What 1X2gaming does

1X2gaming is a B2B iGaming content supplier operating under the 1X2 Network umbrella, founded in 2002 and headquartered in Brentwood, Essex, UK, with a primary operating entity (1X2 Network Malta Ltd) in Santa Venera, Malta. The company develops and licenses a portfolio of 75+ casino games and betting products — including slot games with multiple mechanics (Megaways, Hold & Win, Book of, Clusters, Scatter Pay, Hold & Blitz), virtual sports (simulated horse racing, greyhound racing, football, and other events available 24/7), arcade-style products (Crash, Plinko, Mine games), table games, scratch cards, and seasonal/branded titles — to licensed online gambling operators. The portfolio is produced across three wholly-owned studio sub-brands: Iron Dog Studio, AD LUNAM, and Prospect Gaming. Virtual sports remain a long-standing differentiator given the company's 2002 heritage in that category. There is no direct-to-consumer distribution; all revenue flows through operator-side licensing.

The company's legal and operational structure spans three entities: Football 1X2 Limited (UK, Brentwood), 1X2 Network Malta Ltd (Santa Venera, Malta), and 1X2 Network America Inc. (Michigan, USA). The group holds eight concurrent gambling licenses — UK Gambling Commission (2266), Malta Gaming Authority (MGA/CRP/635/2018, B2B Type 1), Hellenic Gaming Commission (HGC-000048-MN), Romanian ONJN (774/29.04.2022), Swedish Spelinspektionen (23Si1173), Ontario AGCO (GRSM1239738), Michigan Gaming Control Board (008068 and 008242), and Peru Ministry of Foreign Trade and Tourism (PSV0253) — enabling operator supply across the UK, Malta, Southern and Eastern Europe, the Nordics, Canada, the US state of Michigan, and Peru.

The business model is B2B supply licensing and royalties. Pricing is not publicly disclosed and is negotiated operator-by-operator. The group has no disclosed external venture or private-equity funding, appears management/founder-owned, and operates with a small team (11-50 employees). Distribution is direct via licensing agreements with operators, supplemented by a LinkedIn presence and a corporate website used as a content and brand surface.

Name

1X2gaming

Legal name

Football 1X2 Limited

Website

https://1x2gaming.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

1X2gaming is a UK-based B2B iGaming content supplier (part of 1X2 Network) developing 75+ casino games — slots, virtual sports, crash, plinko, mine, scratch, and table games — for licensed online gambling operators across eight regulated jurisdictions.

Ownership category

akta.pro rank

Product category

Online Casino Game Development (iGaming Content)

NAICS

Other Gambling Industries (71329)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Casino game development
• Online gambling software
• Virtual sports betting
• Slot game provider
• B2B iGaming content

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. B2B Game Licensing: Supply of casino games to gambling operators on a licensing basis. The company is explicitly licensed 'to provide a supply in a business-to-business capacity' under its MGA license. Operators integrate and offer the games to their end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

1X2gaming develops and licenses a B2B portfolio of 75+ online casino and betting games to licensed gambling operators across eight regulated jurisdictions. The offering spans slots with multiple proprietary mechanics (Megaways, Hold & Win, Book of, Clusters, Scatter Pay, Hold & Blitz), virtual sports simulations, arcade-style games (crash, mine, plinko), scratch cards, table games, and seasonal/branded titles, distributed through the 1X2 Network platform.

Product overview

1X2gaming is a game studio and content brand operating as part of the 1X2 Network platform. The company develops and publishes a diverse portfolio of casino games and betting products totaling 75+ titles. The core offering includes slot games (organized into sub-categories: Hold & Win, Megaways, Book of, Clusters, and Hold & Blitz mechanics), Virtual Sports betting products, Arcade games (Crash Games, Plinko, Mine Games), Scratch Cards, and Table Games. The portfolio also features seasonal and branded titles. Multiple studio sub-brands including Iron Dog Studio, AD LUNAM, and Prospect Gaming contribute to the 1X2gaming content library. The company distributes through 1X2 Network's B2B platform, offering operators access to demos, a games roadmap, and tournament features.

Differentiator

Problem solved

Functional benefit

Brands

• Iron Dog Studio: Gaming content development studio under the 1X2 Network umbrella
• AD LUNAM
• Prospect Gaming

Products and services

• 1X2gaming Slots Core slot game portfolio offered for B2B licensing, featuring various mechanics including classic slots, video slots with bonus rounds, and themed titles across multiple subjects; licensed to gambling operators for integration into their platforms.
• Virtual Sports Simulated sports betting products providing virtual horse racing, greyhound racing, football, and other sporting events available 24/7 for B2B licensing to gambling operators.
• Crash Games Real-time multiplier betting games where players must cash out before an automatic crash point; offered for B2B licensing to gambling operators.
• Plinko Games Digital adaptations of the Plinko ball-drop mechanic where players select drop positions and balls bounce through pegs to multipliers; licensed B2B to gambling operators.
• Mine Games Grid-based betting games where players reveal cells while avoiding hidden mines; multipliers increase with each safe reveal. Licensed B2B to gambling operators.
• Scratch Cards Digital instant-win scratch card games with various themes and prize structures, offered for B2B licensing to gambling operators.
• Table Games Classic casino table game offerings including roulette, blackjack, poker variants, and baccarat, licensed B2B to gambling operators.
• Iron Dog Studio Wholly-owned studio sub-brand under the 1X2 Network producing slots and casino game content; available as a separately licensable content package to gambling operators.
• AD LUNAM Wholly-owned studio sub-brand under the 1X2 Network focused on arcade-style and crash game content; available as a separately licensable content package to gambling operators.
• Prospect Gaming Wholly-owned studio sub-brand under the 1X2 Network developing casino game content; available as a separately licensable content package to gambling operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thunderkick: Stockholm-based independent B2B slot studio with a comparable small-team boutique model, multiple-mechanic slot portfolio, and B2B licensing to regulated operators.
• Relax Gaming: Malta-licensed B2B casino content provider offering slots plus aggregation/distribution — directly overlaps with 1X2gaming's game publishing and content distribution activities.
• ELK Studios: Sweden-based boutique B2B slot studio producing high-quality video slots and mechanics for licensed operators. Closely comparable size, premium-slot focus, and multi-jurisdiction licensing model.
• Hacksaw Gaming: Malta-based indie B2B studio producing slots and the same crash/scratch/instant-win game categories as 1X2gaming. Highly comparable on size, product breadth (slots + arcade/crash), and B2B licensing model.
• Inspired Entertainment: UK-listed B2B provider of virtual sports, slots, and casino content to operators. Directly comparable on the virtual-sports heritage and slot/casino content mix that defines 1X2gaming's offering.
• Nolimit City: Malta-based independent B2B slot studio with comparable portfolio scale and multi-jurisdiction regulatory footprint, now part of Evolution. Closely comparable as a same-size indie slot studio before its acquisition.
• Push Gaming: UK-based independent B2B slot content supplier operating with a similar studio brand and licensing structure under a parent group. Comparable mid-size private operator-to-operator content studio with multi-jurisdiction compliance.
• Play'n GO: Swedish-origin independent B2B slot studio serving licensed operators across multiple regulated markets with a broad content catalogue. Closely comparable to 1X2gaming in business model (B2B licensing), scale, and European regulatory footprint.

Broad incumbents

• Evolution Gaming: Dominant live-casino provider that has aggressively acquired indie slot studios (NetEnt, Red Tiger, Big Time Gaming, Nolimit City). Represents the scale, regulatory depth, and consolidation pressure 1X2gaming faces as an independent slot publisher.
• Pragmatic Play: Largest multi-vertical B2B iGaming content supplier (slots, live casino, virtual sports, bingo, sportsbook). A dominant industry incumbent against which 1X2gaming competes for operator shelf space and content deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1x2gaming
• Xx.com/1X2gaming
• Facebookfacebook.com/120426344793909

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1X2gaming