Glasgow Rocks

What Glasgow Rocks does

Caledonia Gladiators, formerly Glasgow Rocks, is Scotland's only professional basketball franchise, operating both men's and women's teams in the Super League Basketball (SLB) Championship from the Playsport Arena in East Kilbride, Glasgow. The organization fields professional rosters plus development "Blues" squads, and in 2025-26 won the SLB Trophy and advanced to the Playoff Final at the O2 Arena. Core products include live professional basketball games, season and individual match tickets (distributed via the Fanbase mobile app), branded merchandise (adult and child apparel, accessories, and souvenirs sold through a WooCommerce online shop and venue retail), venue event hire at Playsport Arena, and community development programs including the Community Champions initiative and U13/U14 Showcase Camps delivered with Basketball Scotland.

Revenue is generated across five streams: ticket sales, merchandise, sponsorships (with named partners including Molten, DAZN, Reebok, UWS, Enviro-Clean, Visit Lanarkshire, and Ferrari Packaging), event space rental, and community/youth programs. Go-to-market is community- and event-led, combining a Fanbase mobile app for ticketing, multi-platform social media engagement, and grassroots programs as primary acquisition channels. The customer base is B2C and segmented into basketball fans/families, youth and junior players, corporate partners, and community groups.

The technical stack is light: a Fanbase-based mobile application for iOS and Android handles ticketing and fan engagement, a WooCommerce storefront powers e-commerce, DAZN provides broadcast distribution, and Reebok supplies technical apparel. AI/ML capabilities are not present in the disclosed information. Operationally the franchise is a lean private organization with 1-10 employees, structured as an independent member-run club with no disclosed parent, institutional investor, or external ownership.

Name

Glasgow Rocks

Legal name

Caledonia Gladiators

Website

https://caledoniagladiators.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Caledonia Gladiators (formerly Glasgow Rocks) is Scotland's only professional basketball franchise, operating men's and women's teams in Super League Basketball from the Playsport Arena in East Kilbride, Glasgow, serving fans, families, youth players, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Professional Basketball

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional basketball team
• Live sports entertainment
• Youth basketball development
• Sports merchandise retail
• Arena venue events

Headquarters

HQ city

East Kilbride, Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual game tickets and season tickets for men's and women's basketball games at Playsport Arena
2. Merchandise Sales: E-commerce and venue-based sales of branded merchandise including apparel, accessories, souvenirs, and novelty items
3. Sponsorships: Partnership revenue from official partners including Enviro-Clean, Visit Lanarkshire, Ferrari Packaging, University of West Scotland, Molten, and DAZN
4. Event Space Rental: Venue rental for events, community activities, and private functions at Playsport Arena
5. Community Programs: Revenue from youth development camps, coaching programs, and community engagement initiatives

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Caledonia Gladiators (formerly Glasgow Rocks) is Scotland's only professional basketball franchise, operating both men's and women's teams in the Super League Basketball Championship. The organization sells live game tickets and season tickets at the Playsport Arena in East Kilbride, Glasgow, and operates an official merchandise shop selling Reebok-branded apparel and accessories. It also runs youth development camps, a Community Champions programme, and offers the Playsport Arena for private event hire.

Product overview

Caledonia Gladiators is Scotland's only professional basketball team, operating both men's and women's teams in the Super League Basketball (SLB) Championship. The organization operates out of Playsport Arena in East Kilbride, Glasgow, offering live game attendance with a Fan Zone experience, an official merchandise shop powered by Reebok, season tickets, venue event hire, and community development programmes including youth camps and the Community Champions initiative. The team competes in SLB playoffs and has secured a place in the Playoff Final at the O2 Arena. The club also runs development teams (Blues) and maintains a mobile app for ticketing via Fanbase.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets 2026-27 Season ticket packages granting access to all home games of the men's and women's Caledonia Gladiators teams during the 2026-27 Super League Basketball season at Playsport Arena. Targeted at Scottish basketball fans seeking guaranteed access to the country's only professional basketball home fixtures.
• Official Merchandise Shop Official e-commerce store selling branded merchandise including adult and child apparel (Reebok training jackets, hoodies, replica jerseys, T-shirts), accessories (silicone wristbands, tartan pins, keyrings), and houseware (ceramic mugs, insulated mugs, crystal tumblers, coasters) delivered within the UK. Targeted at fans of the men's and women's teams.
• Playsport Arena Event Hire Venue hire services at Playsport Arena in East Kilbride, Glasgow, offering the arena's hospitality facilities including licensed bars and catering for private events, corporate functions, and community activities.
• U13/U14 Showcase Camp Full-day professional basketball development camp for U13 and U14 players delivered in partnership with Basketball Scotland, led by the Caledonia Gladiators Head of Basketball. Provides a professional-level training environment and pathway-aligned coaching for aspiring youth basketball players in Scotland.
• Community Champions Programme Community engagement initiative providing local schools, groups, and individuals with half-time performances and VIP guest appearances at home games, offering exposure to audiences of up to 1,600 fans at Playsport Arena. Recognized with the Molten Community Champion Award in 2026.
• Match Day Tickets Individual match tickets for men's and women's Super League Basketball home games at Playsport Arena, distributed through the Fanbase mobile and web platform, with prices starting from £5 for selected fixtures.

Quantifiable outcome

• Community Champions program provides exposure at games with up to 1,600 fans
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered minor, moderate and core.

• Enviro-CleanminorGTM or Marketing PartnerOfficial partner of Caledonia Gladiators basketball team, supporting the club's sustainability and community initiatives
• Visit LanarkshireminorGTM or Marketing PartnerRegional tourism partner supporting the team and promoting Lanarkshire as a destination
• Ferrari PackagingminorGTM or Marketing PartnerOfficial partner of Caledonia Gladiators, local business supporting Scottish basketball
• University of West Scotland (UWS)moderateStrategic or Co-development PartnerHigher education partner providing support and potentially academic collaboration opportunities
• MoltencoreGTM or Marketing PartnerOfficial ball supplier of Super League Basketball and sponsor of Community Champion Awards. Provides game balls for all SLB competitions
• DAZNcoreChannel Partner/ Reseller/ DistributorBroadcasting partner streaming Super League Basketball games on their platform
• Basketball ScotlandcoreStrategic or Co-development PartnerNational governing body partnership for youth development camps, coach development, and player pathway programs. Collaborates on U13/U14 Showcase Camps and pathway-aligned training
• ReebokmoderateGTM or Marketing PartnerTechnical apparel partner providing official training gear, jerseys, and replica kits for the team

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surrey Scorchers: SLB member playing out of Surrey Sports Park. Direct competitor with similar mid-sized arena footprint and UK regional sponsorship book.
• London Lions: One of the highest-profile teams in Super League Basketball, playing out of the Copper Box Arena. Direct competitor in the same league and the most established full-time professional basketball operation in the UK, making it the most relevant scale and operating benchmark for Caledonia Gladiators.
• Sheffield Sharks: One of the original BBL franchises now in Super League Basketball, playing out of a comparable mid-sized UK arena. Comparable in league position, sponsorship model, and British regional-market operating approach.
• Leicester Riders: SLB member and BBL championship winner with a strong community/youth development arm through the Leicester Riders Foundation. Directly comparable to Caledonia Gladiators on league participation, arena size, and grassroots engagement model.
• Newcastle Eagles: Long-standing Super League Basketball franchise and historically the league's most decorated club. Comparable because it competes in the same SLB league, plays home games in a mid-sized UK arena, and runs a similar community/youth development programme structure.
• Manchester Giants: Super League Basketball franchise based in Manchester, competing for sponsorship and fan attention in the same UK regional market as Caledonia Gladiators. Directly comparable on league, city-scale market, and event-day operations.
• Bristol Flyers: SLB franchise playing at the Ashton Gate complex, sharing facilities with Bristol City FC — a model that parallels Playsport Arena's co-location with a multi-sport facility. Direct competitor in the same league with comparable arena scale.
• Plymouth City Patriots: Newer Super League Basketball entrant and fellow 'regional underdog' franchise. Comparable as a direct league peer still establishing brand and attendance, useful for benchmarking Caledonia's growth trajectory.
• Cheshire Phoenix: SLB franchise playing at the Cheshire Oaks Arena. Direct competitor with similar arena scale, regional UK sponsorship model, and youth programme structure.

Others

• DAZN Group: Global sports streaming platform that broadcasts Super League Basketball, including Caledonia Gladiators games. Relevant not as a competitor but as the distribution partner whose UK basketball content strategy directly influences the franchise's reach and downstream sponsorship value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Cal_Gladiators
• YouTubeyoutube.com/channel/UCQ4FNq7nKpcHqAZZJ9kPPnA
• Facebookfacebook.com/caledoniagladiators
• Instagraminstagram.com/caledoniagladiators
• TikToktiktok.com/@calgladiators?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glasgow Rocks