Big Brands
- Company typePublic
- Founded1996
- HeadquartersMountain View, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
Big Brands firmographics
Firmographics- Name
- Big Brands
- Website
- https://google.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Big Brands industry classification
Industry- Product category
- Wholesale Apparel Distribution
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)
Keywords
Where Big Brands is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Advertising (Primary): Google Search generates revenue primarily through advertising. Ads help keep Search accessible to everyone free of charge. Ads are only displayed when relevant to search terms. Google clearly labels advertisements so they are easy to distinguish from organic results. The company does not accept payment for search result rankings.
- Licensed Content: For features like weather forecasts, sports scores, stock quotes, and movie showtimes, Google partners with specialized information providers and licenses their content to provide useful responses on the Search results page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for all users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Big Brands product offering
Product offeringCore offering
Big Brands is a wholesale fashion distributor based in Barnala, India, supplying surplus garments from leading brands to retail buyers. The business provides retailers with access to surplus branded inventory at wholesale prices with local convenience, enabling retail businesses to source branded merchandise for resale.
Product overview
Google offers a comprehensive search and information access platform centered around Google Search, which processes billions of queries daily. The ecosystem includes core products for image search (Google Images), book discovery (Google Books), and news aggregation (Google News). Google's Knowledge Graph database contains over 5 billion entities with 500 billion facts powering instant information display. The platform includes personalized content delivery through Google Discover, developer tools via Google Search Central and Google Search Console, and news industry support programs including the Google News Initiative and Google News Showcase. Additional features include SafeSearch filtering, advanced search options, fact-checking tools, and AI-powered capabilities for information quality evaluation.
Differentiator
Problem solved
Functional benefit
Brands
- Google Books: A service that enables searching within and discovering books, with access to over 40 million books in more than 400 languages.
Products and services
- Surplus Branded Garments (Wholesale)
Quantifiable outcome
- Over 700,000 experiments resulted in more than 4,000 improvements to Search in 2023
- +2 more outcomes
Companies that use Big Brands
Customer profileSegments4 records
Ideal customer profiles1 record
Big Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Big Brands partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Publishers and Copyright HolderscoreGoogle Books partners with publishers through the Partner Program, allowing them to make books discoverable online. Publishers retain control and can exclude titles at any time. Copyright holders can grant permission for Google to show sample pages or full views of in-copyright works.
- LibrariescoreGoogle Books Library Project partners with libraries to digitize their collections, making millions of books discoverable. Libraries participate by working with Google's Partner Program to contribute digitized content.
- Specialized Information ProviderscoreGoogle partners with specialized information providers for features like weather forecasts, sports scores, stock quotes, and movie showtimes. Content is licensed to provide useful responses directly on the Search results page.
- News PublisherscoreGoogle News partners with news publishers through the Google News Initiative and Google News Showcase programs. Publishers create content that appears in Google News results and can participate in programs to help sustain journalism.
- Fact-Checking OrganizationscoreIndependent fact-checking organizations provide articles that appear in search results through Google's Fact Check Explorer tool, helping users verify information they encounter online.
- Google for Creators EcosystemcoreGoogle for Creators provides tools and resources to help content creators improve their web presence and get discovered through Search, including guidance on SEO best practices and technical optimization.
Scale indicators10 records
Recent moves5 records
Expansion highlights4 records
Big Brands competitors and assessment
Company assessmentBroad incumbents
- IndiaMART: India's largest B2B marketplace, hosting thousands of apparel wholesalers, buying houses, and trading companies. Comparable as the dominant discovery channel where Big Brands' retail customers source wholesale apparel, and where competing suppliers are listed.
- TradeIndia: Long-established Indian B2B marketplace with a strong apparel, textile, and garment-wholesaler base. Comparable as a competing channel for branded and surplus apparel distribution to retailers, overlapping on customer acquisition and supplier visibility.
Regional players
- V-Mart Retail: Value-fashion retail chain concentrated in tier-2/3 towns across north and east India. Comparable as a high-volume downstream buyer of value branded apparel, and a benchmark for the retail customer profile Big Brands targets.
- Brand Factory: Trent's discount-fashion retail chain operating across Indian tier-2/3 cities. Comparable not as a peer but as a representative large customer/competitor for branded apparel in the same geographic and price segments where Big Brands operates.
Direct peers
- Udaan: India's largest B2B commerce platform with a substantial apparel and fashion-wholesale vertical serving retailers across the country. Directly comparable because it competes for the same supplier overstock and downstream retailer customers that Big Brands targets, though at much greater scale and with logistics infrastructure.
Emerging players
- ClothCentric / Bulk Apparel Wholesale: Online apparel wholesale platforms aggregating branded and surplus lots for retailers. Comparable as a digital-native analogue of Big Brands' offline buying-house model, competing for the same branded-surplus sourcing pool and small-retailer demand.
- Meesho: Indian social-commerce platform enabling resellers (often small-town retailers) to source and sell apparel at low cost. Comparable as it sits between Big Brands and end-retailers, potentially disintermediating traditional wholesalers targeting tier-2/3 India.
- ShopG: Indian B2B commerce platform with apparel and lifestyle categories, enabling retailers to procure inventory online. Comparable as a digital-native wholesale alternative targeting the same small-town retailer segment that Big Brands serves offline.
Others
- Moglix: Indian B2B commerce platform focused on industrial and office supplies rather than fashion. Comparable as a B2B model targeting tier-2/3 Indian businesses, demonstrating the digital-wholesale template that Big Brands would compete against if it digitises.
- Power2SME: Indian B2B platform focused on SME procurement across categories. Comparable as an adjacent B2B intermediary demonstrating the digital procurement trend that small traditional wholesalers like Big Brands must adapt to.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights4 records
Customer concentration
Big Brands social profiles
Digital presenceBig Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Brands leadership team
Management profileNumber of profiles
Big Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Brands
What does Big Brands do?
Big Brands is a wholesale fashion distributor based in Barnala, India, supplying surplus garments from leading brands to retail buyers. The business provides retailers with access to surplus branded inventory at wholesale prices with local convenience, enabling retail businesses to source branded merchandise for resale.
Is Big Brands a public or private company?
Big Brands is a public company. It is classified as unknown and is currently operating.
When was Big Brands founded?
Big Brands was founded in 1996. It employs 5,001 to 10,000 people.
Where is Big Brands based?
Big Brands is headquartered in Mountain View, United States, in the North America region.
How does Big Brands make money?
Two revenue lines are on record. Advertising (Primary) is the primary driver. The others are licensed Content.
Who are Big Brands's main competitors?
Broad incumbents on record are IndiaMART and TradeIndia. Regional players are V-Mart Retail and Brand Factory. Udaan is listed as a direct peer. Emerging players are ClothCentric / Bulk Apparel Wholesale, Meesho and ShopG. Others are Moglix and Power2SME.
Does Big Brands have an API?
Yes. Google provides free tools and resources for website owners and developers including Google Search Central (formerly Webmaster Tools) with support documentation, educational resources, SEO guides, troubleshooting tools such as Google Search Console, Webmaster Troubleshooter, Mobile Friendly test, Lighthouse, and PageSpeed Insights. Developer documentation is at developers.google.com/search.
What industry is Big Brands in?
Big Brands's product category is Wholesale Apparel Distribution. Its primary akta.pro industry code is CRAAAAAN, Apparel Sourcing, Buying Houses & Trading Companies. Its NAICS code is 42435 and its SIC code is 5130.