What EFM insurance broker does

EFM Versicherungsmakler AG is an Austrian independent insurance broker (Versicherungsmakler) operating a nationwide franchise network of over 75 licensed broker offices across all nine Austrian states, headquartered at Keplerstraße 105/4 in Graz and registered as an Aktiengesellschaft under GISA number 18938548. The company serves three primary customer segments — private individuals (Privatkunden), businesses (Unternehmen), and agricultural operations (Landwirtschaft) — through face-to-face advisory at local franchise branches plus a central customer portal, website, and online inquiry forms maintained by digital partner Team sisu GmbH.

EFM's revenue model combines standard insurance brokerage commissions (Provision) received from insurance carriers for placing policies with an optional recurring annual EFM Servicepaket fee that bundles policy management, risk analysis, coverage optimization, claims support, and legal protection. A complementary one-time EFM Polizzenüberprüfung (policy review) service generates additional fee revenue. The product portfolio spans personal lines (liability, home, motor, travel, accident, health, pension, specialty, animal), commercial lines (industry-specific solutions across 15+ verticals including construction, hospitality, transport & logistics, energy, municipalities, and startups; business liability; legal protection; business interruption; machinery breakdown; electronics; collective accident; cyber; and drone), and agricultural lines (income loss, hail, livestock health, agricultural legal protection, contractor, and machinery ring coverage).

Distribution runs entirely through a franchise model in which each independently-operated local office is run by licensed franchise entrepreneurs under the EFM brand; the central Systemzentrale in Graz provides marketing, product partnerships, technology support, and operational back-office. Ownership is concentrated in three shareholders — JSV Graf Family Foundation (45.58%), Martens & Prahl Global (26.00%), and EFM Beteiligungen GmbH & Co. KG (25.00%) — with founder Josef Graf on the Management Board (Vorstand) alongside Peter Schernthaner and Philip Barwinek. The company is a member of major Austrian industry bodies (ÖVM, ÖFV, WKO, KSV1870), is regulated under § 26 Maklergesetz, and reports 251-500 employees across the network.

Name

EFM insurance broker

Legal name

EFM Versicherungsmakler AG

Website

https://efm.at

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

EFM Versicherungsmakler AG is Austria's largest independent insurance broker franchise network, operating 75+ licensed offices across all nine Austrian states to provide private, commercial, and agricultural insurance advisory, policy management, and claims support anchored by a central Systemzentrale in Graz.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Insurance brokerage
• Commercial insurance
• Agricultural insurance
• Personal insurance
• Franchise broker network

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission (Provision): EFM earns commission (Provision) from insurance companies for placing insurance policies, as is standard for insurance brokers operating under Austrian law. Commission is received from the insurer, not directly from the customer, unless an optional EFM Service Package is purchased.
2. EFM Service Package (Service Fee): An optional annual service package (EFM Servicepaket) offering ongoing policy management, risk analysis, coverage optimization, claims support, and legal protection for insurance disputes. This generates recurring annual fees on top of standard commissions. The EFM Polizzenüberprüfung (one-time policy check) is a separate one-time fee.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EFM Versicherungsmakler AG operates as an independent insurance broker franchise network in Austria, placing insurance policies on behalf of clients across the entire Austrian and EWR insurance market. The core service framework consists of the one-time EFM Polizzenüberprüfung (policy review) and the recurring annual EFM Servicepaket (service package) which provides ongoing policy management, risk assessment, coverage optimization, claims support, and legal dispute protection. Product offerings span personal lines (liability, home, motor, travel, health, pension), commercial lines (industry-specific solutions, business liability, business interruption, cyber, fleet), and agricultural lines (hail, livestock, machinery breakdown, revenue loss), distributed through over 75 franchise offices nationwide.

Product overview

EFM Versicherungsmakler AG is an Austrian insurance broker franchise network operating a platform of insurance products and advisory services across three customer segments: private individuals (Privat), businesses (Unternehmen), and agriculture (Landwirtschaft). The core service framework consists of two main service modules: the one-time EFM Polizzenüberprüfung (policy review) and the recurring annual EFM Servicepaket (service package), which provides ongoing risk assessment, coverage optimization, premium advantages, damage support, and legal dispute protection. The product portfolio spans personal lines (liability, home, motor, travel, accident, health, pension, specialty, and animal insurance), commercial lines (industry-specific solutions, occupational pensions, business liability, legal protection, business interruption, machinery breakdown, electronics, collective accident, drone, and cyber insurance), and agricultural lines (income loss, hail, machinery breakdown, livestock health, legal protection, contractor, and machine cooperative insurance). EFM distributes through a franchise network of over 75 locations across Austria and a central system headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• EFM Servicepaket (Service Package)
• EFM Polizzenüberprüfung (Policy Review)
• Haftpflichtversicherung (Liability Insurance)
• Haus & Wohnen (Home & Living Insurance)
• Kfz-Versicherungen (Motor Vehicle Insurance)
• Reiseversicherungen (Travel Insurance)
• Unfall & Gesundheit (Accident & Health Insurance)
• Vorsorge - Pension & Vermögensaufbau (Pension & Wealth Building)
• Spezialversicherungen (Specialty Insurance)
• Tierversicherung (Animal/Pet Insurance)
• Rechtsschutzversicherung (Legal Protection Insurance)
• Branchenlösungen (Industry-Specific Solutions)
• Betriebliche Altersvorsorge (Company Occupational Pension)
• Betriebshaftpflichtversicherung (Business Liability Insurance)
• Betriebsrechtsschutzversicherung (Business Legal Protection Insurance)
• Betriebsunterbrechungsversicherung (Business Interruption Insurance)
• BUFT (Professional Indemnity for Freelancers)
• Maschinenbruchversicherung (Machinery Breakdown Insurance)
• Kollektivunfallversicherung (Collective Accident Insurance)
• Elektronikversicherung (Electronics Insurance)
• Cyberversicherung (Cyber Insurance)
• Ertragsschadenversicherung (Revenue Loss Insurance)
• Hagelversicherung (Hail Insurance)
• Landwirtschaftsversicherung (Agricultural Insurance)
• Landwirtschafts-Rechtsschutzversicherung (Agricultural Legal Protection)
• Tierkrankenversicherung (Animal Health Insurance)
• Lohnunternehmen (Agricultural Contractor Insurance)
• Maschinenringe (Machine Cooperative Insurance)
• EFM Akademie (Broker Training Academy)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AssCompact ÖsterreichcoreChannel Partner/ Reseller/ DistributorAssCompact is a leading insurance intermediary platform in Austria. EFM has a long-standing, partnership-based collaboration with AssCompact, recognized for quality, innovation, and pioneering approaches in the Austrian insurance market.
• Österreichischer Maklerring (ÖVM)coreChannel Partner/ Reseller/ DistributorEFM is a member of the Österreichischer Versicherungsmaklerring (ÖVM), an Austrian association of independent insurance brokers that provides networking, standards, and market representation for its members.
• Österreichischer Franchiseverband (ÖFV)coreChannel Partner/ Reseller/ DistributorEFM is a member of the Austrian Franchise Association (ÖFV), which represents and supports franchise businesses in Austria and sets industry standards for franchise operations.
• Wirtschaftskammer Österreich (WKO)coreOthersEFM is a member of the Austrian Federal Economic Chamber, which represents Austrian businesses and regulates trade and commerce including insurance brokerage activities.
• Kreditschutzverband von 1870 (KSV1870)minorOthersEFM is a member of KSV1870, Austria's leading credit protection and business information association, providing credit checks and business data services.
• Riffler & Partner GmbHminorOthersRiffler & Partner GmbH is a company in which EFM Versicherungsmakler AG holds a direct participation/beteiligung, representing a minor subsidiary or affiliated entity within the EFM group structure.
• risControlminorGTM or Marketing PartnerRisControl is an Austrian insurance industry media and publishing platform. Editor-in-chief Doris Wrumen has maintained a partnership with EFM for over 25 years, featuring EFM in industry coverage and editorial content.
• Prime CommunicationminorGTM or Marketing PartnerPrime Communication (Albert Haschke) has supported EFM's public relations for approximately 20 years, managing communications and media relations on behalf of the company.
• Martens & Prahl (TRADITIONAL Franchise Partnership)coreStrategic or Co-development PartnerBeyond being a major shareholder, Martens & Prahl operates as a traditional franchise partner within the EFM network, sharing core values of long-term commitment, sustainability, and customer-centric focus independent of external capital interests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Funk Gruppe (Funk Versicherungsmakler): Germany-headquartered independent insurance and risk broker with an Austria-adjacent footprint. Closely comparable to EFM as a multi-line, independent, mid-market-focused broker combining commercial and personal lines.
• MRH Trowe: German independent insurance broker built around a network of partner-led regional offices. Highly comparable to EFM's franchise-based model and mid-market commercial focus.
• Ecclesia Group: One of Germany's largest independent insurance and risk brokers, with multi-line offerings for commercial clients. Comparable to EFM in business model (independent, multi-carrier placement) and product breadth, though larger and more commercial-tilted.
• GrECo Holding AG: Austrian-headquartered independent insurance broker group with a federation-style model across Central Europe. Directly comparable to EFM as an Austria-rooted multi-line independent broker serving private, commercial and specialty risks.
• Martens & Prahl Versicherungsgruppe: DACH-focused independent insurance broker operating a similar partner-led regional franchise/branch model. Comparable because it is both a direct peer in independent brokerage and an existing strategic shareholder/partnership counterparty of EFM.

Others

• Helvetia Insurance Austria: Swiss-headquartered multi-line insurer with Austrian operations. Relevant as an ecosystem participant: EFM places business with Helvetia and other carriers, while Helvetia's direct channels partially compete for the same end customers.
• Allianz Insurance Austria: One of the largest general insurers active in Austria across personal and commercial lines. Relevant ecosystem participant — both a counterparty carrier whose policies EFM places and a partial direct-channel competitor for end customers.

Broad incumbents

• Marsh Austria: Local Austrian operations of global insurance broker Marsh, focused on commercial risk, employee benefits and risk advisory. Comparable to EFM in commercial insurance placement but as a much larger, global incumbent.
• Aon Austria: Austrian subsidiary of global insurance broker Aon, providing commercial risk, reinsurance and people-risk advisory. Comparable to EFM in serving Austrian businesses with multi-line insurance solutions, but materially larger, broader and headquartered outside Austria.
• WTW (Willis Towers Watson) Austria: Austrian arm of global advisory and brokerage firm WTW. Comparable to EFM in the commercial/enterprise lines part of the business, but with global scale and broader advisory-led offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EFM_VersMakler
• Facebookfacebook.com/efmversicherungsmakler
• LinkedInlinkedin.com/company/efm-versicherungsmakler

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFM insurance broker