Total Lawn Care

What Total Lawn Care does

Total Lawn Care is a family-owned lawn care services company headquartered in Winder, Georgia, founded in 2008 and serving residential and commercial customers across 14+ markets in Northeast Georgia including Athens, Watkinsville, Lawrenceville, Suwanee, and Buford. The company operates a service portfolio anchored by a proprietary 9-step fertilization and weed control program (pre-emergent and post-emergent herbicide applications, balanced fertilization, seasonal treatments spaced 4-6 weeks apart) and an all-inclusive Total Lawn Care Package that bundles mowing, edging, shrub maintenance, aeration, leaf cleanup, ant mound treatment, and tree limbing under a fixed monthly bill. Adjacent service lines include bi-weekly mowing, shrub trimming, landscaping (sod, retaining walls, French drains, planting), bare-ground herbicide treatment, pine straw and mulch installation, core aeration, fungicide, and insect control; a secondary used-equipment resale channel monetizes retired zero-turn and walk-behind mowers.

The business model is primarily subscription-recurring at the residential level, with entry pricing at $33/month for the 9-step program and bundled weekly/bi-weekly maintenance priced on a flat monthly cadence from February through November. Customer acquisition is direct-to-consumer via website quotes, phone (678-425-6232), and a client portal; Home Advisor (Top Rated, Elite Service, Awarded) supplements lead generation. Commercial engagements are scoped per property under a TLC Grounds Maintenance program. The company employs 11-50 staff, operates without contracts under a satisfaction guarantee, and is differentiated by certified/licensed applicators, kid- and pet-friendly treatment formulas, and over 20 years of combined team experience.

Ownership has been family-held since founding; a separately domiciled Indiana entity called Total Lawn Care, Inc. was acquired by LawnPRO Partners (backed by HCI Equity) on November 19, 2025, but that transaction concerns a different legal entity than the Georgia business. The Winder, GA-based company continues to operate independently with no disclosed outside capital, no subsidiaries, no executive team publicly listed, and no patents or regulatory actions recorded.

Name

Total Lawn Care

Legal name

Total Lawn Care, Inc.

Website

https://totallawncare.biz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Lawn Care is a family-owned lawn care services provider headquartered in Winder, Georgia, serving residential and commercial customers across 14+ Northeast Georgia markets via subscription-based fertilization, mowing, landscaping, and grounds maintenance programs.

Ownership category

akta.pro rank

Product category

Lawn Care Services

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)

akta.pro secondary industries

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn Aeration & Overseeding (Core Aeration, Seeding) (HSAIAAAE), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Lawn care services
• Fertilization and weed control
• Landscaping services
• Lawn maintenance
• Grounds maintenance

Headquarters

HQ city

Winder

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Lawn Care Subscriptions: Recurring monthly subscription services starting at $33/month for fertilization and weed control. The Total Lawn Care Package is a comprehensive weekly/bi-weekly service program with consistent monthly pricing.
2. Comprehensive Lawn Care Packages: Premium and Platinum lawn care packages that bundle mowing, edging, weed eating, blowing, shrub maintenance, fertilization, leaf cleanup, core aeration, and tree limbing.
3. Landscaping Services: One-time landscaping services including sod installation, retaining walls, French drains, rock installation, planting, and tree limbing.
4. Used Equipment Sales: Sale of used lawn maintenance equipment including zero-turn mowers and walk-behind mowers at various price points ($3,500-$5,300).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Total Lawn Care is a family-owned lawn care service company that provides recurring residential and commercial lawn maintenance in the Winder, Georgia area. Its core offering is a 9-step fertilization and weed control program (starting at $33/month), complemented by an all-inclusive weekly/bi-weekly Total Lawn Care Package covering mowing, edging, shrub maintenance, fertilization, leaf cleanup, aeration, and tree limbing. It also sells used lawn maintenance equipment as an ancillary revenue stream.

Product overview

Total Lawn Care is a family-owned lawn care service company operating since 2008, offering a comprehensive suite of residential and commercial lawn maintenance services primarily in the Georgia area. The core offering centers on the 9-Step Fertilization & Weed Control Program for lawn treatment, complemented by the all-inclusive Total Lawn Care Package for weekly maintenance. The company provides standalone services including mowing, shrub trimming, landscaping, aeration, leaf clean-up, and ground cover installations (pine straw and mulch), along with add-on treatments for fungicide and insect control. Commercial clients receive dedicated grounds maintenance programs, while the company also operates a secondary market selling used equipment. The portfolio operates on a no-contract basis with a satisfaction guarantee, serving customers across multiple Georgia counties from its Winder-based operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fertilization & Weed Control (9-Step Program) A comprehensive 9-step fertilization and weed control program that eliminates weeds, fills bare spots, and builds healthier lawns through year-round pre-emergent and post-emergent herbicide applications, balanced fertilization, and seasonal treatments, available as a monthly subscription starting at $33/month.
• Total Lawn Care Package An all-inclusive weekly (Feb–Nov) and bi-weekly (Dec–Jan) maintenance program bundling mowing, edging, weed eating, blowing, shrub and bedding maintenance, fertilization, leaf clean up, core aeration, fall/winter cut backs, ant mound treatment, and tree limbing into a single consistent monthly price.
• Bi-Weekly Mowing Professional lawn mowing service that includes mowing, weed eating, and edging with a blade edger, available on weekly or bi-weekly scheduling.
• Shrub Trimming Professional shrub trimming, bedding maintenance, and tree limb pruning to maintain landscape aesthetics and plant health, available standalone or as an add-on to maintenance plans.
• Landscaping Full-service landscaping including sod installation, retaining walls, bedding edging, French drains, rock installation, planting, wood area clean-ups, cut backs, and tree limbing.
• Bare Ground Treatment

Quantifiable outcome

• 9-step program maintains weed-free lawns year-round
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LawnPRO PartnersmajorStrategic or Co-development Partner · 19 November 2025LawnPRO Partners, backed by HCI Equity, acquired Total Lawn Care, Inc. on November 19, 2025. The acquisition expands LawnPRO's geographic presence into Indiana and includes a team passionate about organic lawn care and pest control.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lawn Doctor: Franchise-based residential lawn care provider with a multi-step fertilization and weed control program, comparable in product structure and subscription billing cadence to Total Lawn Care's 9-step program.
• Weed Man USA: Franchise turf-care operator delivering scheduled fertilization, weed control, and aeration services to residential customers; mirrors Total Lawn Care's recurring service model and treatment-program framing.
• TruGreen: Largest US residential lawn care company offering fertilization, weed control, aeration, and related turf health services on a recurring schedule — the same subscription-based model Total Lawn Care runs, but at national scale.
• Spring-Green Lawn Care: National residential and commercial lawn care franchise providing fertilization, weed control, and pest management on a recurring basis; directly analogous service portfolio and customer segmentation.
• NaturaLawn of America: Franchise network specializing in organic-based and conventional lawn care programs for homeowners; comparable subscription-style turf-care delivery and pet/kid-friendly positioning.
• Scotts Lawn Service (Scotts Miracle-Gro): Brand-adjacent residential lawn care service arm of Scotts Miracle-Gro offering fertilization, weed control, and turf maintenance on scheduled visits; same end-customer as Total Lawn Care.

Broad incumbents

• Davey Tree Expert Company: Established national provider of tree care, lawn care, and landscape services for both residential and commercial customers; comparable service categories but broader portfolio and integrated utility/forestry services.
• Ruppert Landscape: Large multi-regional landscape management and installation firm with commercial grounds maintenance contracts; comparable to Total Lawn Care's commercial segment but operating on a much larger geographic and contract base.
• BrightView Landscapes: Largest US commercial landscape services provider offering grounds maintenance, fertilization, and tree care for enterprise clients; overlaps with Total Lawn Care's TLC Grounds Maintenance commercial program but at vastly greater scale.

Others

• LawnPRO Partners: HCI Equity-backed platform actively acquiring regional lawn care operators; recently acquired a sibling 'Total Lawn Care, Inc.' entity in November 2025, making it a direct rollup peer/strategic acquirer rather than an operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TotalLawnCareTL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Lawn Care