Eliher

What Eliher does

Eliher (legal entity ELIHER, s.r.o.) is a privately held Czech limited liability company founded in 1990, operating an omnichannel retail business in lighting fixtures and electrical installation materials. The company is headquartered in Stare Hradiste with a physical retail showroom in Pardubice, serving Czech customers through both the walk-in store (open seven days a week with trained staff) and an e-commerce storefront at eliher.cz, which is built on the Shoptet platform. Its customer base splits between retail consumers and homeowners (DIY and renovation projects) and trade professionals (electricians and contractors sourcing materials for installation work). The business model is straightforward one-time product retail, priced in Czech Koruna across a range of approximately Kč 400 to Kč 5,000+ per item, with free shipping offered on orders above Kč 1,000.

The core product portfolio centers on branded lighting (interior, exterior, industrial, public-area, LED panels, floodlights, LED strips) from suppliers including Philips (with the Philips HUE smart-lighting sub-brand), EGLO (with EGLO Connect), PANLUX, McLED, FULGUR, and TRIO. Adjacent categories include electrical installation hardware (lightning protection, motion sensors, fuses, switches, terminal blocks, distribution boards), modular devices (circuit breakers, residual current devices, relays, contactors from ETI, Noark, OEZ, Schneider, ABB), cables and conductors, industrial sockets, switches and sockets (ABB, Schneider ranges), batteries and power supplies, ventilation fans, heating regulation technology, tools and measuring instruments, and disinfection lamps. The catalog exceeds 50,000 SKUs. A separately maintained wine retail vertical (French, South American, Moravian, Austrian, Slovak) is an unconventional adjacency. Smart-home capability is limited to resale of Philips HUE and EGLO Connect consumer ecosystems; there is no proprietary AI, software, or platform technology.

Commercially, Eliher is a domestic-only Czech operator with no public ownership, no external funding rounds, no disclosed M&A activity, no leadership changes, and no certifications or regulatory actions on record. Marketing relies on organic social (Facebook, Instagram), email newsletter, and SEO-optimized e-commerce category pages. There are no named enterprise customers, no subscription or recurring-revenue lines, and no data on headcount trends beyond the stated 11–50 employee band. The company is best characterized as a mature, stable, family-scale specialty retailer with modest category diversification and limited but active digital presence.

Name

Eliher

Legal name

ELIHER, s.r.o.

Website

https://eliher.cz

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Eliher is a privately held Czech omnichannel retailer, founded in 1990 and operating a Pardubice showroom plus the eliher.cz e-commerce storefront, selling 50,000+ lighting fixtures and electrical installation materials to homeowners, DIY consumers, and trade professionals in the Czech Republic.

Ownership category

akta.pro rank

Product category

Lighting & Electrical Supplies Retail

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro industry

PRIMARYIMAGAIAB

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

Keywords

• Lighting fixtures retail
• Electrical installation supplies
• Smart home lighting
• LED lighting products
• Electrical distribution equipment

Headquarters

HQ city

Stare Hradiste

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of lighting fixtures and electrical materials through e-commerce platform and physical retail store

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eliher is a Czech retailer that develops and sells lighting fixtures and electrical installation materials through its e-commerce site eliher.cz and a physical store in Pardubice. Its core catalog covers interior and exterior lighting, LED strips and panels, industrial and public lighting, modular electrical devices, distribution boards, cables, switches and sockets, batteries, smart-home lighting ecosystems (Philips HUE, EGLO Connect), and supporting installation accessories. The company serves both retail consumers and trade professionals with a multi-brand assortment of more than 50,000 SKUs.

Product overview

Eliher operates as a Czech B2C/B2B e-commerce retailer and physical store (Pardubice) specializing in lighting and electrical installation materials. The core product portfolio centers on interior and exterior lighting fixtures — including ceiling, wall-mounted, recessed, pendant, and industrial fixtures — predominantly from branded manufacturers such as Philips (including Philips HUE smart lighting), EGLO (including EGLO Connect smart system), PANLUX, McLED, FULGUR, and TRIO. The offering extends to LED strips and LED panels, public lighting, floodlights/reflectors, electrical installation hardware (circuit breakers, distribution boards, cables, modular devices), industrial sockets, heating/thermostat technology, ventilation fans, switches and sockets from ABB and Schneider, light sources (LED bulbs, fluorescent lamps, discharge lamps), batteries and power supplies, tools and measuring instruments, disinfection lamps, and gift vouchers. Smart home capabilities are represented by the Philips HUE ecosystem and EGLO Connect, both providing app-controllable indoor/outdoor lighting with color and temperature tuning. The company also operates a separate online store for wines. Eliher serves both retail consumers and professional/trade customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior lighting fixtures (Vnitřní osvětlení)
• Outdoor lighting fixtures (Venkovní svítidla)
• LED strips and accessories (LED pásky a příslušenství)
• Philips HUE smart lighting
• EGLO Connect smart lighting
• LED ceiling panels (Stropní LED panely)
• Industrial lighting fixtures (Průmyslová svítidla)
• LED floodlights and reflectors (Reflektory)
• Public street and area lighting (Veřejné osvětlení)
• Electrical installation materials (Elektroinstalační materiál)
• Modular devices (Modulové přístroje)
• Distribution boards (Rozvaděče)
• Cables and conductors (Kabely a vodiče)
• Batteries and power supplies (Baterie a napájení)
• Industrial sockets, plugs, and socket enclosures
• Heating and regulation technology (Topná a regulační technika)
• Ventilation fans (Ventilátory)
• Switches and sockets (Vypínače a zásuvky)
• Light sources (Žárovky, zářivky a výbojky)
• Tools and measuring instruments (Nářadí a měřící přístroje)
• Disinfection lamps (Dezinfekční lampy)
• Wine (Vína)
• Gift vouchers (Dárkové poukazy)

Quantifiable outcome

• Free shipping on orders over 1,000 Kč
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShoptetcoreTechnology or IntegrationE-commerce platform provider powering the Eliher online store. Shoptet provides the website infrastructure, shopping cart, and e-commerce functionality for eliher.cz.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bauhaus (Czech Republic): A leading European home-improvement and DIY chain with substantial lighting and electrical assortments in its Czech stores. Overlaps with Eliher in residential lighting and electrical materials but emphasizes big-box retail rather than specialist advisory service.
• Alza.cz: Alza is the largest Czech e-commerce retailer with a broad electronics, lighting, smart-home, and home goods assortment. It competes directly with Eliher across lighting and electrical categories but operates at significantly larger scale and broader category depth.
• Mall.cz: Mall.cz is a major multi-category Czech online marketplace offering electronics, home, and lighting products. It overlaps with Eliher on assortment breadth and pricing power but at much broader scale and more diversified revenue streams.
• Conrad Electronic: A pan-European electronics and electrical-components retailer with deep assortment in installation hardware and components. Comparable to Eliher in electrical installation materials but operates across many countries at much greater scale.
• Hornbach (Czech Republic): A major DIY and home-improvement chain with Czech store presence and deep lighting and electrical inventories. Competes with Eliher for trade professionals and DIY consumers, but at much larger physical-store scale and brand-marketing reach.
• OBI (Czech Republic): A European home-improvement retailer with Czech store footprint. Overlaps with Eliher in residential lighting and electrical DIY materials at larger store-network scale and broader logistics capability.

Emerging players

• 123LED.sk: A Central European LED-focused online retailer specializing in LED strips, bulbs, and fixtures. Comparable to Eliher's LED and electrical components category but without the broader full-store breadth across lighting categories.

Direct peers

• Svet-svitidel.cz: A Czech specialist online lighting retailer focused on interior, exterior, and smart fixtures. Closest direct peer in product focus (lighting-centric) and Czech e-commerce fulfillment model, with comparable SKU breadth within lighting categories.
• Luxom.cz: A Czech online lighting specialist retailing interior and exterior luminaires from multiple brands. Directly comparable to Eliher's lighting-first assortment and Czech-only geographic scope, though narrower on electrical installation materials.

Regional players

• Rako-Lighting: A Central European lighting specialist focused on wholesale and project-channel distribution. Comparable to Eliher in dedicated lighting expertise but oriented toward installer/B2B channels rather than consumer e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100031806112328
• Instagraminstagram.com/eliher_s.r.o
• LinkedInlinkedin.com/company/eliher-s-r-o

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eliher