Boss Buck

Name

Boss Buck

Legal name

Boss Buck

Website

https://bossbuck.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wildlife Feeding Equipment / Hunting Hardware

NAICS

Support Activities for Animal Production (115210)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• Deer feeders
• Wildlife feeders
• ATV seeders
• Hunting accessories
• Outdoor recreation equipment

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Hardware Sales: Boss Buck generates revenue through the sale of physical deer feeders, ATV seeders/spreaders, and related accessories. Products include stand feeders, sled feeders, barrel feeders, and various components. Sales are one-time purchases with no recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Boss Buck designs, manufactures, and sells wildlife/deer feeding hardware through its e-commerce site and a U.S. dealer network. Its core offering comprises Stand Feeders, Sled Feeders, and Barrel Feeders (including a 300lb Stand & Fill Sled Feeder with Diverter Plate & Solar Panel), complemented by ATV-mounted broadcast seeders/spreaders, food plot seeds, deer attractants, and feeder accessories such as batteries, chargers, motors, funnels, kits, lids, and varmint protection. The American Hunter sub-brand adds hog and predator control equipment to the portfolio.

Product overview

Boss Buck is a hunting equipment company specializing in deer feeders, parts, and accessories. The product portfolio centers on three main feeder types (Stand Feeders, Sled Feeders, and Barrel Feeders) supplemented by Spreaders and ATV Seeders for broader distribution needs. The offering extends to deer attractants, food plot seeds, and a comprehensive range of accessories including Batteries & Chargers, Funnels, Hog/Predator control products, Kits, Lids, Motors, and Varmint Protection. Featured products include the 300lb Stand & Fill Sled Feeder with Diverter Plate & Solar Panel ($529.99), Post Feeder ($339.99-$439.99), and XDE-PRO with Hopper ($179.99). The company operates under the American Hunter brand for certain product lines and is part of GSM Outdoors.

Differentiator

Problem solved

Functional benefit

Brands

• American Hunter: Brand line for hog and predator control products, including capture, spot, and removal equipment for unwanted animals.

Products and services

• Stand Feeders Free-standing deer feeders designed for reliable corn, oats, or protein dispensing for hunters and wildlife management enthusiasts.
• Sled Feeders Trailer-style feeders that can be moved easily across hunting grounds for flexible feeding locations.
• Barrel Feeders Barrel-style feeders using 55-gallon drums for larger capacity feeding solutions.
• Spreaders Broadcast-style spreaders for distributing feed, seed, salt, or fertilizer in directional paths.
• ATV Feeders/Seeders All-terrain vehicle-mounted broadcast seeders and spreaders capable of multiple jobs including spreading feed, seed, salt and fertilizer.
• Deer Feed Attractants Products designed to attract deer to feeding locations.
• Food Plot Seeds Seeds for establishing food plots to attract and nourish wildlife.
• 300lb Stand & Fill Sled Feeder with Diverter Plate & Solar Panel Large capacity sled feeder with 300lb capacity, includes diverter plate for directional feeding and solar panel for power; priced at $529.99.
• Post Feeder Post-mounted deer feeder with adjustable settings, priced from $339.99 to $439.99.
• XDE-PRO With Hopper XDE-PRO model electronic gravity feeder with included hopper, priced at $179.99.
• Hog & Predator Control (American Hunter sub-brand) Products under the American Hunter brand to help control unwanted animals including capture, spotting, and removal solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GSM OutdoorscoreOthersBoss Buck is a brand owned and operated by GSM Outdoors, a manufacturer and distributor of outdoor recreation equipment. GSM Outdoors manages the intellectual property, warranty registration, and corporate operations for Boss Buck from its Irving, Texas headquarters.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Bushnell: Bushnell is a broad hunting/outdoor incumbent covering optics, trail cameras, and rangefinders sold through the same sporting goods channels. While not a feeder specialist, it competes for share-of-wallet with Boss Buck at the same retailers and serves the same hunter demographic.
• Leupold: Leupold is a hunting optics incumbent with deep sporting goods distribution and the same premium-hunter customer. While not a feeder brand, it competes for category spend and dealer attention that Boss Buck relies on.

Direct peers

• Wildgame Innovations: Wildgame Innovations competes directly with Boss Buck in deer feeders, feeders parts, and game cameras. Both brands target hunters and food-plot managers through sporting goods retail and direct e-commerce, making it a close functional peer.
• Summit Treestands: Summit is a specialist hunting equipment brand (treestands, ladders, hunting gear) sold to the same whitetail hunter persona via the same dealer and sporting goods channels. Both brands compete for placement in the same retail ecosystem.
• Moultrie: Moultrie is one of the most established direct competitors in deer feeders, game cameras, and wildlife management equipment. Like Boss Buck, it sells through sporting goods retailers and directly to hunters/landowners, making it a head-to-head comparable in the same feeder category.
• Cuddeback: Cuddeback is a specialist in game/scouting cameras and wildlife monitoring equipment frequently used alongside feeders. It competes for the same wildlife management enthusiast budget and dealer shelf space as Boss Buck.
• Big Game Treestands: Big Game is a treestand and elevated hunting platform brand targeting the same whitetail hunter. It shares Boss Buck's dealer-network distribution and category adjacency in hunting equipment.
• Primos Hunting Calls: Primos is a hunting accessories brand covering calls, blinds, game cameras, and feeder-adjacent gear, sold to the same hunter persona. It is a direct competitor in the hunting accessories and field gear category where Boss Buck's feeders are positioned.

Others

• Realtree: Realtree is a leading camo/brand licensing company in hunting. While not a feeder manufacturer, it is an ecosystem participant whose licensed products share Boss Buck's end customers and dealer footprint.

Emerging players

• Spypoint: Spypoint is an emerging player in connected/cellular trail cameras increasingly bundled with feeder programs for remote wildlife monitoring. It targets the same food-plot and land-manager customer as Boss Buck, particularly via direct-to-consumer e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boss-buck-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Buck