N1
N1 (株式会社エヌイチ) is a Tokyo-based AI services company founded in 2023 that delivers generative AI training, advisory, and BPO services to Japanese enterprises and individual learners through its Kawaru and ChatGPT道場 (ChatGPT Dojo) product lines.
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What N1 does
N1 (株式会社エヌイチ) is a Tokyo-based AI services company founded in October 2023 by Koki Okuyama, a Tohoku University graduate-school alumnus. The company provides generative AI implementation, training, and consulting services to Japanese enterprises and individual learners, addressing the persistent gap between AI tool availability and actual in-company execution. N1 does not develop proprietary AI models; rather, it operationalizes third-party generative AI technologies — primarily ChatGPT, GPT-5.1, and Claude — packaged with n8n-based workflow automation, into deployable business-process solutions for clients who lack in-house AI capability.
The company's product portfolio comprises four service lines: Kawaru Team (customized corporate AI training programs for 15–25 participants running 10–15 hours, quote-based pricing), Kawaru Coach (monthly AI advisory subscription starting at ¥50,000/month with a three-month minimum), Kawaru BPO (AI-powered business process outsourcing starting at ¥300,000 in initial fee), and ChatGPT道場 (individual online AI education course at ¥398,000 with one-year chat support). The technology stack spans multimodal AI capabilities: text-based prompt engineering and LLM application, image generation via DALL-E, AI video production and Suno AI for audio, Excel and spreadsheet automation for structured data, and GitHub Copilot for code generation. Distribution is anchored by the AI収益化ラボ YouTube channel (56,000+ subscribers, ranked #1 in Japan's AI monetization niche), an SEO-optimized corporate blog, and a multi-platform social presence across X, Instagram, TikTok, and LINE.
N1 monetizes through professional-services project contracts, recurring subscriptions, managed services, and individual course fees — a four-stream revenue model with no marketplace, channel-partner, or licensing layer. The go-to-market is sales-led: corporate services progress through consultation, needs assessment, proposal, and contract; individual learners enter via free online seminars followed by screening and enrollment. The company operates solely in Japan, with no disclosed international expansion. Documented client outcomes include a 99.4% work-time reduction in HR promotion-judgment automation for a listed company, 96%+ customer satisfaction across 11 consecutive months, sales-conversion improvement from 32% to 65%, and ¥5 million+ in annual cost savings in a specific deployment. N1 has cumulatively trained 5,000+ AI consultants, scaled to 110 employees from a starting headcount of 10, and recorded ¥550 million in first-year revenue.
N1 firmographics
Firmographics- Name
- N1
- Legal name
- 株式会社エヌイチ
- Website
- https://n1-inc.co.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Short description
- N1 (株式会社エヌイチ) is a Tokyo-based AI services company founded in 2023 that delivers generative AI training, advisory, and BPO services to Japanese enterprises and individual learners through its Kawaru and ChatGPT道場 (ChatGPT Dojo) product lines.
- Ownership category
- akta.pro rank
N1 industry classification
Industry- Product category
- AI Consulting and Education Services
- NAICS
- Computer Training (611420), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)
Keywords
Where N1 is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
N1 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate AI Training (Kawaru Team): Full customization AI training programs for enterprises, billed as project-based or customized contracts. Includes pre-training consultation, program design, hands-on training, and follow-up internalization support.
- AI Advisory Services (Kawaru Coach): Monthly subscription AI advisory service providing dedicated AI consultant support. Includes initial diagnosis, roadmap creation, 2-4 monthly meetings, implementation support, and internalization assistance. Starting from 50,000 yen/month with 3-month minimum contract.
- AI BPO Services (Kawaru BPO): Full-process AI-powered business improvement outsourcing. Includes business visualization, automation development/implementation, and ongoing support. Starting from 300,000 yen initial fee.
- Individual AI Education (ChatGPT道場): One-time fee online course for AI skills and monetization. Includes video content, 1-year unlimited chat support, and consultation sessions. Priced at 398,000 yen (tax included).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ChatGPT道場 course - 398,000 yen one-time fee with unlimited chat support for 1 year |
| Subscription | Monthly | Kawaru Coach - Monthly AI advisory service starting from 50,000 yen/month |
| Unit Pricing | Multi-year contract | Kawaru BPO - Starting from 300,000 yen initial fee for AI automation |
| Other | Multi-year contract | Kawaru Team - Customized corporate training with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
N1 product offering
Product offeringCore offering
N1 is an AI services company that helps Japanese organizations and individuals adopt generative AI. It sells customized corporate AI training (Kawaru Team), monthly AI advisory (Kawaru Coach), AI-powered business process outsourcing (Kawaru BPO), and an AI automation tools brand (Kawaru) to enterprise customers. For individuals, it offers the ChatGPT Dojo (ChatGPT道場) online course priced at ¥398,000 covering ChatGPT skills and AI monetization. Across all offerings, N1 combines generative AI tools such as ChatGPT with n8n workflow automation to implement, sustain, and internalize AI usage inside client organizations.
Product overview
N1 operates as an AI services and training company offering a portfolio of five integrated offerings. The core Kawaru brand encompasses AI automation tools for businesses, supported by three service modules: Kawaru Team (corporate training), Kawaru Coach (advisory), and Kawaru BPO (outsourcing). For individual learners, ChatGPT Dojo provides structured course-based education. All services leverage generative AI technologies and aim to build sustainable AI utilization within client organizations.
Differentiator
Problem solved
Functional benefit
Brands
- ChatGPT道場: Individual-focused ChatGPT and AI monetization training program with over 3,300 students, priced at ¥398,000
- Kawaru Team
- Kawaru Coach
- Kawaru BPO
- AI収益化ラボ
Products and services
- Kawaru Team Full-customization AI training program for corporate clients that creates practical AI talent capable of immediate workplace application. Includes needs assessment, custom curriculum design, hands-on training, and internalization support. Quote-based pricing with multi-year contract structures.
- Kawaru Coach Monthly AI advisory service (starting at ¥50,000/month) providing dedicated AI consultant support for strategy development, implementation, and organizational deployment of AI initiatives. Includes initial diagnosis, roadmap creation, 2-4 monthly meetings, implementation support, and internalization assistance. Minimum contract: 3 months.
- Kawaru BPO AI-powered business process outsourcing service starting from ¥300,000 that handles complete workflow automation from process visualization to implementation and internalization. Combines generative AI with n8n automation tools to automate operations across departments including sales, HR, accounting, and more. Provides access to 5,000+ AI consultants.
- ChatGPT Dojo (ChatGPT道場) Online course for learning ChatGPT usage and monetization strategies, priced at ¥398,000 (tax included). Features unlimited chat support for one year and consultation sessions. Application process includes free online consultation, application, screening, payment, and course participation. Aimed at individuals seeking to learn AI skills for career advancement or AI-powered side income.
Quantifiable outcome
- Promotion judgment process: 3 hours reduced to 1 minute (99.4% reduction)
- +4 more outcomes
Companies that use N1
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
N1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature1 record
N1 partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
N1 competitors and assessment
Company assessmentBroad incumbents
- Schoo: Established Japanese online learning platform with live and on-demand business and technology courses including AI content. Broader incumbent that overlaps with N1's individual and corporate learning offerings but with a much wider curriculum scope beyond AI.
- Accenture Japan: Global professional services firm with substantial Japan presence in DX, AI, and technology consulting. Overlaps with N1's enterprise AI advisory and implementation services as a much larger incumbent with established enterprise relationships.
- Coursera: Global online learning marketplace partnering with universities and tech companies to deliver AI, data, and technology courses, including enterprise subscriptions. Competes in the same broad AI upskilling category as N1 but at significantly larger scale and with globally recognized credentials.
- Deloitte Tohmatsu (Japan): Big Four consulting firm operating large-scale DX and AI advisory practices serving Japanese enterprises. Competes with N1's Kawaru Coach and Kawaru Team for large-enterprise AI transformation mandates, with broader service portfolio and global delivery capability.
Direct peers
- KIKAGAKU: Japanese AI and data science education company providing practical AI training courses for individuals and corporate DX programs. Closely comparable to N1's ChatGPT Dojo consumer course and Kawaru Team corporate training, sharing the same AI education for working professionals niche.
- AVILEN: Tokyo-based AI company offering AI/DX training, consulting, and engineering services to Japanese enterprises. Directly comparable to N1's Kawaru Team training and Kawaru BPO implementation offerings, with similar target buyers in mid-market and enterprise Japanese firms.
- SkillUp AI: Japan-focused AI training provider offering courses on machine learning, deep learning, and AI application for engineers and business professionals. Comparable to N1's AI school business and corporate AI literacy programs in target audience and curriculum focus.
- Aidemy: Japanese AI learning platform offering online courses and corporate AI training programs. Direct competitor in the individual AI education segment and corporate AI upskilling market that N1 addresses with ChatGPT Dojo and Kawaru Team.
Emerging players
- DataCamp: Global online learning platform focused on data science and AI skills with subscription courses for individuals and enterprise teams. Comparable business model to N1's ChatGPT Dojo and corporate training but with international scale and broader data curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
N1 social profiles
Digital presenceN1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
N1 leadership team
Management profileNumber of profiles
Profiles19 records
N1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N1
What does N1 do?
N1 is an AI services company that helps Japanese organizations and individuals adopt generative AI. It sells customized corporate AI training (Kawaru Team), monthly AI advisory (Kawaru Coach), AI-powered business process outsourcing (Kawaru BPO), and an AI automation tools brand (Kawaru) to enterprise customers. For individuals, it offers the ChatGPT Dojo (ChatGPT道場) online course priced at ¥398,000 covering ChatGPT skills and AI monetization. Across all offerings, N1 combines generative AI tools such as ChatGPT with n8n workflow automation to implement, sustain, and internalize AI usage inside client organizations.
Is N1 a public or private company?
N1 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was N1 founded?
N1 was founded in 2023.
Where is N1 based?
N1 is headquartered in Tokyo, Japan, in the Asia region.
How does N1 make money?
Four revenue lines are on record. Corporate AI Training (Kawaru Team) is the primary driver. The others are AI Advisory Services (Kawaru Coach), AI BPO Services (Kawaru BPO) and individual AI Education (ChatGPT道場).
Who are N1's main competitors?
Broad incumbents on record are Schoo, Accenture Japan, Coursera and Deloitte Tohmatsu (Japan). Direct peers are KIKAGAKU, AVILEN, SkillUp AI and Aidemy. DataCamp is listed as an emerging player.
Does N1 have an API?
No public API is recorded for N1.
What industry is N1 in?
N1's product category is AI Consulting and Education Services. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 611420 and its SIC code is 7370.