PH Brauns

What PH Brauns does

P.H. Brauns GmbH & Co.KG is a privately held German specialist wholesaler (Fachgroßhandel) headquartered in Hannover, operating in the Hannover and Braunschweig regions as a member of the Partner für Technik (PfT) purchasing and marketing group, which comprises 8 specialist wholesalers with 32-37 locations across Northern and Eastern Germany. The business is organized around two core divisions: Steel and Materials, covering steel tubes, sheets, beams, stainless steel, aluminum, non-ferrous metals, and metal grating; and Tools, Machines, and Fastening Technology, offering power tools and machinery from brands including Bosch (Premium Partner), Makita, Metabo, Milwaukee, Fein, and Wera. Value-added processing services form a meaningful third dimension, including profile laser cutting, sawing, shot blasting and priming, screw packaging, and 3D printing.

The iShop B2B e-commerce platform is the company's primary digital channel, providing 24/7 ordering access to over 200,000 articles with integrated online ordering of steel processing services. Distribution is omnichannel: field sales (Außendienst) and inside sales teams provide consulting and account management; regional truck delivery with optional crane unloading serves Hannover and Braunschweig; a steel warehouse at Mercedesstraße 8 enables customer pickup; and nationwide package shipping via DPD handles smaller orders. Pricing is largely quote-based, with publicly disclosed delivery charges, crane unloading fees, minimum order surcharges, and a Friends loyalty program offering free shipping, 30-day returns, free loaner equipment, monthly invoicing, and exclusive promotions.

The company serves tradespeople, construction companies, and industrial customers in a horizontal segmentation approach, with no disclosed enterprise anchor accounts, suggesting a long-tail SMB and mid-market customer mix. Revenue is generated through direct product sales (hardware), transaction-based steel and materials orders, processing service fees, and delivery/logistics surcharges. Legal structure is a German Kommanditgesellschaft (KG) limited partnership; no venture capital, private equity, or public listing signals are present, and no disclosed financials, headcount figures, or AI/ML capabilities are documented in the source data.

Name

PH Brauns

Legal name

P.H. Brauns GmbH & Co.KG

Website

https://phbrauns.com

Company type

Private

Founded year

1816

Operating status

Operating

Headcount range

51–100 employees

Short description

P.H. Brauns is a privately held German specialist wholesaler headquartered in Hannover, serving tradespeople, construction, and industrial customers across Hannover and Braunschweig with steel, metals, tools, fastening technology, and value-added processing services, distributed via the iShop e-commerce platform and PfT group's regional network.

Ownership category

akta.pro rank

Product category

Industrial Wholesale Distribution (Steel, Tools, and Fastening Technology)

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Hardware Merchant Wholesalers (423710), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Steel wholesale distribution
• Industrial fasteners supply
• Power tools distribution
• Steel processing services
• Construction materials wholesale

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and Materials Wholesale: Sale of steel products including tubes, sheets, beams, stainless steel, aluminum, and non-ferrous metals. Revenue generated through direct sales, iShop orders, and processing services.
2. Tools and Machines Wholesale: Sale of power tools, hand tools, machines, and fastening technology from brands like Bosch, Makita, Metabo, Milwaukee, and Fein.
3. Steel Processing Services: Value-added processing services including profile laser cutting, shot blasting and priming, sawing, and other steel processing operations.
4. Delivery and Logistics Services: Logistics and delivery services including truck delivery, crane unloading, and shipping charges for packages nationwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

P.H. Brauns is a specialist wholesale distributor (Fachgroßhandel) selling steel, metals, tools, machines, fastening technology, and construction elements to tradespeople, construction companies, and industrial customers across the Hannover and Braunschweig regions. The company bundles its product sales with value-added steel processing services (profile laser cutting, shot blasting and priming, sawing) and supports procurement through a 24/7 iShop e-commerce platform, regional truck delivery, and nationwide package shipping. As a member of the Partner für Technik group, it extends its reach across 32-37 locations in Northern and Eastern Germany.

Product overview

P.H. Brauns GmbH & Co.KG is a specialized wholesale distributor (Fachgroßhandel) serving the Hannover and Braunschweig regions. The company operates as a member of the Partner für Technik group with 32-37 locations across Northern and Eastern Germany. Its product portfolio centers on two main divisions: (1) Steel and Materials handling, offering steel products (tubes, sheets, beams, stainless steel, aluminum, brass, copper), non-ferrous metals, and comprehensive steel processing services including laser cutting, shot blasting, and sawing; and (2) Tools and Fastening Technology, featuring power tools and machines from brands like Bosch, Makita, Metabo, Milwaukee, and Fein, along with fastening products, workshop equipment, and grating. The iShop e-commerce platform serves as the primary digital channel, enabling 24/7 ordering of over 200,000 articles. Supporting services include a loyalty program (P.H. Brauns Friends), a service center with Bosch Premium Partner status, screw packaging services, 3D printing, and the PfT-ServiceCard for power tool servicing.

Differentiator

Problem solved

Functional benefit

Brands

• P.H. Brauns Friends: Customer loyalty program offering free shipping, 30-day returns, free loaner devices, monthly invoicing, exclusive promotions, and training offers.
• iShop

Products and services

• Stahl und Werkstoffe (Steel and Materials) Full range of steel products including classic H-beams, steel tubes, bar steel, steel sheets, steel beams, stainless steel, aluminum, brass, copper, and non-ferrous metals, targeted at tradespeople, construction companies, and industrial customers.
• Werkzeuge und Maschinen (Tools and Machines) Power tools and machines from major brands including Bosch, Makita, Metabo, Milwaukee, and Fein, covering stationary machines, cordless tools, welding equipment, pneumatic tools, and cleaning technology for tradespeople and industrial customers.
• Befestigungstechnik (Fastening Technology) Complete range of fastening products and techniques for construction and industrial applications, including custom screw packaging (Schraubenkonfektionierung) services.
• Betriebseinrichtung (Operating Equipment) Equipment and fixtures for workshop and industrial facility setup and organization, serving tradespeople and industrial customers.
• Gitterroste (Grating) Metal grating products for industrial and construction applications, supplied to tradespeople and industrial customers.
• Tür- und Tortechnik (Door and Gate Technology) Doors and gates including HÖRMANN products and Novoferm sectional doors with thermal separation, plus gate operators, covering residential and commercial applications.
• Stahlanarbeitung (Steel Processing Service) Value-added steel processing services including profile laser cutting (Profillasern), shot blasting and priming (Strahlen und Primern), sawing (Sägen), and additional processing services, for tradespeople, construction companies, and industrial customers requiring customized steel material.
• 3D Druck (3D Printing Service) 3D printing service offered as part of the tool and construction technology division, providing additively manufactured parts for tradespeople and industrial customers.
• Service-Center (Repair and Warranty Service) Repair and warranty service for power tools, operated as a Bosch Premium Partner, with free loaner equipment provided during repairs for brands including Bosch and Metabo.
• Schraubenkonfektionierung (Screw Packaging Service) Custom screw packaging and configuration services for fastening solutions, tailored to customer requirements for construction and industrial applications.
• iShop E-commerce Platform Online B2B e-commerce platform offering 24/7 ordering access with over 200,000 articles, integrated steel processing services ordering, and innovative product search functionality for tradespeople and industrial customers.
• PfT-ServiceCard Service card program providing comprehensive service benefits for power tools, offered through the Partner für Technik group across member specialist wholesalers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, major and core.

• NovofermminorChannel Partner/ Reseller/ Distributor · 15 April 2026Novoferm section doors are featured in seasonal promotional campaigns (Bauelemente SPEZIAL) with special pricing on premium section doors with thermal separation.
• HÖRMANNmajorChannel Partner/ Reseller/ Distributor · 18 February 2026HÖRMANN is a partner for doors and gates. The partnership offers high-quality doors and gates from Europe's leading manufacturer, with promotional pricing campaigns available through P.H. Brauns.
• Partner für Technik GruppecoreChannel Partner/ Reseller/ DistributorP.H. Brauns is a member of the Partner für Technik (PfT) purchasing and marketing group, which comprises 8 specialist wholesalers operating 32-37 locations across North and East Germany. The partnership enables regional strength combined with digital connectivity, joint marketing activities, and shared e-commerce infrastructure.
• BoschmajorChannel Partner/ Reseller/ DistributorBosch is one of the key tool brands sold by P.H. Brauns. The company is a Bosch Premium Partner and offers Bosch and Metabo machines in their Service Center with free loaner equipment during repairs.
• MakitamajorChannel Partner/ Reseller/ DistributorMakita is one of the major tool brands available through P.H. Brauns' iShop and physical locations.
• MetabomajorChannel Partner/ Reseller/ DistributorMetabo power tools are part of the product range. P.H. Brauns offers Metabo machines through their Service Center with loaner equipment service.
• MilwaukeemajorChannel Partner/ Reseller/ DistributorMilwaukee is a key brand in the power tools and machines category offered by P.H. Brauns.
• FeinmajorChannel Partner/ Reseller/ DistributorFein power tools are included in the extensive tool range available from P.H. Brauns.
• WeraminorChannel Partner/ Reseller/ DistributorWera hand tools are among the brands available in the product range.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hoffmann Group: German precision tools and operating equipment specialist serving industrial customers via direct sales and e-commerce. Comparable Fachgroßhandel model with strong premium-brand positioning, overlapping with P.H. Brauns' tools, machines, and Betriebseinrichtung categories.
• Haberkorn: Austrian-headquartered technical wholesale (Fachgroßhandel) operating across the DACH region with a comparable product mix in steel, tools, fastening, and operating equipment for industrial customers. Closely analogous business model and customer segmentation to P.H. Brauns, only larger and geographically broader.
• Würth: Germany's largest fastening and tools specialist wholesale group, serving tradespeople and industrial customers through a multi-channel B2B model that closely mirrors P.H. Brauns' structure. Würth is the dominant scaled competitor in fastening technology, one of P.H. Brauns' core categories.
• Kaiser+Kraft: German B2B distributor of industrial equipment, operating supplies, and workplace solutions with strong catalogue and e-commerce presence. Comparable B2B/technical trade model for industrial buyers, overlapping P.H. Brauns' Betriebseinrichtung and tool categories.
• Keller & Kalmbach: German fastening-technology specialist wholesale serving industrial customers with deep technical product range and value-added services. Directly comparable on customer base (industrial buyers) and on the fastening-technology category that forms one of P.H. Brauns' three product pillars.

Broad incumbents

• Grainger: US-headquartered global industrial MRO distributor with a digital-first B2B platform serving hundreds of thousands of customers. Represents the scaled, digital-industrial supply model that P.H. Brauns competes against for large industrial accounts across its tool, fastening, and operating-equipment categories.
• ERIKS: European industrial MRO and technical components distributor with broad product portfolio covering sealing, fluid handling, and industrial supplies. Comparable as a multi-category industrial supplier serving industrial customers, though with greater international breadth than P.H. Brauns.
• Klöckner & Co: One of Europe's largest steel and metals distribution groups, operating service centres and digital procurement platforms across multiple countries. Overlaps directly with P.H. Brauns' steel and non-ferrous metals wholesale business, but at vastly greater scale and with international footprint.
• Fastenal: Global industrial and fastener distributor with on-site vending and digital procurement services for industrial customers. Comparable in fastening-technology and tool categories, and a benchmark for B2B industrial supply consolidation strategies.
• MSC Industrial: Major US industrial MRO distributor serving manufacturers with metalworking, tools, and fastening products via a digital-first model. Directly comparable in product breadth across tools and fastening, with substantially greater scale and digital infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/phbrauns
• Instagraminstagram.com/partnerfuertechnik_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PH Brauns