Greenlink Analytics
Atlanta-based 501(c)(3) nonprofit that builds data analytics tools — most notably the Greenlink Equity Map and the Athenia ML forecasting platform — to help U.S. and Canadian governments, utilities, nonprofits, and communities advance an equitable clean energy transition.
- Company typePrivate
- Founded2019
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Greenlink Analytics does
Greenlink Analytics is an Atlanta-based 501(c)(3) nonprofit founded in 2019 that builds data analytics products to advance an equitable U.S. clean energy transition. Its flagship platform, the Greenlink Equity Map (GEM), is an interactive web application integrating 60+ socioeconomic and environmental indicators — including energy burden, housing burden, asthma, urban heat, transportation burden, and racial composition — at the U.S. census tract level, with membership tiers for for-profits, nonprofits, and community-based organizations. Supporting analytical tools include Athenia (an ML-based predictive model for energy systems under clean scenarios and Scope 2 accounting), the Clean Energy Jobs Calculator (community-level job impact analysis), the ACES city-level emissions dashboard, and IAM for building and transportation policy impact modeling, alongside Monte Carlo simulation work on data center load forecasting.
The organization generates revenue through four streams: foundation grants (e.g., a $550,000 Kresge Foundation award in October 2024), GEM membership subscriptions, fee-for-service consulting (energy forecasting, clean energy plan development, equity and environmental impact assessments, expert witness testimony), and donations. Its customer base spans federal/state/city governments (Atlanta, Orlando, Charlotte, Denver, Philadelphia, Honolulu, Phoenix, Savannah, Columbus, San Jose), utilities, nonprofits and community organizations (Clean Air Carolina, Vibrant Health, Sustainable Georgia Futures, Sierra Club), research institutions (Lawrence Berkeley National Laboratory), and foundations (Kresge). Distribution runs through direct government engagement, the self-service GEM web app, monthly Community of Practice workshops, foundation and coalition partnerships, and a multi-channel content program across newsletter and major social platforms.
Greenlink positions itself as a community-centered analytics intermediary — its dataset and tooling are co-developed with 150+ community leaders, and its work spans the U.S. and Canada with cumulative disclosed impact figures of 9.7B metric tons of CO2 avoidance pathways identified, $1.2 trillion in identified community savings, 32,000+ lives protected, and 215 equitable processes enabled across cities, counties, and states. Leadership comprises CEO Matt Cox, PhD; Chief Impact Strategist Angelica "Jellie" Chavez Duckworth; Chief Data Scientist Kavin Manickaraj; Interim Director of Community Initiatives Samantha Houck; and Communications Manager Robynne Boyd.
Greenlink Analytics firmographics
Firmographics- Name
- Greenlink Analytics
- Legal name
- Greenlink Analytics
- Website
- https://greenlinkanalytics.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Atlanta-based 501(c)(3) nonprofit that builds data analytics tools — most notably the Greenlink Equity Map and the Athenia ML forecasting platform — to help U.S. and Canadian governments, utilities, nonprofits, and communities advance an equitable clean energy transition.
- Ownership category
- akta.pro rank
Greenlink Analytics industry classification
Industry- Product category
- Clean Energy Analytics Software
- NAICS
- Environmental Consulting Services (54162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines) (EUAHAKAB)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Grid Data & Analytics Enablement (MDM, Data Integration, Hosting) (EUAEANAI)
Keywords
Where Greenlink Analytics is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenlink Analytics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Foundation Grants: Greenlink Analytics operates as a 501(c)(3) nonprofit organization that receives significant funding through foundation grants. The Kresge Foundation has provided multi-year support including a $550,000 grant for general operations to facilitate equitable clean energy transition. Funding supports development of course curriculums, integration of climate and energy data into policy efforts, enhancement of local and state policy proposals, and general operational support.
- Donations: The organization accepts public donations to fund its clean energy and climate justice work. Donations are used to place vital data into people's hands to help make empowered decisions related to health, environment, and economy.
- Consulting and Professional Services: Fee-for-service engagements providing energy forecasting, clean energy plan development, clean energy and equity consulting, carbon footprint accounting, equity consulting, environmental and social impact assessments, policy evaluation, utility resource planning, and expert witness testimony. Services are provided to states, counties, cities, communities, and companies.
- GEM Platform Membership: GEM offers tiered membership levels for different organization types including for-profit companies, nonprofits, and local community-based organizations. Membership provides access to the equity mapping platform with varying fee structures based on organization type.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For-Profit Organization Membership |
| Subscription | Annual | Nonprofit Organization Membership |
| Subscription | Annual | Community-Based Organization Membership |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Greenlink Analytics product offering
Product offeringCore offering
Greenlink Analytics develops proprietary data analytics platforms and provides consulting services focused on clean energy, environmental equity, and climate justice. Its flagship offering, the Greenlink Equity Map (GEM), is an interactive web-based application integrating over 60 equity indicators at the U.S. census tract level. The organization also delivers predictive modeling, energy forecasting, and consulting services to governments, nonprofits, community-based organizations, utilities, and foundations across the U.S. and Canada.
Product overview
Greenlink Analytics offers a portfolio of data analytics tools focused on clean energy and equity analysis. The core product is the Greenlink Equity Map (GEM), an interactive web application with over 60 equity indicators at the census tract level. Supporting analytical tools include Athenia (predictive modeling with machine learning), Clean Energy Jobs Calculator (job impact analysis), ACES (clean energy scenario dashboard), and IAM (policy impact calculator). The company also provides a Clean Energy Policy Toolkit and consulting services. These tools work together to enable cities, states, and organizations to advance equitable clean energy transitions through data-driven insights.
Differentiator
Problem solved
Functional benefit
Brands
- Greenlink Equity Map (GEM): An interactive web-based application that illustrates intersections of health, housing, and environmental inequities with data for every census tract in the United States.
- Athenia
- Clean Energy Jobs Calculator (CEJC)
- ACES (Advanced Clean Energy Scenario)
- IAM (Impact Analysis Model)
- Clean Energy Policy Toolkit
Products and services
- Greenlink Equity Map (GEM) Interactive web-based application providing over 60 equity indicators (energy burden, urban heat index, racial composition, median income, utility burden, asthma rates, water burden, housing burden, eviction rates, transportation burden) at the U.S. census tract level for policymakers, community-based organizations, utilities, and corporations to layer, filter, and export data.
- Athenia Predictive modeling tool using machine learning with thousands of historical data points to forecast how energy systems will operate under cleaner scenarios, estimating impacts to economic development, health, and climate; supports business-as-usual versus clean energy comparisons, clean energy plan development, decarbonization roadmaps, Scope 2 emissions calculations, and electricity needs assessment for building and transportation electrification.
- Clean Energy Jobs Calculator (CEJC) Tool that analyzes community-level data to identify the impact of clean energy investments on local industries and job creation, determining which job titles, occupations, and skills will benefit most, and calculating expected Net Jobs Effect and Net Income Effect.
- ACES (Advanced Clean Energy Scenario) Dashboard City-specific electricity generation and emissions dashboard ranging from business-as-usual scenarios to the cleanest, cost-effective options.
- IAM (Impact Analysis Model) Building and transportation policy impact calculator that allows deeper analysis of how specific policy decisions will interact with other policies and play out over a decade.
- Clean Energy Policy Toolkit An extensive policy resource document for cities to consider when advancing a clean energy agenda, supporting a thoughtful and thorough approach to clean energy policy design.
- Consulting and Professional Services Fee-for-service engagements providing energy forecasting, clean energy plan development, clean energy and equity consulting, carbon footprint accounting, equity consulting, environmental and social impact assessments, policy evaluation, utility resource planning, and expert witness testimony to states, counties, cities, communities, and companies.
Quantifiable outcome
- Pathways to avoid 9.7 billion metric tons of CO2 emissions identified
- +7 more outcomes
Companies that use Greenlink Analytics
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Greenlink Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Greenlink Analytics partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- Science for GeorgiacorePartnership with Science for Georgia to develop the Data Center Growth Impact on Southeast U.S. report. Greenlink Analytics and Science for Georgia analyzed data center growth and its potential impact on the Southeastern United States, finding that utilities are planning for data-center-driven electricity demand growth that has approximately 0.2% chance of actually occurring.
- Sierra ClubsupportingPartnership on Orlando energy burden report. Sierra Club's Beyond Coal Campaign worked with Greenlink Analytics and other organizations to combat fuel cost rate hikes and utility shut-offs harming lower-income communities.
- Hispanic FederationsupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- NAACPsupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- Florida RisingsupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- The Cleo InstitutesupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- Central Florida Jobs with JusticesupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- Florida Clinicians for Climate ActionsupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- The Climate Reality ProjectsupportingPartner in coalition for Energy Equity Summit discussing intersectionality of energy burden to housing affordability and health impacts in Orlando.
- Lawrence Berkeley National LaboratorycorePartnership on the Solar Cities study that demonstrated participatory design leads to measurably stronger outcomes in low- and moderate-income solar programs.
- Center for Neighborhood Technology (CNT)corePartnership to integrate transportation burden data into GEM platform. CNT gathered transportation cost data from American Community Survey 2019 to model transportation costs for 917 metropolitan and micropolitan areas covering 94% of U.S. population down to neighborhood level.
- National Association of Minority ContractorssupportingPartnership providing energy audits and upgrades and job opportunities for contractor training as part of WeatheRISE ATL program serving Atlanta's most energy burdened neighborhoods.
- Sustainable Georgia FuturescorePartnership with grassroots organization building channels for Black and Brown communities to help develop and benefit from regenerative economy. Leads outreach, education and enrollment components through neighborhood canvassing for WeatheRISE ATL.
- City of AtlantacorePartnership through WeatheRISE ATL program, a weatherization pilot aiming to improve housing conditions of Atlanta's most energy burdened neighborhoods by providing energy efficiency and home upgrades. Supported by federal award from U.S. Department of Treasury.
- Energy Trust of OregonsupportingPartnership supporting disaster-vulnerability mapping for Energy Trust of Oregon as part of Jellie Chavez Duckworth's project portfolio.
- Building a Resilient and Efficient Southeast CollaborativesupportingCollaborative partnership where Jellie Chavez Duckworth led research to advance building codes through the collaborative.
- LivZerosupportingPartnership with participatory research firm focused on community-driven climate solutions. Vibrant Health partnered with LivZero and Greenlink to understand health disparities in Wyandotte County, Kansas.
- Georgia Environmental Protection DivisionsupportingPartnership developing community accountability frameworks for Georgia Environmental Protection Division as part of Jellie Chavez Duckworth's project portfolio.
- Tyrannosaurus TechsupportingDevelopment partner for GEM platform responsible for building the revamped onboarding system that reduced signup time from day-long to minutes.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Greenlink Analytics competitors and assessment
Company assessmentDirect peers
- PolicyMap: PolicyMap offers an interactive data platform with neighborhood-level indicators spanning demographics, housing, health, and environment, marketed to governments, nonprofits, and researchers. It overlaps Greenlink's GEM value proposition of layering equity indicators for place-based policy and funding allocation decisions.
- Center for Neighborhood Technology (CNT): CNT produces neighborhood-level affordability and sustainability analytics (including transportation burden) and partners with Greenlink on the GEM transportation burden layer. It is both a peer and an active data partner, serving overlapping community-based and municipal audiences.
- Synapse Energy Economics: Synapse provides energy consulting, forecasting, and regulatory analysis for utilities, state agencies, and environmental NGOs. It competes with Greenlink's consulting practice and Athenia modeling on utility resource planning, clean energy scenarios, and equity impact assessment.
- Rocky Mountain Institute (RMI): RMI is a leading clean-energy think tank producing analysis and modeling (e.g., utility transition pathways, building electrification) used by cities, states, and utilities. Its work directly parallels Greenlink's Athenia and ACES tools in providing data-driven clean energy scenario analysis for policy and planning.
- Vibrant Clean Energy: Vibrant Clean Energy builds high-resolution hourly production cost and capacity expansion models used by utilities and regulators across North America. Its forecast-correction capabilities and clean energy scenario tools directly overlap with Greenlink's Athenia and Monte Carlo modeling offerings.
- Urban Institute — National Equity Atlas: The National Equity Atlas is one of the best-known equity-mapping data platforms in the U.S., surfacing demographic, economic, and environmental indicators at sub-geography levels. It competes directly with Greenlink's GEM platform for the same municipal and philanthropic audience seeking data-driven equity analysis.
Broad incumbents
- World Resources Institute (WRI): WRI is a large incumbent global research organization producing climate, energy, and equity datasets (e.g., Climate Watch, Resource Watch, Aqueduct). It is a broader competitor offering some intersecting tools and thought leadership on equitable clean energy transitions.
- CEJST (Climate and Economic Justice Screening Tool): CEJST is the White House Council on Environmental Quality's free tool identifying disadvantaged communities for Justice40 investments. It is already integrated into GEM and represents the federal incumbent benchmark against which Greenlink's richer equity mapping must differentiate.
- EPA EJScreen: EJScreen is the EPA's free environmental justice mapping tool combining census-tract-level demographic and environmental indicators. As a free federal incumbent, it competes head-on with GEM on price and on the same municipal user base seeking equity and environmental burden data.
Emerging players
- Atlas Public Policy: Atlas Public Policy focuses on electric vehicle and clean transportation policy data and analytics for state and local decision-makers. While narrower in scope than Greenlink, it addresses an adjacent vertical (transportation electrification) in which Greenlink's transportation burden layer is increasingly active.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenlink Analytics social profiles
Digital presenceGreenlink Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlink Analytics leadership team
Management profileNumber of profiles
Profiles5 records
Greenlink Analytics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlink Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlink Analytics
What does Greenlink Analytics do?
Greenlink Analytics develops proprietary data analytics platforms and provides consulting services focused on clean energy, environmental equity, and climate justice. Its flagship offering, the Greenlink Equity Map (GEM), is an interactive web-based application integrating over 60 equity indicators at the U.S. census tract level. The organization also delivers predictive modeling, energy forecasting, and consulting services to governments, nonprofits, community-based organizations, utilities, and foundations across the U.S. and Canada.
Is Greenlink Analytics a public or private company?
Greenlink Analytics is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greenlink Analytics founded?
Greenlink Analytics was founded in 2019. It employs 1 to 10 people.
Where is Greenlink Analytics based?
Greenlink Analytics is headquartered in Atlanta, United States, in the North America region.
How does Greenlink Analytics make money?
Four revenue lines are on record. Foundation Grants are the primary driver. The others are donations, consulting and Professional Services and GEM Platform Membership.
Who are Greenlink Analytics's main competitors?
Direct peers on record are PolicyMap, Center for Neighborhood Technology (CNT), Synapse Energy Economics, Rocky Mountain Institute (RMI), Vibrant Clean Energy and Urban Institute — National Equity Atlas. Broad incumbents are World Resources Institute (WRI), CEJST (Climate and Economic Justice Screening Tool) and EPA EJScreen. Atlas Public Policy is listed as an emerging player.
Does Greenlink Analytics have an API?
No public API is recorded for Greenlink Analytics.
What industry is Greenlink Analytics in?
Greenlink Analytics's product category is Clean Energy Analytics Software. Its primary akta.pro industry code is EUAHAKAB, Environmental Data Integration, ETL & Interoperability (APIs, Standards, Data Pipelines), with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 54162 and its SIC code is 7370.