What norelem Normelemente does

norelem Normelemente is a privately-held industrial supplier specializing in standardized mechanical components and norm parts (Normteile) for the machinery, plant engineering, jig/fixture construction, and production equipment sectors. Founded in 1960 and headquartered in Markgrönningen, Germany, the group operates through localized subsidiaries across 13+ countries in Europe, North America, and Asia; the Swiss operating entity, norelem Normelemente AG (Canton Schwyz), runs the Swiss market from Küssnacht am Rigi under Managing Director Heinrich Kipp and Country Manager Almir Jakupovic. The company maintains a broad product portfolio across eight categories: flexible standard parts systems, assembly systems, mechanical/plant engineering components, measurement and testing elements, clamping technology, electromechanics, conveying and motion technology, and technical accessories, supplemented by sub-brands norelem inch (imperial-dimensioned parts) and norelem technoshop (production accessories).

The core technology platform is a B2B e-commerce storefront (norelem.ch) featuring a complete CAD data library for every product, delivered via CADENAS integration so engineering customers can view and download 3D/2D models in standard formats. The platform supports dual account types (full customer and CAD-only), a visual AI-based image search added in 2025, an online quote request tool for procurement approvals, and account-based checkout. Backend operations are supported by PAYONE and Adyen for payment processing, Google Analytics for traffic analysis, and Cookiebot for consent management. The company holds ISO 9001:2015, ISO 14001:2015, AEO, RoHS, REACH, WEEE, CCPA, and TSCA certifications, supporting procurement qualification for both commercial and public sector clients.

Revenue is generated primarily through unit-priced transactional sales of standardized components via the e-commerce platform and direct field sales, with commercial pricing in CHF, ex-works terms, a CHF 50 minimum order threshold (CHF 10 surcharge below), DHL shipping surcharges scaled by weight, and net-30 payment terms with 2% Skonto for 10-day payment. Customer segments include industrial manufacturers as the primary vertical and a secondary public sector cohort (schools, universities, authorities). The go-to-market combines self-service digital commerce with regional field sales coverage for German-speaking and Western Switzerland, alongside participation in major industry trade shows including AMB Stuttgart and IMTS Chicago.

Name

norelem Normelemente

Legal name

norelem Normelemente AG

Website

https://norelem.ch

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

norelem Normelemente is a 60-year-old industrial supplier of standardized mechanical components and norm parts, selling via a B2B e-commerce platform with integrated CAD data to machinery, plant engineering, and fixture construction customers across 13+ countries.

Ownership category

akta.pro rank

Product category

Industrial Standardized Mechanical Components

NAICS

Turned Product and Screw, Nut, and Bolt Manufacturing (33272), Industrial Machinery Manufacturing (33324)

SIC

Screw Machine Products (3451), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Standardized mechanical components
• Clamping technology
• Machinery and plant engineering
• Conveying and motion technology
• Industrial norm parts

Headquarters

HQ city

Kussnacht Am Rigi

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Standardized Mechanical Components Sales: norelem generates revenue through the sale of standardized mechanical components and norm parts (Normteile) including clamping technology, conveyor/movement technology, electromechchanics, and measurement/inspection elements. Products are sold via e-commerce platform and direct sales, with pricing based on unit quantities with minimum order surcharges for small orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

norelem Normelemente sells standardized mechanical components (Normteile/Normelemente) — including clamping technology, conveying and motion technology, electromechanics, measuring and testing elements, assembly systems, and technical accessories — to industrial manufacturing customers in machinery and plant engineering via a B2B e-commerce platform and direct sales. The catalog is supported by complete CAD model downloads and a same-day shipping capability for in-stock items.

Product overview

norelem Normelemente is an online shop for standardized mechanical components and standard parts serving the machine and plant engineering industry. The company offers a comprehensive portfolio organized into product categories including flexible standard parts systems, assembly systems, mechanical components, measuring/testing elements, clamping technology, electromechanics, conveying/motion technology, and technical accessories. The offering also includes the 'norelem inch' sub-brand for inch-dimensioned components. Key products span Spanntechnik (clamping technology with eccentric screws and locking pins), Fördertechnik (conveying with wheels, casters, ball transfer units, small conveyors), and technical accessories for production environments. The company provides CAD data for all products and operates as a B2B e-commerce platform serving commercial customers.

Differentiator

Problem solved

Functional benefit

Brands

• norelem technoshop: Technical accessories and equipment for the production environment, including cleaning, maintenance, protection, and marking of plant components.
• norelem inch

Products and services

• Flexibles Normteilesystem (Flexible Standard Parts System) Flexible standardized component system for machine and plant construction, enabling efficient design and manufacturing workflows for industrial customers in jig/fixture and machinery engineering.
• Montagesystem (Assembly System) Assembly system components for streamlined production and equipment setup in industrial manufacturing environments.
• Systeme und Komponenten für den Maschinen- und Anlagenbau (Systems and Components for Mechanical and Plant Engineering) Comprehensive range of systems and components designed for mechanical and plant engineering applications, sold to industrial manufacturers.
• Elemente zum Messen und Prüfen (Elements for Measuring and Testing) Measurement and testing elements for quality control and inspection purposes in industrial production environments.
• Spanntechnik (Clamping Technology) Clamping technology products including tension eccentric screws, clamping cams, and spring-loaded pins for workpiece fixation in industrial production and assembly.
• Elektromechanik (Electromechanics) Electromechanical components for control and automation applications in industrial equipment and machinery.
• Förder- und Bewegungstechnik (Conveying and Motion Technology) Wheels, casters, ball transfer units, and small conveyor belts for transport and movement of equipment and workpieces in industrial settings.
• Technisches Zubehör und Ausrüstung für das Produktionsumfeld (Technical Accessories and Equipment for Production Environments) Coolant hoses, magnetic labels, protection nets, edge protectors, lubricants, and adhesive systems for industrial production applications.
• norelem inch (Inch-Dimensioned Components) Inch-dimensioned standard components expanding the product range for improved interoperability, including leveling feet, ball transfer units, spring plungers, locking pins, indexing plungers, eccentric levers, handles, handwheels, clamping levers, and tube connector systems in imperial measurements.
• Kleinförderbänder (Small Conveyors) Compact short-distance transport solutions for supplying or removing components in manufacturing and production. Features 24V DC electrically commutated drive with integrated control technology and modular connection to aluminum profiles.

Quantifiable outcome

• Same-day shipping for all stocked items when ordered by 16:00 (Mon-Thu) or 12:00 (Fri)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CADENAScoreTechnology or IntegrationCADENAS provides CAD data integration services for norelem's product catalog. Through this partnership, norelem customers can view and download 3D and 2D CAD models in various formats directly from the product pages. The integration is privacy-friendly and only activates when users click on the CAD data symbol. Users need a registered account to download CAD models.
• PAYONE and AdyencoreTechnology or IntegrationPAYONE GmbH and Adyen N.V. handle payment processing for norelem's online shop. Adyen processes credit card payments (Mastercard and Visa) as well as other payment methods for order checkout.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grainger: Large US-headquartered industrial MRO distributor with a broad multi-category catalog (including fasteners and norm parts) and strong digital channel. Comparable as a broader incumbent competing for the same industrial buyers as norelem.
• MSC Industrial Direct: North American industrial MRO distributor with an extensive metalworking and fastener offering. Comparable as a broad incumbent in industrial component distribution, with a larger scale and US-centric footprint.
• Fastenal: Public industrial fastener and supplies distributor with on-site vending and e-commerce channels. Comparable on fastener-led product mix and B2B industrial customer base, with materially larger scale and broader service model.

Direct peers

• Fabory: European fastener specialist (now part of Grainger) focused on screws, bolts and related norm parts for industrial customers. Directly comparable on product scope and target buyer (industrial OEM and MRO).
• McMaster-Carr: US-based industrial MRO catalog retailer offering an extremely broad range of standardized mechanical components via a highly digitalized ordering experience. Comparable to norelem on breadth of norm-parts catalog and e-commerce-led GTM.
• Würth Industrie: B2B division of the Würth Group focused on industrial fastening and assembly materials. Comparable to norelem on fastener/clamping technology portfolio and direct-to-industrial-customer model, with substantially larger scale.
• Ganter: German manufacturer/distributor of standard machine elements (handwheels, handles, leveling feet, hinges). Closely comparable to norelem on standardized mechanical-components product portfolio and European industrial customer base.
• Misumi: Mechanical-components e-commerce platform offering standardized parts (linear motion, framing, fasteners) with downloadable CAD models. Directly comparable to norelem on online configurator, CAD-integrated catalog and standardized mechanical-components focus.
• Bossard Group: Swiss-headquartered industrial fastener and norm-parts distributor with a global footprint. Closest comparable to norelem in product mix (DIN-standard components, fastening technology), customer base (machine and plant engineering) and multi-country presence.

Emerging players

• Reid Supply: US-based industrial MRO e-commerce platform offering standardized components (handles, leveling feet, clamps) with CAD downloads. Comparable to norelem on digital-first industrial-components catalog and CAD-enabled buying experience, with narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about norelem Normelemente