What Ceatec Japan does

CEATEC is Japan's flagship annual technology exhibition and co-creation platform, held at Makuhari Messe in Chiba Prefecture and operated as a non-profit by the Japan Electronics Show Association (JESA) under the strategic direction of industry associations JEITA (primary organizer), CIAJ, and SAJ. Founded in 2000 through the merger of the Japan Electronics Show and the Communications & Information Network Exhibition, the event is now in its 26th edition and has grown into one of Asia's largest technology gatherings, with CEATEC 2025 attracting 810 exhibiting organizations from 29 countries/regions, 98,884 registered visitors, and 222+ conference sessions.

The platform is structured around four core exhibition areas — General Exhibits, X (Transformation) Park, Next Generation Park (for startups and universities), and Global Park (international pavilions) — plus a CEATEC Conference program delivered both onsite and online, an awards program with ministerial recognition, and the ECO & Design Challenge sustainability initiative. CEATEC monetizes primarily through unit-priced exhibition booth rentals (ranging from JPY 143,000 for a startup booth to JPY 484,000+ for themed areas), conference speaking fees (JPY 330,000-2,860,000 per session), advertising and promotional inventory (banner ads, mail magazine, leaflets, outdoor signage, private meeting rooms), package booth displays, and a QR-based visitor information acquisition system that supports exhibitor lead generation. Customers span large Japanese electronics and manufacturing corporates, telecoms, startups, universities, and international companies entering the Japanese market, while the CEATEC AWARD — judged by representatives from the Ministry of Internal Affairs, METI, and the Digital Agency — provides a differentiated marketing and thought-leadership asset that is not commercially replicable by competing trade shows.

Name

Ceatec Japan

Legal name

Japan Electronics Show Association (JESA) / 一般社团法人日本エレクトロニクスショー協会

Website

https://ceatec.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

CEATEC is Japan's premier annual technology exhibition, organized by industry associations JEITA, CIAJ, and SAJ, held at Makuhari Messe and serving 800+ exhibitors, 100,000+ visitors, and 29 countries with booth rentals, conferences, and ministerial AWARD programs.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Professional & Certification Expos Organizers (THAHABAD)

Keywords

• Technology trade show
• Exhibition booth sales
• Industry conference services
• Business networking events
• Electronics exhibition

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Exhibition Booth Fees: Primary revenue from selling exhibition booth space to companies and organizations. Fees vary by booth type (General Exhibits, X Transformation Park, Next Generation Park, Global Park) and size.
2. Conference Speaking Fees: Revenue from companies/organizations paying to present sessions at the CEATEC CONFERENCE. Fees vary by venue capacity and exhibitor vs non-exhibitor status.
3. Online Conference Plan: Revenue from online-only conference participation fees for companies not exhibiting at the physical venue.
4. Promotional & Advertising Options: Various paid promotional services including outdoor/indoor advertising, mail magazine ads, website banner ads, printed ads in leaflets, and information dissemination on official website.
5. Package Display & Utility Booth: Pre-configured booth display packages and utility booth rentals for exhibitors requiring turnkey solutions.
6. Visitor Information Acquisition System: QR/barcode scanning system to collect visitor lead data for exhibitors, enabling post-event sales follow-up.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CEATEC is an annual technology exhibition and co-creation platform held at Makuhari Messe in Chiba, Japan. It sells exhibition booth space, conference speaking slots, and promotional/advertising options to companies, startups, universities, and international organizations showcasing advanced technologies. The event combines physical exhibition areas, an on-site and online conference program, an industry recognition award program, and a sustainability-focused ECO & Design Challenge.

Product overview

CEATEC (Combined Exhibition of Advanced Technologies) is Japan's premier technology exhibition and co-creation platform, held annually at Makuhari Messe in Chiba, Japan. The event features multiple integrated exhibition areas including General Exhibits for flexible booth displays, X (Transformation) Park for cutting-edge technology themes, Next Generation Park for startups and universities, and Global Park for international pavilions. The platform also encompasses the CEATEC Conference program with onsite and online sessions, Promotions & Options advertising services, the CEATEC AWARD recognition program, and the ECO & Design Challenge sustainability initiative. Together, these offerings create a comprehensive platform for technology demonstration, business matching, thought leadership, and cross-industry innovation.

Differentiator

Problem solved

Functional benefit

Brands

• X (Transformation) Park: Themed exhibition area focused on cutting-edge technologies, solutions to social challenges, and structural transformation of industries and society.
• Next Generation Park
• Global Park
• CEATEC CONFERENCE
• CEATEC AWARD
• ECO & Design Challenge

Products and services

• General Exhibits The main exhibition area at CEATEC offering flexible booth designs (from 1 booth at 9 m²) enabling companies and organizations to showcase technologies, products, and services to a broad audience. Ideal for gathering direct feedback, gauging market response, and displaying comprehensive product lineups. Booth fees start at JPY 396,000.
• X (Transformation) Park A themed exhibition area focused on cutting-edge technologies, solutions to social challenges, and the structural transformation of industries and society. Promotes cross-industry co-creation and strategic partnerships. Booth fees start at JPY 484,000.
• Next Generation Park A dedicated platform for startups (companies established after October 2017) and universities to present breakthrough technologies and ideas. Individual Exhibit: JPY 143,000 (1 booth) or JPY 286,000 (2 booths); Group Exhibit: from JPY 572,000 (4+ booths). Minimum 4m² compact space. Advances next-generation innovation ecosystem.
• Global Park A special exhibition area where overseas companies participate through country/region pavilions organized via embassies and public organizations. Features international networking opportunities and pitch events. Application is handled individually through each pavilion's recruitment terms.
• CEATEC Conference A conference program for sharing future visions, building brand authority, and connecting with potential partners. Available on-site at Makuhari Messe and online. Session fees range from JPY 330,000 (Special Stage, 100 seats) to JPY 1,100,000 (Convention Hall, 500 seats) per session for exhibitors, with non-exhibitor rates double. Online conference content available October 1-30, 2026.
• CEATEC AWARD An award program recognizing excellence in technology and products across multiple categories including Innovation, Next Generation, Global, and Mobility. Provides ministerial awards (Internal Affairs and Communications, Economy/Trade/Industry, Digital Agency) along with media exposure and brand recognition support for superior innovations.

Quantifiable outcome

• CEATEC 2025: 810 exhibitors, 98,884 visitors, 222+ sessions from 29 countries/regions
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered primary organizer, co-organizer, management, co-located event partner and supporting organization.

• Japan Electronics and Information Technology Industries Association (JEITA)primary organizerStrategic or Co-development PartnerJEITA serves as the primary organizer of CEATEC. Kei Uruma, Representative Director and Chairperson (also President and CEO of Mitsubishi Electric Corporation) leads the association. JEITA coordinates with co-organizers and manages overall event strategy.
• Communications and Information Network Association of Japan (CIAJ)co-organizerStrategic or Co-development PartnerCIAJ is a co-organizer of CEATEC, representing the communications and information network technology industry in Japan.
• Software Association of Japan (SAJ)co-organizerStrategic or Co-development PartnerSAJ is a co-organizer of CEATEC, representing the software industry in Japan and promoting software technology development.
• Japan Electronics Show Association (JESA)managementStrategic or Co-development PartnerJESA operates the CEATEC Management Office, handling day-to-day event operations, exhibitor services, and visitor registration. Located at Otemachi Center Building, Tokyo.
• Japan Mobility Show Bizweek 2026co-located event partnerStrategic or Co-development PartnerAnnual mobility industry event co-located with CEATEC at Makuhari Messe, creating cross-industry synergy between electronics/IT and mobility sectors.
• Japan Event Promotion Association (JACE)supporting organizationStrategic or Co-development PartnerJACE conducts quantitative evaluation (decarbonization and resource circulation) for the ECO & Design Challenge sustainability award program.
• Japan Electronics and Information Technology Industries Association (JEITA) Design Committeesupporting organizationStrategic or Co-development PartnerJEITA Design Committee conducts qualitative evaluation (design and innovation) for the ECO & Design Challenge award program.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hannover Messe: World's leading industrial technology trade fair in Germany. Broad incumbent in the technology exhibition space with overlapping enterprise exhibitors and digital transformation themes, though more focused on industrial/manufacturing technology than CEATEC.
• RX Global (Reed Exhibitions): Global event organizer operating major B2B exhibitions including technology-focused shows. Broad incumbent comparable in event organization business model with significant global scale, though with a more diverse portfolio than CEATEC's single-event focus.
• Informa Markets (organizer of trade shows): Global events organizer operating major B2B trade shows across technology and other industries. Broad incumbent comparable in business model (trade show organization) with much larger scale, broader portfolio, and for-profit ownership structure.

Direct peers

• MWC Barcelona (Mobile World Congress): GSMA's flagship mobile and telecommunications industry exhibition. Directly comparable as a major technology trade show with conference programming, ministerial/policy engagement, and strong Asia-Pacific exhibitor participation.
• CES (Consumer Electronics Show): Operated by the Consumer Technology Association, CES is the world's largest annual consumer electronics and technology trade show. Directly comparable to CEATEC as a flagship technology exhibition with similar exhibitor base, conference programming, and award programs.
• IFA Berlin: Major annual consumer electronics and home appliances trade show held in Berlin. Directly comparable to CEATEC in scope, exhibitor model, and global audience targeting, with similar co-location partnerships and award programs.
• Computex Taipei: Taiwan's premier IT and technology trade show focused on computing, components, and AI hardware. Comparable to CEATEC in its Asia-Pacific positioning, technology focus areas, and exhibitor base of regional and global tech firms.

Emerging players

• Embedded World: Annual trade show focused on embedded systems and industrial technology held in Nuremberg. Comparable in technology focus areas (industrial electronics, IoT) and exhibitor types, though more specialized than CEATEC's broad technology scope.

Regional players

• SEMICON Japan: Major semiconductor industry exhibition held in Tokyo. Regional peer in the same Japanese market serving a related but more specialized segment (semiconductor manufacturing) with overlapping enterprise exhibitor base.
• Japan IT Week: Series of IT-focused trade shows held in Tokyo covering software, AI, cloud, and enterprise solutions. Regional peer in the same Japanese market, attracting overlapping exhibitor and visitor audiences, particularly in software and digital transformation categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ceatec
• YouTubeyoutube.com/c/CEATEC_official
• Facebookfacebook.com/CEATEC.JAPAN
• LinkedInlinkedin.com/company/ceatec-official
• Instagraminstagram.com/ceatec_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceatec Japan