What Coldwell Banker Barnes does

Coldwell Banker Barnes (legal name: Coldwell Banker Southern Realty) is a privately held residential real estate brokerage founded in 1993 and headquartered in Franklin, Tennessee, operating as an independently owned franchisee under the Coldwell Banker brand. The firm is owned by a subsidiary of Anywhere Advisors LLC, the parent conglomerate of the Coldwell Banker system, and operates eight physical offices spanning Middle Tennessee (Brentwood, two Nashville locations, Murfreesboro, Mt. Juliet, Gallatin, Shelbyville, Lawrenceburg) and West Tennessee (Jackson). It serves individual home buyers, sellers, and relocating families through a 'hundreds-strong' agent network, with stated market positioning as a leading Tennessee brokerage.

The company's core offering combines agent-led representation services with a digital platform that includes property search, a 'What's My House Worth?' home valuation estimator, a Move Meter commute-evaluation tool, financial calculators, and an Earnest Money Management deposit platform (integrated with Payload). It also operates a Global Luxury sub-brand for high-end properties and dedicated Relocation Services for inbound residents. Adjacent affiliate services include home warranty, title, and mortgage referrals bundled around the core transaction.

Coldwell Banker Southern Realty generates revenue through traditional real estate brokerage commissions on residential transactions, with agents representing both buyers and sellers in Middle and West Tennessee markets. Pricing is not publicly disclosed and follows standard industry commission norms (typically 5-6%, split between listing and buyer's agents). Distribution is dual-channel: agent-driven direct sales across the office network, supplemented by a self-serve property search website and SEO/content marketing. The firm has no app, no public API, and no disclosed AI capabilities; its competitive position rests on the Coldwell Banker franchise brand, regional office density, and local market expertise rather than technology differentiation.

Name

Coldwell Banker Barnes

Legal name

Coldwell Banker Southern Realty

Website

https://coldwellbankerbarnes.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Coldwell Banker Southern Realty (dba Coldwell Banker Barnes) is a privately held residential real estate brokerage franchise operating eight offices across Middle and West Tennessee, serving home buyers, sellers, and relocating families through hundreds of agents and a property search digital platform, under the Coldwell Banker brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property transactions, with agents representing buyers and sellers in Middle Tennessee market

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Coldwell Banker Barnes (legal name: Coldwell Banker Southern Realty) is a residential real estate brokerage franchise operating eight offices across Middle and West Tennessee. Its core offering is buyer and seller representation in residential property transactions, supported by an agent network of hundreds, complemented by online property search, home valuation tools, dedicated relocation services, and a Global Luxury sub-brand for high-end properties. Revenue is generated through traditional real estate commissions on closed transactions.

Product overview

Coldwell Banker Southern Realty operates as a real estate brokerage franchise offering a unified platform of residential real estate services across multiple Tennessee markets. The core offering consists of integrated digital tools and agent-guided services including property search functionality, home valuation estimation, buyer and seller educational guides, financial calculation tools, commute analysis (Move Meter), and earnest money management. The company operates under the Coldwell Banker global franchise brand and extends its services through specialized sub-brands including Global Luxury for high-end properties and dedicated relocation services for incoming residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Search Online residential real estate listing search platform enabling buyers across Middle and West Tennessee to search properties by price, beds, baths, location, and additional criteria across the brokerage's portfolio of active listings.
• What's My House Worth? (Home Valuation Estimator)
• Relocation Services
• Coldwell Banker Global Luxury
• Affiliate Services (Home Warranty, Title, Mortgage)
• Seller Representation Services
• Buyer Representation Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Coldwell Banker Real Estate LLCcoreOthersFranchise relationship with Coldwell Banker brand, providing access to global brand recognition, marketing resources, and network of affiliated brokerages worldwide. The company is independently owned and operated under the Coldwell Banker franchise.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• eXp Realty: Cloud-based residential brokerage with a virtual model and agent equity program that has rapidly recruited agents from traditional franchises like Coldwell Banker. Operates across Tennessee with low overhead.
• Realty ONE Group: Fast-growing national residential brokerage with a franchise-like model and 'COOLTURA' culture-driven agent value proposition. Expanding into Tennessee and competing for the same agent pool.
• HomeSmart: Tech-forward residential brokerage with a franchise model offering higher commission splits to agents. Expanding into Tennessee markets and competing for agent recruitment from traditional franchises.

Broad incumbents

• RE/MAX: Global real estate franchise network with significant Tennessee presence. Competes directly with Coldwell Banker in residential brokerage via a parallel franchise model and similar commission structure.
• Century 21 Real Estate: Long-established global residential real estate franchise with Tennessee franchisee offices. Competes for residential agents and listings under a similar brand-affiliated franchise structure.
• Keller Williams Realty: The largest residential real estate franchise in the US by agent count. Operates multiple market centers in Tennessee and competes for agents and consumer mind-share under a similar franchise-brokerage model.
• Berkshire Hathaway HomeServices: National residential real estate franchise with a global luxury sub-brand (BHHS Luxury Collection). Overlaps directly with Coldwell Banker's franchise positioning and Global Luxury offering.

Direct peers

• Compass: Tech-enabled national residential brokerage that has been expanding aggressively into secondary markets including Nashville. Competes for top-producing agents and offers a modern technology stack that pressures traditional franchise brokerages.
• EXIT Realty Corp. International: Franchise-model residential real estate brokerage with multiple U.S. locations. Competes on similar terms with Coldwell Banker affiliates for agents and consumer listings in comparable suburban markets.
• Crye-Leike Realtors: A large privately held regional real estate brokerage headquartered in Memphis, Tennessee with comparable multi-office footprint across Tennessee and surrounding states. Directly competes for agents, listings, and buyers/sellers in Middle Tennessee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheBestinBlue
• Xx.com/cbbrealestate
• LinkedInlinkedin.com/company/coldwell-banker-barnes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Barnes