Rock Your Life

What Rock Your Life does

Rock Your Life (legal entity: ROCK YOUR LIFE! GmbH) is a German-registered social enterprise founded in 2008 that operates a year-long mentoring programme connecting volunteer university student mentors with secondary school pupils from disadvantaged backgrounds. Its core product, the REACH! Mentoring Programme, structures one-on-one mentoring relationships focused on discovering strengths, exploring educational and career opportunities, and addressing educational inequality stemming from structural barriers. The organization complements this with a Mentor Training Programme (approximately 180 qualified trainers ensuring mentoring quality) and a Business Partnership Programme that connects mentees with potential employers through presentations, trainings, and joint mentoring sessions.

The organization is operated through a decentralized chapter model, currently spanning 52 local chapters across Germany, Switzerland, the Netherlands, and Spain, anchored by 88 partner schools. Its stated scale includes 9,367 students engaged and 7,463 mentoring relationships facilitated. Headquarters moved from Friedrichshafen to Munich in 2009/2010, when the organization reincorporated as a GmbH; a Swiss subsidiary was founded in 2013, the Netherlands was added in 2017, and Spain operations are active via the rockyourlife.es platform.

Rock Your Life does not sell a commercial product. Its revenue model is donation- and grant-supported, supplemented by corporate partnerships, and the programme is free to mentees and mentors. Go-to-market is community-led: recruitment flows through university partnerships, partner schools, and word-of-mouth, while businesses engage for talent pipeline access. No proprietary technology platform underpins delivery; the service is fundamentally human-relationship based.

Name

Rock Your Life

Legal name

ROCK YOUR LIFE! GmbH

Website

https://rockyourlife.es

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock Your Life is a German social enterprise that runs a year-long volunteer mentoring programme connecting university student mentors with disadvantaged secondary school pupils across Germany, Switzerland, the Netherlands, and Spain, supported by donations and business partnerships.

Ownership category

akta.pro rank

Product category

Youth Mentoring Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Mentoring & Peer Support Programs (EDAJALAL), Alumni, Peer & Community Networking Programs (EDAMAKAM)

Keywords

• Youth mentoring services
• Educational equality programs
• Volunteer mentoring network
• Social enterprise mentoring
• Career guidance mentoring

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Volunteer-based charitable program: Rock Your Life operates as a social business and charitable organization. The organization appears to rely on donations, volunteer support, and potentially partnerships with businesses. Contact email [email protected] suggests donation inquiries. No commercial revenue model was described.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rock Your Life is a social enterprise that operates the REACH! Mentoring Programme, connecting university student mentors with disadvantaged secondary school pupils through year-long one-on-one mentoring relationships focused on developing potential and exploring educational/career opportunities. The organization also delivers a Mentor Training Programme that qualifies trainers to assure mentoring quality and a Business Partnership Programme that connects disadvantaged youth with potential employers through presentations, trainings, and combined mentoring sessions.

Product overview

Rock Your Life is a mentoring organization offering the REACH! programme as its core product, which connects university student mentors with secondary education pupils from socially disadvantaged backgrounds. The organization also provides mentor training through a dedicated trainer qualification programme and operates a business partnership programme that connects mentees with potential employers. These three components work together to address educational inequality and social injustice by empowering youth to realize their potential and pursue educational and career opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• REACH! Mentoring Programme The flagship mentoring programme connecting university student mentors with secondary education pupils from disadvantaged backgrounds through year-long mentoring relationships focused on developing potential and exploring educational/career opportunities. Operated at no cost to participants across 52 local chapters in Germany, Switzerland, the Netherlands, and Spain.
• Mentor Training Programme

Quantifiable outcome

• Students report increased self-confidence and better ability to judge people and handle new situations
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 88 Partner SchoolscoreOthers88 partner schools across Germany, Switzerland, and the Netherlands cooperate with ROCK YOUR LIFE! to facilitate mentoring relationships between university student mentors and secondary school pupils. These schools provide access to disadvantaged students who need support.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ArbeiterKind.de: Germany's largest non-profit supporting first-generation university students via mentoring and peer networks. Comparable volunteer mentoring model, target demographic of disadvantaged students, and nationwide chapter structure.
• Teach First Deutschland: German non-profit placing high-achieving graduates into disadvantaged schools to improve educational equity. Highly comparable mission (educational inequality), volunteer/talent-driven model, and DACH-based operations targeting similar pupil segments.
• Junior Achievement (JA) Worldwide: Global non-profit delivering education, mentorship, and entrepreneurship programs to young people, often delivered through school partnerships and corporate volunteers. Comparable volunteer-driven model, K-12/secondary school focus, and corporate partnership model.
• Big Brothers Big Sisters International: Global nonprofit running structured one-on-one mentoring between adult/caring volunteers and disadvantaged youth. Operates in similar school-based, year-long mentoring relationships targeting educational and personal outcomes for at-risk youth.

Broad incumbents

• MENTOR (National Mentoring Partnership): US-based non-profit umbrella organization advancing youth mentoring through research, advocacy, and resource provision for local mentoring programs. Comparable mission focus on youth mentoring quality and effectiveness, but operates as an industry enabler rather than direct program delivery.
• SOS Children's Villages International: Global non-profit supporting vulnerable children and youth through residential care, family strengthening, and education/mentoring programs. Overlaps in mission (youth welfare, education) but operates broader services beyond school-based mentoring.

Regional players

• Whizz-Kidz: UK-based non-profit supporting disabled young people through mobility equipment, training, and mentoring. Similar volunteer/mentor-based model for disadvantaged youth, but focuses on a specific disability segment and operates primarily in the UK.

Emerging players

• iknow-1.0 / Botschaft e.V. (Germany youth mentoring): German youth-mentoring non-profit working with disadvantaged children and adolescents. Smaller in scale but directly comparable in mission, volunteer mentor model, and DACH-based school-based mentoring operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rockyourlife.de
• Instagraminstagram.com/rockyourlife_madrid
• Xx.com/RYL_Mentoring

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock Your Life