What Sublime does

Sublime is a Paris-headquartered, private digital advertising company founded in 2012 that operates as a global high-impact advertising marketplace creating and delivering premium ad experiences. The firm employs between 101 and 250 people and is led by a founder-heavy team including Andrew Buckman (CEO), Aymeric Le Corre (CTO and Co-Founder), Marc Rouanet (CRO and Co-Founder), Romain Parent (General Manager and Founder), Jerem Febvre (Co-Founder and Investor), and Estelle Reale (Marketing Director). Its offering sits at the intersection of advertiser demand and publisher supply, providing curated, premium ad experiences through its marketplace (sublime.xyz).

Sublime has grown through a combination of organic development and targeted acquisitions. It acquired Kpsule in June 2017 and Adledge in June 2019, broadening its advertising technology and verification capabilities. The company's most recent disclosed funding event is a $5 million round led by Isai in May 2015, making it a relatively under-capitalized private firm relative to global ad-tech peers. Pricing models, revenue mix, and detailed product architecture are not publicly disclosed in the input.

The business model is a two-sided programmatic advertising marketplace monetizing the gap between premium advertisers and quality publisher inventory, with go-to-market oriented toward brands, agencies, and publishers seeking high-impact ad placements. The company's go-to-market appears primarily sales-led, with named distribution through a publisher-facing ad-serving platform and advertiser-facing demand-side access. The input does not provide detail on enterprise customer logos, ARR, or geographic revenue mix.

Name

Sublime

Legal name

Azerion

Website

https://sublime.xyz

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Sublime is a Paris-based global high-impact advertising marketplace founded in 2012 that creates and delivers premium ad experiences, connecting advertisers, agencies, and publishers through proprietary programmatic technology and select acquisitions.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Media Buying Agencies (54183), Software Publishers (5132)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising
• Advertising technology
• Publisher monetization
• Audience targeting
• Digital ad marketplace

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Services for Advertisers: Azerion provides programmatic advertising solutions including DSP services, audience targeting, and premium inventory access to brands and agencies seeking digital advertising campaigns
2. Publisher Monetization: SSP and full monetization solutions enabling publishers to monetize their digital inventory through automated ad serving and programmatic sales
3. Gaming Solutions: Gaming distribution and monetization services across casual, social, and AAA gaming segments, enabling game developers to reach audiences and monetize their content
4. Sports Fan Engagement: Sports-related digital advertising and fan engagement solutions for sports brands and properties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Sublime is a global high-impact advertising marketplace that creates and delivers premium ad experiences. The platform operates proprietary programmatic technology (DSP, SSP, AI-powered audience targeting) connecting advertisers with publishers across display, video, audio, gaming, and digital out-of-home (DOOH) channels. It serves brands, agencies, publishers, and small/medium businesses with full-funnel digital advertising solutions, gaming distribution (GameDistribution), and sports fan engagement offerings.

Product overview

Azerion is a European digital advertising and entertainment platform connecting audiences to advertisers through a multi-component architecture. The core offering consists of programmatic advertising platforms including Hawk DSP (demand-side), Azerion SSP (supply-side), and Full Monetisation Solution for publishers. Supporting capabilities include the Azerion Identity Graph for audience data management, Azerion Intelligence for analytics, and Inskin for premium native advertising. The platform spans multiple content verticals: casual, social, and AAA gaming through GameDistribution; sports fan engagement; and diverse advertising formats including display, video, native, audio, and programmatic DOOH. Recent additions include an AI-Powered Audience Platform launched April 2026, AdMove.ai generative AI agent platform for creative agencies (May 2026), and a new self-service platform for SMBs (June 2026). The platform processes 13+ billion monthly ad impressions across 400k+ advertisers and 300k+ publishers.

Differentiator

Problem solved

Functional benefit

Brands

• GameDistribution: Gaming distribution platform
• Smartclip
• Hawk DSP
• AdMove.ai

Products and services

• Hawk DSP (formerly Azerion DSP) Proprietary demand-side platform (DSP) enabling advertisers and agencies to programmatically purchase digital advertising inventory across display, video, audio, gaming, and DOOH channels, with integrated access to premium inventory including the Spotify Ad Exchange.
• Azerion SSP Supply-side platform (SSP) that provides publishers with solutions to automate the programmatic sale of their digital advertising inventory across the platform's demand sources.
• Full Monetisation Solution (FMS) Complete advertising monetization platform for publishers that automates the purchase and sale of digital advertising inventory across demand sources.
• Azerion Intelligence Analytics and insights platform providing reporting and intelligence capabilities for advertisers and publishers to measure campaign performance across channels.
• Inskin Premium native advertising and high-impact brand engagement solutions for delivering integrated ad formats within publisher content experiences.
• GameDistribution Platform for distributing and monetizing gaming content (casual, social, and AAA) across the company's network of publishers and partners.
• Fan Engagement Sports-focused digital fan engagement solutions enabling brands and sports properties to connect with sports audiences through digital advertising and activations.
• Self-Service Platform Self-service advertising platform launched in June 2026 that enables small and medium businesses to create, manage, and optimize digital advertising campaigns directly without agency intermediaries.
• AI-Powered Audience Platform AI/ML-powered audience platform launched in April 2026 that processes behavioral data to deliver custom audience insights and targeting recommendations for advertisers, reflecting actual consumer behavior online.
• AdMove.ai Generative AI agent platform launched in May 2026 for creative agencies, enabling automated advertising content generation and campaign management through AI-driven creative workflows.

Quantifiable outcome

• 13+ billion ad impressions processed monthly
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• Unibail-Rodamco-Westfield Group (Westfield Rise)coreStrategic or Co-development Partner · 25 June 2026Exclusive partnership to launch the most powerful in-mall audio offering across URW shopping centers. Combines Azerion's advertising technology with Westfield's mall footprint for retail media audio advertising.
• RTLcoreStrategic or Co-development Partner · 4 June 2026GameDistribution and RTL partnership expanded to a new chapter. RTL gains access to gaming inventory and distribution capabilities through GameDistribution platform.
• SpotifycoreTechnology or Integration · 28 May 2026Azerion integrates Spotify Ad Exchange into Hawk DSP, unlocking access to global premium audio inventory at scale for advertisers using the platform.
• Amaury MediacoreStrategic or Co-development Partner · 4 May 2026Amaury Media chooses Azerion as exclusive partner for monetization of its digital audio content, leveraging Azerion's audio advertising capabilities.
• Bauer Media FrancecoreStrategic or Co-development Partner · 20 April 2026Strategic partnership for exclusive monetization of media brands including Télé 7 Jours, Maxi, and Télécâble Sat Hebdo across digital platforms.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Adform: European ad tech platform providing DSP, DMP, and SSP capabilities. Closely mirrors Sublime/Azerion's full-funnel programmatic stack and European brand and agency customer profile.
• The Trade Desk: Independent DSP offering programmatic omnichannel buying across display, video, audio,CTV, and DOOH. Directly comparable as a buy-side counterpart to Sublime/Azerion's DSP business serving the same advertisers and agencies.
• Magnite: Largest independent SSP, formed from Rubicon Project and Telaria. Directly comparable on the sell-side: programmatic inventory monetization across CTV, video, and display — competing head-to-head with Azerion SSP and Full Monetisation Solution.
• PubMatic: Independent SSP focused on programmatic publisher monetization across premium digital formats. Closely comparable supply-side competitor to Azerion's SSP and FMS offerings.
• Criteo: European-headquartered programmatic ad tech platform specializing in performance retargeting and omnichannel media buying. Highly comparable in customer base, technology profile, and European market roots.
• Equativ: Independent ad tech company (formerly Smart AdServer) offering SSP and programmatic monetization for premium publishers. Comparable as a European-headquartered ad tech competitor targeting similar publishers and agencies.
• Taboola: Native content-discovery and programmatic advertising marketplace working with premium publisher inventory. Comparable as a content-and-advertising marketplace model with a similar publisher monetization and brand reach narrative.

Broad incumbents

• DoubleVerify: Ad verification and measurement platform partnering with DSPs/SSPs and platforms like Azerion (via Veridooh). Broader ad tech incumbent with overlapping concerns of brand safety, fraud, and viewability rather than direct buying and selling.
• Integral Ad Science (IAS): Global ad verification and media-quality analytics provider. Operates in the broader ad tech ecosystem alongside DSPs/SSPs, with overlapping customer base among brands and agencies but a different core product offering.

Others

• LiveRamp: Data collaboration and identity infrastructure provider enabling audience targeting across the marketing ecosystem. Compares to Azerion's Identity Graph and AI-Powered Audience Platform as enabling identity and data layer for ad tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sublime_xyz
• LinkedInlinkedin.com/company/sublimexyz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sublime