What Landefeld does

Landefeld Druckluft und Hydraulik GmbH, founded in 1979 and headquartered in Kassel, Germany, is a privately held B2B industrial supplier operating the e-commerce platform landefeld.de. The company specializes in pneumatic and hydraulic components and general industrial supplies, offering a catalog of more than 340,000 articles that includes branded lines from Festo, SMC, IMI Norgren, Aventics, norelem, Bürkert, HYDAC, and Kaeser, alongside Landefeld's own-brand offerings. Customers are primarily German industrial manufacturers, production companies, trade and workshop businesses, and automation/engineering firms that procure pneumatic, hydraulic, and industrial consumables for production lines and maintenance operations.

The core technology is a B2B e-commerce platform supporting sub-user account hierarchies, approval workflows, shopping lists, neutral shipping under the customer's own branding, a competitive cross-reference service that maps competitor article numbers to Landefeld products, and same-day shipping on orders placed by 21:00 with free nationwide German delivery. The platform is integrated with standard payment providers (PayPal, Sofortüberweisung, Mollie), Userlike live chat, CleverReach email marketing, Google Analytics, and Creditsafe for B2B credit checks. The Landefeld Magazin content platform and a YouTube channel complement the shop with educational content, product highlights, and application guides.

Revenue is generated primarily through transactional unit-pricing on the online shop, supplemented by white-label (SIS) dealer services and licensing-style fees for channel partners who resell under their own branding. Pricing is not publicly disclosed; commercial customers typically transact via invoice within eight calendar days, with credit card, PayPal, COD, and prepayment also available. The company employs 101-250 staff, is family-owned by managing directors Marc Landefeld and Lars Landefeld, has no external investors, and has no public revenue disclosure.

Name

Landefeld

Legal name

Landefeld Druckluft und Hydraulik GmbH

Website

https://landefeld.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Landefeld is a German B2B e-commerce distributor of pneumatic, hydraulic, and industrial supply components, serving German manufacturers, workshops, and automation engineering firms with a 340,000+ article catalog and same-day nationwide shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B E-commerce Sales (Pneumatics, Hydraulics, Industrial Supplies): Primary revenue stream from direct online sales of a broad industrial supply catalog including pneumatic and hydraulic components, fittings, valves, cylinders, tubing, industrial consumables, and standardized parts. Products sourced from branded manufacturers (Festo, SMC, norelem, IMI Norgren, Aventics, Bürkert, HYDAC) and Landefeld's own branded offerings. Sales are primarily to industrial businesses, with free shipping within Germany and COD, invoice, and credit card payment options.
2. White-Label / Dealer Services: Landefeld offers white-label shop services (SIS) and dealer support services, enabling partners to sell under their own brand identity using Landefeld's platform and logistics infrastructure.
3. Newsletter & Email Marketing: Newsletter subscription service powered by CleverReach, providing regular product news, special offers, and industry updates to opted-in customers for ongoing engagement and repeat purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Landefeld is a B2B industrial distributor operating an online shop selling 340,000+ pneumatic, hydraulic, and industrial supply articles from premium manufacturers (Festo, SMC, IMI Norgren, Aventics, Bürkert, HYDAC, norelem) and own-label products. The company fulfills orders through its own warehouse with same-day shipping for orders placed by 21:00 and free nationwide delivery across Germany. Complementary services include technical engineering consultation, a white-label shop service for dealers, neutral shipping under customer branding, and a code-switching service that cross-references competitor part numbers.

Product overview

Landefeld is a B2B industrial supplier operating as an online e-commerce platform for pneumatic, hydraulic, and industrial supplies. The product portfolio centers on the online shop with approximately 500,000+ products organized into major categories: Festo Pneumatik (24,180 articles), SMC Pneumatik (72,461 articles), IMI Norgren (42,747 articles), Aventics Pneumatik (17,256 articles), Bürkert Pneumatik (1,546 articles), and HYDAC Hydraulik (725 articles). Supporting product lines include Leitungsverbinder (15,930 articles), Gewindefittings (11,075 articles), Kupplungen (5,021 articles), Schläuche/Rohre (11,463 articles), Kugelhähne/Valves (9,475 articles), Druckregler/Measurement (14,109 articles), Magnet/Pneumatik Ventile (7,318 articles), Zylinder/Zubehör (8,345 articles), Ausblaspistolen/Werkzeuge (2,801 articles), Industriebedarf (27,068 articles), and norelem Normteile (71,827 articles). The platform also features the Landefeld Magazin as a content resource with product guides and industry insights.

Differentiator

Problem solved

Functional benefit

Products and services

• Landefeld Online Shop (B2B E-Commerce Platform) E-commerce platform for ordering pneumatic, hydraulic, and industrial supplies, featuring catalog browsing, customer accounts with sub-user management, approval workflows, shopping lists, code-switching cross-reference search, neutral shipping, and multiple payment options (invoice, COD, credit card, PayPal, bank transfer).
• Festo Pneumatik Distribution Distribution of Festo pneumatic components including valves, cylinders, filters, regulators, and accessories. Landefeld is designated as an official Festo partner and the leading online shop for Festo pneumatics, offering over 24,180 articles.
• SMC Pneumatik Distribution Distribution of SMC pneumatic products including valves, actuators, air preparation equipment, and fittings. SMC is one of the largest product ranges in the catalog with 72,461 articles.
• IMI Norgren Pneumatic Distribution Distribution of IMI Norgren pneumatic components including valves, filters, regulators, and lubrication equipment, with 42,747 articles in catalog.
• Aventics Pneumatik Distribution Distribution of Aventics pneumatic products including valves, valve islands, cylinders, and air preparation components, with 17,256 articles in catalog.
• HYDAC Hydraulik Distribution Distribution of HYDAC hydraulic components including pumps, valves, filters, accumulators, and cooling systems for industrial hydraulic system maintenance and repair, with 725 articles.
• Bürkert Pneumatik Distribution Distribution of Bürkert pneumatic components including solenoid valves, process valves, and control systems for fluidic applications, with 1,546 articles.
• norelem Normteile Distribution Distribution of norelem standard parts including clamps, fixtures, positioning elements, and machine elements, with 71,827 articles as one of the largest product categories.
• Leitungsverbinder (Line Connectors) Distribution Distribution of 15,930 push-in fittings, threaded fittings, and hose nipples for connecting pneumatic and hydraulic lines.
• Schläuche, Rohre, Schellen & Klemmen Distribution Distribution of 11,463 hoses, tubes, clamps, and clips for fluid conveyance in pneumatic and hydraulic systems.
• Kugelhähne, Klappen, Rückschlagventile, Schmutzfänger Distribution Distribution of 9,475 valve products including ball valves, gate valves, check valves, and strainers.
• Druckregler, Manometer, Messgeräte Distribution Distribution of 14,109 products for pressure regulation, air preparation, gauges, thermometers, and flow/level measurement.
• Industriebedarf (Industrial Supplies) Distribution Distribution of 27,068 industrial supply products including seals, lubricants, bearings, belts, adhesives, and standard parts for general industrial maintenance and repair.
• White-Label Shop Service (SIS Händlerservice) White-label e-commerce and dealer service that enables partners to sell pneumatic, hydraulic, and industrial products under their own brand identity using Landefeld's platform, logistics infrastructure, and 340,000+ article catalog. Includes neutral shipping capability.
• Technical Consulting Service Technical sales engineering consultation provided to industrial buyers for product selection, sizing, and application guidance. Delivered by qualified engineers via phone (+49 561 95885-9), email ([email protected]), and Userlike live chat.
• Landefeld Atlas 9 Interactive Digital Catalog Interactive digital product catalog enabling industrial buyers to browse and search the full 340,000+ article range of pneumatic, hydraulic, and industrial supply products.
• Landefeld Magazin (Knowledge Platform) Knowledge and content platform providing articles, product guides, application examples, and industry news covering pneumatic and hydraulic applications, maintenance, Industry 4.0, sustainability, and product highlights.

Quantifiable outcome

• SMC Drosselrückschlagventile (AS-R and AS-Q series) can reduce air consumption by approximately 30% and achieve 100% faster pressurization compared to conventional valves (per SMC specification, featured on Landefeld platform)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FestocoreChannel Partner/ Reseller/ DistributorLandefeld is designated the leading online shop for Festo pneumatics ('Führender Onlineshop für Festo-Pneumatik'), offering over 24,180 Festo articles in their catalog. The partnership is a flagship distribution relationship, with Festo being one of the most prominently featured brands in the product range.
• SMC PneumatikcoreChannel Partner/ Reseller/ DistributorSMC is featured as a major original parts brand with 72,461 articles in the Landefeld catalog. Landefeld promotes SMC products including Drosselrückschlagventile (AS-R and AS-Q series) through video content and product spotlights on their magazine.
• norelem NormteilecoreChannel Partner/ Reseller/ DistributorLandefeld offers 71,827 norelem standard parts as a major product category, serving as a primary distributor of norelem standardized mechanical components (normteile) for industrial customers.
• IMI NorgrencoreChannel Partner/ Reseller/ DistributorLandefeld stocks 42,747 IMI Norgren pneumatic products as a key original parts brand in the catalog, serving industrial buyers requiring Norgren pneumatic components.
• AventicscoreChannel Partner/ Reseller/ DistributorLandefeld distributes 17,256 Aventics pneumatic products as part of their comprehensive pneumatics portfolio, complementing the Festo and SMC range.
• Kaeser KompressorenminorChannel Partner/ Reseller/ DistributorLandefeld offers a selection of Kaeser compressors and supports BAFA subsidy applications for customers investing in new energy-efficient Kaeser compressor systems, supporting their heat recovery and energy efficiency product line.
• BürkertminorChannel Partner/ Reseller/ DistributorLandefeld distributes 1,546 Bürkert pneumatic products and features Bürkert solenoid valves (Series 5282) in their magazine with product spotlights.
• HYDACminorChannel Partner/ Reseller/ DistributorLandefeld stocks 725 HYDAC hydraulic products for industrial hydraulic system maintenance and repair needs.
• BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)minorOthersLandefeld supports customers in applying for BAFA government subsidies for energy-efficient compressor and compressed air systems. BAFA is a German federal agency offering subsidies of up to 40% for small/medium enterprises on qualifying investments in Querschnittstechnologien including compressed air systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Würth: German industrial supplies giant (Adolf Würth GmbH & Co. KG) with €20B+ revenue; directly comparable in industrial B2B distribution with similar product breadth, sales-led model, and customer segments across manufacturing, trades, and automotive.
• Hoffmann Group: German-based industrial tools, quality tools, and workshop supplies distributor with strong B2B catalog model; comparable in serving manufacturing customers with broad industrial consumables, technical product depth, and similar mid-market positioning.
• Distrelec: European industrial components e-commerce distributor (part of RS Group); comparable in B2B online catalog model serving industrial maintenance and manufacturing buyers across the DACH region with similar automation and MRO positioning.
• Conrad Electronic: German B2B electronics and industrial supplies e-commerce platform based in Hirschau; comparable in business model serving industrial buyers online with broad product catalog across components, tools, and technical support.
• RS Components (RS Deutschland): European industrial and electronic components e-commerce distributor (RS Group); directly comparable in B2B online catalog for industrial components with same-day shipping, broad supplier brand range, and target customer overlap in manufacturing/MRO.

Broad incumbents

• Festo: Major German pneumatic and automation manufacturer with global direct sales and distribution channels; Landefeld is a flagship Festo distributor (designated 'leading online shop for Festo pneumatics'), but Festo has broader market position and full control of brand relationship and pricing.
• Parker Hannifin: Global motion and control technologies leader with diversified industrial portfolio including pneumatics, hydraulics, filtration, and climate control; comparable as a broader industrial fluid power and motion control player with direct distribution and OEM channels.
• IMI plc: UK-based engineered solutions provider and parent of IMI Norgren (a key Landefeld partner brand with 42,747 articles); comparable in industrial fluid power with broader product portfolio and global presence across motion control, fluid control, and HVAC.
• SMC Corporation: Major Japanese pneumatic manufacturer with global direct distribution and a 72,461-article presence in Landefeld's catalog; comparable in industrial pneumatics with broader geographic reach across EMEA and full ownership of brand economics and customer relationships.

Emerging players

• Bürkert: German fluid control systems manufacturer specializing in solenoid valves, process valves, and measurement; smaller catalog presence (1,546 articles) in Landefeld but comparable niche overlap in pneumatic/fluid control components and similar DACH-region B2B industrial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LandefeldDruckluftundHydraulik/featured
• Facebookfacebook.com/landefeld.de
• LinkedInlinkedin.com/company/landefeld-druckluft-und-hydraulik-gmbh
• Instagraminstagram.com/landefeld_druckluft_hydraulik
• Xx.com/pneumatikatlas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landefeld