Coldwell Banker Southern Realty

What Coldwell Banker Southern Realty does

Coldwell Banker Southern Realty is a Tennessee-based residential real estate brokerage operating as a franchise office within the Coldwell Banker System (owned by Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Advisors LLC). The firm serves individual home buyers and sellers across all price points — from first-time buyers and investors to luxury clients — across Middle and West Tennessee, anchored by 300+ independent contractor agents operating out of 10 offices in Brentwood, Nashville (two locations), Murfreesboro, Mt. Juliet, Gallatin, Shelbyville, Lawrenceburg, and Jackson. The firm markets a luxury specialization through the Coldwell Banker Global Luxury program targeting affluent relocating buyers from coastal markets, and offers relocation services via the global Coldwell Banker referral network.

The firm's operational stack is built on the MoxiWorks integrated platform, which provides CRM, branded agent websites with IDX search, listing presentations, lead capture, and marketing automation, supplemented by Twilio SMS, enterprise Canva for agent marketing, Google Analytics, and the Payload earnest-money platform. Core product offerings include IDX property search, the Move Meter relocation cost tool, an automated home valuation estimator, financial calculators, Coldwell Banker University agent training, and an in-house marketing team supporting listings. Integration of consumer data via Infutor and analytics via DoubleClick reflects standard brokerage digital operations rather than differentiated data assets.

The business model is commission-based: agents earn transaction fees on residential sales, with the brokerage retaining a percentage split and paying franchise/royalty fees upstream to the Coldwell Banker System. Distribution is direct-to-consumer through the agent network across Tennessee, supported by content marketing via an active blog, organic social (Facebook), email newsletters, and the Coldwell Banker Global Luxury platform for international exposure. Growth has been driven primarily by acquisitions (Coldwell Banker Barnes in 2024, Historic & Distinctive Homes LLC in 2025) and agent recruiting rather than geographic or product diversification beyond Tennessee.

Name

Coldwell Banker Southern Realty

Legal name

Coldwell Banker Southern Realty

Website

https://coldwellbankersouthernrealty.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Southern Realty is a Tennessee-based residential real estate brokerage operating 10 offices across Middle and West Tennessee with 300+ agents, serving home buyers and sellers from first-time to luxury segments under the Coldwell Banker franchise.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Luxury property sales
• Relocation services
• Real estate agent network
• Property listing services

Headquarters

HQ city

Lawrenceburg

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on residential property sales, typically split between listing agent and buyer's agent with brokerage taking a percentage. Agents operate as independent contractors under the Coldwell Banker franchise.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Coldwell Banker Southern Realty is a Tennessee-based residential real estate brokerage operating as a Coldwell Banker franchise across Middle and West Tennessee. The firm provides buyer and seller representation, luxury property marketing through the Coldwell Banker Global Luxury program, and relocation services through Coldwell Banker's global referral network, supported by a network of 300+ agents across 10 offices and powered by the MoxiWorks integrated technology platform.

Product overview

Coldwell Banker Southern Realty is a residential real estate brokerage operating as a Coldwell Banker franchise across Middle and West Tennessee. The company operates as a single, unified brokerage offering with services powered by the MoxiWorks technology platform. The core offering centers on residential buying and selling representation, supported by the MoxiWorks CRM, agent websites, and IDX property search. The Coldwell Banker Global Luxury program provides specialized luxury property services with international marketing reach. Additional offerings include relocation services, financial calculators, home valuation tools, and in-house marketing support. The company has 8 office locations across Tennessee and approximately 300+ agents following acquisitions.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate program providing international marketing, specialized tools, and expert agent training for high-end property transactions.

Products and services

• Residential Buyer and Seller Representation
• Coldwell Banker Global Luxury
• Relocation Services

Quantifiable outcome

• Over 300 agents and 10 offices after acquisition of Coldwell Banker Barnes, establishing market leadership in Nashville
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Historic & Distinctive Homes LLCminorStrategic or Co-development Partner · 17 December 2025Coldwell Banker Southern Realty integrated the sales division of Historic & Distinctive Homes LLC, bringing 22 additional agents and expanding the firm's market volume. The partnership aims to enhance local market expertise and diversity within the team.
• Coldwell Banker BarnescoreStrategic or Co-development Partner · 24 July 2024Coldwell Banker Southern Realty expanded into the Nashville market through acquisition of Coldwell Banker Barnes. The combined firm operates under the Coldwell Banker Southern Realty name with over 300 agents and 10 offices. All existing employees were retained. This acquisition was part of the firm's strategy to grow and strengthen its presence in the Nashville real estate market.
• MoxiWorks LLCcoreTechnology or IntegrationMoxiWorks provides the integrated technology platform powering Coldwell Banker Southern Realty's operations including CRM, professional agent websites, listing presentations, marketing automation, and mobile applications. The platform is a key operational foundation for the brokerage's agent productivity tools.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Keller Williams Realty: The largest residential real estate franchise in the U.S. by agent count. Competes with Coldwell Banker Southern Realty for Tennessee agents and listings, particularly in Nashville and Middle Tennessee, with similar commission-based economics and independent contractor model.
• Compass: Tech-forward national residential brokerage expanding aggressively in Nashville and other Tennessee markets. Competes for top-producing agents via attractive splits and a proprietary technology platform, directly threatening independent contractor retention.
• Century 21: Global residential real estate franchise with Tennessee offices. Competes for the same agent and consumer base in Middle Tennessee under a similar commission franchise model.
• eXp Realty: Cloud-based residential brokerage with rapidly growing Tennessee agent count. Competes primarily on agent economics (equity participation, low overhead) and is a direct threat to traditional franchise brokerages recruiting independent contractors.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway. Operates multiple Tennessee franchises and competes in the same Middle Tennessee buyer/seller pool with comparable luxury and standard-tier service offerings.
• RE/MAX: Global residential real estate franchise with significant Tennessee presence. Competes head-to-head for Tennessee agent recruiting and listings under a similar franchise economics model.

Regional players

• The Ashton Real Estate Group: A leading RE/MAX affiliate in Middle Tennessee, anchored in Nashville/Brentwood. Comparable as a regional luxury and standard-tier residential brokerage competing for the same agents and listings in the Williamson County/Nashville corridor.
• Parks Realty: Tennessee-based residential brokerage with deep Middle Tennessee roots. Comparable as a regional, multi-office residential brokerage competing for agents and market share in Nashville-area submarkets.

Direct peers

• Crye-Leike Realtors: The largest privately held regional residential brokerage in the Mid-South, headquartered in Memphis, TN. Directly comparable as a Tennessee-based, agent-driven residential brokerage competing for the same agent and consumer pool in overlapping Tennessee submarkets.
• Sotheby's International Realty: Luxury-focused residential brokerage franchise. Directly comparable in the luxury segment the firm pursues via Coldwell Banker Global Luxury, particularly for Williamson County and Nashville high-end properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBSRtn
• LinkedInlinkedin.com/company/coldwellbankersouthernrealty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Southern Realty