Liga de Natación de Bogotá
Liga de Natación de Bogotá is a regional aquatic sports federation that organizes sanctioned competitions, swimming courses, and judge certification programs across six aquatic disciplines for athletes, clubs, and the broader Bogotá community in Colombia.
- Company typePrivate
- Founded1970
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Liga de Natación de Bogotá does
Liga de Natación de Bogotá is a regional aquatic sports federation based at the Complejo Acuático Simón Bolívar in Bogotá, Colombia. It is affiliated with the Federación Colombiana de Natación (FECNA) and World Aquatics, and operates as the official governing body for organized aquatic competitions within Bogotá. The federation oversees six aquatic disciplines: competitive swimming (Natación Carreras), artistic swimming, diving (Clavados), water polo (Polo Acuático), open water swimming (Aguas Abiertas), and master swimming.
The federation's technology stack is operationally focused rather than differentiated. It includes a website-based tournament registration system, an online ranking and results platform with FINA points calculation, electronic timing hardware (Superior Swim Timing / SST) for sanctioned events, and the Davivienda payment portal for fee collection. The platform is used by affiliated clubs, individual athletes, and judges to register for tournaments, track performance, and process payments.
Revenue is generated through four streams: tournament registration fees ($132,000 COP regular / $71,000 COP master per athlete, capped at six events), club membership and affiliation fees, monthly swimming course subscriptions for children and adults, and one-time judge certification programs ($60,000-$80,000 COP per participant). Distribution is via self-serve online registration, in-person participation at official venues, and a network of affiliated swimming clubs acting as intermediaries. The league markets itself through its website, Facebook, Instagram, email, and physical tournament events.
Liga de Natación de Bogotá firmographics
Firmographics- Name
- Liga de Natación de Bogotá
- Legal name
- Liga de Natación de Bogotá
- Website
- https://liganatacionbogota.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liga de Natación de Bogotá is a regional aquatic sports federation that organizes sanctioned competitions, swimming courses, and judge certification programs across six aquatic disciplines for athletes, clubs, and the broader Bogotá community in Colombia.
- Ownership category
- akta.pro rank
Liga de Natación de Bogotá industry classification
Industry- Product category
- Aquatic Sports Federation Services
- NAICS
- Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)
- akta.pro secondary industry
- Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)
Keywords
Where Liga de Natación de Bogotá is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Liga de Natación de Bogotá business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tournament Registration Fees: Fees charged to athletes and clubs for participation in organized competitions such as the Torneo Bogotano and other regional tournaments
- Swimming Courses: Revenue from teaching swimming courses to children, adolescents, and adults at various skill levels
- Club Membership Fees: Affiliation and membership fees from swimming clubs under the league's jurisdiction
- Judge Training Programs: Fees for officiating and judging certification courses for diving competitions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Torneo Bogotano athlete registration |
| Unit Pricing | One-time | Festival Bogotano de Invierno Polo Acuático |
| Unit Pricing | One-time | Diving Judge Training Course |
| Subscription | Monthly | Swimming Courses - Children/Adolescents |
| Subscription | Monthly | Swimming Courses - Adults |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Liga de Natación de Bogotá product offering
Product offeringCore offering
Liga de Natación de Bogotá is a regional aquatic sports federation that organizes and governs official competitions across six disciplines (competitive swimming, artistic swimming, diving, water polo, open water swimming, and master swimming) for athletes and clubs in Bogotá, Colombia, operating under FECNA and World Aquatics regulations. It also delivers recurring swimming instruction courses for children, adolescents, and adults, runs a certified in-person training program for diving judges led by a World Aquatics international judge, and provides a public tournament registration, rankings, and results platform with electronic timing and Davivienda digital payment collection.
Product overview
Liga de Natación de Bogotá operates as a sports league governing body offering multiple aquatic disciplines including competitive swimming (Natación Carreras), artistic swimming, diving (Clavados), water polo (Polo Acuático), open water swimming (Aguas Abiertas), and master swimming. The organization provides swimming courses for individuals aged 9 and older, a tournament management system with an online registration application, and a ranking/results tracking platform. Additional services include judge training programs and competition organization across all disciplines.
Differentiator
Problem solved
Functional benefit
Products and services
- Cursos de Natación (Swimming Courses) Recurring swimming instruction programs for children (8-15), adolescents, and adults (9+) covering foundational to advanced skills, with a stated pathway to talent identification for high-performance training and national representation, delivered at Olympic and semi-Olympic pools in Bogotá on monthly subscription billing.
- Torneo Bogotano de Natación Carreras (Bogotá Competitive Swimming Tournament) Recurring sanctioned competitive swimming tournament organized under FECNA and World Aquatics regulations for individual athletes and affiliated clubs, with online registration at $132,000 COP for regular category and $71,000 COP for master category covering participation in up to 6 events.
- Natación Artística (Artistic Swimming Competition Program) Sanctioned artistic swimming discipline offering synchronization competition routines that combine technical skill with artistic expression, organized under FECNA and World Aquatics regulations and accessed via the federation's online registration system.
- Clavados (Diving Competition Program) Sanctioned diving competition program involving acrobatic jumps into water from various heights, regulated by FINA/FECNA standards, with competition events accessible to affiliated clubs and athletes through the federation's online registration.
- I Festival Bogotano de Invierno de Polo Acuático (Water Polo Winter Festival) A pedagogical, technical, and recreational water polo festival for age categories 7-10 and 11-15, organized by Liga de Natación de Bogotá and held November 27-30, 2025 at Complejo Acuático de Bogotá, priced at $550,000 COP per team (each club must provide its own judge).
- Polo Acuático (Water Polo Competition Program) Sanctioned team water sport competition combining swimming, ball handling, and tactical gameplay played in a swimming pool, governed by FECNA and FINA regulations, with affiliated clubs entering the National Open Tournament women's water polo category.
- Aguas Abiertas (Open Water Swimming Competition Program) Sanctioned long-distance swimming competition program held in open water bodies (lakes, rivers, or seas), regulated by FINA and FECNA standards and accessible to affiliated athletes via online registration.
- Natación Máster (Master Swimming Competition Program) Competitive swimming program for adult masters swimmers following World Aquatics Master Swimming regulations, with master-category tournament entry priced at $71,000 COP per athlete.
- Aplicativo de Inscripción (Tournament Registration Application) Digital registration system accessible via the league's website that allows individual athletes and affiliated clubs to sign up for sanctioned tournaments across all six aquatic disciplines.
- Sistema de Rankings y Resultados (Ranking and Results Platform) Web-based public platform providing ranking information, competition history, and record tracking for swimming athletes across various categories, leagues, and events in Bogotá, with FINA points calculation.
- Capacitación Presencial para Jueces de Clavados (Diving Judge Training Course) Three-day in-person training program for diving judges led by a World Aquatics international judge covering official regulations and evaluation criteria, priced at $60,000 COP for active league judges and $80,000 COP for new participants or coaches.
Companies that use Liga de Natación de Bogotá
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Liga de Natación de Bogotá technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liga de Natación de Bogotá partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- FECNA (Federación Colombiana de Natación)coreFECNA is the Colombian Swimming Federation, the national governing body for aquatic sports. The league operates under FECNA's regulations and uses their official competition rules (FECNA regulations) for all tournaments.
- World AquaticscoreFormerly known as FINA, World Aquatics is the international governing body for aquatic sports. The league follows World Aquatics rules and has certified judges trained under their standards.
- Complejo Acuático Simón BolívarcorePrimary venue for league competitions and training activities. Located at Calle 63 #45-00 in Bogotá.
- CEFE FONTANAR DEL RIOminorVenue hosting the Festival Bogotano de Invierno de Polo Acuático from November 27-30.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Liga de Natación de Bogotá competitors and assessment
Company assessmentBroad incumbents
- World Aquatics: The international governing body for aquatic sports (formerly FINA). Liga de Natación de Bogotá operates under World Aquatics rules and certified judging standards, making it the apex body in the same regulatory and competitive ecosystem.
- Federación Colombiana de Natación (FECNA): The national governing body for aquatic sports in Colombia, of which Liga de Natación de Bogotá is an affiliated regional league. FECNA sets the competition rules, sanctioning standards, and national team pathways that the Liga operates under.
- USA Swimming: The national governing body for competitive swimming in the United States. It is comparable to Liga de Natación de Bogotá in its function as a federation that sanctions competitions, certifies officials, registers clubs/athletes, and runs national-level events.
- Real Federación Española de Natación (RFEN): Spain's national federation for aquatic sports. Comparable as a country-level federation organizing competitions, certifying judges, and operating development programs across the same aquatic disciplines the Liga supports.
Regional players
- Confederação Brasileira de Desportos Aquáticos (CBDA): Brazil's national federation for aquatic sports. Operates in the same Latin American regional ecosystem and disciplines, providing a regional comparable for how a national/continental aquatic federation structures competitions, courses, and official certification.
Others
- Complejo Acuático Simón Bolívar: The aquatic complex in Bogotá that serves as the Liga's headquarters and primary competition/training venue. It is an infrastructure/ecosystem participant rather than a competitor, but is critical to the league's operational model.
Direct peers
- Liga de Natación del Valle del Cauca: Another regional aquatic sports league in Colombia affiliated with FECNA, organizing competitive swimming, water polo, diving and artistic swimming in Valle del Cauca. Highly comparable because it serves the same regional-league function and competes for Colombian national team spots.
- Liga de Natación de Antioquia: A regional swimming league in Antioquia, Colombia that organizes aquatic sports competitions and affiliates local clubs under FECNA. Operates the same basic model as Liga de Natación de Bogotá — affiliation, tournament registration, and course revenue — but in a different Colombian region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liga de Natación de Bogotá social profiles
Digital presenceLiga de Natación de Bogotá financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liga de Natación de Bogotá leadership team
Management profileNumber of profiles
Profiles1 record
Liga de Natación de Bogotá funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liga de Natación de Bogotá M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liga de Natación de Bogotá
What does Liga de Natación de Bogotá do?
Liga de Natación de Bogotá is a regional aquatic sports federation that organizes and governs official competitions across six disciplines (competitive swimming, artistic swimming, diving, water polo, open water swimming, and master swimming) for athletes and clubs in Bogotá, Colombia, operating under FECNA and World Aquatics regulations. It also delivers recurring swimming instruction courses for children, adolescents, and adults, runs a certified in-person training program for diving judges led by a World Aquatics international judge, and provides a public tournament registration, rankings, and results platform with electronic timing and Davivienda digital payment collection.
Is Liga de Natación de Bogotá a public or private company?
Liga de Natación de Bogotá is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Liga de Natación de Bogotá founded?
Liga de Natación de Bogotá was founded in 1970. It employs 11 to 50 people.
Where is Liga de Natación de Bogotá based?
Liga de Natación de Bogotá is headquartered in Bogotá, Colombia, in the Latin America region.
How does Liga de Natación de Bogotá make money?
Four revenue lines are on record. Tournament Registration Fees are the primary driver. The others are swimming Courses, club Membership Fees and judge Training Programs.
Who are Liga de Natación de Bogotá's main competitors?
Broad incumbents on record are World Aquatics, Federación Colombiana de Natación (FECNA), USA Swimming and Real Federación Española de Natación (RFEN). Confederação Brasileira de Desportos Aquáticos (CBDA) is listed as a regional player. Complejo Acuático Simón Bolívar is listed as an others. Direct peers are Liga de Natación del Valle del Cauca and Liga de Natación de Antioquia.
Does Liga de Natación de Bogotá have an API?
No public API is recorded for Liga de Natación de Bogotá.
What industry is Liga de Natación de Bogotá in?
Liga de Natación de Bogotá's product category is Aquatic Sports Federation Services. Its primary akta.pro industry code is MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional), with a secondary code of MPAKAFAE, Professional Sport Governing Bodies & League Sanctioning Authorities. Its NAICS code is 711211 and its SIC code is 7997.