BAZ

What BAZ does

BAZ (legal entity: Badische Anzeigen Verlags-GmbH) is a regional German advertising newspaper publisher headquartered at Dudenstraße 12-26, 68167 Mannheim, founded in 1978 and operating with 11-50 employees. The company's core product is the BAZ zum Wochenende, a weekly Anzeigenblatt (free advertising newspaper) distributed via over 5 local editions (Lokalausgaben) covering the Nordbaden, Südhessen, Odenwald, and Kraichgau regions, reaching all relevant households in those areas. Editorial content is locally tailored around regional events and complemented by innovative advertisements and special publications (Sonderveröffentlichungen).

BAZ operates a 'Service aus einer Hand' (one-stop service) model bundling print advertising, ad series (Anzeigenstrecken), and Prospektverteilung (prospect and flyer distribution) across the broader Rhein-Neckar-Region. Revenue is generated through three streams: classified and display advertising in the print newspaper (advertising model), prospect distribution services for advertisers specifying territories and circulation (professional services), and E-Paper digital PDF subscriptions available on PC, tablet, and smartphone (recurring subscription). The product portfolio also includes district-level Info-Broschüren, thematic Journale (e.g., Gesundheitsjournal, Heidelberg Metropolregion), and advertising consulting (Anzeigenberatung) delivered via regional offices covering Heidelberg, Sinsheim/Kraichgau, Walldorf/Wiesloch, and Weinheim/Heppenheim. Pricing is not publicly disclosed; rate cards (Mediadaten Preisliste Nr. 54) are distributed as PDFs, with the latest edition valid from January 1, 2026.

Operationally, BAZ functions as part of the broader Haas Mediengruppe, as evidenced by shared email infrastructure across haas-mediengruppe.de and haas-publishing.de domains and a dedicated distribution quality contact at azp24.de. The go-to-market is sales-led, with direct regional advertising consulting as the primary customer acquisition channel and E-Paper / Mediadaten PDFs as supporting top-of-funnel content. Technology is not disclosed; no AI/ML, programmatic advertising, APIs, or mobile applications are indicated. The customer base is described qualitatively as local and regional businesses seeking household reach in the defined geography, with no named customer logos or enterprise anchors disclosed.

Name

BAZ

Legal name

Badische Anzeigen Verlags-GmbH

Website

https://baz-medien.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

BAZ (Badische Anzeigen Verlags-GmbH) is a Mannheim-based regional German advertising newspaper publisher. It distributes a weekly Anzeigenblatt across Nordbaden, Südhessen, Odenwald, and Kraichgau via over 5 local editions, plus Prospektverteilung and E-Paper digital subscriptions, serving local and regional advertisers.

Ownership category

akta.pro rank

Product category

Regional Newspaper Advertising

NAICS

Newspaper Publishers (513110), Advertising Material Distribution Services (541870)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional newspaper advertising
• Print advertising media
• Prospect distribution services
• Classified ads publishing
• Free weekly newspaper

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Print Advertising: Revenue from classified ads and display advertising in the regional BAZ newspaper published across multiple local editions covering Nordbaden, Südhessen, Odenwald, and Kraichgau regions.
2. Prospect Distribution: Distribution of promotional brochures/prospects to households in the Rhein-Neckar-Region. Customers specify desired areas and circulation, and BAZ handles reliable distribution.
3. E-Paper Subscriptions: Digital PDF versions of all local editions available for reading online on PC, tablet, or smartphone. Revenue from digital content delivery.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

BAZ publishes and distributes a regional weekly advertising newspaper (Anzeigenzeitung) and related editorial content across more than five local editions (Lokalausgaben) covering Nordbaden, Südhessen, Odenwald, and Kraichgau. Under its "Service aus einer Hand" approach, it sells print advertising space and ad sequences, distributes flyers/prospects to households in the Rhein-Neckar-Region, offers advertising consulting (Anzeigenberatung), and provides digital E-Paper access for online reading on PC, tablet, or smartphone.

Product overview

BAZ (Badische Anzeigen Verlags-GmbH) is a regional German media company offering a unified advertisement newspaper service with digital extensions. The core product is the BAZ zum Wochenende (BAZ Weekend) newspaper, which publishes over 5 local editions covering Nordbaden, Südhessen, Odenwald, and Kraichgau regions. This is supported by complementary offerings: E-Paper (digital PDF editions), Info-Broschüren (local neighborhood brochures), thematically-focused Journale (journals), Prospektverteilung (flyer distribution), advertising consulting services, and comprehensive media data materials.

Differentiator

Problem solved

Functional benefit

Products and services

• BAZ zum Wochenende The flagship weekly regional advertising newspaper (Anzeigenzeitung) of BAZ, published in over five local editions across Nordbaden, Südhessen, Odenwald, and Kraichgau. It carries regionally tailored editorial content alongside display ads, classified ads, and ad sequences, and is distributed free to households in its coverage region. The product is the central media vehicle through which local and regional businesses advertise to Baden-region audiences.
• E-Paper Digital PDF editions of all BAZ local editions delivered online for reading on PC, tablet, or smartphone. Provides a digital reading channel for the regional newspaper content beyond the physical distribution footprint.
• Info-Broschüren Local neighborhood information brochures covering defined districts and sub-markets within the BAZ service area. Each brochure focuses on a specific micro-region (e.g., Handschuhsheim, Neuenheim, Kirchheim) and delivers hyper-local editorial and advertising content to residents of that neighborhood.
• Journale Thematic special publications supplementing the main newspaper, including Gesundheitsjournal (health journal), Heidelberg Metropolregion, Experten in Heidelberg, and seasonal puzzle supplements. These themed issues enable advertisers to align with topic-driven editorial environments.
• Prospektverteilung (Prospect Distribution) Physical flyer and prospectus distribution service across the entire Rhein-Neckar-Region. Advertisers specify desired territories and circulation quantities and BAZ handles reliable delivery of advertising materials to all reachable households in those areas.
• Anzeigenberatung (Advertising Consulting) Direct advertising consulting service that advises clients on advertising strategy, ad placement, and ad-series (Anzeigenstrecken) execution. Available through regional offices in Heidelberg, Sinsheim/Kraichgau, Walldorf/Wiesloch, and Weinheim/Heppenheim to plan and implement BAZ print and prospect-distribution campaigns.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Haas MediengruppeparentChannel Partner/ Reseller/ DistributorParent organization. BAZ operates as part of the Haas Mediengruppe, evidenced by email domains ([email protected], [email protected]) and distribution quality contact ([email protected]).

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Heilbronner Stimme: Regional newspaper group serving the Kraichgau/Heilbronn area — explicitly named in BAZ's coverage footprint. Provides comparable local editorial + advertising products at broader scale.
• Verlagsgruppe Rhein Main (VRM): Major regional media group publishing multiple Anzeigenblätter and dailies across Hessen and Rheinland-Pfalz, including Südhessen titles adjacent to BAZ's footprint. Closest scaled group-level analog to BAZ's local-edition model.
• Schwarzwälder Bote: Established regional newspaper group in Baden-Württemberg with multi-edition local titles serving overlapping regional advertiser pools. Larger portfolio scale than BAZ but comparable local-newspaper business model.
• Stuttgarter Zeitung / Stuttgarter Nachrichten: Major Baden-Württemberg regional newspaper group with multiple local editions across the state. Competes with BAZ for upper-tier regional advertisers and provides a comparable hyperlocal edition structure.
• Südwest Presse: Regional newspaper publishing group based in Ulm covering Baden-Württemberg with multiple local editions and digital subscriptions. Comparable multi-edition Anzeigenblatt/news business model at greater geographic scale.

Direct peers

• Rhein-Neckar-Zeitung: Daily regional newspaper serving the same Heidelberg/Mannheim/Rhein-Neckar catchment as BAZ, competing for the same local advertiser budgets and household readership. Closest geographic and product overlap to BAZ's print newspaper.
• Mannheimer Morgen: Paid regional daily newspaper headquartered in Mannheim, directly competing with BAZ for local advertising spend and household attention in BAZ's core Nordbaden market. Highly comparable editorial product and advertiser base.
• Heidelberger Nachrichten: Local newspaper product within the Heidelberg market where BAZ operates one of its primary local editions. Direct head-to-head competition for Heidelberg household readership and local advertising.
• Südhessen Morgen: Regional Anzeigenblatt and newspaper publisher in the Südhessen region, one of the explicit geographies BAZ claims to cover. Operates a comparable weekly Anzeigenzeitung model targeting local advertisers and households.

Regional players

• Badisches Tagblatt: Local newspaper serving the Baden-Baden/Rastatt area of Nordbaden, overlapping geographically with BAZ's Nordbaden editions. Comparable local weekly advertising newspaper format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/badische-anzeigen-verlags-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAZ