Soveya

What Soveya does

Soveya is a privately held, bootstrapped weight-loss and nutrition wellness company founded by Eli Glaser and based in Jackson, New Jersey (with a Lakewood, NJ mailing footprint). The company sells a branded methodology — the "Soveya Solution" — that reframes weight management as changing one's relationship with food rather than dieting, organized around the proprietary "Seven Keys" framework (Head, Heart, Hands). Its core technology is a proprietary online intake assessment that maps each user to one of 25 client archetypes and generates a customized daily food plan, originally developed by Glaser across 15-20+ years of one-on-one coaching.

The product portfolio spans four primary revenue streams: a one-time $397 10-week "Signature Series" online video course, a $119 standalone customized food plan, subscription executive coaching with Glaser (minimum three-month commitment), and annual corporate wellness contracts priced per employer. Companion revenue comes from a $19.99 cookbook (now in its 9th printing) and the founder's book "Enough is Enough." Distribution is direct-to-consumer via soveya.com (Stripe-processed checkout), supplemented by phone/Skype sales for coaching and direct B2B outreach for corporate wellness, with content marketing and PR appearances (NPR, WBUR) driving top-of-funnel acquisition.

The company claims thousands of clients across five continents and reports long-duration maintenance outcomes (e.g., clients sustaining 100+ pound losses for 6-10 years). Operationally, it remains a micro-cap, founder-led business with 1-10 employees, no institutional funding, and all executive coaching personally delivered by Glaser, which functions as both the brand's central asset and its principal scaling constraint.

Name

Soveya

Legal name

Soveya

Website

https://soveya.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Soveya is a founder-led weight-loss and nutrition wellness company that sells a branded coaching methodology, customized food plans, and corporate wellness programs to individual consumers and employers via direct-to-consumer online channels.

Ownership category

akta.pro rank

Product category

Weight Loss and Nutrition Coaching

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Weight Loss Coaching (Non-Clinical) (HSADAFAB)

akta.pro secondary industry

Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Weight loss programs
• Nutrition coaching
• Customized food plans
• Corporate wellness
• Behavioral health

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Signature Series Online Course: 10-week total transformation online experience consisting of 10 video modules delivered weekly. One-time purchase at $397 (or $317 during promotions). Includes customized food plan and ongoing access to materials.
2. Customized Food Plan: Standalone customized food plan purchased independently for $119. Includes guideline sheet and bonus explanatory video.
3. Executive Coaching: Private one-on-one weight-loss coaching with Eli Glaser. Requires minimum three-month commitment. Pricing not publicly disclosed.
4. Cookbook Sales: Sale of 'No Sugar, No Flour, No Fuss!' cookbook at $19.99. Now in 9th printing with 300 super-easy recipes.
5. Corporate Wellness Program: Comprehensive nutrition concierge service for employees and their families. One-year contract providing personalized food plans, Signature Series access, nutrition concierge service, chat room, video library, and motivational emails.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Soveya is a weight-loss coaching and nutrition wellness company that delivers a behavioral-change program called the Soveya Solution. Its core products include the Signature Series (a 10-week online video transformation course), a proprietary Customized Food Plan generated through an online intake assessment, private one-on-one executive coaching, and a Corporate Wellness Program for employers. The methodology focuses on changing the user's relationship with food across Head, Heart, and Hands dimensions rather than calorie counting or fad dieting.

Product overview

Soveya is a weight-loss coaching and nutrition wellness company offering a multi-product system centered on the Soveya Solution. The core offerings include the Signature Series (a 10-week online video transformation course) and the Customized Food Plan (a proprietary online intake assessment generating personalized food plans). Additional offerings include Executive Coaching (private one-on-one sessions) and the Corporate Wellness Program (enterprise nutrition concierge services). The ecosystem is supported by the Enough is Enough book and No Sugar, No Flour, No Fuss! Cookbook as companion resources. The company targets individuals struggling with weight loss and obesity, as well as corporations seeking employee wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• The Soveya Solution Signature Series

Quantifiable outcome

• Maintained 130-pound weight loss for over 20 years by founder
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Optavia: Coach-driven health and weight-loss program selling meal-replacement products plus one-on-one coaching. Closely matches Soveya's coach-led, behavior-change-plus-customized-plan model with similar price points.
• Nutrisystem: Direct-to-consumer weight-loss meal delivery plus coaching. Comparable DTC weight-loss positioning with structured plans and recurring subscriptions.
• Diet-to-Go: Prepared-meal weight-loss subscription service with portion-controlled options. Competes in the same weight-management-for-busy-adults segment Soveya targets.
• Jenny Craig: Personal-coach-led weight-loss program pairing counselors with structured food plans and portion-controlled meals. Competes for individuals seeking tailored plans plus accountability.
• WW (WeightWatchers): Long-standing weight-loss membership program with digital tools, food-tracking, and live workshops/coaching. Overlaps with Soveya on behavioral-change methodology and consumer weight-loss positioning.
• Noom: App-delivered behavioral weight-loss coaching program targeting individual subscribers. Both sell self-guided digital courses plus human coaching, addressing weight management through habit change rather than restrictive diets — directly competing for the same consumer.
• BODi (formerly Beachbody): Subscription digital platform for home fitness and nutrition programs with video-based coaching and structured programs. Matches Soveya's Signature Series model of packaged video curricula for transformation.

Emerging players

• MyFitnessPal: Food-tracking and calorie-counting app with a freemium consumer base overlapping Soveya's audience, though it focuses on logging rather than behavioral coaching.

Broad incumbents

• Mayo Clinic Diet: Clinically-backed digital weight-loss program from a major health-system brand. Competes on credibility and content depth, leveraging institutional authority Soveya cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Soveya
• Facebookfacebook.com/SoveyaWeightLoss
• LinkedInlinkedin.com/company/soveyaweightloss

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soveya