Schoo
- Company typePublic
- Founded2011
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Schoo does
Schoo is a Japan-based online learning platform founded in October 2011 and listed on the Tokyo Stock Exchange Growth Market (Ticker: 264A) since October 2024. The company operates a multi-product portfolio built on a common video learning platform: Schoo for Business, an enterprise online training service that provides ~9,000 in-house produced video courses across six employee levels from new hire to executive management, accounts for over 90% of revenue; Schoo for Personal, a freemium consumer service with free live streaming and premium recorded content that reached 1 million members by December 2023 and serves as a brand and demand-generation funnel; Schoo Swing, a data-driven LMS for higher education institutions (49 supported); and a regional revitalization segment anchored by LoLLL (relocation and job-change community, now a wholly-owned subsidiary established April 2026) and Schoo Mesh (regional co-creation HR development service launched October 2025).
The platform combines live interactive streaming with on-demand video, cohort-based study groups, corporate workshops, hosted conferences, and community features (including the enpeer corporate user community rebranded June 2025). Recent product launches have layered AI capabilities onto the existing content base: まなびステップ (Manabi Step, personalized learning recommendations), プランニングパス (Planning Path, AI-assisted training design), 確認テスト (AI-generated assessment questions), and トレーニング (a quiz-format microlearning feature). Schoo also holds ISO/IEC 27001:2022 certification and has a paid employment placement business license, supporting its expansion into HR services.
Schoo monetizes primarily through per-seat/enterprise subscription contracts with annual billing, supported by a field sales motion targeting large Japanese corporations (4,500+ cumulative clients including Daiwa House Industry, Fukuoka Financial Group, JR Kyushu, DyDo Drinco, Tokyu Community, Asahi Kasei, Kao, and Suntory Holdings), government sales to municipalities (87 cumulative partnerships), and a freemium model for individual learners. The company turned operating-profit-positive in FY2024 and grew FY2025 (ending September 2025) revenue to JPY 3.36 billion with operating profit of JPY 290 million, with three strategic geographies (Tokyo headquarters, Kumamoto and Fukuoka satellite offices) supporting the regional revitalization strategy.
Schoo firmographics
Firmographics- Name
- Schoo
- Legal name
- 株式会社Ｓｃｈｏｏ
- Website
- https://corp.schoo.jp
- Company type
- Public
- Founded year
- 2011
- Operating status
- Ipo
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Schoo industry classification
Industry- Product category
- Online Learning Platform
- NAICS
- Business Schools and Computer and Management Training (6114), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)
Keywords
Where Schoo is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Schoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Schoo for Business (B2B): Corporate online training service generating the majority of company revenue (over 90% of total sales as of August 2024, per IR materials). Provides video training, learning management, and organizational culture consulting. Subscription-based with per-seat pricing typically aligned with organization size. Includes training packages for new hires through executive management (6 tiers).
- Schoo for Personal (B2C): Free live streaming classes combined with premium recorded content (approximately 9,000 videos). Individual users can access free live sessions; premium recorded content requires subscription. Functions as a funnel for the B2B business and builds brand awareness.
- Schoo Swing (Platform/LMS): LMS platform targeting higher education institutions and professional education providers. Data-driven learning management with analytics capabilities. Contributes to the 'teaching side' ecosystem strategy.
- Regional Revitalization Services (LoLLL, Schoo Mesh): Subsidiary LoLLL株式会社 provides relocation career change community services. Schoo Mesh provides semi-custom regional human resource development. These represent emerging revenue streams in the regional revitalization segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Schoo for Business: enterprise subscription with per-seat or organization-level pricing |
| Freemium | Monthly | Schoo for Personal: freemium with free live classes and paid premium recorded content |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels12 records
Schoo product offering
Product offeringCore offering
Schoo operates a video-based online learning platform delivering live-streamed and on-demand recorded classes covering business, DX, and professional skills. The company distributes its approximately 9,000 proprietary video courses through three core product lines: Schoo for Business (B2B corporate training subscription), Schoo for Personal (B2C lifelong learning service), and Schoo Swing (LMS for higher education institutions), supplemented by LoLLL (regional relocation/job-change community) and Schoo Mesh (regional co-creation HR development).
Product overview
Schoo operates a multi-product platform for lifelong learning in Japan. The portfolio consists of three core offerings: (1) Schoo for Business — an enterprise online training service covering 90%+ of company revenue with approximately 9,000 video courses and interactive learning features; (2) Schoo for Personal — a consumer video learning platform with free live classes and recorded content; and (3) Schoo Swing — a data-driven LMS for higher education and professional education providers. Supporting services include LoLLL (relocation/job-change community), Schoo Mesh (regional HR development), Schoo UNIVERSITY (internal corporate university), and Pencil (text-based learning media). Key AI-powered features include 'まなびステップ' (personalized learning paths), '確認テスト' (AI-generated assessments), 'プランニングパス' (automated training design), and '気づきダイアログ' (dialogue-based learning programs). Regional expansion is supported through KYUSYU Schoo SITE satellite offices in Kumamoto and Fukuoka.
Differentiator
Problem solved
Functional benefit
Brands
- Schoo for Business: Corporate online training service offering video-based研修・自発学習支援から学習管理までオールインワンのオンライン動画研修サービス. The flagship B2B service generating over 90% of company revenue.
- Schoo for Personal
- Schoo Swing
- Schoo Mesh
- LoLLL (ロール)
- enpeer
- KYUSYU Schoo SITE
Products and services
- Schoo for Business Enterprise online training service providing all-in-one video-based corporate training from onboarding through executive development. Includes approximately 9,000 video courses, skill definitions, learning path planning, confirmation tests, and AI-generated standard questions. Generates over 90% of company revenue and serves 4,500+ cumulative corporate clients.
- Schoo for Personal Consumer video learning platform offering free live streaming classes and access to approximately 9,000 recorded courses for working professionals and lifelong learners. Marketed as a 'lifelong learning school' with 1 million+ member milestone reached in December 2023.
- Schoo Swing Data-driven Learning Management System (LMS) for higher education institutions and professional education providers. Enables hybrid education combining face-to-face and online formats with built-in data analysis and visualization tools. Supports 49 higher education institutions.
- LoLLL (ロークル) Relocation and job-change community service matching urban talent seeking regional employment with local companies. Provides support across the journey from career exploration to counseling, skill development, and post-placement follow-up with experienced migrants as community ambassadors.
- Schoo Mesh (スクー メッシュ) Regional co-creation human resource development service partnering with local governments, enterprises, educational institutions, and non-profits to design and operate semi-customized learning programs in hybrid online/offline format. First deployment in Hioki City, Kagoshima Prefecture.
- Pencil (ペンシル) Text media platform that stimulates learning desire through written content, complementing Schoo's video-based courses with articles on topics including HR trends, learning culture, and career development.
Quantifiable outcome
- Employee voluntary learning rate increases to ~40% (vs ~20% without skill definition), with skill definition alone boosting learning intent by ~3x
- +5 more outcomes
Companies that use Schoo
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Schoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Schoo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered key regional, enterprise client as partner, channel expansion, core subsidiary, regional, strategic, regional strategic, key enterprise and academic research partner.
- ハンワホームズ株式会社 (Hanwa Homes)key regionalSchoo Mesh partner alliance signed in May 2026 with Hanwa Homes, focused on the Osaka/Sennan region. Aims to expand regional co-creation human resources development service (Schoo Mesh) starting from the Sennan area of Osaka Prefecture.
- ダイドードリンコ株式会社 (DyDo Drinco)enterprise client as partnerDyDo implemented Schoo for Business for all approximately 800 regular employees, focusing on self-directed career formation using department-specific skill maps and dialogue-based learning.
- ジンジブ株式会社 (Jinjibu)channel expansionBusiness partnership to provide Schoo for Business through the 'HR Department Pack' (人事部パック), strengthening human resources development support for small-to-medium and regional companies. Jinjibu serves as a channel partner distributing Schoo services to SMBs.
- LoLLL株式会社 (LoLLL)core subsidiarySchoo established LoLLL株式会社 as a subsidiary (子会社) in April 2026 to provide comprehensive HR services for regional areas. The subsidiary focuses on the LoLLL relocation career community service and regional human resources strategies. Located in Fukuoka (city center).
- 小杉湯くなり (Kosugi-yu)regionalPartner in regional community events focused on regional business creation. Events held in Tokyo and Fukuoka featuring regional store owners (starting with Kosugi-yu) who built community-rooted businesses, supporting Schoo's regional revitalization strategy.
- NEWONE株式会社 (NEWONE)strategicPartnership for human resources and organizational development consulting. NEWONE provides consulting expertise that complements Schoo's learning platform, enabling more comprehensive organizational transformation services for enterprise clients.
- XLOCAL合同会社 (XLOCAL)regional strategicCo-hosting webinars and collaborative programs on local human resources and organizational strategy. XLOCAL and Schoo co-presented events on 'local' human resources strategy targeting regional revitalization. First collaboration began around October 2025.
- musuhi株式会社 (musuhi)regionalComprehensive business partnership with musuhi, a regional company. Collaboration focused on regional human resources development and community-building through learning, complementing Schoo's regional revitalization mission.
- 大和ハウス工業株式会社 (Daiwa House Industry)key enterpriseSchoo's autonomous learning platform introduced to approximately 16,000 employees of Daiwa House Industry, representing one of Schoo's largest enterprise deployments.
- 九州大学 (Kyushu University)academic research partnerJoint research partnership since August 2023 to develop mechanisms for individually optimized video content utilization and recommendation for learners. Represents Schoo's academic R&D collaboration to improve its AI personalization capabilities.
Scale indicators14 records
Recent moves10 records
Expansion highlights6 records
Schoo competitors and assessment
Company assessmentDirect peers
- Udemy: Global online learning marketplace with consumer and Udemy Business (B2B) offerings. Direct peer to Schoo for Business in the corporate upskilling category, with similar video-based, multi-instructor content model — though Udemy's content is creator-submitted while Schoo's is largely in-house produced.
- Coursera: Public MOOC platform partnering with universities and enterprises for Coursera for Business. Direct competitor in the B2B upskilling and higher-ed credentialing space overlapping with Schoo for Business and Schoo Swing.
- Pluralsight: Tech-focused video learning platform serving enterprise developers and IT teams. Direct peer to Schoo for Business in the DX/tech skill upskilling vertical with similar subscription-based enterprise model and skill-assessment features.
- BizLearn (株式会社BizLearn): Japanese e-learning provider focused on corporate compliance and business skills training. Closest Japanese-listed direct competitor to Schoo for Business, sharing a similar B2B subscription model and Japanese enterprise buyer base.
Broad incumbents
- LinkedIn Learning: Microsoft-owned video-based learning platform embedded in the LinkedIn talent ecosystem. Overlaps with Schoo for Business on enterprise L&D content, but benefits from LinkedIn's professional data graph and Microsoft distribution — a much larger incumbent in the same category.
- Skillsoft: Large enterprise L&D platform offering compliance, leadership, and technology content. Broader incumbent than Schoo with global reach, but overlaps on Schoo for Business corporate training and competes in the same enterprise HR-buyer wallet.
Emerging players
- Udacity: Tech-focused online learning platform emphasizing nano-degree programs in AI, data, and cloud. Overlaps with Schoo for Business on DX/tech upskilling content but emphasizes longer-form, project-based programs rather than Schoo's shorter video course format.
- Degreed: Enterprise learning experience platform aggregating third-party content and internal learning. Adjacent to Schoo Swing's LMS role but takes a content-aggregation rather than proprietary-content approach — a useful peer for Schoo Swing's institutional expansion.
- Kikagaku (キカガク): Japanese AI and data science education company offering corporate training and individual courses. Domestic Japanese competitor in the same DX/AI upskilling vertical that Schoo for Business and Schoo Mesh address — particularly relevant as a regional / mid-market Japanese peer.
Regional players
- V-Cube (ブイキューブ): Japanese web-conferencing and video communication platform serving enterprises, government, and education. Adjacent Japanese peer whose visual-communication infrastructure overlaps with Schoo's live-streaming classroom model and educational/governmental buyer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schoo social profiles
Digital presenceSchoo compliance and trust
Trust signalCompliance1 record
Schoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schoo leadership team
Management profileNumber of profiles
Profiles8 records
Schoo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Schoo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schoo
What does Schoo do?
Schoo operates a video-based online learning platform delivering live-streamed and on-demand recorded classes covering business, DX, and professional skills. The company distributes its approximately 9,000 proprietary video courses through three core product lines: Schoo for Business (B2B corporate training subscription), Schoo for Personal (B2C lifelong learning service), and Schoo Swing (LMS for higher education institutions), supplemented by LoLLL (regional relocation/job-change community) and Schoo Mesh (regional co-creation HR development).
Is Schoo a public or private company?
Schoo is a public company. It is classified as public and is currently ipo.
When was Schoo founded?
Schoo was founded in 2011. It employs 51 to 100 people.
Where is Schoo based?
Schoo is headquartered in Tokyo, Japan, in the Asia region.
How does Schoo make money?
Four revenue lines are on record. Schoo for Business (B2B) is the primary driver. The others are schoo for Personal (B2C), schoo Swing (Platform/LMS) and regional Revitalization Services (LoLLL, Schoo Mesh).
Who are Schoo's main competitors?
Direct peers on record are Udemy, Coursera, Pluralsight and BizLearn (株式会社BizLearn). Broad incumbents are LinkedIn Learning and Skillsoft. Emerging players are Udacity, Degreed and Kikagaku (キカガク). V-Cube (ブイキューブ) is listed as a regional player.
Does Schoo have an API?
No public API is recorded for Schoo.
What industry is Schoo in?
Schoo's product category is Online Learning Platform. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of MPACALAH, Corporate/L&D Course Licensing from Creators (B2B Upskilling). Its NAICS code is 6114 and its SIC code is 8200.