Power2SME
Power2SME is a Mumbai-based B2B group-buying platform founded in 2012 that aggregates Indian SMEs' procurement of industrial raw materials (steel, polymers, paints, chemicals, inks) to negotiate volume-based pricing from suppliers, generating revenue through transaction fees.
- Company typePrivate
- Founded2012
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Power2SME does
Power2SME is a Mumbai-headquartered B2B group-buying platform founded in 2012 that aggregates the procurement requirements of small and medium enterprises (SMEs) in India to negotiate volume-based pricing and improved terms from suppliers of industrial raw materials, including inks, steel, polymers, paints, and chemicals. The company positions itself as "India's First Buying Club for SMEs," addressing the structural disadvantage that small manufacturers face when sourcing inputs individually — fragmented demand, limited bargaining power, and per-unit costs materially higher than those available to large enterprises. By pooling SME orders into aggregated procurement volumes, Power2SME effectively transfers enterprise-tier supplier terms down-market to its member base.
The company's revenue model is built around transaction-based fees on collective purchases flowing through the platform, with members gaining access to better pricing and supplier relationships in exchange for channeling their procurement through Power2SME. Its go-to-market is sales-led, combining direct platform access with field sales engagement to recruit and retain SME members and to manage supplier-side relationships. The company is backed by a mix of tier-one venture investors — Accel, Athera Venture Partners, and Kalaari Capital across multiple rounds — alongside the International Finance Corporation (IFC) and InnoVen Capital, with cumulative disclosed equity funding of approximately $71 million raised between 2012 and 2018.
In 2024, Power2SME announced a strategic consolidation merger with Jiraaf, a move explicitly framed as a value-creation strategy combining two subscale players to achieve the scale and profile necessary for a credible IPO exit. The merger was enabled by regulatory changes including the RBI's August 2024 FEMA amendment and the MCA's September 2024 amendment facilitating cross-border share swaps and fast-track foreign holding company mergers. The combined entity positions Power2SME to broaden from pure industrial procurement aggregation into a more comprehensive SME services stack that includes fixed-income/credit offerings via Jiraaf.
Power2SME firmographics
Firmographics- Name
- Power2SME
- Legal name
- Power2SME
- Website
- https://power2sme.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Power2SME is a Mumbai-based B2B group-buying platform founded in 2012 that aggregates Indian SMEs' procurement of industrial raw materials (steel, polymers, paints, chemicals, inks) to negotiate volume-based pricing from suppliers, generating revenue through transaction fees.
- Ownership category
- akta.pro rank
Power2SME industry classification
Industry- Product category
- B2B Industrial Procurement Services
- NAICS
- Building Material and Supplies Dealers (4441)
- SIC
- Wholesale-Hardware (5072)
- akta.pro primary industry
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)
Keywords
Where Power2SME is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Power2SME business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Buying Club Membership/Services: Power2SME operates as a buying club for SMEs, generating revenue by aggregating SME purchasing power to negotiate better pricing and terms with suppliers. Revenue likely comes from transaction fees or service fees charged to member SMEs for access to collective buying benefits and supplier relationships.
Go-to-market motion1 record
Distribution channels1 record
Power2SME product offering
Product offeringCore offering
Power2SME operates India's first buying club for small and medium enterprises, aggregating SME demand for industrial raw materials (inks, steel, polymers, paints, and chemicals) to negotiate volume-based pricing and improved commercial terms with suppliers. The company enables SMEs to access procurement conditions typically reserved for larger enterprises by pooling purchasing requirements on a unified B2B platform. Revenue is generated through transaction or service fees charged to member SMEs for access to the collective-buying benefits and supplier relationships.
Product overview
Power2SME is a single unified B2B buying club platform for SMEs in India. The platform allows small businesses to aggregate their buying needs collectively, enabling them to access better pricing, terms, and supply chain efficiency from vendors and suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Power2SME Buying Club
Companies that use Power2SME
Customer profileSegments1 record
Ideal customer profiles1 record
Power2SME technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Power2SME partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JiraafcorePower2SME combined with Jiraaf as a strategic consolidation to create a larger, more unified business entity. This merger represents a value-creation strategy through consolidation, combining subscale competitors to achieve scale and work toward a credible IPO exit. The consolidation was enabled by recent regulatory changes including RBI's August 2024 FEMA amendment and MCA's September 2024 amendment facilitating cross-border share swaps and fast-track foreign holding company mergers.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Power2SME competitors and assessment
Company assessmentDirect peers
- Moglix: Moglix is an India-focused B2B e-commerce platform supplying industrial products (MRO, fasteners, electricals, etc.) to SMEs and enterprises. It is the most direct peer to Power2SME, competing on aggregated procurement of industrial inputs for the same Indian SME customer base.
- OfBusiness: OfBusiness is an Indian B2B platform providing raw materials (steel, polymers, chemicals, agri-commodities) to SMEs with embedded financing. It directly overlaps with Power2SME's core categories and target SME buyers, and has publicly pursued an IPO path similar to Power2SME's stated ambition.
- Infra.Market: Infra.Market is an Indian B2B platform for construction materials (cement, steel, tiles, polymers) serving contractors and SMEs. It overlaps with Power2SME's steel and polymers categories and competes for similar SME procurement budgets.
- Udaan: Udaan is an Indian B2B commerce platform connecting SMEs with manufacturers across categories including industrial supplies and raw materials. It is a direct competitor in serving Indian SME buyers with aggregated procurement, though it spans a broader category set than Power2SME.
- Industrybuying: Industrybuying is an Indian B2B e-commerce marketplace for industrial products (MRO, tools, safety, electrical) targeted at SMEs and businesses. It directly competes with Power2SME in supplying industrial inputs to Indian SME buyers through a digital procurement model.
Broad incumbents
- IndiaMART InterMESH: IndiaMART is India's largest B2B marketplace connecting buyers and sellers across virtually every industrial and commercial category. It serves as a broad incumbent that Power2SME competes against for SME procurement mind-share, though it operates a marketplace model rather than a buying-club model.
- Amazon Business: Amazon Business is Amazon's B2B procurement platform offering broad SKU coverage including industrial and MRO supplies to businesses globally, including India. While not India-native, it competes for SME procurement wallet and brings scale, logistics, and selection advantages.
- Alibaba Group: Alibaba's B2B platform (Alibaba.com) is a global incumbent in cross-border B2B sourcing for raw materials and industrial inputs. While not operating a buying-club model for Indian SMEs, it is comparable as a large-scale B2B procurement platform spanning similar commodity categories.
Emerging players
- Zetwerk: Zetwerk is an Indian B2B manufacturing-services platform connecting OEMs with manufacturing suppliers across categories including metals and fabricated goods. It overlaps with Power2SME's steel and industrial inputs categories and targets Indian SMEs and enterprises.
Others
- Jiraaf: Jiraaf is the platform that recently consolidated with Power2SME in a strategic merger. Although it operates in adjacent SMB financial services rather than direct industrial procurement, its combination with Power2SME creates the combined entity being analyzed and warrants inclusion as a directly relevant peer / merger counterparty.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Power2SME social profiles
Digital presencePower2SME financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power2SME leadership team
Management profileNumber of profiles
Profiles2 records
Power2SME funding detail
Funding detailFunding overview
Funding rounds7 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power2SME M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power2SME
What does Power2SME do?
Power2SME operates India's first buying club for small and medium enterprises, aggregating SME demand for industrial raw materials (inks, steel, polymers, paints, and chemicals) to negotiate volume-based pricing and improved commercial terms with suppliers. The company enables SMEs to access procurement conditions typically reserved for larger enterprises by pooling purchasing requirements on a unified B2B platform. Revenue is generated through transaction or service fees charged to member SMEs for access to the collective-buying benefits and supplier relationships.
Is Power2SME a public or private company?
Power2SME is a private company. It is classified as venture growth investor backed and is currently operating.
When was Power2SME founded?
Power2SME was founded in 2012. It employs 101 to 250 people.
Where is Power2SME based?
Power2SME is headquartered in Mumbai, India, in the Asia region.
How does Power2SME make money?
One revenue line is on record: buying Club Membership/Services.
Who are Power2SME's main competitors?
Direct peers on record are Moglix, OfBusiness, Infra.Market, Udaan and Industrybuying. Broad incumbents are IndiaMART InterMESH, Amazon Business and Alibaba Group. Zetwerk is listed as an emerging player. Jiraaf is listed as an others.
Does Power2SME have an API?
No public API is recorded for Power2SME.
What industry is Power2SME in?
Power2SME's product category is B2B Industrial Procurement Services. Its primary akta.pro industry code is CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors). Its NAICS code is 4441 and its SIC code is 5072.