What Keymobile does

Keymobile is a Stockholm-based mobile advertising company that operates as a two-sided intermediary between advertisers/media agencies seeking mobile audiences and publishers/media owners seeking to monetize mobile websites and apps. The company's platform facilitates the buying and selling of mobile advertising inventory in the Swedish market through a dedicated, sales-led team that connects demand-side buyers with supply-side inventory owners to maximize returns on mobile surfaces.

The product offering centers on three documented mobile ad formats: an IAB Mobile Display Standard-compliant format, interactive 3D Cube ads, and Video Ads with End Cards. Material specifications for each format are published as downloadable PDFs on the company's website. The underlying technology is a mobile advertising serving and monetization layer; no APIs, SDKs, programmatic exchange integration, or proprietary algorithms are publicly disclosed, and the GTM is explicitly sales-led rather than self-serve.

Keymobile has been part of Azerion since the integration and now operates under the co-brand 'Keymobile - An Azerion Company.' Contact channels have been migrated to Azerion infrastructure ([email protected] for general inquiries, [email protected] for traffic/material), and the website directs visitors to azerion.com. Revenue is generated through advertising take-rates on transacted mobile inventory, but no pricing tiers, revenue figures, funding history, or customer logos are publicly disclosed. The entity has 11–50 employees, operates only in Sweden, and functions as a country-level unit within Azerion's Nordic operations rather than an independently scaling business.

Name

Keymobile

Legal name

Keymobile

Website

https://keymobile.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Keymobile is a Stockholm-based mobile advertising intermediary that connects advertisers and media agencies with publishers and media owners to buy and sell mobile ad inventory in Sweden, operating as a subsidiary of Azerion under the 'Keymobile - An Azerion Company' brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mobile Advertising Services: Keymobile generates revenue through mobile advertising services, connecting advertisers seeking mobile ad space with media owners (publishers) who have mobile inventory. They facilitate the transaction between advertisers/media agencies and media owners to monetize mobile surfaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Keymobile provides mobile advertising services that connect advertisers and media agencies with media owners (publishers) seeking to monetize their mobile websites and apps. The company operates a mobile ad platform supporting formats including IAB Mobile Display Standard, 3D Cubes, and Video Ads with End Cards. Keymobile now operates as part of Azerion, serving the Swedish/Nordic mobile advertising market.

Product overview

Keymobile is a mobile advertising platform operated by Azerion that offers a unified platform connecting advertisers and publishers for mobile ad monetization. The platform provides three main advertising formats: IAB Mobile Display Standard, 3D Cubes (interactive format), and Video Ads with End Cards. The platform serves advertisers and media agencies seeking to reach mobile audiences, as well as publishers who want to monetize their mobile websites and applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Advertising Platform A mobile advertising platform that connects advertisers and media agencies with media owners/publishers, enabling monetization of mobile websites and apps through targeted mobile ad campaigns.
• IAB Mobile Display Standard IAB-standard mobile display advertising format compliant with industry display advertising guidelines, provided as a material specification for advertisers using the platform.
• 3D Cubes Interactive 3D cube advertising format for mobile devices, delivered as a material specification for advertisers using the platform.
• Video Ads with End Cards Video advertising format with a static end card displayed after the video completes, provided as a material specification for advertisers using the platform.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AzerioncoreOthersKeymobile is now part of Azerion group. The company operates as 'Keymobile - An Azerion Company' and integrates with the broader Azerion Nordic operations. Keymobile redirects visitors to azerion.com for general inquiries and continues to serve the Swedish mobile advertising market under the Azerion umbrella.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Google AdMob: Google's mobile ad network serving app developers and advertisers globally. It is a broad incumbent that competes with Keymobile across both supply (SDK-based monetization) and demand (advertiser reach) sides of the Swedish mobile market.
• Meta Audience Network: Meta's mobile ad mediation and network business. As a broad incumbent, it competes with Keymobile by offering mobile publishers a global demand stack and giving advertisers cross-platform reach that dwarf Keymobile's Swedish footprint.

Direct peers

• Sublime (Azerion): Mobile-first ad tech and monetization business within the same Azerion parent group. Directly comparable to Keymobile as a fellow Azerion mobile advertising subsidiary, serving overlapping advertiser and publisher needs within the parent portfolio.
• InMobi: Mobile-first ad tech platform offering programmatic demand and supply solutions. Comparable to Keymobile in mobile-only advertising focus and in serving both advertisers and mobile publishers as a two-sided platform.
• AppLovin: Mobile-focused ad tech and monetization platform serving app developers and advertisers. Comparable to Keymobile as a mobile-native ad platform connecting advertisers and publishers, but operating at vastly larger global scale.
• Unity Ads: Unity's mobile advertising network focused on in-app and mobile game monetization. Directly comparable to Keymobile in offering mobile ad formats and demand-side access for publishers, with similar supply/demand two-sided dynamics.
• Smaato: Mobile ad exchange and SSP connecting publishers with global demand. Directly comparable as a mobile-focused supply-side platform serving publishers and aggregating demand, similar to Keymobile's monetization role for media owners.
• Chartboost: Mobile game and app monetization platform offering ad mediation and programmatic demand. Comparable to Keymobile in its mobile-only focus on connecting app publishers with advertisers through dedicated sales and ad format products.

Regional players

• Adform: Danish-headquartered ad tech platform providing programmatic buying, DSP, and ad serving solutions. A strong regional peer to Keymobile in the Nordic market, with broader capabilities but a comparable geographic and customer base.
• Smartclip (RTL AdAlliance): European-focused video and mobile ad tech platform owned by RTL Group. Comparable to Keymobile as a European-headquartered mobile and video ad sales operation, with similar advertiser/publisher sales-led GTM but a broader pan-European footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/keymobile
• Facebookfacebook.com/keymobilegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keymobile