Name

USA Swimming

Legal name

USA Swimming

Website

https://usaswimming.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

National Sports Federation / Aquatic Sports Governance

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Competitive swimming governance
• Swimming membership services
• Athlete development programs
• Swim competition sanctioning
• National swimming federation

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: USA Swimming generates revenue through various membership categories including Athlete (Premium, Seasonal, Flex, Outreach), Non-Athlete (Coach, Provisional Coach, Junior Coach, Official, Other/Administrative), and Club (Year-Round, Seasonal, Organizational) memberships
2. Event Sanctions and Tickets: Revenue generated from sanctioning competitions and ticket sales for national events including TYR Pro Swim Series, Toyota National Championships, and other competitions
3. Sponsorship and Marketing Partnerships: Partnerships with sponsors including TYR (title sponsor of Pro Swim Series), Toyota (National Championships), Speedo, and other brands through marketing partner program

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

USA Swimming is the National Governing Body for competitive swimming in the United States. It sells individual athlete, non-athlete (coach, official), and club memberships, sanctions and operates national and international competitions (including the TYR Pro Swim Series, Toyota National Championships, and Pan Pacific Championships), and operates the SWIMS database and Data Hub as the official times and performance tracking systems for the sport.

Product overview

USA Swimming operates as a platform-plus-modules organization providing competitive swimming governance, athlete development, and digital services. The core platform consists of the SWIMS Database for membership and times tracking, Data Hub for analytics and performance data, and USA Swimming Network for video streaming. Supporting modules include USA Swimming University for education, Safe Sport for athlete protection, Block Party for competition expansion, and various programs including IMX/IMR, Club Excellence, Virtual Club Championship, Scholastic All-America, and National Diversity Select Camp. The organization manages national and international competitions including TYR Pro Swim Series, Toyota National Championships, and Pan Pacific Championships. Membership tiers serve Athletes, Non-Athletes (coaches, officials), and Clubs. The USA Swimming Foundation supports fundraising and grants while Learn-to-Swim and Swim Lesson Provider Network programs extend to non-competitive swimming.

Differentiator

Problem solved

Functional benefit

Brands

• Block Party: A national initiative designed to increase competition opportunities for athletes and help clubs strengthen membership growth and retention through easy-to-run, short, family-friendly meet formats.
• USA Swimming Network
• IMX/IMR Program
• Club Excellence Program

Products and services

• Membership Programs Tiered membership structure sold to athletes, non-athletes (coaches, officials), and clubs, granting access to sanctioned competitions, the SWIMS database, insurance, and member resources.
• Data Hub Centralized platform providing athlete performance data, rankings, records, meet results, and analytics for athletes, parents, coaches, and fans.
• SWIMS Database Official USA Swimming membership and competition times database that records every time swum in sanctioned USA Swimming meets, providing search by age group, gender, season, and date.
• USA Swimming Network Free live and video-on-demand streaming destination for event live streams, athlete lifestyle content, training and nutrition videos, and an archive of 40+ years of race footage, with over 3,000 individual video pieces.
• USA Swimming University Educational platform providing coach education, certification programs, and professional development resources for USA Swimming members and non-members.
• Block Party National initiative designed to increase competition opportunities for athletes and help clubs strengthen membership growth through easy-to-run, short, family-friendly one-day meet formats, with over 60,000 athletes having competed.
• National Competitions Series of sanctioned national meets including Toyota National Championships, TYR Pro Swim Series, Speedo Junior Nationals, Speedo Sectionals, TYR Futures Championships, Toyota U.S. Open Championships, and Speedo Winter Junior Championships.
• International Competitions International meets including the Pan Pacific Swimming Championships (scheduled August 12-15, 2026 in Irvine, CA) and Open Water National Championships.
• Safe Sport Program Athlete protection and safety program committed to preventing emotional, physical, and sexual misconduct, with resources, training, background checks, and the Safe Sport Club Recognition program.
• Anti-Doping Program Clean sport education and anti-doping initiative working with USADA to test athletes and provide education on anti-doping policies, medications, supplements, and testing processes.
• IMX/IMR (IM Xtreme / IM Ready) Athlete development programs that rank swimmers' times across specific event combinations, with IM Ready for younger swimmers and IM Xtreme for advanced swimmers, ranking nationally, by zone, LSC, and club.
• Club Excellence Program Recognition program identifying USA Swimming member clubs for commitment to performance excellence, awarding Gold, Silver, and Bronze Medal Club status with grant funding for qualifying clubs.
• Virtual Club Championship (VCC) Program leveraging machine learning optimization to score and rank clubs based on athlete performances, tabulated nightly for both short course and long course seasons.
• Learn-to-Swim Program Water safety and swimming instruction program designed to reduce childhood drowning risk, partnering with the Swim Lesson Provider Network to offer trained instructors and low student-to-teacher ratios.
• Swim Lesson Provider Network Network of swim lesson providers meeting USA Swimming standards for safe environment, trained instructors, low ratios, and proven curricula, connecting to Water Safety Coalition networks.
• National Team Programs National Team and National Junior Team roster management featuring the top 6 men and women per Olympic event representing the United States internationally, including the 2024 Olympic Team and athlete video content.
• Scholastic All-America Recognition program for student-athletes with a minimum 3.5 GPA who achieve qualifying swim times; application available through SWIMS with complete transcript required.
• USA Swimming Officials Training and Certification Certification and continuing education program for swim meet officials, including the Officials Tracking System, certification standards, online clinics, and national meet applications.
• USA Swimming Foundation Non-profit foundation arm of USA Swimming supporting the sport through grants, fundraising, youth learn-to-swim programs, athlete scholarships, and community impact initiatives.
• Diversity, Inclusion & Community Engagement Programs Initiatives including National Diversity Select Camp, Outreach Membership, Community Swim Teams, HBCU grants, and disability engagement programs to broaden access to competitive swimming.
• National Diversity Select Camp Talent identification and development camp for diverse swimmers, providing pathways for underrepresented athletes to achieve at the highest competitive levels.
• NCAA Information & Division Times Service Partnership with NCAA providing Division I, II, and III swimming performance tracking, official times database access, and championship hub with selection psych sheets and rosters.
• USA Swimming Events & Tickets Platform Event management and ticketing platform for national competitions, with integration to Eventbrite for purchase and distribution of event tickets.
• Mental Training & Wellness Resources Resources for mental health and wellness including mindfulness, visualization, confidence building, and goal-setting content featuring Olympic and Paralympic athlete perspectives.
• Disability Engagement Program Programs facilitating inclusion of swimmers with disabilities in USA Swimming competitions, including parallel time standards (P1, P2, P3), performance groupings, and partnerships with disability sports organizations.

Quantifiable outcome

• Reduction in childhood drowning risk by 88% with formal swimming lessons
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• TYRflagshipGTM or Marketing PartnerTYR is the title sponsor of the TYR Pro Swim Series, a premier competitive swimming circuit featuring elite athletes including Olympic champions. The partnership includes naming rights and marketing support for the competition series.
• ToyotaflagshipGTM or Marketing PartnerToyota is the title sponsor of Toyota National Championships and Toyota U.S. Open Championships. The partnership provides major event naming rights and marketing support for premier USA Swimming competitions.
• SpeedocoreGTM or Marketing PartnerSpeedo is a marketing partner providing support for Sectionals and Junior National Championships. The partnership includes naming rights for Speedo-sponsored meets and promotional activities.
• SportsEnginecoreTechnology or IntegrationSportsEngine became the official team management partner of USA Swimming through a multi-year agreement through 2030. The partnership includes integrating SportsEngine Motion with USA Swimming's database and digital platforms, streamlining operations for swim clubs.
• Omega TimingcoreTechnology or IntegrationOfficial timing partner providing official timing systems and results for USA Swimming competitions including national championships.
• Credit Union 1minorGTM or Marketing PartnerMarketing partner providing financial services sponsorship and promotional support.
• DownyminorGTM or Marketing PartnerMarketing partner providing laundry care product sponsorship and promotional activities.
• FluidraminorGTM or Marketing PartnerMarketing partner in the pool/aquatics equipment space providing promotional support.
• GilletteminorGTM or Marketing PartnerMarketing partner providing personal care product sponsorship and promotional activities.
• OneAmerica FinancialminorGTM or Marketing PartnerMarketing partner providing financial services sponsorship and promotional support.
• PrevagenminorGTM or Marketing PartnerMarketing partner providing health supplement product sponsorship and promotional activities.
• Gillette VenusminorGTM or Marketing PartnerMarketing partner providing women's personal care product sponsorship and promotional activities.
• NBCSNcoreGTM or Marketing PartnerBroadcast partner providing television coverage of major USA Swimming events including TYR Pro Swim Series and national championships.
• PeacockcoreGTM or Marketing PartnerStreaming partner providing live and on-demand coverage of USA Swimming events through digital platform.
• Chicago Park DistrictminorStrategic or Co-development PartnerPartner in the Chicago River Swim event, an annual open-water swimming competition organized by A Long Swim with proceeds supporting ALS research and youth swim education.
• USA Swimming FoundationcoreStrategic or Co-development PartnerThe USA Swimming Foundation is the charitable arm of USA Swimming, supporting youth learn-to-swim programs, athlete scholarships, and the sport's growth initiatives including the Chicago River Swim partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• USA Track & Field: The U.S. National Governing Body for track and field, structurally identical to USA Swimming: non-profit NGB, membership-based, sanctioning authority, sponsored national events, and a national team pipeline. Most directly comparable peer in the U.S. Olympic-movement ecosystem.
• USA Gymnastics: U.S. NGB for gymnastics, sharing the same non-profit federation model, member-club network, and national-team funding structure as USA Swimming. Both organizations also operate Safe Sport programs and rely on grassroots club participation for membership revenue.
• USA Volleyball: U.S. NGB for volleyball with a comparable membership and club-sanctioning business model, junior development pipeline, and national championship circuit. Operates a similar athlete-development and coach-education stack to USA Swimming.
• USA Hockey: U.S. NGB for ice hockey with a parallel club-based membership structure, sanctioned competition model, and youth-athlete development pipeline. Operates American Development Model programs that closely mirror USA Swimming's athlete-development approach.
• USA Wrestling: U.S. NGB for wrestling with the same non-profit federation structure, sanctioned-events model, and member-club network. Shares the dynamics of individual-sport NGB economics with USA Swimming.
• USA Fencing: U.S. NGB for fencing, a smaller but structurally similar individual-sport NGB with a member-club network, sanctioned competitions, and athlete-development pathway. Useful as a smaller-scale analog for benchmarking USA Swimming's economics.
• U.S. Ski & Snowboard: U.S. NGB for skiing and snowboarding with a comparable membership/sanctioning/sponsorship model and individual-sport development pipeline. Operates similar coach certification and athlete-development programs.

Broad incumbents

• YMCA of the USA: National non-profit membership-based organization operating aquatic facilities, swim lessons, and competitive swim teams across the U.S. Overlaps with USA Swimming's Learn-to-Swim and Swim Lesson Provider Network programs as a channel partner and adjacent operator.
• World Aquatics (FINA): International federation that governs swimming worldwide and is the parent/umbrella organization for USA Swimming's international competition activities. Comparable in structure (federation, sanctioned events, anti-doping) and is the upstream authority for U.S. international swimming.

Emerging players

• SwimTopia: Swim-team management software provider serving competitive swim clubs. Functionally adjacent to USA Swimming's club-management stack (Online Meet Entry, SWIMS) and a potential technology partner or competitor in the club operations layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/USA_Swimming
• LinkedInlinkedin.com/company/usa-swimming
• Facebookfacebook.com/USAswimming

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Swimming