Serenity Valley Family Dentistry

What Serenity Valley Family Dentistry does

Serenity Valley Family Dentistry is a single-location, independently-owned dental professional corporation (Serenity Valley Family Dentistry, PC) founded in 2006 by Dr. Shandra Rosenfeldt in Fargo, North Dakota. The practice delivers comprehensive family dental care to individuals and families across all age groups in the Fargo–Moorhead metropolitan area, spanning the North Dakota–Minnesota border region. Its service portfolio covers eight core lines: preventive dentistry (exams, cleanings, fluoride, sealants, mouthguards), cosmetic dentistry (Invisalign/clear aligners, porcelain veneers), restorative dentistry (implants, crowns), laser dentistry, sedation dentistry (ages 3+), tongue-tie treatment (OraLase/BabyLase photobiomodulation), and dental sleep medicine / TMJ therapy (marketed under the distinct sub-brand Serenity Sleep & TMJ with its own domain serenitysleepnd.com).

The practice's underlying technology stack differentiates it from typical general dentistry offices, combining CBCT (Cone Beam Computed Tomography) imaging for 3D airway assessment with multiple laser platforms — Solea Sleep for snoring reduction, Fotona LightWalker for TMJ pain relief, and Nd:YAG-based OraLase/BabyLase for tethered oral tissue release. Clinical specialization is anchored in Dr. Rosenfeldt's rare dual credentials (Fellowship with the Academy of General Dentistry and Diplomate status with the American Academy of Dental Sleep Medicine) and Dr. Erickson's special care and sedation dentistry training.

The business model is a direct-to-consumer professional services operation. Revenue is generated primarily through per-visit procedural fees and treatment plans across the eight service lines, billed through insurance where applicable. A secondary recurring revenue stream comes from in-house Dental Membership Plans sold via the DentalHQ platform on a monthly subscription basis to uninsured patients. Hardware sales of custom sleep appliances (mandibular advancement devices) and adjunct devices (MUTE nasal dilators) contribute a tertiary revenue stream. Patient acquisition relies on local SEO, 40+ educational blog articles, a YouTube channel (@SerenitySleep), SMS appointment communications, and referral relationships with regional sleep physicians, ENTs, lactation consultants, and myofunctional therapists.

Name

Serenity Valley Family Dentistry

Legal name

Serenity Valley Family Dentistry, PC

Website

https://serenityvalleydental.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Serenity Valley Family Dentistry is a single-location family dental practice in Fargo, ND, founded in 2006, delivering preventive, cosmetic, restorative, sedation, laser, and dental sleep medicine services to individuals and families across the Fargo–Moorhead area.

Ownership category

akta.pro rank

Product category

Family Dentistry

NAICS

Offices of Dentists (6212), Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD)

Keywords

• Family dental services
• Cosmetic dentistry
• Dental sleep medicine
• Tmj treatment
• Sedation dentistry

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dental Clinical Services: Revenue from comprehensive dental care services including preventive dentistry (exams, cleanings, fluoride, sealants, mouthguards), cosmetic dentistry (Invisalign, porcelain veneers), restorative dentistry (implants, crowns, bridges), laser dentistry, sedation dentistry (ages 3+), sleep dentistry, tongue-tie treatment, and TMJ therapy. Revenue is a mix of per-visit procedural fees and treatment plan-based billing. Insurance accepted and billing supported.
2. Dental Membership Plans: Subscription-style in-house membership plans offering discounted dental care for patients without insurance. Patients sign up through a third-party dental membership platform (DentalHQ) on a monthly payment basis.
3. Sleep Appliances and Medical Devices: Revenue from custom sleep appliances (mandibular advancement devices) for snoring and sleep apnea, and related medical devices such as nasal dilators sold as part of sleep treatment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Serenity Valley Family Dentistry is a single-location family dental practice that delivers comprehensive dental care across preventive, cosmetic, restorative, laser, sedation, tongue-tie, and dental sleep medicine/TMJ service lines for individuals and families in the Fargo–Moorhead area. The practice pairs general family dentistry with specialty capabilities such as oral appliance therapy for sleep apnea, Solea Sleep laser snoring treatment, TMJ/occlusal splint therapy, and OraLase/BabyLase photobiomodulation, supported by CBCT airway imaging. It also sells in-house subscription dental membership plans for uninsured patients and custom sleep appliances as part of treatment programs.

Product overview

Serenity Valley Family Dentistry is a single-location family dental practice serving the Fargo–Moorhead area, founded in 2006. The practice operates as a unified service portfolio rather than a modular software platform. Its offerings span eight core service lines: Preventive Dentistry (family dentistry, exams, cleanings, fluoride, sealants, mouthguards), Cosmetic Dentistry (Invisalign/clear aligners, porcelain veneers), Restorative Dentistry (implants, crowns), Laser Dentistry (Solea laser, Nd:YAG photobiomodulation), Sedation Dentistry (ages 3+), Tongue-Tie Treatment (OraLase and BabyLase laser therapies), Sleep Dentistry / Serenity Sleep & TMJ (sleep apnea appliances, snoring therapy via Solea Sleep, TMJ splints, CBCT airway imaging), and a Dental Membership Plans subscription program for uninsured patients. The practice also features a separate branded sleep medicine site at serenitysleepnd.com and a YouTube channel (@SerenitySleep) for patient education videos.

Differentiator

Problem solved

Functional benefit

Brands

• Serenity Sleep & TMJ: Specialized dental practice focused on sleep disordered breathing, sleep apnea treatment, and TMJ disorders. Offers oral appliances for snoring and sleep apnea, laser therapy (Solea Sleep), and TMJ treatments including occlusal splints.

Products and services

• Preventive Dentistry Comprehensive preventive dental care including family dentistry, dental exams, teeth cleanings, fluoride treatments, dental sealants, and custom mouthguards designed to maintain long-term oral health for children and adults.
• Cosmetic Dentistry Aesthetic dental treatments including Invisalign and clear aligners for teeth straightening and porcelain veneers for smile enhancement, targeted at adults seeking cosmetic improvements.
• Restorative Dentistry Restorative treatments including dental implants and crowns to repair or replace damaged and missing teeth, restoring function and aesthetics for adult and senior patients.
• Laser Dentistry Advanced laser-based dental treatments using Nd:YAG laser technology for soft tissue procedures, including photobiomodulation for TMJ therapies and tethered oral tissue releases.
• Sedation Dentistry Sedation dental services offered for patients ages 3 and older, designed to reduce anxiety and fear during dental procedures for a comfortable treatment experience across pediatric and adult populations.
• Tongue-Tie Treatment Diagnosis and treatment of tethered oral tissues (tongue and lip ties) in infants, children, and adults, incorporating OraLase and BabyLase laser therapies for gentle, non-surgical releases.
• Sleep Dentistry (Serenity Sleep & TMJ) Specialized dental sleep medicine and TMJ disorder treatment including sleep apnea oral appliances, snoring solutions, Solea Sleep laser therapy for snoring, CBCT airway imaging, TMJ splint therapy, and pediatric sleep-related breathing disorder care for adults and children.
• Dental Membership Plans In-house membership plan program providing patients without dental insurance access to affordable preventive care and discounts on treatments through simple monthly subscription plans administered through the DentalHQ platform.

Quantifiable outcome

• Sedation Dentistry available for patients ages 3 and up — expanding access to anxious pediatric and adult patients
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Airway Health SolutionsminorStrategic or Co-development PartnerAirway Health Solutions is featured on the Serenity Valley Family Dentistry website with a badge/logo link. The partnership appears to be related to airway health and dental sleep medicine — a natural alignment with the practice's sleep dentistry and TMJ services. The nature and scope of the collaboration is not fully detailed on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Jefferson Dental & Orthodontics: Multi-location dental and orthodontic provider concentrated in Texas. Comparable as a multi-clinic family/general dentistry services competitor with a similar insurance + membership go-to-market approach.

Broad incumbents

• Pacific Dental Services: Large DSO supporting owner-dentist practices with extensive specialty offerings including implants and orthodontics. Comparable as a broad multi-specialty dental services incumbent.
• MB2 Dental: Dental partnership organization affiliated with thousands of dentists across the US. Comparable as a DSO-style aggregator that competes with independent practices for providers and growth capital.
• Aspen Dental: One of the largest DSOs in North America operating hundreds of branded offices across general, restorative, and cosmetic dentistry. Comparable as a multi-location dental services competitor in the broader general dentistry category.
• Affordable Dentures & Implants: National affiliated network of ~400 dental practices focused on dentures, extractions, and implants. Comparable as a scaled dental services brand competing in the restorative segment where Serenity also operates.
• Comfort Dental: Largest dental franchise in the US with a broad network of independently owned offices offering general dentistry. Comparable as a competing multi-location general dentistry brand.
• Heartland Dental: Largest US dental support organization supporting hundreds of dentist-owned offices nationwide. Comparable as a scaled incumbent general dentistry services provider against which independent practices compete for patients and providers.

Emerging players

• Vivos Therapeutics: Public company commercializing the Vivos System for dental treatment of mild-to-moderate OSA and sleep-disordered breathing. Comparable as a competing airway- and sleep-focused dental services/device ecosystem targeting overlapping patient demand.
• Tend: VC-backed modern dental brand operating tech-forward urban studios with strong consumer branding and membership/insurance offerings. Comparable as a contemporary, consumer-focused family/cosmetic dentistry competitor pushing similar D2C marketing playbooks.

Others

• ProSomnus Sleep Technologies: Manufacturer of precision oral appliance therapy devices for OSA. Comparable as a key technology supplier enabling Serenity Valley's mandibular advancement appliance offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SerenitySleep
• LinkedInlinkedin.com/company/serenity-valley-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serenity Valley Family Dentistry