Clube Campestre

What Clube Campestre does

Clube Campestre Belo Horizonte is a private, not-for-profit members-only recreational club founded on January 15, 1951, in Nova Lima, Minas Gerais, Brazil, occupying a 96-hectare property that includes seven waterfalls and 46.3 hectares of native Atlantic Forest. The club serves families and individuals in the Belo Horizonte metropolitan region seeking exclusive nature-based recreation, offering a vertically integrated set of facilities including heated swimming pools, a gym, tennis and beach tennis courts, a football field, peteca courts, billiards, saunas, a restaurant and bars, barbecue pavilions, and hiking trails, supported by structured programs such as swimming lessons (R$194–R$247/month) and recurring tournaments.

Its core technology layer is the MultiClubes-based Portal do Sócio, a third-party SaaS member portal used for bill payment, guest invitations, and registration updates, alongside an internal Ombudsman (Ouvidoria) feedback channel. Membership is structured around a Social Statute-capped 666 Proprietário quotas (R$1,021/month), a Contribuinte tier at 50% of Proprietário dues (R$510.50/month), plus Benemérito, Temporário, and Namorado categories; title transfers carry a R$30,000 fee. The club is governed by a General Assembly, a 30-member Deliberative Council, a 14-member Diretoria, and a Fiscal Council, with a 2025–2027 board led by President Rodrigo da Costa Lage.

The business model is a recurring subscription plus ancillary spend: monthly member dues, transfer fees, sports lesson fees, guest fees on Saturdays (R$30/person), and on-site F&B and event revenue. Distribution is direct — in-person at the Secretaria, via the Portal do Sócio, and through organic Instagram content (@campestrebh) and the Campestre em Movimento newsletter — with no third-party distribution partners. Annual Relatório da Diretoria / Balanço Patrimonial publications from 2019 through 2025 provide members financial transparency.

Name

Clube Campestre

Legal name

Clube Campestre Belo Horizonte

Website

https://ccbh.com.br

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

Clube Campestre Belo Horizonte is a private, not-for-profit members-only recreational club founded in 1951 on a 96-hectare nature reserve in Nova Lima, MG, serving Belo Horizonte families with capped 666 quotas, sports facilities, dining, and structured events.

Ownership category

akta.pro rank

Headquarters

HQ city

Nova Lima

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Clube Campestre Belo Horizonte operates a private members-only recreational club on a 96-hectare property in Nova Lima, Minas Gerais, featuring 7 waterfalls and 46.3 hectares of native Atlantic Forest. The club provides members with access to diverse sports and leisure facilities — heated swimming pools, gym, tennis and beach tennis courts, football field, peteca courts, saunas, hiking trails, restaurant and bars, barbecue pavilions, and a billiards room — under a capped membership framework of 666 Proprietário quotas at R$ 1,021/month and Contribuinte memberships at R$ 510.50/month, supplemented by structured swimming instruction and annual social programming.

Product overview

Clube Campestre Belo Horizonte is a members-only private social and recreational club offering a unified, vertically integrated set of facilities and services centered on nature-based leisure and sports. The core offering is the multi-facility club itself — spanning a 96-hectare nature reserve with 7 waterfalls and native Atlantic Forest — supported by a digital Portal do Sócio (built on the MultiClubes platform) for member self-service, and an Ombudsman channel for member feedback. Physical offerings include heated swimming pools, a gym (Academia), tennis and beach tennis courts, football fields, peteca courts, billiards, saunas, hiking trails, a restaurant and bars, and reserved barbecue pavilions. Sports programs include structured swimming lessons and regular tournaments (Beach Open, Tennis). The club maintains a membership framework with Proprietário (R$1,021/month) and Contribuinte (R$510.50/month) tiers, and issues annual financial reports alongside a regularly published newsletter, Campestre em Movimento. All services are exclusive to members and their registered dependents; no third-party integrations are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Portal do Sócio: Online member portal for managing payments, invitations, and member information

Products and services

• Proprietário (Owner) Membership Full membership tier granting voting rights at the General Assembly, full access to club facilities (pools, gym, tennis, beach tennis, football, peteca, saunas, trails, restaurant, bars, churrasqueiras, billiards), and inclusion of spouse, children, parents, in-laws, and grandchildren up to 24 years as dependents; R$ 1,021.00 per month with a one-time R$ 30,000 title transfer fee.
• Contribuinte (Contributing) Membership Contributing membership tier for married, divorced, or widowed children of Proprietário members, granting full club facility access at 50% of the Proprietário monthly fee (R$ 510.50/month) with spouse and unmarried children as allowable dependents; dependents over 23 years pay a 20% surcharge.
• Natação (Swimming Lessons) Structured swimming instruction program for all ages including Baby, Initiation, Adaptation, Improvement, Adult, and Hydrogymnastics classes, offered 2x or 3x per week for members at R$ 194.00–R$ 247.00 per month plus a R$ 50.00 enrollment fee.
• Churrasqueira (Barbecue Pavilion) Reservation Exclusive barbecue pavilion spaces reserved by Proprietário members on Saturdays, Sundays, and holidays from 11:00–18:00, with a guest fee of R$ 30.00 per person for non-member guests on Saturdays and R$ 25.00 per service provider.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Regional players

• Rio Country Club: Brazilian elite recreational club in Rio de Janeiro operating with comparable membership economics, sports facilities, and family-oriented social programming. Similar heritage but different metropolitan market.
• Clube de Campo de Belo Horizonte: BH-metro area recreational club with similar family-oriented sports and social facilities. Operates in the same geographic market as CCBH and competes for the same member demographic.
• Esporte Clube Sírio (BH): Traditional elite social/sports club in Belo Horizonte with a similar heritage model (founded in the early-mid 20th century) and family-oriented recreational proposition. Overlaps with CCBH in target demographic and facility mix.

Direct peers

• Clube Campestre de Curitiba: A long-established Brazilian "clube campestre" (country club) with a similar membership-based recreational model including sports, dining, and event facilities. Direct analog operating in a different Brazilian state.
• AABB Belo Horizonte (Associação Atlética Banco do Brasil): Membership-based recreational club with a comparable mix of sports facilities, dining, and social programming. While affiliated with Banco do Brasil, it operates with similar member-paid economics and a similar family-oriented recreational proposition.
• Country Club de Belo Horizonte: The original club from which CCBH's founding members were suspended in 1950. Operates as a traditional elite social/recreational club in Nova Lima serving the same Mineira elite demographic with a comparable membership model and recreational mix.
• Clube dos 500 de Belo Horizonte: Another elite private membership club in the BH metro area serving a similar high-income family demographic with sports, dining, and social facilities. Closest direct competitor for the limited population of elite families in BH.

Broad incumbents

• Soho House: Global private members' club with a similar "exclusive third space" value proposition. While geographically and price-point-divergent, Soho House is the most prominent international benchmark for premium, membership-based social/recreational experiences and validates the asset class.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/campestrebh
• Xx.com/campestrebh
• Facebookfacebook.com/campestrebh
• LinkedInlinkedin.com/company/clube-campestre-de-belo-horizonte

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clube Campestre