BakerCorp
BakerCorp is a private US equipment rental specialist, founded in 1942 and headquartered in Seal Beach, California, providing tanks, pumps, filtration, and shoring equipment to enterprise industrial customers across petrochemical, oil and gas, power, and construction end markets.
- Company typePrivate
- Founded1942
- HeadquartersSeal Beach, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What BakerCorp does
BakerCorp is a US-headquartered, private equipment rental company founded in 1942 and based in Seal Beach, California, with 501-1,000 employees. It operates as a specialist rental provider of tanks, pumps, filtration equipment, and shoring solutions, with the operational scope described in the input closely aligned with the broader United Rentals fluid, power, tool, and jobsite rental platform that spans five European countries (United Kingdom, Germany, France, Belgium, and the Netherlands) and serves enterprise industrial end markets.
Its core offering covers four product pillars: fluid solutions (storage tanks up to 35 m³, centrifugal and submersible pumps, bag and lamella filtration, dewatering systems, chemical dosing, and fluid support equipment such as containment berms and manifolds); power solutions (diesel generators from 13 to 500 kVA, battery energy storage packs at 45 kVA/60 kWh and 360 kVA/610 kWh, lighting towers, air compressors, and power distribution support); tool solutions (welding, cutting, industrial tools and machinery, lifting and hoisting, consumables); and jobsite solutions (storage, accommodation, transport, scaffolding, ladders, safety equipment). Recent technical additions include the Lamella Filter Tank, the 360 kVA/610 kWh battery pack, and an unlined 35 m³ storage tank, alongside a Greener Power Solutions partnership for hybrid temporary power.
The business model is project-based equipment rental monetized through quote-driven pricing, with revenue streams split between short-term rentals (including 24/7 emergency response) and long-term / on-site rental shop contracts. Go-to-market is sales-led and consultative, targeting enterprise customers in petrochemical, terminals and pipelines, wastewater, oil and gas exploration, power generation and distribution, manufacturing, construction and infrastructure, and emergency response. Certifications (ISO 9001, ISO 14001, ISO 45001) function as enterprise gating credentials, and named customers include INEOS for a large temporary power deployment.
BakerCorp firmographics
Firmographics- Name
- BakerCorp
- Website
- https://bakercorp.com
- Company type
- Private
- Founded year
- 1942
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- BakerCorp is a private US equipment rental specialist, founded in 1942 and headquartered in Seal Beach, California, providing tanks, pumps, filtration, and shoring equipment to enterprise industrial customers across petrochemical, oil and gas, power, and construction end markets.
- Ownership category
- akta.pro rank
BakerCorp industry classification
Industry- Product category
- Industrial Equipment Rental
- NAICS
- Pump and Compressor Manufacturing (33391)
- SIC
- Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
Keywords
Where BakerCorp is headquartered
LocationHeadquarters
- HQ city
- Seal Beach
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
BakerCorp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Rental: Temporary and long-term rental of fluid, power, tool, and jobsite equipment. Revenue generated through rental fees based on duration and equipment type, with options for short-term emergency response and long-term project-based rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
BakerCorp product offering
Product offeringCore offering
BakerCorp rents industrial fluid handling, power generation, tool, and jobsite equipment — including tanks, pumps, filtration systems, and shoring equipment — to industrial customers on a temporary and long-term basis. The company provides fluid containment/transfer/treatment solutions, temporary power, industrial tools, and jobsite infrastructure for construction, maintenance, and emergency applications.
Product overview
United Rentals Europe provides a comprehensive equipment rental platform with four main product categories: Fluid Solutions (tanks, pumps, filtration, and support equipment), Power Solutions (diesel generators, battery packs, lighting, air compressors, and power support equipment), Tool Solutions (welding, cutting, industrial tools, machinery, lifting & hoisting, and consumables), and Jobsite Solutions (storage, accommodation, transport, scaffolding, safety equipment). The company serves industries including petrochemical, terminals & pipelines, wastewater treatment, manufacturing, oil & gas exploration, power generation & distribution, construction & infrastructure, and emergency response.
Differentiator
Problem solved
Functional benefit
Products and services
- Tanks Storage, coil, separator, double wall, mix, buffer, and specialty tanks for fluid containment and storage applications across industrial sites.
- Pumps Electric, diesel-driven centrifugal, submersible, positive displacement, and air-operated diaphragm pumps for fluid transfer applications in industrial settings.
- Filtration Bag filter systems, dewatering equipment, lamella filters, chemical dosing systems, and vapour treatment equipment for fluid processing and wastewater treatment applications.
- Fluid Support Equipment Containment berms, hoses, manifolds, measurement and control systems, and mobile systems for fluid handling support on industrial sites.
- Diesel Generators Rental diesel generators ranging from 13 kVA to 500 kVA for temporary and backup power generation at industrial and construction sites.
- Battery Packs Battery energy storage solutions including 45 kVA/60 kWh and 360 kVA/610 kWh packs for sustainable power, backup applications, and emission reduction.
- Air Compressors Diesel-powered compressors including 2.6 m³ models rated at 7 bar Stage V for industrial air supply on jobsites.
- Welding & Cutting Welding machines and cutting equipment for industrial fabrication, maintenance, and repair applications.
- Industrial Tools & Machinery Bolting tools, concrete/masonry tools, drills, grinders, saws, pipe tools, and electrical/instrumentation tools for industrial maintenance operations.
- Lifting & Hoisting Lifting and hoisting equipment including hand chain hoists for material handling operations on industrial and construction sites.
- Jobsite Solutions Storage, accommodation, transport, scaffolding, ladders, and safety equipment for complete jobsite infrastructure needs.
Quantifiable outcome
- Sustainable power solutions reducing emissions for industrial customers
- +1 more outcomes
Companies that use BakerCorp
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles2 records
BakerCorp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BakerCorp partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Greener Power SolutionscorePartnership to expand hybrid power fleet. United Rentals partners with Greener Power Solutions to offer sustainable temporary power solutions, combining United Rentals' equipment rental capabilities with Greener's power solutions technology to reduce emissions for industrial customers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
BakerCorp competitors and assessment
Company assessmentDirect peers
- United Rentals: United Rentals is the largest equipment rental company globally and the acquirer of BakerCorp, operating the same fluid handling, power, and tank rental categories across North America and Europe. Directly comparable in product categories (tanks, pumps, filtration), customer base (petrochemical, refineries, terminals), and rental-led business model.
- Boels Rental: Boels is one of Europe's leading equipment rental specialists, operating a large fleet across power, fluid, pumping, and specialty industrial equipment with extensive branch coverage in the Netherlands, Germany, Belgium, and the UK. Directly comparable to BakerCorp's European footprint on geography and product mix.
- Aggreko: Aggreko is a global specialist in temporary power and temperature control rental, also offering fluid handling and pumping solutions to industrial, oil & gas, petrochemical, and event customers. Highly comparable to BakerCorp's power generation and process fluid rental niche.
- Herc Rentals: Herc Rentals (formerly H&E Equipment) is a US-focused full-line equipment rental company serving industrial, infrastructure, and commercial customers with a fleet that includes pumps, aerial, material handling, and specialty fluid handling assets. Directly comparable scale and customer mix to BakerCorp's US operations.
- Ashtead Group / Sunbelt Rentals: Ashtead (parent of Sunbelt Rentals in the US and Sunbelt UK/A-Plant in Europe) is a top-tier equipment rental operator serving industrial and construction end markets with a broad fleet of pumps, tanks, power, and specialty equipment. Material direct peer for both North American and European operations.
- Sunbelt Rentals (US): Sunbelt Rentals is the second-largest equipment rental company in North America, with a comprehensive fleet spanning pumps, tanks, power, and industrial specialty equipment. Directly comparable to BakerCorp's North American tank/pump/filtration/shoring rental business.
- Speedy Hire: Speedy Hire is a UK-headquartered equipment rental and services provider serving infrastructure, construction, and industrial end markets with pumps, power, lifting, and specialist fluid handling assets. Overlaps directly with BakerCorp's UK-focused industrial rental offering.
- HSS Hire / HSS Services Group: HSS is a UK-based equipment rental company serving construction, infrastructure, and industrial customers with tool, power, and specialty equipment. Provides comparable UK rental services, particularly to construction and infrastructure end markets also served by BakerCorp.
Broad incumbents
- Caterpillar (Cat Rental): Caterpillar operates the Cat Rental Store network through dealers globally, providing construction and industrial equipment including pumps, power generation, and material handling. A broad incumbent in adjacent industrial rental categories competing for some of BakerCorp's customer overlap.
Emerging players
- BrandSafway: BrandSafway is a global leader in scaffolding, shoring, and access solutions serving industrial, energy, and infrastructure customers. Comparable to BakerCorp's shoring equipment rental line, though focused specifically on access rather than broader fluid handling rental.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BakerCorp compliance and trust
Trust signalCompliance3 records
BakerCorp financial estimates
Financial estimateRevenue estimate
Valuation estimate
BakerCorp leadership team
Management profileNumber of profiles
BakerCorp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BakerCorp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BakerCorp
What does BakerCorp do?
BakerCorp rents industrial fluid handling, power generation, tool, and jobsite equipment — including tanks, pumps, filtration systems, and shoring equipment — to industrial customers on a temporary and long-term basis. The company provides fluid containment/transfer/treatment solutions, temporary power, industrial tools, and jobsite infrastructure for construction, maintenance, and emergency applications.
Is BakerCorp a public or private company?
BakerCorp is a private company. It is classified as corporate owned and is currently operating.
When was BakerCorp founded?
BakerCorp was founded in 1942. It employs 501 to 1,000 people.
Where is BakerCorp based?
BakerCorp is headquartered in Seal Beach, United States, in the North America region.
How does BakerCorp make money?
One revenue line is on record: equipment Rental.
Who are BakerCorp's main competitors?
Direct peers on record are United Rentals, Boels Rental, Aggreko, Herc Rentals, Ashtead Group / Sunbelt Rentals, Sunbelt Rentals (US), Speedy Hire and HSS Hire / HSS Services Group. Caterpillar (Cat Rental) is listed as a broad incumbent. BrandSafway is listed as an emerging player.
Does BakerCorp have an API?
No public API is recorded for BakerCorp.
What industry is BakerCorp in?
BakerCorp's product category is Industrial Equipment Rental. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks). Its NAICS code is 33391 and its SIC code is 3561.