Prime Assistance

What Prime Assistance does

Prime Assistance (株式会社プライムアシスタンス) is a Tokyo-headquartered assistance services provider and wholly owned subsidiary of SOMPO Holdings, one of Japan's largest insurance conglomerates. Founded on April 2, 2012, the company operates 24/7/365 contact centers across four locations (Tokyo, Akita, Niigata and Kagoshima) and employs 1,182 directly hired staff. Its core function is to coordinate emergency and lifestyle assistance on behalf of SOMPO Group insurance policyholders, handling more than 700,000 roadside dispatches annually and dispatching partner service providers from a network of approximately 8,000 business locations nationwide. The company's service portfolio spans roadside assistance (towing, jump starts, EV charging), home assistance (plumbing, locks, electrical), technical call center support, international medical care programs for expatriates, inbound-visitor support for foreign tourists, the eyeco Support remote visual information service for visually impaired individuals, and the SOMPO EGAO CLUB dementia prevention and care platform, alongside a Business Process Outsourcing line for corporate clients.

The underlying technology is centered on a proprietary dispatch management system that connects customers via contact-center intake to the partner service network. Notable technical components include the Quick Nav (クイックナビ) feature for real-time location visualization and ETA of dispatched towing vehicles, the Connected Support (コネクテッドサポート) monitoring facility for autonomous vehicle operations (particularly autonomous buses), the on-site rapid EV charging service that dispatches mobile chargers to vehicles that have run out of power, and the eyeco Support remote visual-assistance platform that streams visual information from contact-center operators to visually impaired users via smartphone. Three Prime Academy training facilities (West, Central, East) standardize partner technician training and certify service quality across the network.

Prime Assistance generates revenue primarily through managed-services fees from arranging roadside, home and emergency assistance on behalf of its parent insurance companies (notably SOMPO Japan) and other corporate clients such as Kubota Corporation; through Business Process Outsourcing engagements that handle back-office functions for enterprise clients; and through subscription-based lifestyle services (SOMPOくらしのサポート and eyeco Support) sold directly to consumers and municipalities. Distribution is dominated by SOMPO Group's policy issuance channel, supplemented by direct inbound calls to PRA contact centers, the partner service-provider network as fulfillment channel, and emerging public-sector procurement through municipal governments.

Name

Prime Assistance

Legal name

株式会社プライムアシスタンス

Website

https://prime-as.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Prime Assistance is a Tokyo-based, SOMPO Holdings-owned assistance services provider operating four 24/7 contact centers in Japan to coordinate roadside, home, medical, and accessibility assistance via an 8,000-partner dispatch network serving primarily SOMPO Group insurance policyholders, with growing public-sector and corporate clients including Kubota.

Ownership category

akta.pro rank

Product category

Emergency Assistance Services

NAICS

Ambulance Services (621910), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Business Services, Nec (7389), Transportation Services (4700)

akta.pro primary industry

Emergency Dispatch Center Services (PSAP/911 Support, Private Dispatch) (BPAKAFAJ)

akta.pro secondary industry

Emergency Dispatch, Call Center Monitoring & Response Services (HSAHAHAG)

Keywords

• Roadside assistance services
• Home assistance services
• Business process outsourcing
• Contact center services
• Emergency dispatch services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Assistance services委托 fees: Primary revenue stream from arranging roadside assistance, home assistance, and other emergency support services. The company receives commission/outsourcing fees from its parent insurance companies (SOMPO Group) and other corporate clients for service coordination and dispatch management.
2. Business Process Outsourcing (BPO) services: Providing back-office and administrative outsourcing services to client companies, contributing to diversified revenue streams.
3. SOMPOくらしのサポート subscription fees: Subscription-based lifestyle support services covering daily life concerns including home repairs, key replacement, and electrical issues, offered directly to consumers as part of the SOMPO brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Prime Assistance operates 24/7/365 contact centers that arrange and dispatch emergency assistance services across Japan, primarily for SOMPO Group insurance policyholders. Its core offering is roadside assistance (over 700,000 dispatches per year via an 8,000-location partner network), complemented by home emergency repair dispatch, technical call-center services for gasoline and BEV vehicles, business process outsourcing, inbound visitor support, international medical assistance for expatriates, the eyeco Support remote visual-assistance service for the visually impaired, and the SOMPO EGAO Club dementia support platform.

Product overview

Prime Assistance (株式会社プライムアシスタント) is an assistance services company and subsidiary of SOMPO Holdings, operating a diversified portfolio of contact center and dispatch services. The core offering consists of Roadside Assistance (handling over 700,000 annual dispatches), Technical Call Centers (supporting both gasoline and BEV vehicles), Home Assistance (24/7 home emergency repairs), and SOMPO Life Care Services. Additional services include inbound visitor support, international medical care programs, visual assistance for the disabled (eyeco Support), dementia support platform (SOMPO笑顔倶楽部), and BPO services. The company also operates Prime Academy with three training facilities across Japan for partner company personnel development. Key innovations include Quick Nav (real-time towing vehicle tracking), on-site EV rapid charging services, and remote visual support technology. The company maintains contact centers in Akita, Niigata, Tokyo, and Kagoshima.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Academy: アシスタンス会社とパートナー会社が相互研鑽する学びの場。ロードサービスに従事する 方々の人材育成を目指す研修施設。全国3か所（West/Central/East）で研修を提供。
• Prime Heart
• プライムアカデミー

Products and services

• Roadside Assistance (ロードアシスタンス) Emergency roadside assistance handling over 700,000 dispatch cases annually, providing towing, jump starts, flat tire assistance, and lockout services for automobile users. Supports both gasoline-powered and BEV (battery electric vehicle) vehicles. Delivered via 24/7 contact centers and partner service providers for SOMPO Group insurance policyholders and other clients.
• Technical Call Center (テクニカルコールセンター) Contact center service supporting passenger and commercial vehicle users with technical inquiries and emergency dispatch, capable of handling both gasoline-powered vehicles and BEVs (battery electric vehicles).
• Home Assistance (ホームアシスタンス) 24-hour, 365-day emergency home repair and assistance service addressing household troubles including plumbing (water-related issues), lockout situations, and electrical problems, dispatching specialized staff to resolve issues for homeowners, renters, and insurance policyholders.
• SOMPO Life Care Services (SOMPOくらしのサポート) Comprehensive subscription-based lifestyle support service addressing various daily concerns and troubles, providing rapid and courteous assistance for everyday life issues for individual consumers under the SOMPO brand.
• Inbound Visitor Services (訪日外国人向けサービス) Multilingual assistance services designed for international visitors to Japan, helping foreign tourists resolve various troubles and emergencies during their stay, including dedicated private lodging (minpaku) trouble support services.
• International Medical Care Program (海外メディカルケアプログラム) Medical assistance service for expatriates of global corporations stationed abroad, providing healthcare support and coordination services internationally for globally mobile employees.
• eyeco Support (アイコサポート) Visual information support service for visually impaired individuals, providing remote visual assistance through smartphone-based communication with contact center operators who describe visual information in real-time. Adopted by municipalities such as Hiratsuka City (Kanagawa Prefecture) as an inclusive subscription plan.
• SOMPO EGAO Club (SOMPO笑顔倶楽部) Dementia support platform using a four-step approach (Know, Check, Prevent, and Care), serving as a prevention and co-existence platform addressing dementia through awareness, screening, prevention, and care coordination.
• Business Process Outsourcing (ビジネスプロセスアウトソーシング) Business Process Outsourcing service enabling client companies to outsource non-core business functions, strengthening their core operations through operational excellence and cost efficiency. Provides back-office and administrative outsourcing to corporate clients.
• Prime Academy (プライムアカデミー) Training and education facility with three locations (Prime Academy West, Central, and East) providing technical training, practical towing skills courses, reception coordination training, management training, and CS/compliance training for assistance company staff and partner companies.
• On-site Rapid EV Charging Service (現場駆け付け急速充電サービス) Mobile EV charging service that dispatches technicians to provide rapid charging at the vehicle's location for electric vehicles that have experienced power depletion (電欠), allowing drivers to resume driving from their current position without being towed to a charging station. Expanding nationwide in 2026.

Quantifiable outcome

• Over 700,000 roadside assistance deployments per year
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• 損保ジャパン (SOMPO Japan)coreStrategic or Co-development PartnerAs a subsidiary of SOMPO Holdings, Prime Assistance primarily serves Sompo Japan insurance policyholders. Services including roadside assistance, home assistance, and BPO are arranged for Sompo Japan's customers. Sompo Japan also hosts Prime Academy training facilities at its Osaka Automobile Research Institute (West) and Moriya General Training Center (East).
• 損保ジャパン (SOMPO Japan)coreStrategic or Co-development PartnerCollaboration on autonomous vehicle support solutions. SOMPO Group is preparing solutions to support autonomous vehicle deployment, with PRA providing roadside/rescue assistance infrastructure leveraging its 8,000-partner network.
• 損保ジャパン大阪自動車研究所 (Sompo Japan Osaka Automobile Research Institute)supportingOthersHouses Prime Academy West training facility for road service technical training.
• 損保ジャパン守谷総合研修センター (Sompo Japan Moriya General Training Center)supportingOthersHouses Prime Academy East training facility.
• 株式会社クボタ (Kubota Corporation)minorStrategic or Co-development PartnerPRA supports customer convenience improvement for Kubota's agricultural machinery sharing service (announced January 2025).
• 株式会社ベンリー (Benly)supportingChannel Partner/ Reseller/ DistributorBenly is a home assistance service brand operated under franchise/partnership model with PRA. PRA operates Benly branded home repair/dispatch services through a franchise-like network (living assistance service stores opened in Kichijoji, Futakotamagawa, Tachikawa North).
• NTTコミュニケーションズ / 京浜急行バス他 (Various mobility partners)supportingStrategic or Co-development PartnerPRA collaborates with telecommunications companies and public transport operators for autonomous vehicle monitoring research (コネクティッドサポート) and public ride-share pilot projects.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ADAC: ADAC is Germany's largest automobile club with ~21M members, providing roadside assistance, insurance, and travel services. Comparable to PRA as a large-scale, multi-vertical assistance provider embedded within the broader mobility ecosystem.
• Secom: Secom is Japan's largest home security and monitoring services company, operating a 24/7 dispatch model for emergencies. Comparable to PRA's Home Assistance and emergency call center operations, with overlap in dispatch coordination and partner network management.
• Tokio Marine & Nichido: Tokio Marine is one of Japan's largest insurance groups, operating its own roadside and home assistance services for policyholders. Comparable to SOMPO Group's relationship with PRA — a major Japanese insurer with an in-house/affiliated assistance capability serving as both customer and competitor.
• American Automobile Association (AAA): AAA is the largest US-based automobile club providing roadside assistance, insurance, travel, and financial services. It is structurally comparable to PRA's full-stack assistance model combined with the SOMPO insurance parent, and serves as the global benchmark for member-based road services.
• ALSOK (Sohgo Security Services): ALSOK is a leading Japanese security services company providing home security, emergency response, and facility management. Comparable to PRA in operating nationwide contact centers with dispatch capabilities and a partner network of response providers.

Emerging players

• Urgently: Urgently operates a digital roadside assistance marketplace connecting drivers to tow and repair providers via a mobile platform. It represents the digital-native evolution of the dispatch model PRA operates, with comparable towing and lockout services but a technology-first approach.
• Honk Technologies: Honk is a US on-demand roadside assistance platform serving insurers, fleets, and OEMs with a digital dispatch model. It is comparable to PRA's roadside dispatch business and represents the SaaS/digital evolution of traditional assistance services.

Direct peers

• Agero: Agero is a leading US-based roadside assistance and connected vehicle services platform serving insurers, OEMs, and fleet operators. It directly parallels PRA's B2B dispatch model for insurance policyholders, with similar technology stack and partner network management.
• Japan Automobile Federation (JAF): JAF is Japan's largest and most recognized automobile association, providing roadside assistance, towing, and travel services to members nationwide. It is the most direct competitor to PRA's core Roadside Assistance service line, with a similar member-based model and broad service portfolio.
• Allstate Roadside Services: Allstate operates one of the largest US roadside assistance programs serving its auto insurance policyholders. Directly parallel to PRA's role within SOMPO — an insurer-affiliated service that combines captive demand with nationwide dispatch infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/primeassistance.recruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Assistance