How2Go

What How2Go does

How2Go (legal entity HOW2GO WORLDWIDE S.L.) is a Spain-headquartered internationalization consulting firm that helps private companies expand into international markets and supports institutions and trade associations in promoting exports and attracting foreign investment. The company operates a proprietary network of 11 locally-staffed offices across 4 continents — Spain, Portugal, the United Kingdom, Brazil, Colombia, Mexico, Peru, Morocco, Côte d'Ivoire, South Korea, and Turkey (the last opened in March 2026). It serves two primary customer segments: private enterprises seeking market entry or commercial development abroad, and public institutions such as ICEX, IFEMA, ARCHIBAT, the Spanish Ministry of Industry, and the International Trade Centre. The company's West Africa presence dates to 1995, predating the formal incorporation of HOW2GO WORLDWIDE S.L. in 2010, and underpins its recognized reference position in Côte d'Ivoire.

The service offering is organized around four core pillars — Market Intelligence (competition reports, market trends, market selection), Sales Strategy (international business planning, cultural immersion, specialized training), Business Matchmaking (validated client lists, sales agendas, procurement office), and Sales Outsourcing (interim management, export teams) — plus a parallel institutional service line covering direct and inbound trade missions, hosted buyer programmes, investor attraction, and commercial outposts. How2Go does not develop proprietary software; its technology stack relies on standard business tools (WordPress, Google Analytics, Google Adsense, Active Campaign, LinkedIn, Intercom) for marketing, communication, and client management. Sectors served span coffee, agriculture, fashion, pharmaceuticals, food, HR tech, and cosmetics, with a notable current emphasis on water/sanitation, agroindustry, and nearshoring opportunities in Mexico.

The business model is a sales-led, quote-based professional services engagement priced per project scope and billed via multi-year contracts. Revenue is generated through consulting fees for internationalization services and through institutional program delivery (trade missions, buyer programs, investor attraction). Go-to-market combines direct enterprise sales, participation in sector trade fairs (IMEX, Fruit Attraction, ARCHIBAT, SARA), content marketing via a regional market-intelligence blog, LinkedIn thought leadership, and referral pipelines built on long-standing partnerships with Spanish and international trade-promotion bodies. The firm is privately held and bootstrapped, with no disclosed external funding.

Name

How2Go

Legal name

HOW2GO WORLDWIDE S.L.

Website

https://h2gconsulting.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

How2Go is a Spain-based internationalization consulting firm that helps European companies expand into emerging markets across Africa, Latin America, and Asia via a four-pillar service platform (Market Intelligence, Sales Strategy, Matchmaking, Sales Outsourcing) delivered through an owned 11-office, 4-continent network, while also serving trade-promotion institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consulting Services: How2Go generates revenue through professional consulting fees for internationalization services including market intelligence reports, business planning, cultural immersion training, specialized training for international markets, validated client lists, sales agendas, procurement office services, interim management, and export team outsourcing. Services are tailored to each client's specific project needs with personalized accompaniment throughout the internationalization process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

How2Go is a multinational consulting firm that helps private companies and institutions design and execute international expansion projects. Its core offering is organized around four service pillars—Market Intelligence (competition reports, market trends, market selection), Sales Strategy (international business planning, cultural immersion, specialized training), Business Matchmaking (validated client lists, sales agendas, procurement office), and Sales Outsourcing (interim management, export teams)—delivered through 11 locally-staffed offices across 4 continents. For institutions and associations, it additionally runs trade missions, hosted buyer programs, investor attraction, and commercial outpost services.

Product overview

How2Go is a professional services firm offering a unified internationalization consulting platform organized into four core service pillars: Market Intelligence (competition reports, market trends, international market selection), Sales Strategy (business planning, cultural immersion, specialized training), Business Matchmaking (validated client lists, commercial agendas, procurement office), and Sales Outsourcing (interim management, export team). For institutions and associations, it additionally offers trade mission programs (direct and inbound), a hosted buyers programme, investor attraction services, and commercial outposts. The firm operates a global network of 11 local offices across 4 continents (Spain, Portugal, UK, Brazil, Colombia, Mexico, Peru, Morocco, Côte d'Ivoire, South Korea, Turkey) to provide locally aligned market intelligence and on-the-ground commercial support. How2Go does not offer a software product; its offering is entirely service-based, combining strategic consulting with hands-on execution support.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Intelligence Research and analysis services for companies seeking international expansion, providing competition reports, market trends reports, and international market selection studies to inform strategic decisions about entering new markets.
• Sales Strategy Strategic consulting encompassing international business planning, cultural immersion training, and specialized training for international markets, designed to build competitive positioning for clients expanding abroad.
• Business Matchmaking Facilitates business connections through validated client lists, commercial agendas, and a procurement office to identify and engage qualified international partners and buyers for client companies.
• Sales Outsourcing (Outsourcing Comercial) Provides interim management and dedicated export team resources that manage commercial operations in target international markets on behalf of client companies lacking their own in-country presence.
• Direct Trade Missions Organizes outbound missions where groups of companies travel to target markets with individualized meeting agendas to meet pre-qualified potential buyers and partners.
• Inbound Trade Missions (Misiones Inversas) Brings international buyers and investors to the origin country for meetings with local suppliers, partners, and investors, facilitating reverse trade missions for institutions and associations.
• Hosted Buyers Programme Facilitates international buyers attending trade events and exhibitions through logistical and scheduling support, connecting them with local suppliers and exporters.
• Investor Attraction Supports institutions in attracting foreign direct investment through market intelligence, promotional activities, and matchmaking with potential investors.
• Commercial Outposts Establishes permanent commercial representation in target markets on behalf of institutions and associations to maintain ongoing business development presence.

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and major.

• IFEMAcoreStrategic or Co-development PartnerCollaboration with IFEMA (Institución Ferial de Madrid) for events including Fruit Attraction and IMEX Madrid. How2Go facilitates international delegations and participates in conference programming, positioning Spain as a global business hub.
• ICEX España Exportación e InversionescoreStrategic or Co-development PartnerPartnership with Spanish export and investment promotion agency for trade development programs and market access support for Spanish companies.
• ARCHIBATcoreStrategic or Co-development PartnerLong-standing collaboration with ARCHIBAT, the primary construction sector trade fair in West Africa held in Abidjan. How2Go organizes specialized trade missions coinciding with the biennial event.
• Fruit Attraction / FEPEXcoreStrategic or Co-development PartnerPartnership with Fruit Attraction (organized by IFEMA and FEPEX) to attract producers and importers from countries where How2Go has offices (Costa de Marfil, Morocco, UK, Portugal, Colombia, Peru, Mexico, Brazil), facilitating international business connections.
• Gobierno de España - Ministerio de Industria, Comercio y TurismomajorStrategic or Co-development PartnerCollaboration with Spanish government trade ministry for export promotion activities and national trade development programs.
• SARA (Salon International de l'Agriculture et des Ressources Animales)coreStrategic or Co-development PartnerCollaboration with SARA, the reference agricultural, animal, and forestry event in West Africa held in Abidjan. How2Go organizes agricultural sector trade missions.
• International Trade Centre (ITC)majorStrategic or Co-development PartnerPartnership with ITC for trade development initiatives and international market access support.
• Government of Morocco - Ministry of TourismmajorStrategic or Co-development PartnerCollaboration with Moroccan government bodies for joint projects supporting Spanish and Moroccan companies in African water sector projects.
• Government of Canary IslandsmajorStrategic or Co-development PartnerJoint initiatives with Canary Islands government for African market development, particularly in water sector projects.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TMF Group: Global market-entry and corporate-services firm helping companies set up and operate in foreign jurisdictions, with ~11,000 staff in 80+ countries. Highly comparable to How2Go's market-entry, commercial-representation, and outsourced-operations offerings, though at much larger scale.
• Globalization Partners: US-headquartered global employment and market-entry specialist that acts as an Employer of Record and operational extension for companies expanding internationally. Directly comparable to How2Go's Export Team / interim management and commercial-outpost services.
• Velocity Global: Provider of international expansion, Employer of Record, and global talent solutions, with an owned-network model similar in spirit to How2Go's locally-staffed offices. Competes for the same 'company wants to enter a new country' use case.
• Deel: Tech-enabled global payroll, EOR, and contractor-management platform used by companies to hire and operate in 150+ countries. Represents the software-enabled competitive threat to How2Go's outsourced sales / interim management offerings.
• Vistra: International expansion, corporate-services, and compliance specialist with presence in 50+ jurisdictions, helping businesses incorporate and operate abroad. Comparable as a market-entry peer across How2Go's service pillars, especially for institutional clients.

Broad incumbents

• KPMG: Big 4 professional-services firm with dedicated internationalization, market-entry, and cross-border M&A advisory practices. A larger, established competitor whose global footprint and brand compete for enterprise-grade international expansion mandates.
• COFIDES: Spanish state-owned development finance company that provides financing and supports Spanish companies' internationalization into emerging markets, particularly Latin America and Africa. Operates as a quasi-public competitor/partner in the same Spanish-company internationalization flow that How2Go serves.
• CESCE: Spanish export credit agency providing insurance, financing, and advisory services for Spanish exporters. A broader incumbent that touches How2Go's institutional and private-client internationalization mandate with policy-level reach and balance-sheet support.
• Everis (NTT Data): Originally a Spanish-origin consulting and IT services firm (now part of NTT Data), with a Latin American and European footprint that has historically served Spanish multinationals' international expansion needs. A larger incumbent with adjacent internationalization and systems-integration capabilities.

Emerging players

• Axis Corporate: Spanish management and operations consulting firm that supports corporate transformation and international growth initiatives for Spanish-headquartered enterprises. Comparable as a Spain-based consulting peer with overlapping internationalization and operational-improvement offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/how2go-consultor-a-de-internacionalizaci-n
• Xx.com/How2GoMexico

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about How2Go