Edusport Academy

What Edusport Academy does

Edusport Academy is a privately held residential sports and education academy founded in 2011 by Chris Ewing in Glasgow, Scotland, with additional operations in Malta and a French representative office in Paris. The academy delivers bundled 3-, 6-, and 8-month programs combining daily professional coaching in football (including the first women's football program of its kind in Europe, launched 2015), rugby (launched 2017), and basketball (launched 2019) with intensive English language education (10 hours/week) delivered through partnerships with City of Glasgow College and Glasgow School of English. Students obtain internationally recognized TOEIC/TOEFL qualifications via ETS Global and can pursue Sport Management diplomas through the Johan Cruyff Institute, with an American university scholarship pathway operated in partnership with FirstPoint USA (2,500+ universities).

The underlying technology stack centers on Veo AI-powered cameras for automated match recording, real-time ball tracking, and highlight-clip generation, supplemented by myRookie integration for player-recruitment visibility and a proprietary Caledonian Braves mobile app supporting the club's community-ownership model. All matches are filmed and analyzed, producing personalized video résumés for each student at season end. The academy holds the unique distinction of being the first football academy worldwide to be an official member of a FIFA-affiliated federation (SFA membership since 2014), holds the SFA National Club License (2016) and FIFA Level 2 Training Category, and operates Caledonian Braves FC (rebranded from Edusport Academy FC in 2019), which competes in the Lowland League (5th tier of Scottish football) and won the 2025 FENIX Trophy European Championship.

Revenue is generated primarily through upfront program fees ranging from £8,500 (3-month) to £19,850 (8-month), with a discounted £14,850 women's program and a lower-priced UK non-residential option. Distribution is field-led: recruitment officers conduct in-person detection trials across France, Belgium, Switzerland, Luxembourg, Germany, Spain, Italy, and Canada, supplemented by remote video assessments and a website application portal. The customer base is primarily B2C, targeting 17-25 year-old athletes, predominantly from French-speaking countries, seeking a sport-and-education gap-year experience with pathways to professional clubs, the U.S. collegiate system, or semi-professional careers. Edusport Academy directly operates the academy business and wholly owns Caledonian Braves FC as a core operating subsidiary.

Name

Edusport Academy

Legal name

Edusport Academy

Website

https://edusportacademy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Edusport Academy is a Glasgow-based residential sports and education academy delivering football, rugby, and basketball training combined with English-language courses and TOEIC/TOEFL certification to 80+ international student-athletes annually, operating the Caledonian Braves FC professional football club as a wholly owned subsidiary.

Ownership category

akta.pro rank

Product category

Residential Sports Education Academy

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Residential sports academy
• Football training programs
• Sports education services
• Athlete development programs
• Youth rugby basketball training

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Academy Program Fees: Edusport Academy generates revenue primarily through annual program fees charged to students. The all-inclusive packages cover accommodation, food budget, school lessons, sports training, training uniforms, insurance, and cultural outings. Different duration options are available (3, 6, or 8 months) with tiered pricing. A reduced rate is offered for women's football program. A non-residential option is available for UK nationals at a lower price point.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Edusport Academy is a residential sports and education academy based in Glasgow, Scotland (with operations in Malta) that delivers all-inclusive sport-study programs in football, rugby, and basketball. Programs combine daily professional training with UEFA-licensed coaches, 10 hours per week of intensive English language education leading to TOEIC/TOEFL certification, residential accommodation, and competitive match play in Scottish leagues. The academy operates the affiliated Caledonian Braves FC football club and provides pathways to American university scholarships and professional/semi-professional contracts.

Product overview

Edusport Academy is a residential sports and education academy based in Glasgow, Scotland (with operations also in Malta) offering structured sport-study programs in football, rugby, and basketball. The academy combines daily professional sports training with UEFA qualified coaches, English language education (10 hours per week), and residential accommodation with meals. Students compete in Scottish leagues and against professional clubs, with all matches filmed for analysis and individual player highlight reels. The academy operates Caledonian Braves FC as its own professional football club competing in the Scottish football pyramid. Educational pathways include English qualifications (TOEIC/TOEFL via ETS Global), Sport Management courses via the Johan Cruyff Institute, and American university scholarship placement through FirstPoint USA. The program runs in 3, 6, and 8-month formats ranging from £8,500 to £19,850, with a women's football program offered at reduced rates. A mobile app enables Caledonian Braves supporters globally to engage with club decisions.

Differentiator

Problem solved

Functional benefit

Brands

• Caledonian Braves FC: The professional football club of the academy, competing in the Lowland League (5th tier of Scottish football).

Products and services

• Football Academy Residential football academy program offering daily professional training with UEFA Pro and UEFA A licensed coaches, competitive matches in Scottish leagues, and friendly fixtures against professional clubs. Designed for young athletes (typically 17-25) seeking elite football development combined with English language education and international immersion.
• Rugby Academy Residential rugby academy program combining modern coaching philosophy with traditional values. Students train with academy staff and are placed in Scottish partner rugby clubs to play in Scottish leagues, offering total immersion in Scottish rugby culture. For young athletes seeking rugby development alongside education.
• Basketball Academy

Quantifiable outcome

• 500+ players trained since 2011 with over 20 signing professional or semi-professional contracts
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FirstPoint USAcoreGTM or Marketing Partner · 10 February 2020Strategic partnership with the largest player placement agency for American universities, connecting Edusport players with 2,500+ universities. FirstPoint USA has helped 30,000+ athletes worldwide obtain scholarships, with 100% success rate for collaborating athletes. The partnership guides students through the scholarship process, facilitates contact with U.S. coaches, and supports them until graduation in the USA.
• Johan Cruyff InstitutecoreStrategic or Co-development PartnerPartnership for Sport Management and Sport Business online courses delivered during the academy year. Courses include Sport Marketing, Sport Sponsorship Strategy, Leadership, Sport Law, and Strategic Management. The institute provides recognized diplomas that students can highlight on their CVs for careers in sports management.
• ETS (Educational Testing Service)coreTechnology or IntegrationPartnership with ETS allowing students to take the TOEIC (Test of English for International Communication) exam at the end of their program. TOEIC is recognized throughout the European Union and is often a prerequisite for training programs and a valuable addition to professional CVs.
• Glasgow RocksminorStrategic or Co-development PartnerPartnership with the professional British Basketball League club. Edusport basketball players benefit from season tickets, opportunities to learn from Glasgow Rocks players, and occasional training sessions with the professional team. Glasgow Rocks Owner Duncan Smillie endorsed the partnership as benefiting both organizations.
• Le Coq SportifcoreOEM/ Whitelabel/ Licensing PartnerKit provider partnership making Edusport Academy the first sports academy in the UK to be outfitted by Le Coq Sportif, and Caledonian Braves the first British club to wear the French brand. The partnership, announced for Autumn 2021, has significant symbolic meaning as Le Coq Sportif is the official kit provider for the Paris 2024 Olympic Games.
• VeocoreTechnology or IntegrationPartnership with Veo, the leading football camera technology provider. Veo cameras automatically record matches using AI technology, tracking the game in real time and capturing key moments. The footage is used for video analysis, player development, and creating highlight reels for recruitment purposes.
• City of Glasgow College / Glasgow School of EnglishcoreStrategic or Co-development PartnerPartnership with Glasgow School of English and City of Glasgow College for English language education. Students receive 10 hours of intensive English lessons per week, taught by qualified teachers in an engaging environment. Upon completion, students earn student status in Scotland.
• Scottish Football Association (SFA)coreStrategic or Co-development PartnerFull membership in the Scottish Football Association since 2014, making Edusport Academy the first and only football academy in the world to be an official member of a FIFA affiliated federation. This enables participation in official Scottish leagues and competitions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Southampton FC Academy: Premier League club's residential youth academy with full education provision for elite UK and international youth footballers. Operates a similar residential education-plus-football model but is anchored to a top-tier professional club.
• La Masia (FC Barcelona): FC Barcelona's elite residential youth football academy combining elite training with academic schooling. Comparable residential model with sport-plus-education integration, but tied to a top-tier global club and focused on internal pipeline.
• West Ham United Academy: Premier League club's residential youth academy offering academic schooling alongside elite football coaching for international prospects. Comparable in residential sport-education delivery, though serving a single top-tier club's pipeline.

Direct peers

• IMG Academy: Bradenton, Florida-based residential multi-sport academy combining elite athletic training with academic instruction for youth athletes globally. Closest direct peer in the integrated sport-plus-education residential model.
• Aspire Academy: Doha-based multi-sport residential academy offering elite training alongside academic programmes for international athletes. Highly comparable integrated residential model with international recruitment, though backed by Qatar's state sports infrastructure.
• Marcet Football Academy: Barcelona-based residential football academy providing year-long training programmes combined with education for international youth players. Closely comparable European residential football academy targeting French-speaking and international markets.

Regional players

• INF Clairefontaine: France's national football academy run by the FFF, offering elite residential training for top French youth prospects. Comparable residential football training model but operates as a national federation programme rather than a commercial international academy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EdusportAcademy
• YouTubeyoutube.com/channel/UCiZz_qsu9wh4anlqt43q4Bw
• Facebookfacebook.com/EdusportAcademy
• Instagraminstagram.com/edusport_academy
• LinkedInlinkedin.com/company/edusport-academy-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edusport Academy