Families Matter

What Families Matter does

Families Matter Inc. is a 501(c)(3) nonprofit organization headquartered in Hallowell, Maine, providing day habilitation and community support services to adults (18+) with intellectual and developmental disabilities across four locations in central Maine (Hallowell, Gardiner, Skowhegan, Waterville), serving 95-100 individuals annually in Kennebec and Somerset Counties. Its core offering is the trademarked Personal Social Awareness Program©, supplemented by signature programs including year-round Special Olympics training and competition, community volunteer placements at partner organizations, and daily life-skill development in cooking, shopping, and independent living. Services are delivered at a 3:1 staff-to-individual ratio that exceeds Maine's 1:3 statutory minimum, with a stated no-waiting-list policy and all programming provided at no cost to families.

The organization is funded almost entirely through MaineCare/MDBDS Section 21 and Section 29 waivers administered by the Maine Department of Health and Human Services, supplemented by tax-deductible donations from individuals, corporations, and community partners (including a monthly Circle of Support program). Its go-to-market is referral-led, relying on case managers, social workers, and special-education transition coordinators rather than paid acquisition. The organization has no documented technology platform, no API or software product, and no AI components; its principal assets are its long-tenured staff (multiple team members with 15-22+ years of service), its trademarked program methodology, and its embedded community partnerships (Special Olympics Maine, Augusta Food Bank, O'Leary's Boxing Gym, Kennebec Valley Community Action Program, local nursing homes, and animal shelters). Governance is provided by an independent Board of Directors with no parent organization, and the entity has no subsidiaries, no disclosed funding rounds, and no M&A activity.

Name

Families Matter

Legal name

Families Matter Inc.

Website

https://familiesmatterinc.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Families Matter Inc. is a Maine-based 501(c)(3) nonprofit providing day habilitation and community support services to 95-100 adults with intellectual and developmental disabilities annually across four central Maine locations, funded primarily through MaineCare waivers and donations.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)

akta.pro secondary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Adult day habilitation
• Disability support services
• Community integration programs
• Developmental disability care
• Vocational life skills

Headquarters

HQ city

Hallowell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. State Waiver Funding (MaineCare/MDBDS): Primary revenue stream through Maine Department of Health and Human Services waiver programs (Section 21 and Section 29), providing state-funded community support services for adults with intellectual and developmental disabilities. Services are provided at no cost to individuals and families.
2. Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, and community partners through PayPal and mail-in contributions. Includes monthly giving program (Circle of Support), one-time donations, and in-kind donations of supplies and equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Families Matter delivers state-funded community support and day habilitation services for adults (18+) with intellectual and developmental disabilities through its Personal Social Awareness Program©. Programming runs Monday through Friday across four central Maine centers, combining individualized support plans, life-skills training (cooking, shopping, money management), community volunteer projects, Special Olympics training, and social integration activities. Services are provided at no cost to individuals and families and are funded by MaineCare/MDBDS waivers plus charitable donations.

Product overview

Families Matter Inc is a nonprofit organization offering a single integrated day habilitation program called the Personal Social Awareness Program©, supplemented by signature programs including Special Olympics Champions (year-round training since 1996), Community Impact Volunteers (volunteer service at partner organizations), and Daily Life Skill Development (cooking, shopping, and practical skills). All programs operate across four central Maine locations in Hallowell, Gardiner, Skowhegan, and Waterville, serving adults 18+ with intellectual and developmental disabilities through individualized person-centered planning, 3:1 staff support ratios, and fully funded services with no additional cost to families.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Social Awareness Program: The organization's core day habilitation program launched in 1996, serving adults with intellectual and developmental disabilities with community support services.

Products and services

• Personal Social Awareness Program© The core day habilitation program providing community support services for adults with intellectual and developmental disabilities, featuring individualized support plans, life skills development, and community integration activities at four Maine locations.
• Special Olympics Champions Program Year-round Special Olympics training and competition program where individuals train, compete in regional and state events, and participate as community representatives.
• Community Impact Volunteers Community volunteer program where individuals serve at partner organizations including Augusta Food Bank, local nursing homes, animal shelters, and Lighthouse Soup Kitchen, developing vocational skills while making real community contributions.
• Daily Life Skill Development Comprehensive life skills programming featuring bowling, cooking classes, shopping skills, and seasonal outings, with all activities included at no additional cost to families.
• Adaptive Boxing Training (Waterville) Weekly adaptive boxing training partnership at the Waterville location, where 22 individuals participate in fitness programming at O'Leary's Boxing Gym, creating opportunities for physical wellness and community engagement.

Quantifiable outcome

• 27,456+ volunteer hours contributed by program participants to local organizations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Augusta Food BankcoreStrategic or Co-development Partner · 1 January 1996Weekly volunteer partnership where individuals prepare meals and contribute to food bank operations, developing vocational skills while making meaningful community contributions.
• Special Olympics MainecoreStrategic or Co-development PartnerLong-standing partnership providing year-round Special Olympics training and competition opportunities for program participants. Individuals train regularly and compete in regional and state events, building confidence, teamwork skills, and celebrating achievements since 1996.
• O'Leary's Boxing Gym (Waterville)coreStrategic or Co-development PartnerWeekly adaptive boxing training partnership at Waterville location where 22 individuals participate in fitness programming, creating opportunities for physical wellness and community engagement.
• Local Nursing HomesminorStrategic or Co-development PartnerRegular community visits to local nursing homes, fostering intergenerational connections and meaningful social interactions for program participants.
• Animal SheltersminorStrategic or Co-development PartnerRegular volunteer visits to animal shelters where individuals engage in animal care activities, building responsibility and social skills through community service.
• Kennebec Valley Community Action ProgramcoreChannel Partner/ Reseller/ DistributorTransportation partnership for Skowhegan and Waterville locations serving rural areas, providing transportation services for individuals to participate in community programming.
• Lighthouse Soup Kitchen (Waterville)minorStrategic or Co-development PartnerWeekly meal preparation volunteer partnership in Waterville where individuals develop vocational skills through food service volunteering.
• Maine Children's Home (Waterville)minorStrategic or Co-development PartnerAnnual fundraising and gift drive partnership supporting the Maine Children's Home through Waterville location community involvement.

Scale indicators7 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• The Arc Maine: State chapter of The Arc, providing advocacy, case management, and direct services for individuals with intellectual and developmental disabilities in Maine. Overlapping service categories and beneficiary base.
• Residential Resources: Maine-based provider of residential and community-based services for individuals with intellectual and developmental disabilities. Comparable mission and MaineCare waiver-funded operating model.
• Sunrise Opportunities: Maine-based nonprofit providing community support, day habilitation, and residential services for adults with intellectual and developmental disabilities. Directly comparable in mission, funding model (MaineCare waivers), and geographic footprint.
• Group Mainstream: Maine nonprofit providing community support services and case management for adults with disabilities. Comparable mission, referral-driven GTM, and state waiver funding structure.
• Care and Comfort: Maine-based provider of in-home and community-based services for individuals with intellectual and developmental disabilities, including day programs funded through MaineCare waivers. Directly comparable service model and target population.
• Community Concepts: Western Maine community action agency providing a range of human services including supports for individuals with disabilities. Comparable target population with broader social service portfolio.

Regional players

• Coastal Opportunities: Maine nonprofit providing day habilitation, vocational, and community services for adults with intellectual disabilities. Comparable service model operating in a different Maine region.
• Independence Association: Maine-based nonprofit supporting adults with intellectual and developmental disabilities through residential, day, and community programs. Comparable service mix with a stronger residential emphasis.

Broad incumbents

• Goodwill Industries of Northern New England: Large regional nonprofit serving individuals with disabilities and other barriers through employment programs, day services, and community integration across Maine, New Hampshire, and Vermont. Broader scope but overlapping services for the IDD population.
• Kennebec Valley Community Action Program: Community action agency serving Kennebec, Somerset, and surrounding Maine counties with anti-poverty and human services programs including transportation and disability supports. Overlapping geography and beneficiary segments, though broader mission scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@familiesmatterinc.9555
• Facebookfacebook.com/FamiliesMatterInc
• Instagraminstagram.com/familiesmatterinc
• TikToktiktok.com/@familiesmatterinc
• LinkedInlinkedin.com/company/families-matter-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Families Matter