of Paradise to support fat metabolism and healthy blood pressure.

Quantifiable outcome

• NEM® in Syner Collagen shown to reduce joint pain in 7-10 days and starts working in as little as 1 day
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Informed-SportcoreTechnology or IntegrationInformed-Sport certification program tests sports nutrition and supplement products for banned substances. ATP Lab has multiple products certified under this program, including Synermag, Supreme Beef Protein, Synerzinc, Grass Fed Whey, Total Defense, Pure EAA, ISO, Myoprime, Pentacarb, Neuro Prime, Glutamed, Enzymatik Control, Electrolytes XL, Greens and Reds Whole Foods, Organic Vegan Blend, Methyl Syner-B, and Inflam Control.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seeking Health: DTC supplement brand focused on methylation, MTHFR support, and practitioner-grade formulations. Comparable to ATP Lab in clean-label positioning, practitioner/consumer dual channel, and broad specialty-category catalog (e.g., Methyl Syner-B analog).
• Transparent Labs: DTC sports-nutrition brand offering clinically dosed, transparently labeled supplements across protein, performance, and general health categories. Comparable to ATP Lab in product structure, transparent-label ethos, and ecommerce-led distribution.
• Life Extension: Long-standing DTC supplement brand offering a deep catalog of vitamins, minerals, and specialty formulations with a focus on clinical dosing. Comparable to ATP Lab on premium positioning, broad SKU breadth, and DTC catalog model.
• Momentous: Sports- and performance-oriented supplement brand with Informed-Sport-certified SKUs and DTC e-commerce. Directly comparable to ATP Lab on athletic segment focus, third-party testing, and premium pricing.
• HUM Nutrition: DTC beauty-from-within supplement brand with quizzes for personalization and a curated catalog across skin, hair, and women's health. Comparable to ATP Lab in DTC e-commerce, product-quiz customer journey, and women's-health segment focus.
• AG1 (Athletic Greens): Subscription-led DTC supplement brand targeting health- and performance-conscious consumers with a flagship daily greens formulation. Comparable to ATP Lab in DTC e-commerce model, premium clean-label positioning, and subscription/bundle mechanics.
• Onnit: DTC supplements and wellness brand with broad catalog across fitness, cognitive, and general health categories. Comparable to ATP Lab in multi-category DTC supplement positioning and lifestyle/athletic consumer targeting.
• Thorne: Premium, practitioner-grade dietary supplement brand selling directly to consumers and health professionals via a multi-category catalog. Highly comparable to ATP Lab in clean-label positioning, batch testing rigor, and broad wellness/performance SKU breadth.
• Klean Athlete: Supplement brand specifically formulated and Informed-Sport certified for athletes. Highly comparable to ATP Lab on Informed-Sport certification, athletic consumer focus, and clean-label positioning.
• Pure Encapsulations: Professional-grade hypoallergenic supplement brand with strong practitioner channel and DTC presence. Comparable to ATP Lab on pharmaceutical-grade positioning, third-party testing, and broad category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/atplab.officiel
• YouTubeyoutube.com/@atp_labs
• Facebookfacebook.com/atplab.officiel
• LinkedInlinkedin.com/company/atp-lab-canada
• Instagraminstagram.com/atp_labs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATP Lab