Fitness World Canada

What Fitness World Canada does

Fitness World Canada is a privately held fitness chain operating 17 corporate-owned club locations across British Columbia, serving over 100,000 members through a tiered subscription membership model. Founded in 2020 under the legal entity FW Fitness BC Ltd, the company offers three standard membership tiers (Move at $12.99, Fit at $17.99, and Goal at $23.99 bi-weekly) plus premium Signature tiers (ranging $30.99-$52.99 bi-weekly), with member benefits scaling from single-club access to multi-location privileges, unlimited fitness classes, small group training (THE WORX), child minding, and recovery amenities including Hydromassage, Normatec compression, Joovv infrared therapy, and Human Touch massage chairs.

The company operates two sub-brands — TRAIN by FW, a boutique training club concept with dedicated lifting platforms, turf zones, and coach-led sessions, and Fitness World Signature, a premium amenity experience in larger 36,000-40,000+ sq ft formats. Technology infrastructure includes the FW Mobile App (built on the Trainerize platform) for class booking, check-in, workout tracking, and account management, supplemented by FW Online virtual fitness content. DXFactor's OMAP AI platform is deployed across all locations for operational efficiency.

The business model relies on bi-weekly recurring membership subscriptions as the primary revenue stream, supplemented by personal training packages, corporate wellness memberships sold through a dedicated Director of Corporate Sales, day passes ($20 standard, $30 at Signature), and a partnership with ATP Lab for in-club supplement sales. The company employs 700 staff including 200+ personal trainers, with a January 2026 announcement of $50 million CAD in growth capital to triple the footprint to 42+ locations over five years through both corporate expansion and a newly launching franchise program.

Name

Fitness World Canada

Legal name

FW Fitness BC Ltd

Website

https://fitnessworld.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fitness World Canada is a privately held BC-based fitness chain operating 17 corporate-owned gym locations and serving 100,000+ members through tiered bi-weekly subscriptions ranging from $12.99 to $52.99, with plans to triple its footprint nationally via a $50M expansion and franchise launch.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAH

Functional Fitness / Cross-Training Groups

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Fitness center operations
• Gym membership services
• Personal training services
• Group fitness classes
• Corporate wellness programs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Bi-weekly recurring membership fees across multiple tier levels (Move, Fit, Goal), with higher tiers providing access to more locations, classes, and amenities. Also includes 12-month term and month-to-month options.
2. Personal Training: One-on-one personal training sessions sold as prepaid packages or weekly billing. Requires membership to purchase.
3. Supplement Sales: Partnership with ATP Lab as first Canadian supplement partner for product sales at club locations.
4. Day Passes: Single-visit day passes available at $20 standard and $30 at Signature locations.
5. Corporate Memberships: Employer-sponsored corporate wellness programs providing discounted membership rates to employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fitness World Canada operates a network of fitness centers across British Columbia offering tiered bi-weekly gym memberships (Move at $12.99, Fit at $17.99, Goal at $23.99) with access to equipment, 500+ weekly group fitness classes, recovery tools, and child minding. The company also operates premium Signature locations, the TRAIN by FW boutique training sub-brand, and sells personal training, corporate memberships, and on-site child minding as standalone services.

Product overview

Fitness World Canada operates a network of fitness gyms across British Columbia with a tiered membership model (Move, Fit, Goal) offering gym access, fitness classes, and recovery tools. The company offers multiple product lines: core gym memberships at standard and premium Signature locations; TRAIN by FW as a boutique training sub-brand; FW Mobile App for digital membership management, class booking, and FW Online virtual classes; and THE WORX small group training. Recovery services include Hydromassage, Cloud Massage (Human Touch chairs), Joovv Infrared Light Therapy, and Normatec Compression. Additional services include Personal Training, Corporate Memberships, Child Minding, Nutrition Services, and proprietary class formats like MSINGI. The company also utilizes DXFactor's OMAP AI platform for fitness operations management.

Differentiator

Problem solved

Functional benefit

Brands

• TRAIN by FW: A training club concept by Fitness World featuring high-performance training zones, coach-led sessions, lifting platforms, recovery tools, and specialized equipment for functional fitness training.
• Fitness World Signature

Products and services

• Fitness World Gym Memberships Tiered gym memberships (Move at $12.99, Fit at $17.99, Goal at $23.99 bi-weekly) providing access to 17 British Columbia locations with equipment, fitness classes, recovery tools, and child minding depending on tier. Sold to individual consumers.
• Fitness World Signature Memberships Premium memberships (Move Signature at $30.99, Fit Signature at $44.99, Goal Signature at $52.99 bi-weekly) granting access to the 40,000 sq ft South Surrey Signature club and signature-tier amenities including luxe locker rooms and enhanced recovery tools. Targeted at consumers seeking premium fitness experience.
• TRAIN by FW Membership Boutique training club sub-brand membership providing access to TRAIN by FW locations featuring lifting platforms, turf areas, recovery tools (Hyperice, Hydromassage, Normatec, infrared light therapy), THE WORX small group training, Booty Builder equipment, sauna, and tanning. Includes access to standard Fitness World locations (excluding Signature).
• Personal Training One-on-one personal training sessions sold as prepaid packages or recurring weekly billing, delivered by dotFit-certified trainers offering customized workout programs, fitness assessments, and nutrition guidance. Requires an active Fitness World membership. Available to individual consumers across all locations.
• Corporate Memberships Employer-sponsored B2B wellness program providing employees with discounted gym membership rates at all Fitness World locations, with perks extended to two friends or family members. Sold through the Director of Corporate Sales to organizations seeking employee wellness benefits.
• FW Online (Virtual Fitness) Digital fitness platform providing hundreds of on-demand classes led by Fitness World instructors, accessible through the FW Mobile App. Included with Fit and Goal memberships. Targeted at members seeking at-home or on-the-go workout options.
• Child Minding On-site supervised childcare service available at select Fitness World locations (Surrey, Langley, Suter Brook, Nanaimo, Victoria, and South Surrey Signature). One child included free with Goal Memberships; additional children at $9.99 bi-weekly each. Sold as a membership add-on for parents and guardians.

Quantifiable outcome

• 4.0+ star rating on Google across locations
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vancouver Rise FCcoreGTM or Marketing Partner · 19 August 2025First-Ever Fitness Sponsor of Vancouver Rise FC professional soccer team. Provides fitness programming and facilities support for the team.
• RUNVANcoreGTM or Marketing Partner · 3 February 2025Official Fitness Club partnership with RUNVAN for 2025, including sponsorship of the BMO Vancouver Marathon and First Half Marathon events. Provides brand visibility at major running events, finish line 'Cool Down Zone' with recovery tools, and community health engagement.
• Turning Point RecoveryminorStrategic or Co-development Partner · 12 November 2024Partnership providing free exercise classes to support addiction recovery in Vancouver. Fitness World contributes fitness programming for individuals in recovery programs.
• BC Senior Living FacilitiesminorStrategic or Co-development Partner · 10 October 2024Long-term partnership bringing free fitness classes to BC senior residents in care homes to promote lifelong fitness and active aging.
• Augie's QuestminorGTM or Marketing Partner · 3 September 2024Partnership supporting Augie's Quest mission to cure ALS (Amyotrophic Lateral Sclerosis). Includes fundraising and awareness activities.
• ATP LabcoreStrategic or Co-development Partner · 29 August 2024First Canadian Supplement Partner. ATP Lab products sold at Fitness World club locations, providing members access to sports supplements and nutrition products.
• Youth OrganizationsminorStrategic or Co-development Partner · 13 August 2024Partnership bringing accessible exercise classes to youth in need, providing fitness opportunities for underprivileged young people.
• Spartan DEKAminorGTM or Marketing Partner · 30 July 2024Host of Surrey's first Spartan DEKA event at Fitness World location, combining fitness competition with brand visibility.
• MSINGIminorStrategic or Co-development Partner · 17 July 2024New fitness class format partnership launching free outdoor classes in Vancouver. Developed by Fitness World Fitness Class Director Ingrid Knight Cohee.
• HeadsUpGuysminorStrategic or Co-development Partner · 1 November 2023Partnership to fight winter blues and support mental health awareness, providing fitness resources and community engagement for men's mental health.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Planet Fitness: Planet Fitness is the largest global low-cost fitness franchise; comparable to Fitness World's value-tier Move membership and aggressive promotional pricing ($1 join, free trial passes).
• Crunch Fitness: Crunch is a mid-market fitness chain offering tiered memberships with extensive group classes; comparable to Fitness World's Move/Fit/Goal tier structure and multi-amenity positioning.
• Equinox Fitness: Equinox operates premium fitness clubs globally with luxury amenities and recovery services; comparable to Fitness World's Signature tier and high-end amenity positioning.
• Anytime Fitness: Anytime Fitness is a global 24/7 franchise fitness chain with broad Canadian presence; comparable to Fitness World's franchise expansion ambitions and affordable membership positioning.

Direct peers

• Movati Athletic: Movati operates premium fitness clubs across Ontario and Quebec with comprehensive amenities, group classes, and recovery services — directly comparable to Fitness World's Signature premium tier and amenity-rich model.
• GoodLife Fitness: GoodLife is the largest Canadian fitness chain with 200+ locations nationwide, offering tiered memberships, group fitness, and personal training — directly comparable to Fitness World Canada's membership model and target demographic.

Regional players

• YMCA of Greater Vancouver: YMCA operates not-for-profit fitness facilities in BC with memberships, group classes, and child minding — directly comparable to Fitness World's BC regional footprint and family-oriented amenities.
• Steve Nash Fitness Clubs: Steve Nash Fitness Clubs is a Canadian regional fitness chain, primarily in BC — historically a direct competitor/predecessor brand in the same geographic market as Fitness World.

Emerging players

• F45 Training: F45 is a global boutique functional-training franchise; comparable to Fitness World's TRAIN by FW boutique training concept and small-group format.
• Orangetheory Fitness: Orangetheory is a boutique group-training franchise with coach-led interval sessions; comparable to Fitness World's THE WORX small group training and TRAIN by FW concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fitnessworldca
• Facebookfacebook.com/FitnessWorldCanada
• LinkedInlinkedin.com/company/fitness-world-canada
• Instagraminstagram.com/fitnessworldca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness World Canada