What Snickers Workwear does

Snickers Workwear is a UK-based technical workwear brand operating under Swedish industrial conglomerate Hultafors Group. The company designs, manufactures (via the group), and distributes durable work clothing for professional tradespeople including construction workers, electricians, plumbers, carpenters, and industrial workers. Its core product portfolio centres on work trousers — offered in up to 70 size variants with integrated knee protection — alongside work shorts, technical jackets (softshell, waterproof, insulated), certified high-visibility garments (Class 1–3), and accessories such as kneepads (D3O, PowerFoam, Ergonomic), gloves, base layers, socks, and tool belts. Sub-brand collections segment the offer by use case: ProtecWork (heat/flame protective wear), LiteWork (warm-climate lightweight garments), AllroundWork, FlexiWork (4-way stretch), and ServiceWork (customer-facing roles). A Junior line extends the brand into children's workwear for ages 2–14, and a women's-specific collection addresses fit historically underserved by male-proportioned workwear.

Name

Snickers Workwear

Legal name

Hultafors Group UK Limited

Website

https://snickersworkwear.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Snickers Workwear is a UK-based technical workwear brand owned by Hultafors Group, manufacturing durable trousers, jackets, high-visibility garments, and accessories for tradespeople and construction professionals across more than 30 countries.

Ownership category

akta.pro rank

Product category

Technical Workwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Industrial Workwear (General) (CRAAALAA)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH), Cold-Weather & Thermal Protective Workwear (CRAAALAJ)

Keywords

• Workwear clothing
• Protective workwear
• High-visibility clothing
• Work trousers
• Tradesmen apparel

Headquarters

HQ city

Meltham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Workwear Product Sales: Direct sales of workwear products including trousers, shorts, jackets, accessories through retail partners and business-to-business channels. Products sold at RRP pricing with VAT additional.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Snickers Workwear designs, manufactures, and sells durable and functional work clothing for professional tradespeople and craftsmen. The core range includes work trousers with integrated knee protection, work shorts, work jackets, certified high-visibility garments, and work accessories (kneepads, gloves, base layers, headwear). Collections are segmented by use case, including LiteWork for warm climates, ProtecWork for heat/flame protection, FlexiWork for stretch and mobility, AllroundWork, and ServiceWork.

Product overview

Snickers Workwear is a workwear manufacturer offering a comprehensive portfolio of technical and durable work clothing. The product range centers on work trousers (with up to 70 sizes and integrated knee protection), work shorts, and work jackets (softshell, waterproof, winter/insulated). Supporting collections include High-Vis clothing certified to safety classes 1-3, the LiteWork lightweight collection for warm climates with UV protection, and ProtecWork flame-retardant protective wear. The AllroundWork, FlexiWork, and ServiceWork sub-brands address different work contexts through varying material technologies (4-way stretch, CORDURA reinforcements, 37.5 climate control). Accessories encompass kneepads (D3O, PowerFoam), gloves, socks, base layers, and headwear. The company also offers Junior workwear for children aged 2-14. All products feature sustainability credentials including preferred fibres, replaceable components (zipper pullers), and care services to extend garment lifespan.

Differentiator

Problem solved

Functional benefit

Brands

• ProtecWork: A collection of heat and flame protective wear designed for workers exposed to heat and flame hazards.
• LiteWork

Products and services

• Work Trousers Work trousers with integrated knee protection pockets, stretch fabrics, holster pockets, and CORDURA reinforcements, designed for professional tradespeople working in construction, carpentry, electrical, plumbing, and general trade.
• Work Shorts Durable work shorts for men and women, available in stretch, holster-pocket, high-visibility, and quick-drying variants, intended for warm-weather work on construction and trade sites.
• Work Jackets Technical work jackets including softshell, waterproof shell, winter/padded, and insulated variants, designed for tradespeople working in varied weather conditions and work environments.
• High-Vis Clothing Certified high-visibility workwear in safety classes 1, 2, and 3, including jackets, trousers, vests, and t-shirts with reflective materials, for construction and industrial workers needing visibility compliance.
• Work Accessories Workwear accessories including protective kneepads (D3O, PowerFoam, Ergonomic), work gloves, socks, base layers, headwear (caps and beanies), and tool belts for tradespeople.
• Junior Workwear Workwear for children aged 2-14 years, including durable trousers, tops, hoodies, and t-shirts inspired by professional workwear, intended for play and light activities.
• LiteWork Collection Lightweight workwear sub-brand with 37.5 temperature regulation and UV protection factor 50, designed for tradespeople working in warm climates.
• ProtecWork Collection Heat and flame protective wear collection certified for arc and box testing standards, for workers exposed to thermal hazards.
• AllroundWork Collection All-round workwear sub-brand for general trade and construction work, with durable materials and functional features.
• FlexiWork Collection Flexible workwear sub-brand with 4-way stretch materials for maximum mobility and comfort during active work.
• ServiceWork Collection Service-oriented workwear sub-brand with a clean professional appearance, suitable for profiling and customer-facing trade roles.
• Knee Protection (Kneepads) Replaceable kneepads (including D3O, PowerFoam, and Ergonomic variants) and integrated kneepad pockets designed for functional, comfortable knee protection when used with Snickers work trousers.

Quantifiable outcome

• Scope 3 emissions reduced by nearly 22% vs 2022 while turnover grew by 17%
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Hultafors GroupcoreOthersSnickers Workwear is a brand owned by Hultafors Group, a leading supplier of tools, workwear, and safety equipment. The group includes multiple brands including Solid Gear Footwear, Hultafors Tools, W.Steps, Hellberg Safety, Johnson Level, and CLC Work Gear.
• CarbonfactsupportingTechnology or IntegrationSustainability partnership with Carbonfact to turn value-chain impact data into clear insights that enable better choices for the planet and human health. Collaborates on environmental impact measurement and reporting.
• Solid Gear FootwearminorOthersPart of Hultafors Group portfolio of brands. Specialist footwear brand.
• Hellberg SafetyminorOthersPart of Hultafors Group portfolio of brands. Safety equipment brand.
• CLC Work GearminorOthersPart of Hultafors Group portfolio of brands. Work gear accessories brand.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Regatta Professional: UK outdoor and workwear brand offering technical clothing for trade and outdoor work — directly comparable as a UK-anchored, multi-channel workwear brand with overlap in jackets, trousers and accessories.
• Carhartt: Privately held US-founded workwear brand with a strong European presence offering rugged trousers, jackets and accessories to construction and industrial workers — a direct peer given overlapping target customers and similar function-first product positioning.
• Mascot International: Danish workwear manufacturer offering trousers, jackets and accessories with in-house production and a European distribution model — a direct competitor in the mid- to premium-trade workwear segment.
• Dickies: Iconic workwear brand (now owned by VF Corporation) producing trousers, jackets and accessories for tradespeople worldwide — directly comparable as a multi-channel, multi-product workwear specialist targeting the same construction and trade segments as Snickers Workwear.
• Portwest: Irish-headquartered manufacturer and distributor of workwear, PPE and high-visibility clothing — a direct competitor with strong UK and global distribution, similar product breadth and trade-channel focus.
• Blaklader Workwear: Swedish workwear specialist producing functional trousers, jackets and accessories for craftsmen — directly comparable in heritage, technical product positioning and focus on European trade customers.
• Scruffs Workwear: UK workwear brand now also part of the Hultafors Group portfolio, competing directly with Snickers in trousers, jackets and safety footwear for trade customers.
• U-Power: Italian workwear and safety footwear manufacturer with pan-European distribution — directly comparable as a mid- to premium-trade workwear specialist targeting construction and industrial workers.
• Engelbert Strauss: German family-owned workwear and PPE company with strong direct and trade distribution across Europe — directly comparable in premium workwear trousers, jackets and accessories for the trade segment.
• Helly Hansen Workwear: Norwegian heritage brand with a dedicated workwear line (Helly Hansen Workwear) covering trousers, jackets and high-vis garments — directly comparable in product range, European distribution footprint and trade-channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCV6n7L2d_FjB7rxKUjm1e5A
• Facebookfacebook.com/SnickersWorkwearUK
• LinkedInlinkedin.com/company/snickers-workwear
• Instagraminstagram.com/snickersworkwear
• Pinterestpinterest.se/SnickersWW

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snickers Workwear