What Holidaysplease does

Holidaysplease Ltd is a UK-registered private online travel agency headquartered at Spacemade, 10 Brindley Place, Birmingham, founded in 2001 and operating with 101–250 employees. It serves UK-domiciled consumers seeking premium package holidays — primarily luxury beach holidays, honeymoons, safaris, family vacations, and wedding-trip travel — and sells travel services on behalf of Hays Travel Limited as an Accredited Body Member under Hays Travel's ATOL licence (5534) and ABTA membership (65310).

The core product is a consumer-facing online travel agency website with a holiday-finder search tool, destination guides, hotel reviews, blog content, and enquiry forms, supplemented by phone (0121 705 3308), live chat, and email channels that route customers to in-house travel advisers for video or phone consultations. The platform aggregates pricing and inventory from 79 tour-operator suppliers, allowing customers to access multiple operators' products through a single enquiry without sharing personal details with each supplier individually. The company does not publish a mobile app and has no disclosed public API.

Commercially, Holidaysplease operates a commission-based transaction-fee revenue model, earning tour-operator commissions on flight-inclusive package holidays protected by ATOL and ABTA schemes. Pricing is quote-based rather than publicly listed; customers receive personalised quotes after enquiry. The GTM motion is sales-led with hybrid digital-plus-adviser support, leveraging content/SEO for top-of-funnel acquisition and Trustpilot reputation (9.2/10 across 12,261 reviews, 89.8% repeat intent) as a credibility lever. Industry recognition includes five "Online Travel Agency of the Year" wins in twenty years and 25+ travel awards in total.

Name

Holidaysplease

Legal name

Holidaysplease Ltd

Website

https://holidaysplease.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Holidaysplease is a UK-based online travel agency that sells luxury holidays, honeymoons, safaris, and family vacations by aggregating 79 tour-operator suppliers and routing customers to in-house travel advisers via web, phone, and live chat. It operates under Hays Travel Limited's ATOL and ABTA licences.

Ownership category

akta.pro rank

Product category

Online Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520)

akta.pro primary industry

OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

akta.pro secondary industries

Honeymoon & Romance Travel Agencies (THAKAFAC), Family & Multigenerational Travel Agencies (THAKAFAD), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Online travel agency
• Luxury holidays
• Honeymoon packages
• Safari vacations
• Package holidays

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Tour operator commissions: Holidaysplease earns commissions from tour operators for bookings placed through their platform. They sell travel services on behalf of Hays Travel Limited and benefit from Hays Travel's ABTA membership.
2. Package holiday sales: Revenue from flight-inclusive holidays and travel services, many of which are protected by the ATOL scheme

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Holidaysplease is a UK-based online travel agency that sells package holidays, luxury holidays, honeymoons, safaris, and family holidays to individual consumers. The company combines an online booking platform with personal service from experienced travel advisers, aggregating pricing from 79 tour operators through a single enquiry and providing ATOL and ABTA financial protection on bookings.

Product overview

Holidaysplease operates as a single unified online travel agency platform that combines the convenience and choice of the internet with personal service from experienced travel advisers. The core product is the online travel agency website that enables customers to browse and enquire about holidays across multiple destination categories including luxury holidays, honeymoons, safaris, family holidays, holiday deals, and tours. The company sells travel services on behalf of Hays Travel Limited and provides ATOL and ABTA protected package holidays. The platform features a holiday finder tool for searching destinations by type (Beach, Safari, Wedding, Active, Family), duration, and travel dates. Customer reviews and ratings are displayed throughout the site, with the service achieving a 9.2/10 average rating from over 12,000 reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Holidays High-end holiday packages to premium destinations including luxury beach resorts and exclusive accommodations for affluent individual travellers.
• Honeymoon Packages Specialised honeymoon trips for couples including romantic getaways, wedding destinations, and anniversary trips to exclusive locations.
• Safari Holidays Safari adventure trips to African destinations including Kenya, Tanzania, Botswana, South Africa, and other safari locations.
• Family Holidays Package holidays for families including multi-generational travel with accommodation, flights, and activities bundled together.
• Holiday Tours Guided holiday tours across global destinations including Europe, Asia, Americas, Africa, and Australia/Pacific regions.
• Holiday Deals

Quantifiable outcome

• 9.2 out of 10 average customer rating
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Hays Travel LimitedcoreChannel Partner/ Reseller/ DistributorHolidaysplease is an Accredited Body Member of Hays Travel Limited, ATOL 5534. They sell travel services on behalf of Hays Travel Limited and benefit from Hays Travel's membership of ABTA with membership number 65310. This partnership provides financial protection and regulatory compliance for customer bookings.
• ABTAcoreOthersABTA membership number 65310. Holidaysplease is bound by ABTA's Code of Conduct and provides financial protection for customer money when buying package holidays. ABTA provides arbitration scheme for complaints resolution.
• ATOL (Civil Aviation Authority)coreOthersATOL protection number 5534. Many flights and flight-inclusive holidays are financially protected by the ATOL scheme. Holidaysplease acts as an accredited body member under Hays Travel's ATOL licence.
• 79 Tour Operator SuppliersmajorChannel Partner/ Reseller/ Distributor79 tour operator suppliers provide pricing through the Holidaysplease platform. Holidaysplease can obtain prices from these operators without requiring customers to share their details with each company individually.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Travelbag: UK online travel agency specializing in long-haul package holidays, flights, and tailor-made trips. Comparable to Holidaysplease in online-plus-adviser model and UK customer base targeting international holidays.
• Destinology: UK online luxury holiday specialist offering discounted premium packages and honeymoons. Directly comparable on luxury/honeymoon online agency model and supplier-driven dynamic packaging approach.
• Hayes & Jarvis: UK luxury long-haul tour operator specializing in honeymoons, weddings, and tailor-made holidays. Highly comparable to Holidaysplease's luxury/honeymoon focus and UK customer base, operating in the same premium niche segment.
• Inspiring Travel Company: UK specialist tour operator focused on luxury long-haul and honeymoon travel with strong supplier relationships. Comparable on premium positioning, supplier breadth, and UK luxury customer segment.
• Carrier: UK luxury holiday specialist offering bespoke itineraries to long-haul destinations including the Indian Ocean, Caribbean, and Asia. Directly comparable on premium positioning, customer segment, and curated service model.
• Trailfinders: UK-based private travel agency focused on quality, tailor-made holidays and flights. Closely comparable to Holidaysplease in being a UK high-service travel agency combining online tools with expert advisers, with a similarly strong reputation for customer service.

Broad incumbents

• Booking.com: Global dominant OTA serving UK and international customers with accommodation-led bookings. Comparable on online travel intermediation, but operating at massive scale and not specializing in luxury packages or human-adviser service.
• Kuoni: Switzerland-founded luxury tour operator (now part of DER Touristik) with a UK presence offering high-end holidays worldwide. Comparable on luxury travel positioning but at much larger scale and as part of a broader group portfolio.
• TUI UK: One of the UK's largest integrated tour operators and OTAs, offering package holidays across mass-market and premium segments. Comparable on OTA platform model and UK customer base, but at vastly greater scale and broader demographic reach.
• Expedia UK: Global online travel agency with a major UK presence offering flights, hotels, and package holidays. Comparable as an OTA but operates at vastly greater scale with a self-serve, technology-led model rather than adviser-led service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Holidaysplease
• LinkedInlinkedin.com/company/holidaysplease-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holidaysplease