Down to Earth Labs
- Company typePrivate
- Founded-
- HeadquartersLethbridge, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Down to Earth Labs firmographics
Firmographics- Name
- Down to Earth Labs
- Legal name
- Down to Earth Labs Inc.
- Website
- https://downtoearthlabs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Down to Earth Labs industry classification
Industry- Product category
- Agricultural Testing Services
- NAICS
- Testing Laboratories and Services (54138), Support Activities for Crop Production (11511)
- SIC
- Services-Testing Laboratories (8734), Agricultural Services (700)
- akta.pro primary industry
- Soil Testing & Nutrient Analysis Services (AFACAKAA)
- akta.pro secondary industries
- Forage & Feed Testing Services (Silage, Hay, Pasture) (AFACAKAM), Agricultural Water Testing Services (Irrigation, Groundwater, Surface Water) (AFACAKAC), Soil Health & Biological Testing Services (Microbial Activity, Organic Matter, Respiration) (AFACAKAD), Environmental & Regulatory Compliance Testing for Farms (Runoff, Nutrient Management, Wastewater) (AFACAKAN)
Keywords
Where Down to Earth Labs is headquartered
LocationHeadquarters
- HQ city
- Lethbridge
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Down to Earth Labs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Laboratory Testing Services: Soil fertility, septic soil, feed, water, and tissue testing services. Revenue is generated through per-test pricing across multiple service tiers ranging from basic to comprehensive packages. Additional charges apply for rush turnaround and individual supplemental tests.
- Sample Collection Equipment Sales: Sale of soil probes, probe handles, probe tips, moisture probes, and replacement parts. One-time product purchases.
- Equipment Rentals: Soil probe and feed probe rental at $5-10 per day for sample collection.
- Free Sample Bags: Provides free plastic and soil sample bags to customers to facilitate proper sample collection and shipping. This is a customer acquisition/maintenance tool rather than a revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Soil Testing Packages (SF1-SF16) |
| Unit Pricing | Pay-as-you-go | Septic Soil Testing |
| Unit Pricing | Pay-as-you-go | Feed Testing Packages (FD1-FD26) |
| Unit Pricing | Pay-as-you-go | Water Testing Packages (W1-W5) |
| Unit Pricing | Pay-as-you-go | Tissue Testing Packages (T1-T12) |
| One time/ perpetual license | Pay-as-you-go | Sample Collection Equipment |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Down to Earth Labs product offering
Product offeringCore offering
Down to Earth Labs operates an agricultural testing laboratory in Lethbridge, Alberta providing soil fertility, septic soil, feed/forage, water quality, and plant tissue analysis services to the Western Canadian agricultural community. The lab runs standardized test packages across five service lines, with results delivered through an online portal, email, or directly into farm management software via a Modus-standard REST API. The company also sells soil sampling equipment (probes, handles, tips, moisture probes, replacement parts) and rents sampling tools, while providing free sample bags to facilitate submissions.
Product overview
Down to Earth Labs is an agricultural testing laboratory offering a comprehensive suite of soil, feed, water, tissue, and septic soil testing services for the Western Canadian agricultural community. The core offerings consist of five laboratory service lines (Soil Services, Septic Soil Services, Feed Services, Water Services, and Tissue Services), each providing multiple test packages at various price points with standard and rush turnaround options. Supporting the testing services, the company sells soil sampling equipment including soil probe handles, tips, and moisture probes, as well as providing free sample bags for sample collection and submission.
Differentiator
Problem solved
Functional benefit
Products and services
- Soil Services Agricultural soil fertility testing services including packages for single and multiple depth sampling, measuring nutrients (N, P, K, S), pH, EC, organic matter, micronutrients, and lime requirements. Packaged as SF1-SF16 tiers ranging from $38 to $103 with rush turnaround surcharges.
- Septic Soil Services Specialized soil texture analysis for septic system assessment, including sieve analysis, prismatic soils testing, SAR, COLE, dispersion, and EC tests for determining water loading rates. AOWMA members receive discounted rates.
- Feed Services Feed and forage nutritional analysis for cattle, dairy, poultry, horse, pet, and swine, including packages measuring protein, fiber (ADF/NDF), energy values (ME, DE, NE), minerals, and RFV/DMI indices. Packaged as FD1-FD26 tiers ranging from $36 to $93.
- Water Services Water quality testing including potability, complete analysis, livestock, irrigation, and spray water packages, plus water microbiology testing for coliforms and E. coli. Packaged as W1-W5 and WMB tiers ranging from $66 to $140.
- Tissue Services Plant tissue and petiole testing for nutrient monitoring, including nitrate nitrogen and total nitrogen packages for various crops at different growth stages. Packaged as T1-T12 tiers ranging from $21 to $61.
- Soil Sampling Equipment Sale of soil probes, probe handles (25"), probe tips (14", 18", 24"), moisture probes, and replacement bolts for sample collection. Equipment rental also available at $5-10/day.
Companies that use Down to Earth Labs
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Down to Earth Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Down to Earth Labs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- 20/20 Seed Labs InccorePartnership with 20/20 Seed Labs Inc to allow sample drop-offs at their locations south of Edmonton and in Winnipeg, extending service accessibility for customers outside Lethbridge area.
- PurolatorcoreOffers discounted Purolator shipping rates for customers shipping samples collect to Down to Earth Labs. Discounted rates: $12 for minimum sample quantities (8 for soil ground, 5 for tissue air/ground).
- Alberta Agriculture and ForestryminorReferences Alberta Agriculture and Forestry documents for sampling methods, feed terms, and water quality interpretation tools. Provides links to external resources for customer guidance.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Down to Earth Labs competitors and assessment
Company assessmentBroad incumbents
- Bureau Veritas Agriculture: Global testing, inspection, and certification company with agricultural and food testing services. Competes for larger commodity and processor-level testing contracts in Canada.
- Pioneer Hi-Bred / Corteva Agriscience (Soil Testing): Major seed and agronomy company offering soil and tissue testing as part of broader agronomic services. Overlaps with DTE's soil fertility offering but bundles it with seed sales and digital agronomy tools.
- Element Materials Testing (formerly Exova): Large-scale commercial testing laboratory with agricultural, environmental, and food testing capabilities. Overlaps with DTE on environmental and soil-related testing but serves a much wider end market.
- SGS Agriculture & Food: Global testing and certification giant with extensive agricultural testing services across soil, water, and commodities. Competes for higher-volume and processor-level accounts but offers far broader scope than DTE's regional ag focus.
Regional players
- Agri-Food Laboratories (Guelph): Ontario-based agricultural testing lab offering soil, plant tissue, feed, and water analysis. Comparable service mix to DTE but primarily serves Eastern Canada, making it a regional rather than direct overlap.
Direct peers
- A&L Canada Laboratories: One of the largest independent agricultural testing labs in Canada, offering soil, feed, plant tissue, water, and manure analysis. Most directly comparable competitor to Down to Earth Labs across Western Canada with broader service portfolio and national footprint.
- Agvise Laboratories: North American agricultural testing laboratory specializing in soil, plant tissue, feed, and water analysis. Directly comparable service lines to DTE with a similar small-to-mid-sized independent lab business model.
- Brookside Laboratories: US-based agricultural and environmental testing lab offering soil, plant, water, and feed analysis through agronomy-focused service delivery. Comparable in scope and methodology to DTE, though US-centric.
- 20/20 Seed Labs Inc: Western Canadian seed and crop testing laboratory with drop-off network that DTE already partners with. Directly comparable in geography and agricultural customer base, with seed-focused specialization.
Others
- Saskatchewan Soil Information System (SSIS): Provincial soil data and information resource for Saskatchewan producers. Not a direct lab competitor but an adjacent ecosystem player that shapes how Western Canadian farmers approach soil testing decisions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Down to Earth Labs social profiles
Digital presenceDown to Earth Labs compliance and trust
Trust signalCompliance2 records
Down to Earth Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Down to Earth Labs leadership team
Management profileNumber of profiles
Down to Earth Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Down to Earth Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Down to Earth Labs
What does Down to Earth Labs do?
Down to Earth Labs operates an agricultural testing laboratory in Lethbridge, Alberta providing soil fertility, septic soil, feed/forage, water quality, and plant tissue analysis services to the Western Canadian agricultural community. The lab runs standardized test packages across five service lines, with results delivered through an online portal, email, or directly into farm management software via a Modus-standard REST API. The company also sells soil sampling equipment (probes, handles, tips, moisture probes, replacement parts) and rents sampling tools, while providing free sample bags to facilitate submissions.
Is Down to Earth Labs a public or private company?
Down to Earth Labs is a private company. It is classified as unknown and is currently operating.
When was Down to Earth Labs founded?
Down to Earth Labs was founded in -1. It employs 11 to 50 people.
Where is Down to Earth Labs based?
Down to Earth Labs is headquartered in Lethbridge, Canada, in the North America region.
How does Down to Earth Labs make money?
Four revenue lines are on record. Laboratory Testing Services are the primary driver. The others are sample Collection Equipment Sales, equipment Rentals and free Sample Bags.
Who are Down to Earth Labs's main competitors?
Broad incumbents on record are Bureau Veritas Agriculture, Pioneer Hi-Bred / Corteva Agriscience (Soil Testing), Element Materials Testing (formerly Exova) and SGS Agriculture & Food. Agri-Food Laboratories (Guelph) is listed as a regional player. Direct peers are A&L Canada Laboratories, Agvise Laboratories, Brookside Laboratories and 20/20 Seed Labs Inc. Saskatchewan Soil Information System (SSIS) is listed as an others.
Does Down to Earth Labs have an API?
Yes. Down to Earth Labs provides a RESTful API allowing authenticated third-party software to automatically pull test results. The API uses the Modus Agronomic Testing Lab Transfer Standard, which converts test results to standardized Modus XML format. Users interested in API access must contact the lab directly to set up an account.
What industry is Down to Earth Labs in?
Down to Earth Labs's product category is Agricultural Testing Services. Its primary akta.pro industry code is AFACAKAA, Soil Testing & Nutrient Analysis Services, with a secondary code of AFACAKAM, Forage & Feed Testing Services (Silage, Hay, Pasture). Its NAICS code is 54138 and its SIC code is 8734.